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Purpose 'n Clarity with Petri Kajander

Purpose 'n Clarity with Petri Kajander

By Petri Kajander
We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies.

We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way.

You can find more information at
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Vanity metrics

Purpose 'n Clarity with Petri Kajander

Vanity metrics

Purpose 'n Clarity with Petri Kajander

Change the people
Can you change your people?
June 20, 2022
First-hand experience
Eat your dog food but test your marketing and sales by verifying yourself.
June 13, 2022
Are your motives and incentives overlapping enough for a good relationship?
June 06, 2022
Vanity metrics
What only looks good but is not worth your time or money spent?
May 30, 2022
Do you know your biggest risks and how to deal with them?
May 23, 2022
Investor deck
Storytelling is part of any good presentation. How should you approach the investor presentation material?
May 16, 2022
Investor due diligence
Why you should shop around, establish criteria and consider carefully who qualifies as your investor.
May 09, 2022
New business idea - now what?
Where do you start when you have a new business idea?
May 02, 2022
What is the question
What prevents you from moving faster? How can you get better results?
April 25, 2022
Keep it slim
What type of people you are recruiting when the company grows?
April 18, 2022
Outdated advice
Should you listen to other people or mind your business and trust your gut? 
April 11, 2022
Little things matter
Attention to details shows, and your customers recognise it.
April 04, 2022
Step up your funding approach
The investor expectations change in the consequent rounds, and it's not incremental.
March 28, 2022
Being boring
Different can be good. Boring never is.
March 21, 2022
Values in action
How's your company's moral stance?  Can you be the leader and make hard decisions when needed?
March 14, 2022
Three times
The topics that keep repeating themselves need your attention and decisions.
March 07, 2022
Situational awareness
When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional times. The last days have demonstrated that our assumptions can change in a few hours.
February 28, 2022
Quantity is the quality
Continuity and repetition bring more certainty than moonshots.
February 21, 2022
What do you think?
The entrepreneurial bottleneck might be you.
February 14, 2022
Talk to your customers
The virtuous loop of learning from your customers.
February 14, 2022
Crises call out the character
How do your key people respond when you hit a crisis in your company?
January 31, 2022
Fundraising tips
How to make your fundraising process more efficient and get rid of some routines.
January 24, 2022
How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.
January 17, 2022
Revenue vs dilution
Fundraising requires sales and marketing. Can you focus on your customers instead?
January 10, 2022
Marketing and sales silver bullets
What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.
January 03, 2022
The work
What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.
December 27, 2021
What, how and who
When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.
December 20, 2021
Business bullies
What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?
December 13, 2021
Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.
December 06, 2021
The impossible
The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.
November 29, 2021
Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can find more about him in his website:
November 22, 2021
What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.
November 15, 2021
Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders? This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.
November 08, 2021