Purple Agency
By Purple Agency
We create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. To do this, we bring strategy, campaign development and production together in one place.
And when we say ’communications that actually work’, we mean it. Because that’s the only way your brand can make the impact it deserves to make.
Purple AgencyNov 16, 2022
Purple Health Talk - Episode 2: Coughs & Colds
Featuring Purple’s Nick Burgoyne and Fiona Wylie, and Ceuta Healthcare’s Louise Phillips , our latest Purple Health Talk podcast explores the competitive cough and cold market and the need for a healthy dose of brand awareness. Listen now!
PURPLE HEALTH: Health Talk (OTC marketing)
Welcome to the very first episode of the Health Talk podcast, hosted by Purple Agency.
In this chapter, Client Partnership Director Terri Martin and Healthcare Strategic Development Director Fiona Wylie sit down with host Nikki Plant to discuss all things consumer health.
PURPLE HEALTH: The chameleon customer: Adapting our marketing to meet the ever-changing role of pharmacy
If Covid has taught us one thing, it’s the value of quality, accessible healthcare. As we move from an era of ‘doctor knows best’ to one of self-care, the pharmacy is a key part of getting us healthy and keeping us that way. With an OTC armoury at their disposal, marketeers need to understand who this customer really is, and what they need and want.
On the 6th July 2021, Purple Agency hosted a virtual panel discussion on how we should adapt our marketing to meet the ever-changing role of pharmacy. The session was moderated by Fiona Wiley (Strategic Development Director, Purple Agency) and explored ideas and opinions from Sid Dajani, Pharmacy Lead, Winchester Rural South Primary Care Network; Andy Wines, Regional Head of Europe and Africa, Prestige Consumer Healthcare; Amy Johnson, Associate Creative Director, Purple Agency.