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Purpose 'n Clarity with Petri Kajander

Purpose 'n Clarity with Petri Kajander

By Petri Kajander

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at www.purposenclarity.com.
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Empty words

Purpose 'n Clarity with Petri KajanderAug 29, 2022

00:00
03:34
Advisory and board members

Advisory and board members

Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

Apr 10, 202309:59
Growth hacking, engagement farming and marketing

Growth hacking, engagement farming and marketing

What's the difference, and does it matter?

Apr 03, 202306:12
 Recruitment doubts

Recruitment doubts

What to do when you need to fill a key position but it's hard to find good candidates?

Mar 27, 202305:19
Solutions to not get stuck

Solutions to not get stuck

What to do when you feel that you cannot move forward or even black pilled with your decisions?

Mar 20, 202304:31
Dealbreakers

Dealbreakers

The things that make going further pointless and waste of time. What are your opportunity costs?

Mar 13, 202304:09
Rush

Rush

Founders are busy but can your business case be rushed?

Mar 06, 202305:07
Fundability

Fundability

How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.

Feb 27, 202305:55
Back-of-the-envelope math

Back-of-the-envelope math

Have you checked the numbers that you have a business case? 

Feb 20, 202305:16
Crowdfunding

Crowdfunding

When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?

Feb 13, 202312:01
Saying no is a superskill

Saying no is a superskill

How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?

Feb 06, 202311:03
Who's your customer?

Who's your customer?

Is it the one paying for your product, the one using it or somebody else? 

Jan 30, 202307:42
What turns off investors?

What turns off investors?

When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

Jan 23, 202304:53
Complexity is easy but simplicity is harder

Complexity is easy but simplicity is harder

Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

Jan 16, 202305:44
Is it you, the market or your sales process?

Is it you, the market or your sales process?

How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

Jan 09, 202304:50
 Ideal customers where are thou

Ideal customers where are thou

Convenience vs. business-first approach to your sales pipeline and lead generation

Jan 02, 202303:19
Business-critical for your customers

Business-critical for your customers

How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

Dec 26, 202207:50
Back from the future

Back from the future

What's your take on future-proven your business?

Dec 19, 202205:25
 How do others perceive you?

How do others perceive you?

Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

Dec 12, 202206:30
Opportunity cost

Opportunity cost

The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

Dec 05, 202205:48
What are you doing?

What are you doing?

How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.

Nov 28, 202206:01
Are your sales tools in order?

Are your sales tools in order?

When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?

Nov 21, 202204:17
Do you care?

Do you care?

Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?

Nov 14, 202205:07
Successful founder traits
Nov 07, 202205:31
59 seconds

59 seconds

Cut to the chase!

Oct 31, 202205:20
Bridges

Bridges

Difference between a funding round and a bridge.

Oct 24, 202203:56
Waiting

Waiting

Pausing your business is not a smart move.

Oct 17, 202203:01
The good customers

The good customers

Who are the good customers?

Oct 10, 202203:10
Crickets

Crickets

Why you're not getting a response from investors?

Oct 03, 202202:15
Business manners

Business manners

What's with ghosting, no-shows and not keeping your promises?

Sep 26, 202203:13
 VCs and trouble

VCs and trouble

When the markets are down why are the long-term investors (VCs) not investing?

Sep 19, 202208:05
 Want vs. need

Want vs. need

Wanting is overriding the need.

Sep 12, 202203:26
Fundraising 101

Fundraising 101

Tips for putting together your pitch, evaluating and approaching investors.

Sep 05, 202208:38
Empty words

Empty words

Is your communication descriptive without saying anything?

Aug 29, 202203:34
Don't take the investor money

Don't take the investor money

What is smart and how to get the money?

Aug 22, 202204:23
No

No

Not all opportunities are worth pursuing.

Aug 15, 202203:32
Pricing

Pricing

How to price your product in the early stages?

Aug 08, 202208:06
Cold call investors

Cold call investors

Forget the intros, trust the sales process and don't wait for any conferences.

Aug 01, 202211:24
Excuses

Excuses

What if we say yes and think of ways to expedite it ambitiously?

Jul 25, 202202:34
Does this burn rate look good on me?

Does this burn rate look good on me?

The answer you know without asking but dare not to address.

Jul 18, 202201:50
Follow up on your sales

Follow up on your sales

Sales are crucial, but the sales process yields the results.

Jul 11, 202205:14
 Seen and unseen

Seen and unseen

 Unseen gives you the edge, but it's harder to see.

Jul 04, 202204:47
Bad coffee

Bad coffee

Does the total user experience reflect company values, product quality and service level?

Jun 27, 202208:31
Change the people

Change the people

Can you change your people?

Jun 20, 202203:06
First-hand experience

First-hand experience

Eat your dog food but test your marketing and sales by verifying yourself.

Jun 13, 202206:06
Alignment

Alignment

Are your motives and incentives overlapping enough for a good relationship?

Jun 06, 202205:19
Vanity metrics

Vanity metrics

What only looks good but is not worth your time or money spent?

May 30, 202203:41
Derisk

Derisk

Do you know your biggest risks and how to deal with them?

May 23, 202203:26
Investor deck

Investor deck

Storytelling is part of any good presentation. How should you approach the investor presentation material?

May 16, 202206:57
Investor due diligence

Investor due diligence

Why you should shop around, establish criteria and consider carefully who qualifies as your investor.

May 09, 202207:59
New business idea - now what?

New business idea - now what?

Where do you start when you have a new business idea?

May 02, 202206:16