Ecommerce On Tap

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

🏃‍♂️ Athletic Brewing Takes on Non-Alcoholic Beer Space 🏃‍♀️

Nathan and Aaron brought some fascinating insights to the table in our recent episode, exploring the rise of Athletic Brewing - a trailblazer in the non-alcoholic beer market. Did you know that 80% of their customers also enjoy their alcoholic counterparts? This trend reflects a growing desire for moderation without missing out on the social aspects of beer.

🔍 From Concept to Craft: Athletic's E-commerce Mastery 🔍

Athletic Brewing has tapped into the digital sphere with a robust e-commerce strategy. Their approach to direct engagement and rapid feedback is fermenting a loyal customer base. How do they do it? We unravel their secrets to success and the potential "blue ocean strategy" that's setting them apart.

🌊 Market Leaders Riding the Non-Alcoholic Wave 🌊

Aaron shed light on the potential of non-alcoholic beer and the interest it's garnering from industry giants like Anheuser Busch. And with Athletic Brewing's staggering growth from $2.5 million to a frothy $60 million in just three years, it’s clear they’re onto something special.

👥 The Community Brew - Join the Conversation! 👥

We had so much to share, but now we're eager to hear your thoughts. Give us a shout on Twitter or LinkedIn, and let's keep the conversation flowing!

📌 Don't Miss Out: The Athletic Brewing Phenomenon 📌

If you haven't caught the latest "Ecommerce On Tap" episode yet, you're missing out on a game-changer. Get the full scoop on Athletic Brewing, their innovative brewing method, and how they're redefining the e-commerce space. It's a story of perseverance, reinvention, and just possibly the future of social drinking.

Spotlight Stories in this Issue:

- Walmart’s AI-powered logistics breakthrough

- The underground Starlink market and its global impact

- Triple Whale’s AI invention aimed to boost e-commerce brands

- The compelling history of non-alcoholic beer dating back to prohibition

Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic.

👉 Tune in to explore key insights from the saga of Oura:

- Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success.

- Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy.

- Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service.

📋 3 Key Takeaways:

1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship.

2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes.

3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.

In This Episode:🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!

🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.

🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.

👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.

🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.

🍩 Sweet Insights Beyond Water: Sneak a peek into Krispy Kreme's new operational moves and the wave of at-home ice cream makers reshaping the industry.

Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️

Links:

Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40

Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4

Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595

Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/

Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics

Country club - https://liquiddeath.com/pages/sell-your-soul

Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M

Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

🚀 Exciting Milestones for Merit Beauty on Today's 'Ecommerce On Tap' Podcast Episode 🌟

On the latest episode of Ecommerce On Tap, my co-host Aaron and I delved into the extraordinary journey of Merit Beauty and its founder Katherine Power. Here's a sneak peek of what we uncorked:

🌱 Clean and minimalistic beauty is not only a trend but a powerful movement, as exemplified by Merit Beauty's philosophy and skyrocketing sales figures.

🎯 Strategic retail partnerships, like Merit Beauty's rapid expansion into Sephora, can be game-changers for growth-minded brands.

💡 The importance of size when it comes to production facilities - a mismatch can lead to quality control issues or lack of attention to your brand.

Tune in to unpack these insights and more, as we toast to the remarkable success of Merit Beauty!

#EcommerceOnTap #MeritBeauty #CleanBeauty #Minimalism #RetailGrowth #BusinessStrategy #Podcast

🎧 Listen to the full episode and follow Ecommerce On Tap for more enlightening discussions about the ecommerce landscape! 🎙️

The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success.

In this unmissable episode, we cover:

- The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier

- The impact of Ben Aloem's presidency on the company's international expansion and revenue growth

- True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights

- The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus

- The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing

Key Takeaways for Ecommerce Enthusiasts:

- 🏷️ Simplify Demand Forecasting: Compare goals vs. outcomes and break down forecasting into key components – traffic, conversion, and sales.

- 📈 Adopt a Rigorous Structure: Appoint leaders who can implement a disciplined framework and drive substantial growth. True Classic’s revenue spike under Ben Aloem's leadership is a testament to this.

- 🤝 Retail Strategy Matters: Physical presence isn't just legacy; it's an extension of ecommerce. True Classic Tees shows how focusing on customer experience and profitability can lead to success in retail.

Tune in to uncover how True Classic Tees leveraged a unique blend of strategy, marketing, and customer experience to write their e-commerce success story. And stay tuned for more real-time industry insights and business strategies—only on Ecommerce On Tap.

Welcome to a brand-new episode of The Deep Dive Podcast, where today we're exploring the meteoric rise of Temu, the latest sensation in the e-commerce world that's reshaping the western market. Join us as we delve into how Temu leverages app gamification and discount spinners to enhance user retention and skyrocket its gross merchandise volume.

In this episode, we dissect Temu's innovative business model, which has not only positioned it as Meta's biggest advertiser but also sparked discussions on e-commerce sustainability. We compare the Temu shopping experience with giants like Amazon, analyzing customer demographics and the viability of Temu's approach to captivating the western audience.

Discover how Temu's marketing spend and strategies for e-commerce gamification are setting new standards. We'll also touch on Sourcefice's role in direct farm sales, the impact of series C and D funding on Temu's growth, and how the company maintains a dynamic work environment amidst challenges like founder burnout and counterfeiting issues.

As we look towards the future, we consider the implications of Temu's potential Nasdaq IPO, its navigation through supply chain logistics, and the controversy surrounding the US trade blacklist and forced labor allegations. How does Temu stand up to dollar store competition, and what does its financial engineering reveal about the future of e-commerce?

We'll also dive into the logistics behind lightweight product shipping, the use of regional carriers, and how Temu might be exploiting the section 321 loophole to its advantage in its battle against Amazon competition.

Whether you're an e-commerce enthusiast, a marketing professional, or simply curious about the future of online shopping, this episode offers comprehensive insights into one of the most talked-about companies in the market today. Don't miss our deep dive into Temu's world - where innovation meets sustainability.

Hey everyone, Nathan here from the Ecommerce On Tap podcast. In today's explosive episode, we dove deep into the remarkable rise of Blenders Eyewear. From humble beginnings with Chase Fisher's gritty passion, to a $63 million partnership with the Safilo Group, Blenders' tale is a masterclass in e-commerce hustle. We explored the power of social media influence, strategic partnerships, and the daring shift in their fulfillment strategy. Plus, we touched on the wide-reaching impact of Coach Prime's personal brand synergy. If you're gunning for that winning blend of creativity and commerce, or just keen to amp up your e-commerce game, this is one episode you can't afford to miss. Don't forget to subscribe for more insights and stories that could help unlock your business's potential. Keep blending, and keep winning. Cheers!

Welcome to Ecommerce On Tap, where we just uncapped the astonishing rise of Vuori, a brand that's redefining the athleisure apparel industry. Launched in 2014 with a 100k bold bet on quality and an unwavering commitment to their craft, Vuori faced the Goliaths of the fashion world. From garage to glory, they fueled their growth through a customer-centric DTC pivot, turning a dire financial tide into a $4 billion valuation tidal wave. They've mixed sustainability with scalability, showing us that with the right strategy and a dash of audacity, even the most saturated markets hold room for revolutionary ideas. Join us as we delve deeper behind the seams of Vuori's triumphant journey only here, on Ecommerce On Tap.

Episode Highlights:

1. Italic's pivot from an exclusive membership model to a public one reflects a keen eye on consumer desire for brand connection. A smart move to drive volume!

2. Factories once behind the scenes are now front and center with Italic—empowering manufacturers can reshape ecommerce.

3. Ecommerce On Tap dives deep into Italic's strategy—fewer products, higher quality. A lesson in focus and scaling back to hit the mark.

4. Italic's Series B funding speaks to their growth and vision. Investing in tech that bridges US-China transactions is pioneering for direct manufacturer ties.

5. Italic's dilemma: To be a brand powerhouse or a tech innovator? Nathan and Aaron's insights on potential exits are eye-opening. What's next for Italic?

Welcome to Season 3, Episode 3 of Ecommerce On Tap, where we dive deep into the story of K18, a brand that's transforming the hair care industry from the ground up. K18 isn't just another DTC beauty brand; they've redefined what it means to innovate, from developing a unique moisture-wicking towel to creating hair care products that offer more than just temporary fixes—they rebuild hair.

In this episode, we explore how K18's strategic decisions, from focusing on salon-first approaches to harnessing the power of TikTok trends, have enabled them to quickly penetrate the market, even amidst the challenges of the pandemic. Learn about their careful approach to funding, strategic hires that paved the way for a successful exit, and how they've managed to become a staple in prestigious salons and Sephora without diluting their brand through excessive retail expansion.

Join us for an insightful discussion on K18's journey, strategy, and what other brands can learn from their approach to innovation, marketing, and growth. Whether you're a budding entrepreneur in the beauty industry or an established brand looking for fresh strategies, this episode is packed with valuable insights.

Subscribe to our channel for more episodes that bring you behind the scenes of ecommerce success stories and strategic deep dives into the brands making waves in the industry.

In this gripping second episode of Season 3, we delve into the turbulent waters of the supply chain and tech job market amidst a drying funding landscape. The episode kicks off with a discussion on the recent layoffs plaguing the industry and what this means for the future of supply chain professionals. We then pivot to the intriguing case of Universal Music Group pulling its music license from TikTok and speculate on the innovative responses this might trigger within the platform's ecommerce ecosystem.

The highlight of the episode is our deep dive into the story of a unique ecommerce jewelry brand that has defied odds to record a staggering 400% growth rate. By opening a retail store, leveraging micro-influencers for an authentic brand feel, and introducing new products weekly, this brand has crafted a formula for success that many dream of. Their use of a waitlist for out-of-stock items and rapid idea testing through 3D printing are just a few strategies we unpack.

Furthermore, we explore their fulfillment strategy, utilizing a Canadian warehouse to cater to U.S. customers, and ponder over their potential exit strategies. Nathan also shares his insights on starting a jewelry brand today, offering actionable advice for aspiring entrepreneurs.

Join us as we dissect these topics, offering a blend of analysis, expert opinions, and actionable strategies for navigating the current ecommerce landscape. Whether you're a budding entrepreneur, a supply chain professional, or just curious about the future of ecommerce, this episode is for you.

Subscribe to our channel for more insights into the ever-evolving world of ecommerce and supply chain management.

Factory link: https://www.importyeti.com/supplier/shanghai-xiaou-industrial

Welcome to Season 3 of Ecommerce On Tap! In our first episode, we're thrilled to introduce our new co-host, Aaron Alpeter from izba, bringing his expertise in logistics and supply chain management to the show.

In this episode, we delve into current ecommerce news, including the 'Buy with Prime' initiative, the groundbreaking Amazon-Shopify partnership, and the effects of the Red Sea freight disruption on global trade.

Join us as Aaron and I share our unique factory visit experiences, revealing insights and stories you won't hear anywhere else. Ever wondered how a factory visit can change your perspective on a product? Hear how my experience did just that with Beanie Babies.

We also provide essential tips for entrepreneurs on finding and selecting the right manufacturer, a crucial step in building a successful ecommerce business.

Don't miss this exciting season opener filled with expert insights, industry news, and practical advice for navigating the complex world of ecommerce.

Subscribe to our channel for more episodes packed with valuable ecommerce strategies and stories.

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Andriy Boychuk, the founder of Flowium and an email marketing expert. They discuss the aftermath of Cyber Monday and how Flowium's clients navigated the hectic holiday season with ease.

Andriy delves into strategies for keeping your brand at the forefront of customers' minds through consistent email communication. He shares tips on nurturing customer relationships after major sales events and gearing up for future holidays.

Learn how sharing your brand's social contributions can boost customer loyalty and why the first quarter is the perfect time to test new marketing strategies, such as loyalty or referral programs. Andriy also discusses the role of AI in enhancing email marketing, from generating creative ideas to analyzing campaign performance.

This episode is packed with actionable advice for anyone looking to elevate their email marketing game and build lasting customer relationships.

Subscribe for more expert insights into the world of ecommerce and digital marketing.

Join Nathan in this insightful episode of Ecommerce On Tap as he interviews Samir Balwani, CEO of QRY, a leading paid media agency. They delve into the intricacies of managing effective Facebook and Google ad campaigns for ecommerce brands.

Samir shares expert advice for planning your 2024 media strategy, including accounting for major events like the Summer Olympics and Election. He also provides tips on avoiding sales downturns after the holidays and the importance of analyzing customer shopping trends to optimize channel focus.

The discussion covers the critical aspects of attribution platforms, incrementality testing, and marketing mix modeling. Samir emphasizes that while creating visuals may be straightforward, developing impactful messaging is the real challenge in advertising.

Learn how AI is transforming the creative process and why testing significant changes is more effective than tweaking minor details. Plus, get an inside look at how QRY significantly increased Peak Design’s online revenue.

This episode is packed with valuable tips and strategies for anyone looking to enhance their ecommerce advertising efforts.

Subscribe for more expert insights into the evolving world of ecommerce.

Join Nathan in this enlightening episode of Ecommerce On Tap as he interviews Lamees Butt, Senior Vice President of Global Alliances and Channels at Zoovu. They explore how Zoovu's AI-driven product discovery platform is changing the face of online shopping, offering solutions to the common problem of choice paralysis.

Lamees discusses how Zoovu is like having a digital in-store sales expert, helping customers navigate through products with ease. Hear about Zoovu's work with industry giants like Dyson, Amazon, and Microsoft, and how their approach is humanizing online shopping.

The conversation also covers the critical role of digitization and AI for B2B businesses, the shift towards an omni-channel approach, and the continued relevance of physical stores through innovative concepts like pop-up shops.

Learn how Zoovu is not only enhancing the customer experience but also helping businesses reduce time in building quotes, minimize returns, and compete effectively in the market, regardless of size.

This episode is a must-watch for anyone interested in the intersection of ecommerce, AI, and customer experience.

Subscribe for more insights from the frontiers of ecommerce and technology.

In this episode of Ecommerce On Tap, Nathan interviews Emanuel Rose, the visionary behind Strategic eMarketing. They delve into the critical aspect of maintaining authenticity in marketing as brands grow and expand.

Emanuel discusses the importance of understanding your ideal client persona, the art of tailoring marketing materials to specific audience segments, and the value of using consumer and competitor feedback to refine messaging. He also sheds light on the changing landscape of blog content creation, moving from traditional writing to leveraging video content.

As the holiday season approaches, learn how to effectively engage with your top spenders during key sales periods like Black Friday and Cyber Monday. Emanuel also provides insights into marketing to Gen Z, particularly focusing on the impact of shipping notifications.

This episode is a must-watch for anyone looking to enhance their marketing strategy with genuine and effective techniques.

Subscribe to our channel for more expert insights into ecommerce marketing strategies.

Join Nathan in this enlightening episode of Ecommerce On Tap as he sits down with Robert Brill, CEO of Brill Media. Robert shares his expertise in making advanced advertising techniques available to smaller advertisers, transforming the landscape of digital media buying.

In this discussion, Robert delves into the synergy between data-driven and creative strategies, particularly on Facebook. He shares key tactics like moving beyond repetitive keyword strategies, the importance of regular ad refreshes, and the power of format experimentation.

Learn how to give your customers variety in advertising, use broad targeting effectively, and understand the significance of holistic sales data as the ultimate measure of success. Robert's approach to trend analysis and cross-channel sales attribution offers a comprehensive view of digital advertising success.

Whether you're a small business owner or a marketing professional, this episode is packed with actionable strategies to elevate your digital advertising game.

Subscribe for more insights from industry leaders in ecommerce and digital marketing.

In this insightful episode of Ecommerce On Tap, Nathan interviews Tobi Chapman, the innovative founder of Everboost. They dive into the evolving world of retention marketing, particularly in the health and wellness industry, amidst rising CPAs and advertising costs.

Tobi discusses the shift from traditional marketing methods to leveraging zero-party data, where personalized campaigns are crafted based on direct customer input. Learn how asking the right follow-up questions can lead to more effective and resonating marketing messages, and how showcasing relevant products and reviews can significantly enhance conversion rates.

Additionally, Tobi outlines the best practices for email marketing around big sales events and shares strategies to maintain customer engagement beyond the initial purchase, including the use of AfterSale for upselling and Kaching Bundles to showcase savings.

Whether you're a seasoned ecommerce professional or just starting, this episode is packed with valuable tips and strategies to enhance customer retention and drive long-term success.

Subscribe for more expert insights into the world of ecommerce.

Join Nathan in this exciting episode of Ecommerce On Tap as he interviews Brandon Kleinman, founder of the Birthday App and former Disney Imagineer. Discover how the Birthday App is changing the way we celebrate special occasions, blending technology with heartfelt gestures.

Brandon shares his journey from Disneyland to digital entrepreneurship, highlighting the unique retention power of birthday products and the potential shift back to real-life marketing. He stresses the importance of forming an emotional bond with customers, going beyond just being at the right place and time.

The conversation also covers strategic positioning in crowded markets, with insights from the "22 Immutable Laws of Marketing." Learn how brands like Michelin and Lululemon found their unique angles to connect with customers.

Don't miss this episode packed with valuable lessons on building long-term customer relationships and innovative marketing strategies.

Subscribe for more insights from leaders in the ecommerce world.

Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible.

James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space.

Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.

Join us in this engaging episode of Ecommerce On Tap where Nathan and Mike Bryan from Prime Seller Solutions dive into the transformation of ecommerce in a post-Covid and inflation-impacted world. They discuss the importance of keeping cash flow consistent and how ecommerce aggregators are adapting to new economic conditions.

Mike sheds light on the seller’s operation system, a pivotal resource for ecommerce business owners striving to understand their market position and optimize their operations. He offers insights into focusing on profitable ventures, identifying critical KPIs, and ensuring that founders can step away from their business without losing momentum.

The episode also covers the dynamic environment of the Amazon marketplace, the influence of social media platforms like TikTok, and the consumer's growing preference for quality and convenience enhanced by AI.

Don't miss out on these valuable discussions. Plus, find out how to get a free business assessment to help your ecommerce business thrive.

Subscribe to our channel for more expert conversations that can help transform your ecommerce approach.

Join Nathan in this insightful episode of Ecommerce On Tap as he sits down with Jason from iTristan Group. Together, they explore the critical role of macroeconomic trends in shaping the future of ecommerce. They discuss the importance of optimizing inventory, the impact of supply chain automation, and how to effectively manage oversupply with smart technology.

Jason provides an in-depth look at the math of oversupply and the significance of having interoperable ERP and SAP systems to scale your business efficiently. The conversation also covers the evolving business models necessary to navigate complex logistics and the strategies to ensure product availability aligns with consumer demand.

iTristan Group's dedication to enhancing Speed, Scale, and Agility in user systems is at the forefront of their mission to empower businesses. By integrating supply chains, location portals, and partner networks, they aim to provide optimal experiences for end customers around the clock.

Subscribe to our channel for more episodes that equip you with the knowledge to excel in the fast-paced world of ecommerce.

In this revealing episode of Ecommerce On Tap, Nathan hosts Alek from Settle, exploring the intricate balance between growth and profitability in the ecommerce space. Dive deep into discussions about contribution margins, the art of forecasting inventory, and the essentials of managing cash flows.

Alek shares candid insights, reflecting, "You want to manage cash first and foremost," highlighting the tightened access to equity capital compared to 2021. The conversation also broaches the strategic considerations for brands contemplating going public.

Whether you're an industry veteran or just starting, this episode is packed with firsthand experiences and strategies crucial for steering a successful ecommerce journey. Subscribe and stay informed about the decisions shaping the future of ecommerce.

Welcome to Ecommerce on Tap! In this episode, Nathan chats with Nicolas Toper, the brains behind Inbox Booster. Learn how this innovative tool is revolutionizing email newsletter programs, ensuring your emails reach their intended audience. Hear firsthand how Y Combinator boosted their click rate to 35% with Inbox Booster's assistance. Plus, get insights on why you should be targeting 10% of your revenue from email and why clicks are more crucial than opens. Don't miss out on these invaluable tips for agency owners and ecommerce founders!

Dive deep into the world of eCommerce with our latest podcast episode featuring Emily Sewell, Senior Director of Operations at Zenni Optical! 

🎙️ Join us as we explore Emily's incredible journey from dance enthusiast to supply chain expert, and how she navigated the high-growth landscape at Hubble. Discover valuable insights about supply chain challenges, the role of supply chain during the COVID days, and get a sneak peek into the strategic initiatives at Zenni Optical! 

🌐 Don't miss this enriching conversation that's packed with knowledge and inspiration. Tune in now! 🎧 #ECommerceSuccess #SupplyChainManagement #PodcastInterview #ZenniOptical

Dive deep into the world of eCommerce with attribution and analytics expert Jeff Greenfield on this episode of Sourcify's podcast! 

🎙️ Discover innovative strategies to optimize ad spend, adapt to technological changes, and achieve sustainable growth. 

Join us as we explore the evolution of analytics, creative testing in the post-iOS era, the power of cross-platform synergy, and the importance of balancing growth with personal well-being. 

🌟 Don't miss this transformative conversation! #EcommerceSuccess #DigitalMarketingInnovation #SourcifyPodcast

Join us for an eye-opening discussion with Andrew, founder of YTera, as we dive deep into the untapped potential of YouTube for eCommerce growth. 

Discover why YouTube deserves a prime spot in your growth strategy, how to connect with the right audience, and the secrets to YouTube success. Learn about data-driven decision-making, SEO for YouTube, and YTera's tailored solutions for eCommerce businesses. 

Don't miss this opportunity to unlock remarkable growth with YouTube! 💼📈 #eCommerceGrowth #YouTubeMarketing #YTera #BusinessSuccess

Join us as we embark on a fascinating journey into the heart of Chinese manufacturing with Stephan from GQC.io. With over 13 years of hands-on experience in Shenzhen, Stephan's insights into quality control are unparalleled.

In this episode, you'll explore:

🔹 Effective Quality Control Processes: Stephan will reveal the intricate processes in ensuring your products consistently meet high standards, including factory audits, sample validation, and in-process inspections.

🔹 Building Strong Supplier Relationships: Learn the secrets to building enduring partnerships with Chinese suppliers. Stephan emphasizes clear communication, commitment, and trust-building.

🔹 The Art of Negotiating with Chinese Factories: Negotiating with Chinese factories can be complex. Stephan shares strategies for success, including detailed specifications and maintaining unwavering quality standards.

🔹 Battling "Quality Fade": Discover how to combat the challenge of "quality fade" as order quantities increase. Stephan's team continuously monitors defect rates, offers pro inspections, and collaborates with factories for prompt issue resolution.

If you're in the world of e-commerce or interested in the intricacies of Chinese manufacturing, this episode is a must-watch. Gain invaluable insights to transform your approach to quality control and supplier relationships. Subscribe now and stay tuned for this eye-opening discussion! #QualityControl #ChinaManufacturing #EcommerceInsights 🌟🏭

Join us in this episode as we sit down with Matthew, the CEO of Build Grow Scale, a company that has helped its clients generate over $400 million in sales. With over a decade of experience, Matthew shares invaluable insights into the world of e-commerce success. 

Discover the secrets to mastering conversion rate optimization, the ongoing debate of single-page vs. multi-step checkouts, and the importance of a customer-centric approach. If you're looking to take your e-commerce game to the next level, this is a conversation you won't want to miss! 

#EcommerceSuccess #BuildGrowScale

Unlock the secrets to e-commerce success with Robert Indries, a visionary in the art of marketing for 7 to 8-figure revenue generation. Join us as we explore his scientific approach to marketing, precision strategies, and the harmonious interplay of paid advertising and organic growth. Learn from the maestro himself and embark on your own e-commerce odyssey! 🚀🛍️ #EcommerceMarketing #RobertIndries

Discover the transformative insights shared by Stephen Miller, General Manager of Sourcify, on navigating the complex landscape of e-commerce supply chains. Learn how Sourcify empowers businesses to thrive through innovation, global sourcing, and strategic partnerships. Tune in now for a deeper understanding of e-commerce supply chain dynamics! 🛍️🌐 #EcommerceSupplyChain #SourcifyInsights

Terry Arsenault is one of the most known ecommerce entrepreneurs in the world who runs his own stores, agency, and a Facebook group called Shopify Ecommerce Group with over 29,000 people. Tune in to learn how Terry got started, how he's grown, and where he is heading!

📦 Dive into the fascinating world of last-mile delivery with Bill Catania, the visionary behind OneRail, a game-changing logistics company. Join us on eCommerce On Tap as we uncover the secrets behind OneRail's success, from seamless door-to-door delivery to cutting-edge AI-driven decision-making.

🎯 Discover their cost optimization and sustainability strategies that will reshape your logistics approach. From serving diverse industries to their integration with Shopify, OneRail's platform is a game-changer for businesses of all sizes.

🚚 Don't miss this exclusive interview with Bill Catania, where he shares valuable lessons, strategic growth plans, and how OneRail is transforming last-mile logistics. Get ready to revolutionize your supply chain! 🔑🌐

#LastMileDelivery #LogisticsRevolution #OneRail #eCommerceSuccess

Join us as we delve into the world of supply chain management with Rich Durham, the Head of Supply Chain at Pair Eyewear. Discover his journey, favorite aspects, tips on diversification, quality control, and managing cash flow, along with Pair Eyewear's innovative approach to owning and operating their own facility. Learn from their story of resilience, adaptation, and success in the competitive e-commerce landscape. Don't miss this valuable discussion on mastering the supply chain! 🌐📦 #SupplyChainManagement #EcommerceSuccess #PairEyewear

In this episode of eCommerce on Tap, Anatoliy Labinskiy, founder of GSM Growth Agency, shares valuable strategies for scaling multimillion-dollar funnels and boosting average order value (AOV). Discover the secrets behind offering free gifts, creating urgency, and leveraging Facebook ABO and CBO strategies. Tune in to gain practical insights and drive higher revenue in your eCommerce business. Don't miss this exciting conversation with Anatoliy Labinskiy! 🔥💼💡

#eCommerce #MarketingStrategies #AverageOrderValue #ScalingFunnels

Join Nathan Resnick as he interviews Axel from Heyday, one of the largest and most renowned Amazon aggregators in the industry. Discover Heyday's data-driven approach, advanced forecasting techniques, and strategies for optimizing supply chain operations. From uncovering unique insights from data to navigating global sourcing challenges, this episode offers invaluable knowledge for e-commerce professionals. Don't miss out on uncovering the secrets behind Heyday's success in the dynamic world of e-commerce supply chain management.

Discover the differences in Amazon marketing strategies between Europe and North America with Brent Zahradnik, founder of AMZ Pathfinder. From decoding the complexity of European expansion to understanding the impact of listing optimization and external traffic, this episode provides essential insights for eCommerce brands looking to expand their reach in Europe. Don't miss out on valuable tips and strategies for successful European expansion! #AmazonMarketing #EuropeanExpansion #eCommerce

Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a general overview of affiliate marketing and its various strategies.
Join in as they explore the different types of affiliates, discuss the role of networks, and highlight the benefits of leveraging performance affiliates to extend your reach, boost brand awareness, and drive customer acquisition.

Join Nathan as he dives into the world of scaling e-commerce brands with special guest Sandy Dedeian, the founder of Rectified, Inc. In this episode, they discuss essential strategies for brand growth, establishing a brand identity, engaging customers, exploring retail distribution, and navigating the changing landscape of e-commerce. Discover the secrets to success and learn how to unlock your brand's full potential in the digital market! 🎙️ Listen to the full episode on eCommerce On Tap and subscribe for more valuable insights: https://www.sourcify.com/ecommerce-on-tap/ 🌐 Visit Rectified, Inc. for expert digital consultancy services: https://www.rectified.co#eCommerceOnTap #BrandGrowth #DigitalConsultancy #EcommerceSuccess

Nathan invites Rodney Manzo, the founder and CEO of Anvyl, to discuss the state of the e-commerce industry, the challenges faced by brands, and the role of technology in optimizing supply chain operations.

Over the course of the conversation, Nathan and Rodney touch upon various topics such as the impact of COVID-19, inventory management, cash flow challenges, financing methods, venture returns in e-commerce, and the future of supply chain technology. Let's dive into the key takeaways from their insightful discussion.

🔍 Stay updated on SEO trends in 2023! Insights from Brandon Leibowitz, founder of SEO Optimizers:

1️⃣ AI-generated content no longer fool search engines 🚫🤖

2️⃣ E-commerce brands, don't overlook SEO! Incorporate text into every page 📝🔍

3️⃣ Quality backlinks are crucial for trust and authority 👥🔗

4️⃣ Understand the value of do-follow and no-follow backlinks 🔍🌐

5️⃣ Sponsored content affects SEO value, use the "Sponsored" tag for transparency 💰🏷️

6️⃣ Consider buying old domains and redirecting traffic for SEO boost 📈🔀

7️⃣ Focus on high-quality backlinks and valuable content for long-term success 🎯📚

8️⃣ SEO Optimizers offers personalized strategies and free website analysis 📊🔎

📢 Join us for an exciting discussion with Nathan Resnick and Hemant Varshney, CEO of DigiCom! 🤝

🚀 Hear from Hemant about his decade-long journey as a marketing expert and the founding of DigiCom.

📲 Learn about the latest iOS update and its effects and changes in digital marketing.

💰 Gain insights into the eCommerce market with affected stats like CAC, CPA, CPMs, and more.

🎯 Understand new marketing strategies such as influencer marketing, sponsored content, and more.

📈 Explore changing trends for audience targeting on TikTok.

🌍 Finally, join the discussion about the rise and fall of eCommerce during the pandemic.

Our special guest, Tyler Horsley CEO of Nuclear Networking, shares some fascinating marketing insights for brands struggling with growth today.

Join the conversation as they discuss:

The less clicks, the better for conversion rate.

Blurring the lines between organic and paid marketing to generate leads

Significance of Content

Product Optimized Pages

Multi-step checkout vs single page checkout

Plus, gain valuable insights from Tyler's personal experience as a CEO, Investor, Private Equity, Business Growth Advisor and an INC 500 Company Creator.

Learn from Tyler's lessons and insights such as:

Learning to say "No" to opportunities as an entrepreneur

Mergers and Acquisitions

What’s it like for a former state representative turned entrepreneur to be in the eCommerce industry for decades? Our guest for this episode of eCommerce on Tap, Julia Hurley, former Tennessee state representative, shares her experience and tells us how she witnessed the whole real estate sector learn from and adopt eCommerce operational models during Covid. An exciting conversation with a remarkable personality awaits that goes over a diverse range of topics such as: 🏠 How is eCommerce related to real estate? 📈 The rise of demand in real estate and the innovation of unseen site purchases 📜 The Truth in Advertising and Coming Soon rules of real estate. 🕴️ Julia’s Journey, from State Rep. to Real Estate Agent to an Entrepreneur and an Author 📖 Sneak peek of a chapter from, “Unauthorized Success” by Julia Hurley

In today’s episode of eCommerce on Tap, Nathan invites Noah Healy, owner of Coordisc and an expert in macroeconomics and marketing to discuss how market conditions and consumer spending affect ecommerce businesses. 

Noah explains the concept of 'commodifying your compliments' and how forming alliances with other companies in the industry can help create marketplaces for the products and industries. He also sheds light on the current recession and the effects of inflation on the ecommerce world.

Topics discussed:

🔍 Coordisc

🛒 Macroeconomic conditions in the eCommerce industry

🏭 Limitations of contemporary eCommerce business models

📈 Recessionary circumstances and inflation in 2023

💰 Growth and growing debts

👉 Do you think eCommerce business models in today’s day and age are redundant?

👉 If all eCommerce businesses dependent on their industry category, why not work with others to create a collaborative and mutually beneficial ecosystem?

👉 Are supply chains and businesses in 2023 going to witness drastic changes due to inflation?

Answers to these questions and much more await in this episode of eCommerce On Tap!