Good Content | The Official Podcast of Pure SEO
By Good Content
We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
Good Content | The Official Podcast of Pure SEONov 23, 2023
AI in Marketing - An Interview with Peter Mangin
Google search and its algorithms are changing, and changing quickly. From the Helpful Content algorithm update to new SERP features to Google’s hotly anticipated Search Generative Experience (SGE), Google’s rapid evolution reflects a disruptive year in digital innovation. What impact will this accelerating rate of change have on Google’s users? On marketers? How do these changes reflect our shifting attitudes toward search? How can marketers stay ahead of the curve, and how can we do so ethically? Join Rollan Schott (podcast host and Director of Content Marketing at Pure SEO) as he sits down with Peter Mangin (Pure SEO’s Chief Product and AI Officer) to answer these questions and more.
Watch it on YouTube: https://youtu.be/SrURuROXORc?si=b9VvTlNxTG-gCL9I
Bracing for the AI Boom - An Interview with Britney Muller
To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling these changes more than the field of digital marketing. How can businesses future-proof for an uncertain future while adjusting to a destabilised present? How are rapidly evolving AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started? We spoke with Britney Muller, a recognised leader in machine learning, AI, and SEO, to discuss these questions and much more in a wide-ranging conversation about the impact of AI on digital marketing.
Timestamps
- (00:00) Introduction and Guest Background
- (01:26) Britney's Background in SEO and AI
- (03:01) AI's Growth and Impact on Marketing
- (04:47) Risks, Biases, and Implications of AI Usage
- (08:04) Potential of Large Language Models
- (10:32) Human Experience Optimisation and AI
- (11:14) Understanding AI: Basics to Business Application
- (14:27) AI in Business and Striking Balance
- (17:11) AI in Content Creation and Model Limitations
- (19:34) Dangers of AI Misuse in Sensitive Industries
- (22:33) Importance of Data Protection in AI Age
- (23:46) How to Safely Interact with AI Models
- (27:10) SEO, AI, and Content Generation
- (28:42) Data-Driven Insights and Human Touch, Final Comments
Resources mentioned in the episode:
What Does 2023 Have in Store for AI in Digital Marketing?
We speak to Pure SEO founder and CEO Richard Conway and social media specialist agency Socialites founder Wendy Thompson to discuss the profound impacts that mass adoption of AI will have on the digital marketing landscape in 2023 and beyond.
What Does SEO Success Look Like in 2023? Measuring & Monitoring Your SEO Efforts
When business development managers at Pure SEO sit down with a small business owner or marketing manager, they make clear upfront that SEO is a long game. Search Engine Optimisation, when done the right way, may not yield meaningful results for months—sometimes up to a year or more—but those results are sustainable and robust, delivering ongoing returns well beyond your initial investments.
SEO campaigns target organic search engine rankings. Search engines like Google determine these rankings using highly secret algorithms that consider tens of thousands of ranking factors. The complexity and confidentiality of the process can make quantifying your SEO success difficult. How do you know if your SEO is working? To what extent? What metrics make the best indicators of SEO success, and what are the best tools to track them?
To explore these questions and more, we sit down with Prabin Yonzon, Pure SEO’s Head of Organic Search and CRO, and Olga Antipova, a technical SEO specialist at Pure SEO.
The Age of Performance Max – What Does it Mean for Your Google Ads Campaigns? | Good Content Episode 05
In late 2021, Google announced that Performance Max, a comprehensive Ads campaign type that would display ads across all of Google’s seven channels, would replace Smart Shopping and Local campaigns. According to Google, Performance Max “combines Googles automation technologies across bidding, budget optimisation, audiences, creatives, attribution, and more.”
These upgrades occurred over the course of 2022. As we head into the new year, the time is now to start thinking about the future of your Google Ads campaigns.
In this episode of Good Content, Pure SEO Director of Content Marketing Rollan Schott sits down with SEM Specialist Kris Castigador and Pure SEO’s Head of Paid Search Graham Gilbert. Listen as we discuss Performance Max and what it means for your Google Ads campaigns moving forward.
What is Programmatic? | Good Content Episode 04
Pure SEO's Megan Leach and Rollan Schott sit down with Auckland programmatic strategist Kaitlin Moeller to discuss the role programmatic can play in your digital marketing efforts.
Blog Post Best Practices - Good Content Ep. 03
June Core Web Vitals Update - Good Content Ep. 02
In this episode Sam Mannell (Editor) and Prabin Yonzon (SEO & Content Manager) talk about the recent June Page Experience Update from Google, and how the recent focus on Core Web Vitals is affecting SEO.
We focus on the basics of the Page Experience ranking signal, including what is involved, before focusing on Core Web Vitals; three of the seven elements of Page Experience. We go into each in detail:
LCP - Largest Contentful Paint
FID - First Input Delay
CLS - Cumulative Layout Shift
We then discuss what you need to know to understand why this update exists, and what developers should focus on moving foward.
Pure SEO is an award-winning digital marketing agency based in Auckland, New Zealand.
Building a Website - Good Content Ep. 01
In this first episode of Good Content - Pure SEO’s new digital marketing podcast - Sam Mannell (Editor) and Prabin Yonzon (SEO & Content Manager) discuss what it takes to build a website with good SEO in mind from the ground up.
We explore all the basics of planning and implementing an SEO-friendly website, including choosing the right hosting solution, choosing the right CMS, and planning your site structure. We also talk about the importance of responsive design in a mobile-first world, and the critical elements of SEO friendly pages.
1. Choose the right hosting server
- Speed
- Location
- Do you need an international domain or not?
- Dedicated vs Shared Hosting
- What should people think about when choosing one?
- Match your CMS to your needs
- Discussion about Wix and WordPress
- Planning your site structure
- Pyramid structures
- Design for mobile-first indexing
- Design for a good user experience
- Clean URLs
- Page Title and Meta description
- Optimised headings & quality content
- Internal linking
- Use of media (images, video)
- Schema markup
About
Pure SEO is an award-winning digital marketing agency based in Auckland, New Zealand.