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Small Business Conversations

Small Business Conversations

By Tom Shay

This is Small Business Conversations from Profits Plus Solutions. A program where we visit with expert individuals who provide awesome insight and new ideas of how to increase your profits plus build your business for the future. We find experts on small business accounting, marketing, ownership transition, leases, sales skills, merchandising, and most every aspect of ownership in your small business.
Your host is Tom Shay, principal of Profits Plus.
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Outcalt and Johnson visit to discuss your profitable business

Small Business ConversationsOct 19, 2018

00:00
01:04:44
Tom Hubler visits Small Business conversations with Tom Shay to discuss family businesses

Tom Hubler visits Small Business conversations with Tom Shay to discuss family businesses

A family business; a wonderful situation if everyone is working together. But often there are situations; parents that won't give responsibility to a child; siblings that can't agree or siblings where one works very hard and the other does not. These are just a couple of examples. Tom Hubler visits to share an hour full of ideas of the important components of a family business.

This was a fascinating visit with a gentleman who truly showed and shared a high level of expertise. If your business has multiple family members involved, this is a good investment of your time to listen.

Sep 22, 202301:00:42
Dick Calio, POS expert visits Small Business Conversations and Tom Shay

Dick Calio, POS expert visits Small Business Conversations and Tom Shay

With all the changes in the way people act and shop, what do you need to do differently with your point of sale system? What is the number one concern you should have for your business? What opportunities are there for you to take advantage of in your business? Can you easily handle cashless transactions?

Dick Calio, POS expert, spent the hour with us to answer your questions about what opportunities and challenges are before us as the economy begins to reopen.

Sep 15, 202301:00:25
Jacob Curtis discusses Opportunities or Traps in your small business

Jacob Curtis discusses Opportunities or Traps in your small business

You utilized your gut feeling when you decided to purchase or start your small business. All small businesses have opportunities for growth that come their way. There are also what appears as an opportunity that turns out to be a trap.

Jacob Curtis, CPA shares his methodology for determining how to make the decision in your small business.

Aug 18, 202301:00:28
An extraordinary small business owner, Heidi Kaisand, shares her story on Small Business Conversations with Tom Shay

An extraordinary small business owner, Heidi Kaisand, shares her story on Small Business Conversations with Tom Shay

Heidi Kaisand has quite the story that she shares on Small Business Conversations. A decade ago she started a quilting store. Eight years ago she added to those responsibilities her work with the industry magazine, American Quilt Retailer. A year later she purchased the publication and is now the publisher and editor. She also creates online academies for other business owners in the trade.

Her business is unique in that it finds ways to include the customers with their purchases. Heidi makes equipment available for the customers to use and she has multi-day camps for customers who travel hours to buy and use the equipment. The second floor of the building is part dormitory and part workshop for the customers.

Heidi has an amazing story and you can hear the details in this month's Small Business Conversations with Tom Shay

Jul 07, 202359:18
A view from Dave Wendland who has seen thousands of small businesses

A view from Dave Wendland who has seen thousands of small businesses

The July Small Business Conversations brings a very unique perspective to looking at small business. Dave Wendland has seen and worked with thousands of small businesses through his company Hamacher Resource Group.

We ask Dave to share his experiences of the traits of the best small business owners he has seen and worked with; easy to understand with ideas of how you can duplicate these special traits.

Jul 07, 202301:02:45
Devon Clements discusses "brand voicing" for small businesses with Tom Shay on Small Business Conversations

Devon Clements discusses "brand voicing" for small businesses with Tom Shay on Small Business Conversations

Do customers identify your business because of low prices? Is it because it is you, the owner, is seen and heard in your advertising? Perhaps your business is known for supporting a local animal rescue organization.

None of these are brand voicing.

Listen as Devon Clements of J Schmid Creative Agency explains, discusses and shares examples of how developing the way you connect with your customers can retain customers and bring new customers to your business. That is brand voicing.

May 19, 202358:50
Loss prevention in your small business - Jerry Obarski, loss prevention expert visits Small business Conversations with Tom Shay

Loss prevention in your small business - Jerry Obarski, loss prevention expert visits Small business Conversations with Tom Shay

As we finish the first quarter of 2023, we are finding an increasing number of articles telling of large businesses facing challenges of theft. Is it internal theft? Is it accounting errors? Is it individuals stealing or is it organized theft? With the reports of big businesses we take the opportunity to invite our favorite loss prevention person, Jerry Obarski, to share his thoughts and experiences. These articles from national sources may have correct information but we find what is more important is to listen to a career expert on the topic.

Apr 14, 202301:02:48
SBDC celebrated with the president of America's SBDC on Small Business Conversations with Tom Shay

SBDC celebrated with the president of America's SBDC on Small Business Conversations with Tom Shay

The SBDC (Small Business Development Centers) is the best resource a small business owner could ask for. The bonus is that their services are free to new and existing small business owners. During this episode, Tee Rowe, president of America's SBDC and Greg Jordan, state director of the Kansas SBDC spend an hour with Tom Shay to tell of the many services that your business can receive assistance with through your local SBDC.

Together they explain how to find your local SBDC office as well as give examples of the many success stories they have had over the years. Satisfaction surveys show an approval rating in excess of 93% by small business owners who have worked with the SBDC.

Mar 17, 202357:51
Ken Banks visits with Tom Shay on Small Business Conversations to discuss today's advertising

Ken Banks visits with Tom Shay on Small Business Conversations to discuss today's advertising

Ken Banks, branding, marketing and advertising expert with a career of  having worked with a "who's who" in the world of big business. Ken  visits to discuss with us what small businesses can learn for the  efforts of big businesses. We discuss trends with social media and  traditional advertising. Listening to our hour with Ken Banks is like  your having hired your own personal advertising consultant.

Feb 17, 202301:02:30
Gwen Bortner discusses small business goal setting with Tom Shay and Small Business Conversations

Gwen Bortner discusses small business goal setting with Tom Shay and Small Business Conversations

Soon we will all be bombarded with articles and television interviews telling us how to establish goals for the new year. Are goals only to be established to begin on January 1? Can you adjust a goal? Can you abandon a goal? Are all goals good? How do you measure your goals? Some goals are outcome based while others are activity based; what is the difference?

These questions and many more during our hour long visit with Gwen Bortner on Small Business Conversations with host Tom Shay

Dec 16, 202201:05:08
Mike McCormick visits Small Business Conversations and Tom Shay to explain the ERC application process

Mike McCormick visits Small Business Conversations and Tom Shay to explain the ERC application process

A little known aspect of the CARES Act from the 2020 Covid-19 pandemic is the existence of the Employee Retention Credit (ERC). Does your business qualify for these funds? How is the amount of ERC determined that you receive? If you received PPP funds is your business disqualified? Are there certain employees that disqualify you?

Should I use one of the firms I find on the Internet offering to prepare the ERC paperwork? Is there more paperwork to do than just the ERC application? Is the money guaranteed? How soon do I get the ERC?

So many valid questions. Our expert, Mike McCormick, CPA of Financialclaritygroup.com answers these questions and more.

We think we just found some funds for some small business owners listening to this month's Small Business Conversations with Tom Shay.

Oct 21, 202201:07:36
Are you thinking about when you want to transition from your business? Kurt Tobin, valuation expert, visits Small Business Conversations with Tom Shay

Are you thinking about when you want to transition from your business? Kurt Tobin, valuation expert, visits Small Business Conversations with Tom Shay

Of course you know that there is going to be the day when you transition out of your business. Other than closing the business, you may sell the business to a family member, an employee, create an employee stock ownership plan, or sell to a third party.

With any of these options one of the biggest questions is determining the value of the business. Ah, that is the big challenge. And, that is what Kurt Tobin does for a living. As our guest on Small Business Conversations, Kurt talks about the three methods for determining the price. We discussed the place in the transaction the real estate agent should have.

This is a program you will likely want to bookmark in your favorite podcasts because someday it is going to be applicable to you and your business.

Sep 16, 202258:57
Stu Kehler discusses your bank card processing fees on Small Business Conversations with Tom Shay

Stu Kehler discusses your bank card processing fees on Small Business Conversations with Tom Shay

When was the last time you examined the fees your business was being charged for processing bank card transactions? Are you aware of the "add on services" that are a part of the transaction fees that you might not need? Just how does the bank card transaction system work?

What should I look for in having the right company to handle my bank card transactions? And very importantly, how can I get the best rate?

Stu Kehler, of Retail Control Systems and Mocha Payments visits Small Business Conversations with Tom Shay to answer questions which may help you save on the cost of processing.

Aug 05, 202201:05:11
Ivy Walker - expert in business risk management visits Small Business Conversations with Tom Shay

Ivy Walker - expert in business risk management visits Small Business Conversations with Tom Shay

Every business faces risks; some risks you know; some risks you don't know. Our guest, Ivy Walker, for this episode of Small Business Conversations is also a small business owner. She authored the book, Twelve-Minute Risk Management, is a "must read" for small business owners. You will learn how to identify and address existing and potential risks in your small business. 

The book is written in a unique manner that allows you to quickly understand the risk concern along with suggestions. As you listen to this month's episode you will quickly understand that Ivy Walker is one of us as she speaks our language; speaks and acts as a highly qualified seasoned entrepreneur.

May 13, 202201:02:05
Podcast expert Cliff DuVernois visits Small Business Conversations with Tom Shay

Podcast expert Cliff DuVernois visits Small Business Conversations with Tom Shay

You want people to think of you and your business as the experts within your industry. Today the easiest and best way of doing so is by way of your having a podcast for your business. During this program, Tom Shay visits with Cliff DuVernois, expert on podcasting and the host of the website Experts on Podcasting. 

With Cliff having interviewed hundreds of podcasters, he shares with us the many inside secrets he has learned. You'll be surprised at how easy and inexpensively you can create a podcast you can use to tell your existing and potential customers that you are where they should do business.

Apr 22, 202201:00:49
Tee Rowe, president of America's SBDC visits Small Business Conversations and Tom Shay

Tee Rowe, president of America's SBDC visits Small Business Conversations and Tom Shay

The SBDC (Small Business Development Centers) is a tremendous source of information and assistance for your small business. With most all services provided at no cost, this department of the SBA (Small Business Administration) has offices in all fifty states. Our guest for the March 2022 program is Tee Rowe, president of America's SBDC and Greg Tucker, director of the Missouri SBDC.

During the program our guests explain how you can get an advisor for your business and the many live events and webinars available to your business. Whether you have an opportunity before your small business, or your small business is facing challenges, our guests explain how this is an excellent time for you to connect with the SBDC office in your state.

Mar 18, 202201:03:10
Ken Banks discusses learning from big business advertising to use in your small business - Small Business Conversations from Profits Plus and Tom Shay

Ken Banks discusses learning from big business advertising to use in your small business - Small Business Conversations from Profits Plus and Tom Shay

Ken Banks has had an amazing career in advertising; Circuit City, PetsMart, Levitz Furniture, Eckerd Drugs and one of the largest ad agencies in the USA. Ken joins us for the March 2022 Small Business Conversations with Tom Shay to examine television advertising messages and discuss how the experience and sizable dollars spent by these businesses can give us ideas of how we can advertise. While not likely on television, we can apply the lessons to our social media efforts as well as any other formats we would choose to share our message.

Feb 11, 202201:01:16
Ron Friedman visits Tom Shay and Small Business Conversations to illustrate premium loyalty programs for small businesses

Ron Friedman visits Tom Shay and Small Business Conversations to illustrate premium loyalty programs for small businesses

This program was unique as we asked listeners to share with Ron and Tom the details of their business so that during the program we could provide suggestions of a premium loyalty reward program for customers.

The traditional loyalty program is often a, "buy a certain quantity of an item and be rewarded with a free one". A premium loyalty program is one where the customer pay a fee to be a member of a select group of customers who are provided with additional products, services and opportunities to participate in a special group.

Listen as Ron and Tom do an "off the cuff" series of suggestions for small businesses during the program. Listen and you will likely find ideas for a premium reward program for your business.

Jan 21, 202201:02:09
Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay

Pam Danziger discusses changing the four Ps of marketing to the four Es on Small Business Conversations with Tom Shay

Pam Danziger is a prolific author, columnist and speaker. During this program we discuss how the four Ps (product, price, promotion and placement) have become the four E's (Experience, Exchange, Evangelism and Everyplace). Listening to this one hour program with Pam Danziger can have a sizable affect on how you position your business - product or service oriented - in your effort to attract and retain customers. 

Dec 03, 202101:02:11
Goldman Sachs 10000 Small Businesses & Daniel Pitts Winegarden visit Small Business Conversations from Profits Plus and Tom Shay

Goldman Sachs 10000 Small Businesses & Daniel Pitts Winegarden visit Small Business Conversations from Profits Plus and Tom Shay

Goldman Sachs 10000 Small Businesses is a school for entrepreneurs. Think of it as getting a masters degree in owning your business. Daniel Pitts Winegarden, lead faculty, join us for an hour to share the details of how our listeners can apply to be one of the scholars. Daniel explained what was taught and how scholars are held accountable for their efforts and the follow up.

Goldman Sachs is making this amazing investment, and have for 10 years, by providing the school at no cost to scholars. This was an amazing hour of hearing how the school works and the observations by Daniel Pitts Winegarden.

Oct 29, 202101:00:59
Ruth King, "The Profitability Master" visits Tom Shay and Small Business Conversations

Ruth King, "The Profitability Master" visits Tom Shay and Small Business Conversations

Listeners of Small Business Conversations know that Tom Shay loves to stress the importance of understanding financial information and being able to make decisions based on numbers instead of just guessing. Ruth King joins Small Business Conversations to bring additional and unique thoughts on financial understanding. 

During the program, Ruth explained the need to create a budget by starting with an answer to a very difficult question; How much profit do you want to have in your business?

As an author, consultant and lecturer on small business, this is an hour that is packed with financial information that can be of great assistance to any small business. 

Sep 03, 202101:01:57
Dr Frank Wood, psychologist vists Small Business Conversations and Tom Shay to discuss stress and corona

Dr Frank Wood, psychologist vists Small Business Conversations and Tom Shay to discuss stress and corona

Motivation or burnout - What has been the reaction of your business and yourself during the corona pandemic? Dr. Frank Wood visits Small Business Conversations and Tom Shay to share methods of adapting to your individual situation. With the anticipated strong economic recovery, we want everyone and their business to be prepared mentally as physically to take advantage of the upswing.

Dr. Frank shared a story of Zumbach the tailor which tells of a man accepting an ill-fitting suit and the difficulties it imposed on him both physically and mentally. The lesson of the story is a person who decides to avoid conflict by accepting situations that are entirely unnatural. We ask the question of businesses; "Are we not working to return to normal? Or are we accepting the paralysis without asking where and how it is safe to return to the way we previously operated our business?"

 

Apr 23, 202101:02:17
Ken Banks, advertising and marketing expert visits Small Business Conversations from Profits Plus and Tom Shay
Feb 19, 202101:05:57
Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

Our favorite accountant, Mike McCormick does an encore performance as he  comes to introduce his latest book, "Why didn't my CPA tell me that? Small Business Write offs conventional tax advisors miss'." 

As always,  Mike provides a lot of ideas that small business owners can use to keep  more of that profit in their checking account while reducing their tax  liabilities.

Jan 19, 202101:03:06
Phillip M. Perry, syndicated columnist, visits Small Business Conversations from Profits Plus and Tom Shay

Phillip M. Perry, syndicated columnist, visits Small Business Conversations from Profits Plus and Tom Shay

Phillip M. Perry has written over 3,000 columns for a wide variety of small  business magazines. This conversation had us asking the writing expert  about the experts he quotes in his many columns. We discussed the future  of print magazines as well as what the experts are telling Phil are the  biggest concerns among small business owners.

Jan 19, 202101:03:56
Karl Stearns of KMS Marketing visits Small Business Conversations from Profits Plus and Tom Shay

Karl Stearns of KMS Marketing visits Small Business Conversations from Profits Plus and Tom Shay

Karl Stearns is an expert on digital engagement. During our hour, we  discussed Mail Chimp, Constant Contact, email marketing, social media  and how to have all of them work together so that your business can  engage your existing customers to do more business with you. We talked  about how this would also allow your business to gain new customers.

Jan 19, 202101:04:37
Don Schwertler of Family Business Institute visits Small Business Conversations from Profits Plus and Tom Shay

Don Schwertler of Family Business Institute visits Small Business Conversations from Profits Plus and Tom Shay

Don Schwerzler, founder of the Family Business Institute, and the  Internet organization, Family Business Experts, joined Tom to  discuss issues with businesses that have multi-generations, siblings,  cousins, partners, or other situations where there is room for  "challenging discussions". We talked about getting out of the business  as well as how to deal with disputes within the business.

Jan 19, 202101:02:20
Dr Frank Wood, psychologist, visits Small Business Conversations from Profits Plus and Tom Shay

Dr Frank Wood, psychologist, visits Small Business Conversations from Profits Plus and Tom Shay

Dr. Frank Wood, psychologist, came to the program with  this concept; there is always going to be stress in your life. For some,  the stress can be painful and challenging. Others may be able to have  stress become a tool to help you achieve your goals.

We posed many interesting questions to Dr. Frank as we work to understand how stress is present in our daily lives.

Jan 19, 202101:03:04
Christine Corelli, author visits Small Business Conversations from Profits Plus and Tom Shay

Christine Corelli, author visits Small Business Conversations from Profits Plus and Tom Shay

Christine Corelli, author of Wake Up and Smell the Competition,  brought an interesting topic to tonight's program. The discussion  centered on her comment, "shoppers are good but buyers are better". This  is a recording you will want all of your staff to hear - probably  several times.

Jan 19, 202101:05:25
Michael Kalscheur of Castle Wealth Advisors visits Small Business Conversations from Profits Plus and Tom Shay

Michael Kalscheur of Castle Wealth Advisors visits Small Business Conversations from Profits Plus and Tom Shay

Michael Kalscheur of Castle Wealth Advisors spoke to a packed phone line  that had more questions than we could cover in our hour. We talked  about planning for the time you want to sell your business. We also  talked about maximizing the price for the business. Surely, all small  business owners will come to that point in time where they sell the  business to an outsider, an employee, or transfer the business to  another family member. You will want to listen to this program.

Jan 19, 202101:05:10
Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

The saying may be, 'April showers may bring you flowers'.  With this call, we think it is, 'April taxes bring you May  accountants'. Are you one of those who have gathered all of your tax  information in the first quarter of the year and given it to your  accountant? Did you also sit with your accountant during that time and  discuss your taxes?

Our guest for May's conversation, Mike McCormick,  CPA, tells us this may be the wrong arrangement. Mike says you should  visit with the accountant after the tax season to determine how you can  learn from what happened last year as well as what has happened in the  first few months of the current year.

Listening to what Mike has to say may change the way you do business with your accountant.

Jan 19, 202159:12
Joyce Weiss visits Small Business Conversations from Profits Plus and Tom Shay

Joyce Weiss visits Small Business Conversations from Profits Plus and Tom Shay

Joyce Weiss, an expert on conflict in the workplace is  the guest for the June conversation. We are discussing conflicts between  employees and customers; employees with each other; partners; siblings;  and parent/child; all within the workplace.

If you have experienced any of these, you will want to listen to the wise advice that Joyce shares with listeners.

Jan 19, 202101:01:50
Kerry Bannigan, co-founder of Independent Retailer month visits Small Business Conversations from Profits Plus and Tom Shay

Kerry Bannigan, co-founder of Independent Retailer month visits Small Business Conversations from Profits Plus and Tom Shay

July is Independent Retailer Month. Our guest for the  e-ret@iler conversation was Kerry Bannigan, co-founder of the event as  well as the individual who is the driving force of the event.

The big question of the night; 'What are the  advantages an independent retailer has over a box store, chain store or  mass merchant?'

Jan 19, 202101:02:56
Kathy Walsh of Coast to Coast Insurance visits Small Business Conversations from Profits Plus and Tom Shay

Kathy Walsh of Coast to Coast Insurance visits Small Business Conversations from Profits Plus and Tom Shay

Kathy Walsh of Coast to Coast Insurance in Tampa, Florida visited as an  expert on small business insurance needs. We discussed how to determine  what types of insurance you and your business needs as well as how to  determine how much insurance you should purchase.

Jan 19, 202101:03:24
Karl Stearns of KMS Marketing visits Small Business Conversations from Profits Plus and Tom Shay

Karl Stearns of KMS Marketing visits Small Business Conversations from Profits Plus and Tom Shay

Did you know that how a person sees your blog, email or  website makes a big difference as to whether or not your message is even  read? With an increasing number of people using their smart phone to  'showroom', "webroom", read emails, view websites, and maybe even talk,  any message you have needs to be mobile friendly.

Karl Stearns returns to the conversations program to discuss how to make your blog, emails, newsletters and website mobile friendly.

Jan 19, 202101:00:45
Randy Dean of email sanity visits Small Business Conversations from Profits Plus and Tom Shay

Randy Dean of email sanity visits Small Business Conversations from Profits Plus and Tom Shay

Randy Dean, the e-mail sanity expert, joined Tom Shay to discuss how you  can get more control of your time by managing all of those things that  intrude into your day - phone calls, emails, tasks, calendars, and  people. There was a lot to be learned and implemented from the ideas  Randy shared with us.

Jan 19, 202101:03:25
Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

Mike McCormick, CPA visits Small Business Conversations from Profits Plus and Tom Shay

Every small business owner comes to that point in time when they are  thinking about getting out of the business. You may think of selling the  business, closing the business, or transferring the business to a family  member. There are a lot of considerations in your transitioning out of  the business; from both a personal and financial standpoint. That's why  we are visiting with Mike McCormick to discuss the many components you  should consider with selling or closing your business.

Jan 19, 202159:43
Deb Brown visits Small Business Conversations from Profits Plus and Tom Shay

Deb Brown visits Small Business Conversations from Profits Plus and Tom Shay

Deb Brown, the expert on small town business and communities joins us  for the final program of the year. We talk about small towns,  communities, Main Street programs and neighborhoods which allow a group  of businesses and citizens to work together. We talk about the  advantages and disadvantages of being small.

Jan 19, 202101:02:35
Dave Fellman, author, visits Small Business Conversations from Profits Plus and Tom Shay

Dave Fellman, author, visits Small Business Conversations from Profits Plus and Tom Shay

The Small Business Book; 10 Ways to Improve Your Small Business written  by Dave Fellman. Yes, that is our guest for this e-retailer  conversation. We discussed all 10 ways (you'll want to listen to this  recording) of things you can do in your business to make a difference in  your bottom line.

Jan 19, 202159:53
Scott Newberger of Regions Bank visits Small Business Convesations from Profits Plus and Tom Shay

Scott Newberger of Regions Bank visits Small Business Convesations from Profits Plus and Tom Shay

Scott Newberger, vice-president of Regions Bank brought valuable  information with regard to the relationship between a small business and  the bank. We discussed borrowing money, processing credit cards, using a  banker as an advisor and other aspects of your business that a bank can  help with.

Jan 19, 202101:02:08
Cathy Nagle-Erwin visits Small Business Conversations from Profits Plus and Tom Shay

Cathy Nagle-Erwin visits Small Business Conversations from Profits Plus and Tom Shay

Cathy Nagle-Ervin joins the conversation as we discuss how the various  generations can work with, and for each other. If you think your  generation is having problems with a generation older or younger than  you, this is a great program to gain some insight.

Jan 19, 202101:02:53
Christopher Dicenso of Growth Strategy Partners visits Small Business Conversations from Profits Plus and Tom Shay

Christopher Dicenso of Growth Strategy Partners visits Small Business Conversations from Profits Plus and Tom Shay

Christopher Dicenso, of Growth Strategy Partners, joins Tom as  we discuss the value of a business coach. Could you handle the  relationship and the expectations the coach will have of you as well as  your expectation of the coach. Taking advantage of our conversation with  Christoper, we also discussed how to differentiate your business.

Jan 19, 202101:00:12
Becky McCray visits Small Business Conversations from Profits Plus and Tom Shay

Becky McCray visits Small Business Conversations from Profits Plus and Tom Shay

Becky McCray, the small business survival expert, rejoins Tom  as we discuss the many reports that show Wal-Mart and other big box  stores as having issues. What is happening? And can your small business  take advantage of it? You will want to listen to this program.

Jan 19, 202101:00:13
Scott Neal of Fast Track Computer Solutions visits Small Business Conversations from Profits Plus and Tom Shay

Scott Neal of Fast Track Computer Solutions visits Small Business Conversations from Profits Plus and Tom Shay

Scott Neal, from Fast Track Computer Solutions brought us a lot of  information about the current dangers our businesses can face on the  Internet. We also discussed off site storage and backup of the  information of our businesses.

Jan 19, 202159:14
Ben Muldrow visits Small Business Conversations from Profits Plus and Tom Shay

Ben Muldrow visits Small Business Conversations from Profits Plus and Tom Shay

e start the new year with Ben Muldrow as our guest. Ben's expertise is  branding. We look at the colors and fonts used for a name as well as any  tag line the business may utilize. It's a great lesson of how to do  things right with the image of your business.

Jan 19, 202158:56
Ann Baldwin of Baldwin Media visits Small Business Conversations from Profits Plus and Tom Shay

Ann Baldwin of Baldwin Media visits Small Business Conversations from Profits Plus and Tom Shay

Ann Baldwin of Baldwin Media Marketing joined Tom to discuss how  a small business can utilize the media so that the business is seen as  an expert within their industry. Ann also talked about crisis  management; when the media is in your face and you are looking to do  damage control. Ann has some great ideas. She speaks from experience as  she was a part of the media for many years.

Jan 19, 202159:28
Ron Friedman visits Small Business Conversations from Profits Plus and Tom Shay

Ron Friedman visits Small Business Conversations from Profits Plus and Tom Shay

Ron Friedman returns to discuss the new laws affecting credit card  acceptance and the credit cards themselves. Ron explained what is  required to accept the new cards as well as the penalties a business  will incur by not being ready for the new format.

Jan 19, 202101:04:03
Barbara Crowhurst of Retail Makeover visits Small Business Conversations from Profits Plus and Tom Shay

Barbara Crowhurst of Retail Makeover visits Small Business Conversations from Profits Plus and Tom Shay

Barbara Crowhurst of Retail Makeover in Canada  visited with Bill and me. It was a whirlwind hour as we covered many,  but just a piece of Barbara's knowledge of retail. Barbara was our first  Canadian guest expert and we welcomed her to the program in a grand  manner. You will want to listen to this replay.

Jan 19, 202101:02:22
Michael Kalscheur, CFP visits Small Business Conversations from Profits Plus and Tom Shay

Michael Kalscheur, CFP visits Small Business Conversations from Profits Plus and Tom Shay

Michael Kalscheur, CFP (Certified Financial Planner) of  Castle Wealth Advisors was the guest expert as we discussed the  transition of a business from the current owner to a partner, child,  employee, a competitor, or outside individual.

Michael commented on 'add ons' and how to prepare  your business for the sale. He explained how far in advance you should  be making the plans to transition out of the business.

This was an awesome hour with a lot of information being shared.

Jan 19, 202101:03:06
Gene Sower of Samson Media visits Small Business Conversations from Profits Plus and Tom Shay

Gene Sower of Samson Media visits Small Business Conversations from Profits Plus and Tom Shay

Gene Sower of Samson Media was our guest expert. Gene's area of  expertise is social media, websites and search engine optimization. Gene  gave a great explanation of the social media using the making and  consumption of a donut. We discussed what was free and what you paid for  within the social media. Gene also explained why a business should not  turn some teenager loose with handling the social media of a business  just because the teenager enjoyed the social media.

Jan 18, 202101:02:45