Sensored

SH!TIFICATION or the tendency to fix the wrong things! When facing crucial decision-making, many managers tend to fix the wrong things, sh!tifying their products and customer experiences. In this 8mn nano audio book, we documented 11 typical sentences that could be signs of an ongoing SH!TIFICATION process : 1 – Nobody will notice it 2 – I prefer it that way 3 – We did it on purpose 4 – We just need to nudge people 5 – It is confidential 6 – We didn't touch anything 7 – We need to innovate 8 – We need to follow the trends 9 – Others do it like that 10 – Everybody seemed ok with it 11 – I wanted to leave my mark. Enjoy the listening, double-check your teams are fixing the right things, and let us know about your experience.

In this second nano audiobook, we explore following aspects of the innovaton process:
- How does innovation work?
- What does it take to generate eXtreme Innovations?
- Is it a good sign if people laugh at your idea?
- Why is it dangerous to check competition?

Main outcome is that: understanding customers' real needs is the only way to come up with eXtreme Innovations.

I tried to keep it short (even less than 8min this time!), fun, and hopefully inspiring with success stories from Tesla , Dyson , LVMH , and Samsung Electronics 😁

This nano audiobook is best enjoyed with an energy drink ⛽