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Exploring Digital with Purr

Exploring Digital with Purr

By Purr
A podcast for CEOs and Entrepreneurs who want their businesses to benefit from a digital first approach
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S3 E3: What brands can do to make a valuable impact
In this episode, we spoke with Laura Hampton, Head of Digital PR at Impression. We talked about the reasons why brands get it wrong when communicating to their audiences and what businesses can do to make a valuable impact both on and offline. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Impression Web: https://www.impression.co.uk/ LinkedIn: https://www.linkedin.com/company/impression-digital-limited/ Twitter: https://twitter.com/impressiontalk
33:22
March 29, 2021
S3 E2: Understanding the true meaning of brand purpose
In this episode, we spoke with Roberto D'Andria Strategic Creative Director at BEAR. We talked about purpose as a key focus to marketing strategies, the misconceptions and opportunities around the topic and the prospects for brands to grow their business through purpose-centered branding.  Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ BEAR Web: https://bearlondon.com/ LinkedIn: https://www.linkedin.com/company/bear-london/
37:55
March 15, 2021
S3 E1: How are agencies evolving their strategy in 2021?
In this episode, we spoke with Sammy Mansourpour, Managing Director at AgencyUK. We talked about how strategies have changed from both a client and agency point of view, potential opportunities in 2021 and more!  Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ AgencyUK Web: https://www.agencyuk.com/ LinkedIn: https://www.linkedin.com/company/theagency/
33:40
March 1, 2021
S2 E10: Reducing the impact of Brexit & lockdown with technology
In this episode, we spoke with Chris Davies, Founder and CEO of Harvest London. We talked about the ways Harvest implements technology to improve its production process, the ways they are looking to mitigate Brexit and the journey of building a company during lockdown. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Harvest London Web:  https://www.harvest.london/ LinkedIn: https://www.linkedin.com/company/harvestlondon/
34:49
November 23, 2020
S2 E9: I created a tech MVP with no technical knowledge
In this episode, we spoke with Samuel Hunt, Founder and Managing Directo of Materials Market. We talked about the process he and his partner went through to build their MVP, the fundraising process as well as tips for anyone with startup ideas but without technical experience.  Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Materials Market Web:  https://materialsmarket.com/ LinkedIn: https://www.linkedin.com/company/materials-market/
39:18
November 16, 2020
S2 E8: What does innovation mean for VC Investors?
In this episode, we spoke with Greg Baker, Managing Partner at Towerview Ventures and Bascom Ventures. We explored his experience working with tech companies as well as his understanding of what it takes for a startup to be innovative.  Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Towerview Web:  https://www.avgfunds.com/towerview-ventures/ LinkedIn: https://www.linkedin.com/company/towerview-ventures/
44:37
November 9, 2020
S2 E7: Normalising "digital" in professional services
In this episode, we spoke with John King, Head of Digital at Stowe Family Law. John shared his experience implementing digital solutions in the law sector and how digital strategies have helped amplify his firm's reach around the country. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Stowe Family Law Web: https://www.stowefamilylaw.co.uk/ LinkedIn: https://www.linkedin.com/company/stowe-family-law/
26:37
November 2, 2020
S2 E6: Turning an idea into a fast-growth startup
We spoke with Thomas Young, Co-Founder & CEO at TapTrip. We explored the journey of a young entrepreneur, how to take a project from idea to funding, the opportunities for startups to enter accelerators, and much more. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... TapTrip Web: https://www.taptrip.co/ LinkedIn: https://www.linkedin.com/company/taptrip/
37:20
October 26, 2020
S2 E5: Is your business really ready for innovation?
We spoke with Angela Wilbraham, Founder and CEO of A-Team Group about how technology has allowed her business to gain a competitive edge as well as open new opportunities abroad.    We also explored the reasons why A-Team has taken a tech-first approach to everything they do.   Purr  Web: https://purrgroup.com/  Podcast: https://purrgroup.com/exploring-digit...  LinkedIn: https://www.linkedin.com/company/purr...     A-Team Group  Web: https://a-teamgroup.com/  LinkedIn: https://www.linkedin.com/company/a-teamgroup/
37:46
October 19, 2020
S2 E4: The importance of quickly adapting your business
We spoke with Tyler Kenyon, Marketing Director at Copper.co, about all things digital, crypto and the flexibility and adaptability Copper has demonstrated and why this determines its level of innovation. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... Copper Web: https://copper.co/ LinkedIn: https://www.linkedin.com/company/copperco/
19:37
October 12, 2020
S2 E3: The role of tech in the evolution of healthcare
In this episode, we spoke with Gareth Main, Head of Marketing at Elder. We explored their impact in the care sector, as well as the forward-thinking nature of the entire organisation that has taken them to recently be named the 9th fastest growing tech company in the UK.    Purr   Web: https://purrgroup.com/  Podcast: https://purrgroup.com/exploring-digit...  LinkedIn: https://www.linkedin.com/company/purr...  Elder   Web: https://www.elder.org/  LinkedIn: https://www.linkedin.com/company/elde...
34:44
October 6, 2020
S2 E2: What's next for digital brands?
In this episode, we speak with Nikki Cunningham, Head of Strategy at Curious London. We explored branding for companies during uncertainty and how to come up with innovative ideas to gain influence as part of a long-term plan.  Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Curious London Web: https://curiouslondon.com/ LinkedIn: https://www.linkedin.com/company/curious-limited/
31:47
September 28, 2020
S2 E1: Innovative tech solutions for the environment
In this episode, we speak with Joseph Daniels, CEO & Founder of the Project Etopia Group. We learned about their innovative approach to building homes and how their use of tech has allowed them to break records on low carbon emissions.   Purr  Web: https://purrgroup.com/  Podcast: https://purrgroup.com/exploring-digital-with-purr/  LinkedIn: https://www.linkedin.com/company/purr-digital/   Project Etopia Web: https://www.projectetopia.com/  LinkedIn: https://www.linkedin.com/company/project-etopia/
37:51
September 14, 2020
How can tech support society during uncertain times?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Michael Barsties (Olio) about how tech startups have grown during the pandemic and the role of companies like Olio having a positive impact both in society and the environment. 
26:34
August 17, 2020
How can you pivot your offering to appeal to a wider marketplace?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Farzana Baduel (Curzon PR) about how she pivoted strategies for the agency and their partners during lock down as well as how this period affected creative entrepreneurs to come up with innovative ideas that focus on having a positive environmental and social impact.
31:09
August 10, 2020
How can agencies benefit from operating like a startup?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Sarah Fulford-Williams (Our Own Brand) about how their agency implemented an agile approach to delivering client services and how agencies can benefit from operating like a startup. 
29:51
August 3, 2020
How important is influencer marketing during and after Covid?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Gaby Khalastchy (Wildfire) about the role influencer marketing has played during lockdown and why brands should consider exploiting that avenue to gain exposure in the overcrowded social media landscape.  We also spoke about the importance of short-form content and why audio content has become relevant again.
20:41
July 27, 2020
What can we learn from companies with a remote model?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Alex Minchin (Zest) about the how their early adoption to remote work and efficient internal business management set them apart way before lockdown started.
36:11
July 20, 2020
How are some tech startups creating opportunities in challenging times?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Melinda Nicci (Baby2Body) about the way a tech startup has experienced the effects of Covid and how they kept creating new opportunities for their business during lockdown. 
27:47
July 13, 2020
How can technology support the evolution of recruitment?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Rikke Mikkelsen (Tempo) about the how their platform supports their clients' hiring efforts making it a more automated and efficient process. We also discuss how technology is key to shape the evolution of recruitment.   
27:26
July 6, 2020
What strategies can agencies apply if clients pause all their projects?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Rick Harrison (Make it clear) about some useful strategies agencies can apply if all their clients pause existing projects.
29:44
June 29, 2020
How can businesses attract new opportunities with technology?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Charles Southey (Forge) about the new ways businesses can attract new business opportunities with an efficient application of technology. We believe this is going to be a key element for companies to succeed in a post-Covid world.
25:44
June 22, 2020
Is it possible to make a client facing business fully digital?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with James Cash (The Train Station) about the challenges a client facing business experienced during Covid and how it's possible to create opportunities to engage with existing clients so they stick by you during lockdown. 
37:42
June 15, 2020
Where is the agency world headed after Covid?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Sam Booth (Just After Midnight) about challenges and opportunities in a new landscape set by the ongoing lockdown and how agencies will both compete with a wider range of companies whilst also accessing a larger market worldwide.
25:21
June 8, 2020
How Important is content creation in a lockdown scenario?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Tom Neish (Biscuit Bunker) about the importance of content generation during lockdown and why businesses should create as much content as possible now more than ever.
00:00
June 1, 2020
What are the new branding opportunities for agencies and businesses in a post-Covid world?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Dan Maudhub (Wonderful) about the challenges a creative agency experienced during Covid and the importance of implementing creative strategies and smart branding to drive business forward.
24:29
May 28, 2020
How do you provide a good experience to your customers?
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Jacob Dilley (Lobo Creative) about why businesses should focus their efforts in strengthening their relationship with existing clients and how providing a happy experience in the current landscape will drive them to bring others with them.
25:20
May 18, 2020
Why should you coach and understand your teams before innovating
Welcome to a new episode of Exploring Digital with Purr. In this episode, we  speak with Tim Sparke (Congregation and The Friday Club) and explore ways of coaching and developing teams as well as how the investment in learning about how your team operates will drive your business to be more innovative.
29:26
May 4, 2020
How does remote work determine your agency's level of innovation?
In this episode, we talk with Ben Leeves (Consider Creative), a design and branding specialist, and we explore the impact and potential outcomes that the now normalised remote work setup will have on agencies of all sizes .
26:51
April 6, 2020
Why should you unify Marketing and Development teams? (pt. 2)
Welcome to the first episode of Exploring Digital with Purr. During this series, we will explore the importance of applying a proactive mindset, unifying efforts and being relevant in your industry to sustain a long lasting competitive edge that will resonate in the digital marketplace. In this episode, we talk with Tom Jepson (Footprint Digital), an SEO expert, and we explore the importance of unifying Marketing and Development teams to produce the best result when creating a website.
27:46
March 12, 2020
Why should you unify Marketing and Development teams? (pt. 1)
Welcome to the first episode of Exploring Digital with Purr. During this series, we will explore the importance of applying a proactive mindset, unifying efforts and being relevant in your industry to sustain a long lasting competitive edge that will resonate in the digital marketplace.  In this episode, we talk with Tom Jepson (Footprint Digital), an SEO expert, and we explore the importance of unifying Marketing and Development teams to produce the best result when creating a website. 
38:26
March 9, 2020