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Products to Profits with Sarah J Cross

Products to Profits with Sarah J Cross

By Sarah Cross
Helping creative product based entrepreneurs build & scale a thriving business
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Dropshipping as a Business Model with Sandra Muller from Silk Interiors

Products to Profits with Sarah J Cross

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My 4 tips for running 2 businesses without burning out
In this episode, Sarah shares her journey from her early entrepreneur days when she went through burnout, before learning how to manage her time, and work smarter not harder. Now she runs two businesses from home, and is sharing her tips and tricks on her she keeps balance in her life. She shares: How to prioritise your time Creating a weekly schedule Programs I love to use to keep everything on track Avoiding burnout The essential aspect of taking breaks Why you should avoid multitasking Not overscheduling your time Learning the art of outsourcing Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
20:26
August 01, 2022
The Power of Relationship Marketing
In this episode, Sarah shares why it is so important to focus on retaining your current customers, rather than always seeking new buyers She shares: The top 5 benefits of relationship marketing how to build your ROI through customer retention  and how to create relationships with stockists Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
24:32
July 19, 2022
Top Signs You Need to Start Outsourcing with Sarah J Cross
In this episode, Sarah shares how to know when it’s time to start outsourcing and not feel overwhelmed by the process. Are you struggling to let go and delegate? Are you focusing on non-income generating tasks? Are you tired of doing the same draining tasks? This episode is for you! She shares: How to recognise the common signs that it’s time to outsource Where to begin delegating tasks Finding the joy in outsourcing Building systems to simplify your life Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
14:40
June 27, 2022
Going Global - How to Sell your Products Internationally with Sarah J Cross
In this episode, Sarah shares her best advice to grow your business and sell your products internationally to increase your brand awareness and overall profitability. She shares: Where to get started when going global How to support international buyers The difference between a sales agent and a distributor How to deal with payments from abroad How to grow your e-commerce business internationally Managing the logistics and shipping regulations Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
26:20
June 13, 2022
Cultivating Flow - The Energetics of Business with Laetitia Andrac from Essential Shift
In this episode, Sarah is talking to Laetitia Andrac from Essential Shift. She’s a holistic business coach and a ‘soul doula’. She helps women leaders & entrepreneurs in creating a soul-aligned business, career & life. Laetitia shares: Why Energetics in Business matters How to connect with your intuition for success How can busy entrepreneurs bring flow into their day How to reclaim the role of CEO in your business The biggest obstacles she sees product-business owners deal with How reconnecting to the energetics can be life-changing You can find Laetitia at www.essentialshift.co and on Instagram @essential.shift  Find out more about her Mastermind The Goddess Embodiment Sisterhood, click here to join the waitlist. Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
36:07
June 06, 2022
The Top 10 Systems and Processes to Help Scale your Business With Sarah J Cross
In this episode, Sarah discusses her top 10 ways to streamline your business and productivity in your product-based business. She shares: The importance of knowing your numbers Why knowing your best seller is important How to create systems and the best platforms to use The benefits of connecting with likeminded people How to increase your customer average spend How to set clear deadlines and measure results When to hire an expert and how it can benefit your business The best tools for your business toolkit Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
21:42
May 30, 2022
How to stop self-sabotaging, uplevel your mindset and reclaim confidence with Christine Corcoran
In this episode, Sarah speaks with Christine Corcoran.  Christine is a Business Mindset Master Coach, Speaker, Podcast Host and Co-Founder of the Rise Up Conference and Creator of The Energetics of Money Program. Christine shares how she helps heart-centred business owners overcome their imposter syndrome, uplevel their mindset, and reclaim their confidence and power. Christine shares: How to overcome self-sabotage How to uplevel your mindset and business How your mindset can hold you back How your childhood can impact your mindset and success How our identity beliefs show up in business How to adopt a new mindset and work through fear You can find Christine @christinecorcoran_coach and her website https://christinecorcoran.com.au She also hosts the Next Level Life Podcast. Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
37:29
May 16, 2022
Energy Flows Where Attention Goes with Sarah J Cross
In today’s podcast, Sarah discusses one of her favourite topics: where attention goes, energy flows. Sarah discusses: How to use intentional business goals to get to your desired outcomes in business How to elevate your business goals The six steps to help with intention setting to elevate and build the business of your dreams The importance of intention setting and when to set intentions for the best results Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
16:03
May 09, 2022
How To Sell Your Products on Amazon with Verity Sewell
In today’s podcast, Sarah chats with the wonderful Verity Sewell. Verity Sewell is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their brands on the world's largest e-commerce channel and grow a new revenue stream. After her own personal success on Amazon, Verity went on to lead a team of e-commerce specialists at an agency where she helped hundreds of clients skyrocket their business's on Amazon. She then transitioned into becoming the founder of Smart Little Space and working with female-focused brands. Verity shares every about: How to know if Amazon is the right fit for you and your business The benefits of selling on Amazon If it is worth keeping your branding the same for your business on Amazon? Common mistakes and red flags to look out for Advice for business owners who are feeling overwhelmed with getting started on Amazon Her top tips to get to the next level The top three marketing strategies that have massive impact. You can find Verity on instagram @smartlittlespace and her website https://smartlittlespace.com/ Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
29:41
May 02, 2022
Taking the Leap from side-hustle to successful small business with Sarah J Cross
In this episode, Sarah discusses how you can take the leap from side hustle to creating and running a successful small business. She shares: Her own journey going from side hustle to taking the leap How to grow and scale your business How to look at your finances to see if you are ready to take the leap Outsourcing for success Taking sacrifices for the growth of your business Protecting yourself from burnout How to test the waters and then scale your business gradually Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
17:42
April 11, 2022
Build a Wildly Successful Business on your Terms with Sarah J Cross
In this episode, Sarah discusses how to build the business of your dreams! Something on your own terms, something you have always dreamed about. She shares: Her own journey going from starting her own business at her kitchen table to becoming a multi-million dollar nationally recognised company The steps needed to get to the business of your dreams Mastering your fears, doubts and limiting beliefs The importance of going with your gut feeling and saying yes The importance of listening to people who have been where you want to go and not necessarily those around you What happens when something goes wrong in business The lessons learnt during business Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
14:51
April 04, 2022
Stop Comparisonitis From Holding You Back with Sarah J Cross
In this podcast, Sarah discusses how to stop comparing yourself to others. This episode will help you step out of the shadows and into the limelight. She shares: The effects that comparisonitis has on us and our business How to overcome comparisonitis How to tap into your strengths to grow and connect with your audience How to focus on your own journey Tips for success Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official Check out Sarah's website: https://www.sarahjcross.com
15:02
March 28, 2022
5 Common Mistakes Product Businesses Make with Sarah J Cross
In this episode, Sarah shares the 5 most common mistakes she sees product businesses make and how to avoid them. Save yourself the time and check out this episode to get the best tips so you don't have to make the same mistakes. She shares: Why do you need to outsource How to avoid these common mistakes Why seeking advice might be the quickest way to success Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
19:21
March 21, 2022
Thinking Big Now in Business with Sarah J Cross
In this episode, Sarah shares her greatest tips when it comes to growing and scaling a business without burnout. She shares: Why most businesses fail when trying to scale The importance of systems Why you need a 90 day business plan to hit milestones How to get support Real life examples of how she grew businesses for her and her clients Key takeaways you can implement now Check out The Creative Product Institute: https://www.creativeproductinstitute.com Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
16:42
March 14, 2022
Empowering Women in Business with Johanna from Pink Nade
In this episode, Sarah chats with Johanna Clark, Chief Boss Lady, visionary and designer behind Pink Nade. She is a hustler, a multi-tasker, as busy as they come but a get shit done kinda gal. She’s also a mother of 5 children, runs Pink Nade alongside her retail store Pink Nade Boutique. She loves her Girl Gang HARD and is ALL about empowering women. In this episode, Johanna shares: Her start as a business owner alongside motherhood Her best advice on how to keep it together as a business owner, mum of 5 and as a wife Her failures in business and what she learned from them The important to give yourself space to spark creativity Why having a community to support you in crucial to success You can find out more about Johanna and Pink Nade by following @pink_nade and her website www.pinknade.com.au Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram: @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
26:42
March 07, 2022
Strategies to grow your E-commerce with Dahna from Bright Red Marketing
In this episode, Sarah chats with Dahna Borg, Founder and Chief Strategist of Bright Red Marketing. Dahna knows what it takes to grow and scale eCommerce Businesses through Facebook and Instagram advertising. Hear Dahna share everything about: How FB Ads are a key part of your E-commerce strategy Where to get started with FB Ads Her greatest tips to select an audience What Ad budgets to start with How to manage algorithm changes The top mistakes she sees business owners make Key growth strategies you can implement today You can find out more about Dahna and Bright Red Marketing by following @brightredmarketing and their website https://brightredmarketing.com.au/ Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
29:35
February 21, 2022
Setting Goals in 2022 With Ange from My Goal Squad
In this episode, Sarah meets with Ange Ritchie, Founder and Head Goal Coach at My Goal Squad. Her overwhelming passion is to help entrepreneurial females who are stuck; on challenges, or not getting the success they want, or just found themselves working solo without support, which led to her creating My Goal Squad to make success simple. In this episode, Ange shares: Why goal setting is crucial when running a successful business How to implement goals Her best strategies when feeling stuck or overwhelmed How to stay on track and motivated throughout the year You can find out more about Ange by following @mygoalsquad and her website www.mygoalsquad.com Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
34:35
February 07, 2022
Using Reels to Grow your Business with Alisha & Mon from Rise With Reels
In this episode, Sarah meets with Mon & Alisha, the co-creators of Rise With Reels - the first Reels Course set out to help product-based businesses and brands harness the power of video marketing AKA Reels to shine bright on socials, attract their dream clients and make sales! In this episode, Mon & Alisha share: The importance of Reels for Product-Based Businesses Where to get started with Reels The best tips and tricks for creative inspiration What they see are the biggest challenges to getting started Best Reels Trends for 2022 You can find out more about Mon @thesocialista_ and Alisha @thesocialimpact.au You can check out their course Rise with Reels, follow @RisewithReelsCourse and their website https://risewithreels.com/ Sign up for their free masterclass here: https://masterclass.risewithreels.com/ Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
39:05
January 24, 2022
Three Ways to Simplify your Social Media Content with Marissa Roberts
In this episode, Sarah meets with Marissa, host of The Simpler Business Podcast, who is the queen of streamlining and simplifying your business for increased income & freedom. Through her journey as a mum and entrepreneur, Marissa has learned firsthand how to deal with overwhelm by simplifying her life and business for success. In this episode, Marissa shares: How to manage overwhelm when juggling motherhood, work and a business How to play to your strengths when creating content Simplifying social media to minimise overwhelm Strategies to deal with tasks you don’t enjoy How to deal with comparisonitis Her best tips to create reels that attract sales How to refresh your content Looking through your Insights for inspiration You can find out more about Marissa by following @Marissarobertsofficial and her website www.marissaroberts.com Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
18:50
January 10, 2022
Investing In Your Business for Successful Growth with Martha Vivian, Founder of Truly Amor
In this episode, Sarah meets with Martha, Melbourne-based mum of two beautiful boys, lover of journals, notebooks, handwriting, and old book shops. Martha shares her journey from graphic designer to successful business owner with the flexibility to be there for her kids. In this episode, Martha shares: How she built her business in just 2.5 years How she dealt with overwhelm Why she outsourced to a 3PL company How adjusting packaging helped her scale-up How Fb Ads helped her grow The value of seeking coaching in growth Managing stock and cash flow If you would like to learn more about Truly Amor, check out www.trulyamor.com.au/ And follow @truly.amor Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
29:21
December 13, 2021
The Power of Brand Story Strategy with Amey Lee from Heart Content
In this episode, Sarah is joined by Amey Lee from Heart Content. Passionate about showing businesses how to connect with their tribe, Amey is a Brandsmith who helps brands of all sizes make sure that what they say and do are in alignment. Amey Lee shares: What is a Brand Story Strategy The importance of creating a Brand Story for your Business The difference between Brand Storytelling and Story Strategy How this helps you connect with your ideal customer How to create a consistent Brand Message If you would like to learn more about Amey Lee, follow @heartcontentau and check out www.heartcontent.com.au Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
28:45
November 29, 2021
Making Shipping Plastic-Free with Anaita Sarkar from Hero Packaging
In this episode, Anaita shares the journey of how she started her incredible business Hero Packaging, Australia's first certified home-compostable, zero-waste shipping mailer, bringing sustainability into our product world. Hear Anaita share: How she brought her genuine need for a better plastic-free solution to a profitable business The joy of being able to build you business around your lifestyle How she’s been able to manage cash flow in a growing business The key to diversifying your inventory with better margins to lower your pricing Learning to scale abroad and tailoring your offer to each market How their branding helped them spread the word What to do when FB Ads aren’t giving you the returns you wish for If you would like to learn more about Hero Packaging, check out https://heropackaging.com.au/ Or follow @Hero.Packaging Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
19:49
November 15, 2021
Understanding Pricing And Value with Jasmine Holmes from Jasmine Designs
In this episode Sarah meets with Jasmine, a pricing queen helping creatives to ‘bake profit into their pricing.’ In this episode, Jasmine shares The importance of business owners getting their prices right How to know if you’re pricing too low A method to pricing your services How creatives can add value without adding extra cost Tips for raising prices If you would like to learn more about Jasmine head to https://jasminedesigns.com.au/ Or follow Jasmine on Instagram: https://www.instagram.com/jhdesigns/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
25:47
November 01, 2021
Manifesting Money and Business Growth with Kimberley Wenya
In this episode Sarah meets with Kimberley, a manifestation and mindset mentor and number 1 source for manifestation based on science and truth. In this episode, Kimberley shares Why manifestation is so powerful How to get past the “woo woo” of manifestation Common misconceptions when it comes to manifesting How she manifested all of her wildest dreams Tips for intentional manifestation for your business Manifestation tips for making more money If you would like to learn more about Kimberley head to https://www.kimberleywenya.com/ Or follow Kimberley on Instagram: https://www.instagram.com/kimberleywenya/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
30:07
October 25, 2021
Using Video To Tell Your Brand Story with Michelle Sokolich from Show & Tell Video
In this episode Sarah meets with Michelle, founder of Show & Tell Video, sharing human stories behind the business world. In this episode, Michelle shares Why video is so important for business owners The equipment you need to get started What type of videos you can film for your business Top tips for getting comfortable in front of the camera How to balance between being professional and authentic If you would like to learn more about Michelle head to https://showandtellvideo.co.nz/ Or follow Michelle on Instagram: https://www.instagram.com/michelle_showandtell/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
28:44
October 18, 2021
Scaling a $3M sock business from kitchen table to global brand with Tanja Filipovska from MADMIA
In this episode Sarah meets with Tanja, founder and creative director of MADMIA - a crazy, fun, bright sock brand that is now a multimillion dollar global brand. In this episode, Tanja shares How MADMIA got so successful without a marketing budget The struggles of building and running a business with young kids Getting creative to keep the cash flow going Not being afraid to ask for help If you would like to learn more about Tanja head to https://www.madmia.com/ Or follow Tanja on Instagram: https://www.instagram.com/madmiaofficial/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
37:11
October 11, 2021
What You Need To Know About Virtual Assistants and Online Business Managers with Lee Doherty from Admin & Co
In this episode Sarah meets with Lee Doherty, the founder of Admin & Co providing high-level administration support to businesses with a team of Online Business Managers and Virtual Assistants. In this episode, Lee shares The key differences between OBMs and VAs How business owners can work with OBMs and VAs How to stop wearing all of the hats in your business How to know when you’re ready engage an OBM and VA team Tips on how product businesses can outsource How to maximise your time with OBMs and VAs If you would like to learn more about Lee head to https://www.adminandco.com.au/ Or follow Lee on Instagram: https://www.instagram.com/adminandco/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
38:03
October 04, 2021
What Numbers You Need To Know And Why with Eliza Ludwig from The Flow Society
In this episode Sarah meets with Eliza Ludwig, an experienced financial analyst and founder of The Flow Society. Eliza offers Wealth Coaching to make you feel in control of your business and find freedom and fulfilment. In this episode, Eliza shares What a wealth coach is and how they can help your business What numbers business owners should be across How your financials are connected to your process The blocks of scaling profitably What the right stage of your business is to seek out a wealth coach Things to consider to increase your profits If you would like to learn more about Eliza head to https://www.theflowsociety.com.au/ Or follow Eliza on Instagram: https://www.instagram.com/the_flow_society/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
24:12
September 27, 2021
Partnerships, Sponsorships and Collabs With Sarina Lowe From The Androsia Connection
In this episode Sarah meets with Sarina Lowe, a Partnerships Specialist from The Androsia Connection. Sarina is passionate about all things business, especially marketing and partnerships to help set up effective strategies for businesses to meet their objectives and maximise their potential. In this episode, Sarina shares How strategic partnerships help businesses The difference between partnerships, sponsorships and collaborations Top tips on how to get started in partnerships for your product based business How to maximise existing partnerships Why agreements, formal or informal are so important If you would like to learn more about Sarina head to https://www.androsia.co/ Or follow Sarina on Instagram: https://www.instagram.com/the_androsia_connection/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
37:39
September 20, 2021
What You Need To Know About Marketing For Your eCommerce Business with Lisa Byrne
In this episode Sarah meets with Lisa Byrne, an award winning marketer who works with female founders of eCommerce businesses to create smart, simple and sustainable marketing strategies for their unique businesses. In this episode, Lisa shares How to create a marketing plan that actually works How to track your marketing efforts Tips for business owners to get in front of the camera The importance of knowing your ideal customer Advice for overwhelmed business owners Taking your marketing to the next level If you would like to learn more about Lisa head to https://lisabyrne.com.au/ Or follow Lisa on Instagram: https://www.instagram.com/lisabyrnemarketing/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
34:02
September 13, 2021
SEO Essentials for Shopify with Kerri from Yellow Door Digital
In this episode Sarah meets with Kerri from Yellow Door Digital. With her straight-talking, no-nonsense approach, Kerri cuts through the geek-speak to help her clients get clear on what they need to do to succeed online. In this episode, Kerri shares Why SEO is so important for an ecommerce business Top tips for SEO Biggest mistakes businesses make with SEO The process of taking clients through their SEO Including SEO in your marketing strategy If you would like to learn more about Kerri head to https://www.yellowdoordigital.com.au/ Or follow Kerri on Instagram: https://www.instagram.com/yellowdoordigital/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
26:39
September 06, 2021
What It Takes To Have A Successful Product Business with Naomi from Avarcas Australia
In this episode Sarah meets with Naomi, founder of Avarcas Australia. Avarcas Australia started as a side hustle and quickly bloomed into a bonafide business within 6 months. In this episode, Naomi shares Her biggest successes in her business so far Going from online to wholesale - turning Avarcas into a 7 figures business The biggest challenges she faced How outsourcing helped her business grow Her advice for new business owners Her plans for the future of Avarcas Tips for business owners looking to scale If you would like to learn more about Naomi head to https://www.avarcasaustralia.com.au/ Or follow Noami on Instagram: https://www.instagram.com/avarcasaustralia/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official
21:02
August 30, 2021
How To Land News Headlines For Your Product Business with Emma Burrows from PR Pantry
In this episode Sarah meets with Emma from PR Pantry. Emma has been in the PR industry for over a decade working with brands both in Australia and overseas for some pretty epic brands including: The Australian Open, Wicked the Musical, Michael Bublé, Grease the Musical, Katy Perry and more. Emma now helps entrepreneurs, start-ups and small businesses see the endless opportunities of being their own publicist. In this episode, Emma shares What PR really is. Why PR is so powerful for businesses Why PR isn’t just for big businesses or celebrities Finding your purpose to get in the media Tips when approaching the media How to maximise your marketing after the coverage goes live Things to consider when reaching out to PR agency If you would like to learn more about Emma head to https://theprpantry.com/ Or follow Emma on Instagram: https://www.instagram.com/theprpantry/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official
32:51
August 23, 2021
How To Move Through Anxiety To Move Forward In Your Business with Anna The Anxiety Coach
In this episode Sarah meets with Anna The Anxiety Coach to chat about how mental health can affect results in your business and tips on how to get your mental health on your side. In this episode, Anna shares Getting back to basics to avoid overwhelm How mental health can affect results in your business What symptoms of anxiety look like How breathwork can help reduce anxiety How lifestyle factors can affect your mental health When the best time is to seek help Tips for creating more work/life balance If you would like to learn more about Anna head to https://www.annafergusoncoaching.com/ Or follow Anna on Instagram: https://www.instagram.com/annatheanxietycoach/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official
44:53
August 16, 2021
Managing Cash Flow in your Product Business with Stephanie Menere from Penny School
In this episode Sarah meets with Stephanie, founder from Penny School to talk about all things finances and cash flow. Stephanie talks about how to help women gain the financial knowledge they need to run the business of their dreams. In this episode, Penny shares Why it is so important for business owners to manage their finances Why profits are a reflection of a business’s performance, rather than cash flow Understanding your financials to protect your business Tips on getting on top of your business finances Long term cash flow goals What a good account will teach you How to bring more feminine energy into your business finances Why you should trust your intuition If you would like to learn more about Stephanie head to https://stephaniemenere.com.au/ Or follow Stephanie on Instagram: https://www.instagram.com/penny_school/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official
41:20
August 09, 2021
Using Klaviyo Email Marketing To Make Your Sales Soar with Anna Skaroupka from Email By Design
Using Klaviyo Email Marketing To Make Your Sales Soar with Anna Skaroupka from Email By Design In this episode Sarah meets with Anna, founder of Email By Design, all about why email marketing is so important for product based businesses and how you can maximise your results by using Klaviyo. In this episode, Annalise shares Why it is important for product businesses to have an email list Tips for growing an email list Email marketing strategies to maximise your product sales Things to consider when choosing an email marketing platform What makes Klaviyo the best platform for email marketing When the best time is to send emails How to avoid being in the spam folder If you would like to learn more about Anna head to www.emailbydesign.com.au Or follow Anna on Instagram: https://www.instagram.com/emailbydesign/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
27:22
August 02, 2021
Legal Tips for Your Product Business with Riz from Foundd Legal
In this episode Sarah meets with Riz, a lawyer with over 16 years of experience and founder of her own ecommerce business. Riz started Foundd Legal ​​as a way to make all of the overwhelming legal side of your business less overwhelming, more accessible and affordable to entrepreneurs. Riz dives into the legal ins and outs of running a fully legitimate, successful and protected company. In this episode, Riz shares The importance of proper legal set up in a product businesses Why privacy policies are vital for your business Influencing customer decisions with information provided on your website Why you need the right contracts for your business Advice on “copy cats” Agreements for working with influencers If you would like to learn more about Riz head to https://founddlegal.com/ Or follow Nadine on Instagram: https://www.instagram.com/founddlegal/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
35:55
July 26, 2021
How Strategic Copy Can Treat Your First-Time Customers Like VIPs (And Retain Them) For Long-Term Business Success with Nadine Nethery from CAN DO! Content
In this episode Sarah meets with Nadine, a strategic copywriter using words that sell, delight and engage so first-time customers come back for seconds (and thirds). Nadine tells us what exactly strategic copy is, how it can benefit your product based business and how creating strategic touch points in your customer journey will increase sales. In this episode, Nadine shares What strategic copy is and why it’s important for product based businesses What is a Building Block product lineup How a building block product lineup can create lifetime customers Creating strategic touch points in your customer journey to increase sales Tips for mapping out your customer journey Things to consider when outsourcing your strategic copy If you would like to learn more about Nadine head to https://candocontent.com/ Or follow Nadine on Instagram: https://www.instagram.com/candocontent/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
25:56
July 19, 2021
How I Grew a Million Dollar Business from my Kitchen Table
In this solo episode of products to profits, Sarah shares some insight into her journey of growing a million dollar business from her kitchen table. If you are ever wondering what goes into building a successful product based business, you won’t want to miss this episode! In this episode Sarah shares How she started her hamper business Insight into her hamper business revenue How her experience has impacted her approach to coaching Some insight into her personal life Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
15:55
April 25, 2021
Using Clubhouse for Business with Suz Chadwick
Have you heard of Clubhouse but aren’t sure what all the hype is about? In this week’s episode Sarah chats with Suz Chadwick, a branding and marketing coach, about how to best utilise Clubhouse to grow your business. In this episode Suz shares What Clubhouse is How to best utilise Clubhouse The benefits of Clubhouse How to optimise your profile How to run a room How Clubhouse can grow your business Her top tips for Clubhouse If you would like to learn more about Suz head to https://www.suzchadwick.com/ Or follow her on Instagram:@suzchadwick Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
38:37
April 18, 2021
Recognising When it's Time to Sell your Business with Chris from Memorable Moments
In this week’s episode Sarah speaks with Chris from Memorable Moments App to discuss her business journey and her decision to now sell her business. In this episode shares The challenges of growing a business Using influencers to grow your business The importance of social media The benefits of having an app as part of your business Here decision to sell her business How to get your business ready to sell If you would like to learn more about Memorable Moments head to https://memorablemomentsapp.com/ Or follow them on Instagram:@memorablemoments_app Or check out their Facebook: Memorable Moments App Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
25:10
April 11, 2021
The Power of Organic Social Media for Product Businesses with Chelsea from Blossom Media
As a business owner, you probably know how important social media is for your brand, but how exactly can you take full advantage of this powerful form of marketing? In this week’s episode Sarah sits down with Chelsea from Blossom Media to discuss how to best use organic social media to grow your product business. In this episode Chelsea shares How to create an organic social media strategy The importance of creating content pillars Why building relationships on social media is so importance The common social media mistakes she sees The importance of defining your target audience How to create an engaged community What to look for when hiring a social media manager If you would like to learn more about Chelsea and Blossom Media head to https://blossommedia.com.au/ Or follow her on Instagram: @blossommedia_ Or check their Facebook: Blossom Media Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
30:10
April 04, 2021
Building a Successful Global Brand with Dannielle and Monique from b.box
In this episode Sarah meets with Dannielle and Monique, the founders of the global brand b.box. Danielle and Monique dive deep into their journey of growing their business from their garage, to a brand that is stocked in over 45 countries. In this episode, Dannielle and Monique discuss How to work in partnership in business The importance of building a strong team The importance of company culture How they navigated the Pandemic as a business Setting up foundation and process How to deal with copycats Their top tips for business growth Why brand loyalty is so important If you would like to learn more about B.Box head to https://bbox.com.au/ Or follow them on Instagram: @bboxforkids Or check out their Facebook: B.box Baby Essentials Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
49:01
March 28, 2021
Creating An Amazing User Experience with Liv Lorkin from Tech Studio
In this week's episode of Products to Profits, Sarah sits down with Liv from Tech Studios, to discuss how to use tech to create an amazing customer experience in your product business. Liv is a strong advocate for connecting regional communities with emerging technologies and bringing creativity, fun and a new perspective to the IT industry. In this episode Liv discusses The importance of a great user experience The main things to consider when creating your website The importance of copywriting and social proof Her top tips for improving tech in your business What to look for when hiring a website designer How Apps can improve user experience on your website If you would like to learn more about Liv, you can find her at https://techstudio.com.au/ Or follow her on Instagram: @_techstudio Or check her out on Facebook: Tech Studio Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
34:34
March 21, 2021
How To Take Better Photos for Product Businesses with Debi from Debi Brett Photography
If you own a product based business, you know the difference good quality product photography can make to your brand. In this episode Sarah meets with Debi, a storytelling photographer for businesses seeking to make an authentic connection with their customers. They discuss all things product photography, and the importance of humanising your brand. In this episode Debi shares: The importance of having high quality imagery for your products The role of storytelling and authenticity in brand photography Her top tips for product photography What to consider when hiring a product photographer How to prepare for a product photography shoot If you would like to learn more about Debi, you can find her at https://debibrettphotography.com/ Or follow her on Instagram: @debibrettphotography Or check her out on Facebook: Debi Brett Photography You can also download Debi’s free guide  '3 Top Tips to Taking Better Photos of Your Eco Conscious Products' here Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
35:29
March 14, 2021
Having The Courage To Back Yourself In Business with Sharon from Organising Life Beautifully
In the first episode of the new season, Sarah sits down with Sharon from Organising Life Beautifully to discuss her business journey, and the importance of backing yourself in your business. In this episode Sharon shares: How to get the courage to back yourself How she has invested in her business The benefits of outsourcing How Facebook ads has transformed her business The importance of social proof If you would like to learn more about Sharon and Organising Life Beautifully, you can find her at https://organisinglifebeautifully.com.au/ Or follow her on Instagram @organisinglifebeautifully Or check her out on Facebook: Organsing Life Beautifully Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
32:08
March 07, 2021
How to Set Big Goals in Your Business for 2021
This week Sarah brings you a solo episode where she talks about how to set big goals in your business for 2021. As we approach the New Year, now is the perfect time to reflect and create some goals for your business. Sarah guides you through her step by step goal setting process that will allow you to dream big and scale your product business. Sarah also discusses some of the lessons she learnt through scaling her own business, In this episode Sarah shares: How to reflect on your business How to conduct a SWOT analysis How to set SMART goals The importance of investing in mentors How outsourcing can allow you to achieve your big goals Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
26:30
December 23, 2020
How Tik Tok Helped My Business Make $10K In A Day with Tasha Miller from Jubly-Umph
Tasha has recently dived into the world of Tik Tok as part of her marketing strategy and has  seen some incredible results with $10k of product sales in a day from one viral video! Tasha is continuing to see sales roll in from her efforts on the platform and today, she’s sharing with us her tips for using Tik Tok as a marketing tool for business. In this episode, Tasha shares: All about her business, Jubly-Umph & what she does! Why Tasha started marketing on Tik Tok What the benefits are to using Tik Tok as part of your marketing strategy Her experience going viral on Tik Tok Tips for getting started on Tik Tok Content ideas for product businesses If you’d like to learn more about Tasha and Jubly-Umph, you can find her at https://www.jubly-umph.com/ Or follow her on Instagram @jublyumph Or check her out on Facebook: Jubly-Umph Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
29:33
December 14, 2020
Creating more time in your business with Nicole Smith from The Artisans Solutions
Are you struggling to balance the demands of running a growing business, being a parent and maintaining a personal life? Today I meet with Nicole Smith from The Artisans Solutions to discuss how organisation can save you from overwhelm and burnout. The Artisan Solutions provides businesses with practical tools and support to create more time in your business, allowing you more freedom in your professional and personal life. Nicole will share The importance of having a task management system in your business Factors to consider when outsourcing How to achieve balance in your personal and business life How to maintain focus throughout the work day If you’d like to learn more about Nicole and The Artisans Solutions, you can find her at https://theartisans.com.au/ Or follow her on Instagram @theartisanssolutions Or check her out on Facebook https://www.facebook.com/theartisanssolutions/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
30:32
December 06, 2020
Scaling a Successful Subscription Business with Chloe Watts from Blueberry Co
Having a recurring income is a great way to ensure consistent income and help you scale your business. To get an understanding of why you might want to implement this strategy in your business, Sarah speaks to Chloe Watts from Blueberry Co. Chloe started her subscription business in March 2020, right as Covid hit. But with an established customer base, they’ve been able to find growth and implement a recurrent income. Chloe will share how implementing a subscription business for Blueberry Co has changed her customer profile, has opened up an international market possibility which wasn’t possible before and how they’ve nurtured a Facebook community for their subscribers. If you’d like to learn more about Chloe and Blueberry Co, you can find her at https://www.blueberryco.com.au/ To find out more about the Blueberry Co Colouring Club, check out https://www.blueberrycoclub.com/ Or follow her on Instagram @blueberrycobaby Or check her out on Facebook https://www.facebook.com/blueberrycobaby Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
28:49
November 29, 2020
Nailing Facebook Ads as a Product Business with Maddy Avery from Birdcage Marketing
In the digital marketing era, Facebook Ads have revolutionised the industry. No need to spend $$$ on TV ads going to large disengaged audiences. Now anyone with a product can set themselves on Facebook Business manager, target their ideal customer, and get the sales rolling in. But... we understand how overwhelming it may seem! So this week Sarah met with Maddy Avery from Birdcage Marketing to give us all the information on how to start creating a successful Facebook Ad campaign. Maddy will share: How to get started with Facebook Business Manager How to measure if your ad is successful How to know what your customer wants Whether you should be boosting posts How much you should spend What is the best feature you need to use How to use Facebook Ads as part of your marketing strategy How Facebook Ads work together with Google Ads How to retarget your target customers If you’d like to learn more about Maddy and Birdcage Marketing, you can find her on https://www.birdcagemarketing.com.au/ To learn more about the Facebook Ads Training for Small Business Owners course, check out: https://birdcage-marketing.mykajabi.com/fbads-training Or follow her on Instagram @birdcagemarketing Or check her out on Facebook https://www.facebook.com/birdcagemarketing/ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
29:41
November 22, 2020
Dropshipping as a Business Model with Sandra Muller from Silk Interiors
Dreaming of starting a product business but struggling to have capital for all the stock? Dropshipping might be the solution for you! Sandra has successfully moved to a dropshipping business model for her Silk Interiors wallpaper business and she talks to Sarah about the benefits and the drawbacks working this way. In this episode, Sandra talks about: How to start with dropshipping How to work without inventory The benefits and drawbacks of dropshipping How to sell wallpaper from an online platform If you’d like to learn more about Sandra and Silk Interiors, you can find her on https://silkinteriors.com.au/ Or follow her on Instagram @silkinteriorswallpaper Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
25:01
November 15, 2020
The Rapid Growth Journey of a Handmade Aussie Business with Danni Meare from Meeraboo Candles
In this episode, Sarah chats to Danni from Meeraboo Candles about the journey of growing and scaling up a handmade business. Danni talks about the ups and downs of running a family-run business, being a mother and scaling up her business without losing the handmade touch. She shares all about: The journey to growing to 130 wholesale stockists Why investing in good branding and photography is important Why you need to outsource so you can focus on what matters On reaching her financial goals and scaling her business up Streamlining your processes to free up your time If you’d like to learn more about Danni and Meeraboo candles, you can find her on https://www.meeraboo.com.au/ Or follow her on Instagram @meeraboocandles Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
29:51
November 08, 2020
All about Financial Goals in Business with Fiona Johnston from Peach Business Management
Do spreadsheets give you shivers? Are you feeling overwhelmed by the finance side of your business? If so, now is the time to change your relationship with money, be more financially literate and gain confidence in dealing with numbers. Fi is a Chartered Accountant and Business Mentor working with purpose-led business owners to help them make a big impact and a healthy profit. In this episode, Sarah and Fi chat much more than just money. After listening, you’ll understand why planning your financial goals can be a powerful boost for your business! Fi talks about: 👉  Breaking down financial planning into scaleable goals so it’s achievable 👉  Why you don’t need to be ‘ready’ to get those forecasts and plannings done 👉  The power of manifestation in reaching those goals 👉  Why forecasting isn’t about ‘getting it right’ 👉  Why you should focus on profit NOT revenue 👉  Why having a profitable business is key to create impact in the world 👉  How to plan cashflow for sustainable growth and avoid burnout 👉  Why you should check on your forecast regularly 👉  How to get the best value out of your accountant If you’d like to learn more about Fi and Peach Business Management, you can find her on https://peachbm.com.au/ Or follow her on Instagram @peach.business Or check her out on Facebook www.facebook.com/peachbusinessmanagement Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
47:11
November 01, 2020
Copywriting For Your Product Business with Nell Casey from Fete Creative
Why is Copywriting so important? Does your brand voice show in your copy? Are your product descriptions up to scratch? Copy is about selling so are you making the best of it?  Sarah chats to Nell from Fete Creative to learn more about why copywriting is key to your business success, not just from a brand perspective but also because your product copy could be the deciding factor when someone is browsing your website, looking to purchase. In this episode, Nell talks about: What makes great copy Making your copy geared to your ideal customer Top tips for creating your brand story How good copy can convert browsers into shoppers Why you should plan your copy with your website design How to make a kick-ass newsletter How a copywriter can help you reach your business goals What to consider when hiring a copywriter If you’d like to learn more about Nell and copywriting you can find her on www.fetecreative.com.au Or follow her on Instagram @fetecreative Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
28:30
October 25, 2020
Using content to turn followers into customers with Mariah MacInnes from Content Queen Mariah
Are you on social media but feeling like it’s a chore? Do you feel overwhelmed about whether you need to be on Tik Tok, Snapchat, Pinterest, Facebook, Instagram, Linkedin...? Content Queen Mariah is here to help! Sarah chats to Mariah MacInnes from Content Queen Mariah all about social media and finding ways to turn that overwhelm into feeling good about using social media. Learn all about: Why social media is more than just marketing your products What platform(s) you should choose for your business How to create content that converts How to build engagement on your channels The easy way to create content for multiple channels How to plan and batch your content To find out more about Mariah and access her FREE content marketing template, check out her amazing resource section at https://www.contentqueenmariah.com/ Or find her on Instagram @contentqueen_mariah Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
37:42
October 18, 2020
Mastering Profitable Google Ads for Product Sales with Kaity Griffin from Sunday Digital
In this episode, Sarah talks to Kaity Griffin, owner of Sunday Digital and a Google Ads Specialist. Kaity is here to give you all the top tips on using Google Ads, including the common mistakes to avoid and the advantage of using Google Ads over Facebook. You’ll learn all about: How to get started on Google Ads The difference between SEO and Google Ads Why you don’t need to have SEO to get started on Ads Why you might choose Google Ads over Facebook Ads Why you don’t need Brand Awareness to get Sales Common mistakes to avoid What to look out for if you decide to outsource this service Want to learn more about how to set up Google Ads without the ad manager price tag? Check out Kaity’s course, Profitable Promotion where she takes you through all the steps on how to set up successful Ads https://sundaydigital.com.au/profitable-promotion/ Doors to her course close at 11.59pm AEDT on October 8 2020. Find out more about Kaity and Sunday Digital at https://sundaydigital.com.au/ Or find her on Instagram @Kaitygriffin_ Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
35:51
October 08, 2020
How To Know If You’re Ready To Wholesale
Sarah talks all about how to know when you’re ready to wholesale. As a product business coach she has guided many product businesses on how to begin wholesaling and her clients have gone on to successfully engage 50-100 stockists that order from them each month. Wholesaling is a great way to scale your product business. Sarah talks about: What it is to wholesale & the difference between retail and wholesale The benefits of wholesale as a way to scale your product business What to think about before you start with wholesaling Sarah’s top tips for wholesaling What costs to consider when you start to wholesale Tips on how to price when wholesaling Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
28:31
October 05, 2020
Instagram Reels and Why Businesses Should Show Up There with Kryshla Salaris from Shall We Social
Sarah talks to Kryshla - a social media strategist and Instagram coach - all about the new Instagram Reels feature on Instagram! Kryshla tells us what Instagram Reels are, how to use them and the benefits of using them as part of your content strategy. If you’re interested in growing your Instagram, you won’t want to miss this episode! Kryshla talks about: How Instagram Reels are different to TikTok How to be creative with Instagram Reels The best way to use Instagram Reels for business How to implement them into your content strategy Using storytelling in your Instagram Reels Building an emotional connection using Instagram Reels Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Find out more about Kryshla and Shall We Social at https://www.shallwesocial.com.au/ Get started with Instagram Reels with Kryshla’s ‘Ready to Reel’ training here: https://www.shallwesocial.com.au/readytoreel Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
37:06
September 28, 2020
Building a business that suits your lifestyle with Victoria McGrane from The Scenic Route
Sarah talks to Victoria about her story of how she built her business to suit her lifestyle. Victoria, founder of The Scenic Route, left Burketown in December and is currently travelling around Australia in a converted bus. Victoria shares about what it took to create the lifestyle she now lives, what she loves about being on the road, and the challenges she faces along the way while running her business. Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Find out more about Victoria and The Scenic Route at https://www.thescenicroutestyle.com/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
26:32
September 17, 2020
My Favourite Sales Tips with Frances Pratt from KISS to Sell
Sarah talks to Frances about how she helps women go from feeling like a quivering mess to calm and confident with sales. Frances, founder of KISS to Sell, knows selling and I’ll tell you a little secret … she loves it! Selling has been part of her life for over 20 years and in every industry and small or large businesses, she has been successful. While she loves sales, many people say they hate sales. Does that sound like you? In this episode we discuss: Why women can feel uncomfortable with sales How to flip your sales mindset Why sales is like dating Selling during a global pandemic How to get started with sales What to do when someone says no How to build your sales system with your client or customer in mind Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Find out more about Frances and KISS to Sell at http://kisstosell.com.au/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
27:52
September 10, 2020
Dealing with Copycats with Eleanor Cullen from We Might Be Tiny
Sarah talks to Eleanor about her story and how she deals with copycats. Eleanor is the founder of We Might Be Tiny, an adorable kids tableware brand. As a product based business owner, Eleanor has dealt with many copycats throughout her journey and today, she’ll be sharing her wisdom about how she navigates dealing with copycats and what she’s learnt in the process. Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Find out more about Eleanor and We Might Be Tiny at https://www.wemightbetiny.com.au/ Follow Eleanor on Instagram @wemightbetiny: https://www.instagram.com/wemightbetiny/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
26:11
September 04, 2020
Secrets to Extraordinary Confidence and Success with Sandie Stone from Sandra Stone Therapies
Sarah talks to Sandie about Rapid Transformational Therapy, how our perception of ourselves can affect our life and business outcomes, and how she works with clients to uncover their blocks and move forward for more confidence and success. Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Find out more about Sandie and Rapid Transformational Therapy at https://sandrastonetherapies.com Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official See more at Sarah's website: https://www.sarahjcross.com
30:29
May 03, 2020
Overcoming personal hurdles while growing your business with Sheri Vegas
Sarah talks with Sheri Vegas from Make Up Weapons about her success as an award winning make up artist and creator of vegan, cruelty free make up products, all while managing her dyslexia.    Subscribe and leave a review in the comments iTunes (Apple podcasts): https://apple.co/33oJiAQ Check out Make Up Weapons: https://www.makeupweapons.com.au/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/ Follow Sheri on Instagram @makeup_weapons: https://www.instagram.com/makeup_weapons See more at: https://www.sarahjcross.com/
24:22
April 26, 2020
Releasing your Money Blocks with Sylvia Chierchia
Sarah talks to Money Coach Sylvia Chierchia about how mindset can affect your business results, and practical actions you can take to boost your money mindset. Subscribe and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ More from Sylvia: https://www.sylviachierchia.com Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official Follow Sylvia on Instagram @sylviachierchia: https://www.instagram.com/sylviachierchia See more at: https://www.sarahjcross.com/
42:30
April 19, 2020
Learning while growing your business with Lisa Egglestone from Aequora Skincare
Sarah talks to Lisa Egglestone about her journey creating Aequora Skincare - changing industries completely, starting from scratch with everything from product development to marketing and sales, and learning as she goes!   Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/ Follow Lisa on Instagram @aequoraskincare : https://www.instagram.com/aequoraskincare/ See more at Sarah's website: https://www.sarahjcross.com See more at Lisa's website: https://aequora.com.au/
22:16
April 12, 2020
How to future proof your product based business
Sarah shares her top ideas and strategies for keeping your business running during these uncertain times of COVID-19, including how to manage your cash flow and effective sales strategies that work even when people are practicing social distancing. Subscribe and leave a review in the comments iTunes (Apple podcasts): https://apple.co/33oJiAQ Mentioned in this episode: Fearless Fempreneur: https://www.sarahjcross.com/ Follow Sarah on Instagram @sarahjcross_official See more at: https://www.sarahjcross.com/
18:32
April 05, 2020
The legal side of starting your business and introducing a new product to market, with Shalini Nandan-Singh from Legally Shalini
Sarah talks with Shalini Nandan-Singh from Legally Shalini about the importance of contracts in your business, whether or not a template is good enough and how to seek advice with the legal side of your business. Subscribe to the podcast and leave a review on iTunes: https://apple.co/33oJiAQ See more from Shalini at https://www.legallyshalini.com.au and https://www.facebook.com/legallyshalini.com.au/   Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/  Follow Shalini on Instagram @legallyshalini: https://www.instagram.com/legallyshalini/   See more at Sarah's website: https://www.sarahjcross.com
44:26
March 29, 2020
How to overhaul your mindset to not self sabotage your business with Katie Maynes
Sarah talks with visibility & storytelling coach and PR specialist  Katie Maynes about how self-sabotage can affect your business, and the mindset and practices needed to stay confident while you grow your business and become more visible as an authority in your niche. Subscribe to the podcast and leave a review on iTunes: https://apple.co/33oJiAQ  Access show notes for this episode: https://bit.ly/2UqQQ3c See more from Katie here: https://katiemaynes.com.au/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross...  Follow Katie on Instagram @katiemaynes http://instagram.com/katiemaynes See more at Sarah's website: https://www.sarahjcross.com
50:53
March 22, 2020
Building your biz to a global scale with Cinzia Cozzolino from The Smoothie Bombs
Sarah talks to Cinzia about the story behind her business www.thesmoothiebombs.com - how it started, uplevelling to a global scale, and the secret to attracting loyal customers! Subscribe to the podcast and leave a review on iTunes:  https://apple.co/33oJiAQ Check out The Smoothie Bombs here: https://www.thesmoothiebombs.com/ Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/ Follow Cinzia on Instagram @thesmoothiebombs https://www.instagram.com/thesmoothiebombs/ See more at Sarah's website: https://www.sarahjcross.com
33:43
March 15, 2020
How to master your money mindset as a creative product entrepreneur
Sarah talks about mastering your money mindset when it comes to business growth, saying yes to opportunities, and your entrepreneurial circle of friends. Grab the show notes for this episode: http://bit.ly/2Ivyp6E Subscribe and leave a review in the comments on Castbox: http://bit.ly/2Twt05p Mentioned in this episode: Creative Product Institute: https://www.creativeproductinstitute.com/ Follow Sarah on Instagram @sarahjcross_official
13:11
March 08, 2020
How to build an instagram following with Nik Manning from Mini Fashion Blogger
Sarah talks to Nakiya (Nik) Manning from Minifashion Blogger about building your following on Instagram.  Learn how to use the latest Instagram engagement strategies to reach and connect with more of your target market, plus ideas for your Instagram Stories and a How To on participating in an Instagram giveaway! Download today's show notes for a record of everything discussed in this episode: http://bit.ly/39gckoa Visit Nik at https://minifashion-blogger.com/ or follow her on Instagram @minifashion_blogger Grab your copy of Sarah's book Fearless Fempreneur
36:11
March 02, 2020