Think! Inbound Marketing with Rachael’s Ink

Listeners, I attended Inbound 2020 at the end of September, and as always, it was crammed with great information. In this Think! episode, I'm going to hit on the main theme and specifics that I learned this year.

Let's dig in on Buyer Personas. In the last episode, we talked about what a buyer persona is and how it can help you. We also walked through crafting a persona. In this episode, we delve a little deeper into understanding buyer persona research and who inside and outside of your company can help.

Buyer Personas!

In this episode, we cover the big question, what is inbound marketing? Listen in as we cover the basics, and start scratching the surface of some of the elements to this method. Including the Buyer's Persona, Buyer's Journey, Content Development, and SMART Goals.

We'll also touch on what I call the other side of marketing - outbound marketing, and why I've come to the same conclusion as many others that inbound is the way to go.

We invite you to submit your questions and comments at anchor.fm/rachaelsink/message, or any of our social media accounts.

This is a weekly podcast dedicated to helping entrepreneurs and small businesses implement inbound marketing strategies every day. Each week, we’ll discuss inbound methods like:

• Who is your buyer? And why building buyer personas is critical. 
• The Buyer’s Journey: How does your buyer find out about you and become a customer?
• Which social media platforms should you be using? 

In this first episode, I also tell a bit about myself and why I believe in inbound marketing.