The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every week, our expert guests bring you insights, advice and the latest need-to-know trends from the intersection of marketing, PR and technology.
In this episode of the podcast, Robyn Parets, Founder and CEO of Pretzel Kids, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and gain better PR coverage. Robyn and Sam Brake Guia, host of The Loudspeaker, also discuss how Pretzel Kids selects content for its online blog, why press releases alone are no longer enough to get PR coverage and the importance of building relationships with journalists.
In this episode of Publicize's PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam Brake Guia and Mike discuss how Publicize improved RIddle's Google search rankings, why outsourcing PR to professionals can yield better results, and why Riddle chose to use Publicize over other options.
For this episode of The Loudspeaker, Publicize's account management team answer some of our prospects' and clients' most frequently asked questions. In this episode, you'll learn what the difference between PR and advertising is, if should you polish your owned media (website, blogs, social media) before pitching to journalists and reporters, and why self-promotional GA articles are not successful.
In this episode of The Loudspeaker, host Sam Brake Guia is joined by Searchspring's VP of Marketing, JoAnn Martin, to discuss the art of storytelling in PR. In this episode, Sam and JoAnn cover the emergence of conversational marketing, how storytelling impacts memory, and how good storytelling can create your biggest fans.
In this episode of Publicize's PR Pioneers, we speak with Mariana Zalazar, Marketing & Communications Manager at intive, a company that partners with market leaders in accelerating digital transformation for products and services, and a client of Publicize. In this episode, host Sam Brake Guia and Mariana discuss why intive first chose Publicize's PR services, why they have continued working with Publicize for many years, and how Publicize has helped intive gain better brand awareness in the US.
In this episode of The Loudspeaker, host Sam Brake Guia is joined by Publicize's Head of Client Acquisition, Jennifer Poole, to discuss how to network successfully. In this episode, Sam and Jennifer cover why networking is important, advice for introverts, and why networking should be a mindset rather than an item to check off your to-do list.
In this episode of Publicize's PR Pioneers, we speak with Stef Reid, Director of Marketing at L-SPARK, an accelerator for market-ready SaaS and cloud companies to connect with Canada’s SaaS experts, and a client of Publicize. In this episode, host Sam Brake Guia and Reid discuss the importance of creativity when approaching PR, examples of successful PR tactics they have used, and the value of traction in niche publications.
Today The Loudspeaker host Sam Brake Guia speaks with Anthony Lamot, CEO and co-founder of DESelect, an app that organizes customer databases into strategically-targeted demographics for marketing campaigns. Based on the Publicize article Publicize Exclusive: Humanity is the Simple Key to Doing Business in a Crisis, Says CEO of DESelect, Sam, and Lamot discuss:
- Why it is important to reassess sales strategies during COVID-19
- How the company has adapted to the outbreak
- How other companies can add value and prosper during these tough times
In this episode of Publicize's PR Pioneers, we speak with Jing Xue, COO and Co-founder of DecorMatters, a company using augmented reality (AR) and artificial intelligence (AI) technology, to improve the interior design and furniture shopping process, and a client of Publicize. In this episode, host Sam Brake Guia and Xue discuss why it is important to validate an idea before starting the PR process, the value of organic PR vs paid PR, and why it is important to set realistic PR expectations.
On this episode of The Loudspeaker, host Sam Brake Guia is once again joined by Publicize Account Manager Jacob Crompton Schreiber, to discuss why vertical publications matter. In this episode, Sam and Jacob cover what separates vertical publications from traditional publications, the benefits of going for vertical publications over traditional publications, and advice on how to get more results on vertical publications.
In this episode of Publicize's PR Pioneers, we speak with Ramzi Jreidini, CEO of Handiss, a global network of vetted construction industry experts for your engineering and architecture jobs, and a client of Publicize. In this episode, host Sam Brake Guia and Jreidini discuss why PR is important when bringing a new idea to market, what motivated Handiss to use Publicize’s PR services, and how Handiss has most benefited from PR.
The Loudspeaker co-host and Content Expert of Publicize Fraser Gilliesis interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and how it can be measured effectively. In this episode, we cover:
Understanding how the results of PR can be measured
The different metrics used to analyze the ROI of PR
Examples of in-house methods created by Publicize to measure ROI
For this episode of the podcast, we are joined by veteran entrepreneur and technologist Michael Puscar. Michael walked us through the following:
Key PR lessons Michael’s learned as a founder of numerous successful startups.
The most impressive PR tactics that Michael has seen
Gorilla PR tactics that Michael has used to great effect
Some valuable suggestions for do’s and don’ts on specific PR tactics
Today, The Loudspeaker host Sam Brake Guia interviews Account Manager of Publicize Luca Tofan, to discuss realistic expectations of PR. In this episode, Sam and Luca cover:
The inner workings of the PR industry
Why many people enter the world of PR with inaccurate expectations
What you can expect to see from an effective PR strategy
For today's COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sonya Shorey, Vice President, Strategy, Marketing and Communications at Invest Ottawa, an economic development agency promoting entrepreneurial momentum, wealth and jobs in the city of Ottawa, and a client of Publicize. They discuss why is it important to manage your business’ internal communications, how Invest Ottawa's internal communications have changed since the start of the quarantine, and advice for listeners who want to improve their business’ internal communications.
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Eva Almasiova, Head of Public Relations at FUERGY, AI-powered software and scalable hardware devices to provide energy consumption optimization, and a client of Publicize. They discuss how has Fuergy been impacted by COVID-19, intercommunity energy sharing initiatives, and how COVID-19 will impact the work of cleantech and environmental startups moving forward.
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Jerry DiMaso, CEO at Knarr Analytics, a data analytics software company and a client of Publicize. They discuss the importance of business’ internal communications, the impact of poor internal communications, and tools and services that can improve internal communications.
For this special COVID-19 episode of The Loudspeaker, host Sam Brake Guia interviews Sjoerd Martens, Head Of Account Management at Publicize, to discuss how to lead your team during remote work. In this episode, Sam and Sjoerd cover:
The challenges a person faces when managing a remote team
How have you been able to overcome these challenges
Tools or services that you can help a remote team work more efficiently
On this COVID-19 episode of The Loudspeaker, host Sam Brake Guia is joined once again by Erik Zijdemans, Vice President of Operations at Publicize, to discuss the Publicize SwapShop, a platform that allows entrepreneurs to trade products and services. In this episode, Sam and Erik cover:
- What is the Publicize SwapShop
- How it works
- Who can use it
For this episode of The Loudspeaker's COVID19 series, host Sam Brake Guia interviews Chelsea DiSchiano, Deputy Editorial Director at Publicize, to discuss why this quarantine is the perfect time to build your personal network through social media. In this episode, Sam and Chelsea cover:
- Why social media is a good strategy to build a personal network
- The first steps an individual can take to start this process
- What will come next for the social media industry
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Karim Ben-Jaafar, President at Beanworks, a cloud-based, accounts payable automation solution, and a client of Publicize. They discuss the importance of corporate social responsibility during the COVID-19 outbreak and Beanwork's new app, Gratitudo, which was created to celebrate workers on the frontline battling COVID-19.
We come to you with another special COVID19 episode of The Loudspeaker, where host Sam Brake Guia interviews Erik Zijdemans, Vice President of Operations at Publicize, to discuss how to keep your employees in times of uncertainty. In this episode, Sam and Erik cover:
How Publicize responded to the Coronavirus outbreak
What measures were taken to ensure the safety of team members and their jobs
Advice for other companies during these uncertain times
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews Publicize Account Manager Jacob Crompton Schreiber, to discuss how SaaS companies can win media coverage during a crisis. In this episode, Sam and Jacob cover:
- The key elements for a SaaS company to increase its media coverage
- How SaaS media coverage differs from different industries
- The first reaction a SaaS company should have when working through a crisis
On this special COVID19 episode of The Loudspeaker, host Sam Brake Guia interviews SEO specialist of Publicize Clément Davin, to discuss how anyone can upgrade their SEO plan during this quarantine. In this episode, Sam and Clément cover:
- What are some misconceptions about SEO that people often have
- What are some simple first steps an individual or company can take to improve their SEO during this quarantine
- How long will it takes to see an increase in traffic and get higher rankings
In this episode of the podcast, during the Coronavirus quarantine, we asked Publicize Account Managers to send us their advice on "What's your top digital PR tips for startups in 2020?" Here is what they had to say...
In this episode, Content Manager of Publicize Mark Linsdell, interviews team member and podcast specialist Sam Brake Guia. They cover:
How Sam got started in podcasting
Sam’s advice for people interested in podcasting
What the future holds for the podcasting industry
In this episode, Eddie Arrieta, the President of Publicize, speaks with Sjoerd Marten, Deputy Head of Account Management of Publicize, to examine the well known saying that “all publicity is good publicity.”
The Loudspeaker host and President of Publicize, Eddie Arrieta, speaks with Jordan Jones, Managing Editor of the Media Incubator ESPACIO, to understand what journalists look for in a story and how to build good relationships with journalists.
Eddie Arrieta, the president and co-founder of Publicize, speaks with Jeffrey Kitt, the author of "5 Things to Avoid with B2C Fintech Communications," to understand more about the dos and don'ts of Fintech PR. To find more articles like this, visit the Publicize blog here.
In this episode, Eddie Arrieta, the president and co-founder of Publicize, speaks with Michael Middleton who has written a great article about 10 years of Bitcoin, and 10 years of PR with Bitcoin. You can find more articles like this on the Publicize blog.