Post: https://gameofserps.com/a-new-dragon-head-for-our-ecommerce-website/

I’ve always been a proponent of multiple web assets to take up precious real estate on Google.

I’ve explained the process on my Dragon with 7 heads post.

Once a website starts ranking and getting calls, leads, or revenue, we always start a new website that would work better based on our experience with the initial dragon head.

In this case, we’ve got a large eCommerce website that needs to be split into a new domain.

I tried to get fancy with our current eCommerce website when our competitors haven’t updated their websites in 10 years. Most are bare and very basic, and I feel I made too many changes too fast.

We’ll mimic our competitors with our new dragon head, launch a bare, minimalist website, and only focus on top products. Although, we’ll work hard doing a better job.

It will be a template with a specific plan to make it easy for users to find what they’re looking for within 2-3 clicks.

In this post, I’ll go over what we’re doing now and what I will do with our new website.

Listen to find out what we're going to do.

Links mentioned: Product page template

Using the layover strategy for bottom-funnel traffic

Game of SERPs podcastBy PuyaApr 13, 2022