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Product Marketing Playbook

Product Marketing Playbook

By Siddharth Pereira
Fast, bite-sized, jargon-free lessons on product marketing, user experience and digital marketing. Super short episodes designed for time-crunchers and professionals on the go.
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Show your Story with Visual Marketing
The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more critical than ever. The success of our marketing, advertising, and much of our digital entertainment relies on a solid understanding of such skills.
08:04
November 29, 2020
Read your Customer's Minds with A/B Testing
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
06:51
November 29, 2020
Make Email Marketing your Secret Weapon
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Let's find out how you can make it your perfect marketing weapon. 
06:47
November 29, 2020
Harness the Power of Google Analytics
Google Analytics allows you to track websites, blogs, and social networks and makes available predetermined and customizable reports. It gives you the tools you need to better understand your customers.
09:15
November 29, 2020
Get Organized with your Digital Marketing Plan
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
09:35
November 29, 2020
Build Quality Products and Services
The ultimate objective for any business is to make money. If you have a product that people will buy, then you’ve got a business. However, the businesses that make the most don’t focus on the profits alone. They also consider the quality of the products and services they offer because they know how important it is to their customers. But why does quality hold so much weight?
10:00
November 29, 2020
Bridge Offline and Online Selling Experiences
Despite all these enormous options available in the market, the question which still gets unanswered is Online vs Offline retail stores.  Which one is more efficient and competent? Which one will gain more popularity in the near future? And many more questions still linger around.
07:13
November 29, 2020
Blogging to Boost Engagement
Creating a positive experience with customers is imperative. Customers continue to engage with you because of how your brand makes them feel and how they feel as a result of engaging with you.
06:44
November 29, 2020
Turn Visitors into Customers with Great UX
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
07:31
November 29, 2020
Prototyping to Fail Intelligently
Prototyping is an experimental process where design teams implement ideas into tangible forms from paper to digital. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate your designs so your brand can release the right products.
06:29
November 29, 2020