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Racing Mentor Sponsorship Podcast

Racing Mentor Sponsorship Podcast

By Racing Mentor

The Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. It's relevant to racing drivers all around the world, no matter what level you're currently at. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder.
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Currently playing episode

021 - Should You Go After Product Sponsorship or Cash?

Racing Mentor Sponsorship PodcastOct 26, 2020

00:00
31:40
050 - Quick Sponsorship Wins

050 - Quick Sponsorship Wins

With the race season fast approaching, what can you do to secure sponsorship quickly? Jess and Toby talk through some quick-win options in this episode of the Sponsorship Podcast.

Jan 17, 202234:43
049 - Quick Tips: How to plan for the new year

049 - Quick Tips: How to plan for the new year

Join Jess as she discusses how you can plan for 2022, including how to get last-minute sponsorship.

Dec 28, 202112:36
048 - Where have we been?

048 - Where have we been?

We had a break and now we're back! Listen as Toby Trice discusses his championship win in the Ginetta Academy and how Jess has developed a course that's changing lives all over the world.

Dec 14, 202137:08
047 - How to Get More Confident Asking for Money

047 - How to Get More Confident Asking for Money

In this week's episode, Jess and Toby tackle the subject of how to ask for money successfully, not underselling yourself, and how to demonstrate the value in what you are offering and justifying the cost implications involved.

Jul 12, 202139:35
046 - How to Get Press Coverage (By Thinking Outside the Box)

046 - How to Get Press Coverage (By Thinking Outside the Box)

Big press coverage can be hiding around any corner, you just need a little out-of-the-box thinking to find those opportunities. In this episode, Jess and Toby give clear examples of avenues you may not have thought of when it comes to securing press coverage.

Jun 22, 202148:33
045 - How to Use a Press Release

045 - How to Use a Press Release

Writing a press release is only half the solution. How can you utilise the press release to maximise your coverage in the press and with existing and potential sponsors? In this week's episode Jess and Toby discuss how you should approach the media, and some top tips on how to get your story shared as widely as possible.

Jun 08, 202138:14
044 - How to Write a Press Release

044 - How to Write a Press Release

Getting press coverage is a great way to get more visibility, which makes conversations with potential sponsors so much easier. In this episode we go through how to write a compelling press release that will be picked up by journalists.

May 25, 202132:24
043 - How to Find and Understand Sponsor Goals

043 - How to Find and Understand Sponsor Goals

You can find out so much about a potential sponsor before you pitch. By understanding their goals, you can create something that not only wows them but also provides clear value. In this episode Jess and Toby talk about how to find those goals and use them in your pitch.

May 11, 202144:04
042 - Q&A: Where to start, Instagram, thinking like an influencer and more.

042 - Q&A: Where to start, Instagram, thinking like an influencer and more.

In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.

Apr 27, 202132:39
041 - Email Templates

041 - Email Templates

Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.

Apr 20, 202128:56
040 - How to Go Above and Beyond for Sponsors at a Race Weekend

040 - How to Go Above and Beyond for Sponsors at a Race Weekend

In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.

Apr 13, 202135:32
039 - How to Find Sponsors to Pitch to

039 - How to Find Sponsors to Pitch to

Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.

Apr 06, 202136:53
038 - The Basics of Sponsorship

038 - The Basics of Sponsorship

In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.

Mar 16, 202141:55
037 - How Outsourcing Can Help Free Up Your Time

037 - How Outsourcing Can Help Free Up Your Time

In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the more important projects and the bigger picture.

Mar 09, 202138:59
036 - How to Have Fun With Your Content

036 - How to Have Fun With Your Content

In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.

Feb 22, 202133:28
035 - What to Do When You Lose Motivation

035 - What to Do When You Lose Motivation

Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.

Feb 15, 202135:13
034 - How to Find Your Niche

034 - How to Find Your Niche

Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.

Feb 08, 202151:16
033 - Content Types We're Bored of Seeing From Racing Drivers

033 - Content Types We're Bored of Seeing From Racing Drivers

"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.

Feb 01, 202137:45
032 - Maximising opportunities on LinkedIn

032 - Maximising opportunities on LinkedIn

In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.

Jan 25, 202142:27
031 - How to Make a Winning First Impression

031 - How to Make a Winning First Impression

Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.

Jan 18, 202137:33
030 - How to Stay Positive When the Going Gets Tough

030 - How to Stay Positive When the Going Gets Tough

With the global situation constantly changing around us, it can be hard to keep focus on your ambitions and to remain positive. In this week's episode, Jess and Toby discuss the various things you can do to ensure you stick to your goals, and make 2021 the year you achieve your goals.

Jan 12, 202136:07
029 - 2021 Reset: Set goals, make plans, win.

029 - 2021 Reset: Set goals, make plans, win.

2020 was a weird year. Take some time to reset and set some goals for the year ahead. In this episode, Jess and Toby talk about your plan for the year, how to find some consistency, and how to make it your most successful season yet.

Jan 06, 202133:26
028 - How to Write Engaging Email Newsletters

028 - How to Write Engaging Email Newsletters

We've talked about how to grow an email list (episode 020) but how do you write for your audience? This podcast will take you through everything you need to know to write an engaging email newsletter.

Dec 17, 202033:35
027 - How to Overcome Impostor Syndrome as a Racing Driver

027 - How to Overcome Impostor Syndrome as a Racing Driver

Have you ever struggled with that feeling of not being good enough or that you're a fraud who's about to be found out? This self-doubt is called impostor syndrome. In this episode, Jess and Toby talk through their experiences, as well as how to overcome it.

Dec 07, 202033:18
026 - How to Tell if a Sponsor Has Budget to Work with You

026 - How to Tell if a Sponsor Has Budget to Work with You

Not sure if a potential sponsor has the money to work with you? Here are the steps you need to take and the questions you need to ask to find out.

Nov 30, 202033:38
025 - How to Make the Most of LinkedIn

025 - How to Make the Most of LinkedIn

LinkedIn is a really valuable tool for the racing driver but it's often tough to know where to start on this business-focussed platform. In this episode of the Sponsorship Podcast, Jess and Toby talk about how to make LinkedIn work for you.

Nov 23, 202042:48
024 - How to Make Money to Go Racing (Beyond Sponsorship)

024 - How to Make Money to Go Racing (Beyond Sponsorship)

As part of the Racing Mentor Side Hustle Series, we're talking about different ways you can make money to go racing. Sponsorship is our preferred method but it's not the only way.

Nov 16, 202033:13
023 - Top 10 Things to Do When You're Not Racing

023 - Top 10 Things to Do When You're Not Racing

Whether you're going into lockdown, are skipping a year, or the race season has ended, you're probably wondering how to use your time most effectively. This episode contains 10 things you can do to stay productive when you're not racing.

Nov 09, 202043:27
022 - How to Close a Sponsorship Deal

022 - How to Close a Sponsorship Deal

Closing a sponsorship deal doesn't have to be complicated. It's all about confidence, asking the right questions, and remembering the benefits.

Nov 02, 202029:50
021 - Should You Go After Product Sponsorship or Cash?

021 - Should You Go After Product Sponsorship or Cash?

Sometimes you'll be in a position where you get offered product sponsorship but is it worth it? In this episode, Jess and Toby explore the right times to ask for product sponsorship and when to ask for cold hard cash.

Oct 26, 202031:40
020 - Growing an Email List as a Racing Driver

020 - Growing an Email List as a Racing Driver

Being able to directly connect with your audience and sponsors has a lot of value. In this episode, learn the power of an email newsletter, how to set one up, the benefits, and how to encourage people to sign up.

Oct 19, 202046:22
019 - How to Juggle Racing and Sponsorship

019 - How to Juggle Racing and Sponsorship

Managing your time between racing and sponsorship tasks can be tough - even more so if you're working full time, too. Here are some tools and tips to help you better manage your time.

Oct 12, 202040:45
018 - How to Handle Objections in the Pitch Process

018 - How to Handle Objections in the Pitch Process

At various points in the pitch process, you're bound to come across objections such as 'we don't have the budget'. In this episode, Jess and Toby talk about how you can tackle these objections and get closer to that sale.

Oct 05, 202031:05
017 - Sponsorship in the UK vs USA

017 - Sponsorship in the UK vs USA

There's a huge misconception that it's easier to secure sponsorship in the US than it is in the UK. In this episode, special guest Davin Sturdivant joins Jess to debunk some myths and give some advice on anyone wanting to cross the pond - while also discussing the important topic of inclusivity and diversity within motorsport.

Sep 28, 202045:22
016 - How to Choose the Right Championship

016 - How to Choose the Right Championship

Choosing the right championship at any stage in your career can be tough when there's so much choice out there. Listen as Jess and Toby discuss what you need to look for in order to make the decision that's right for you (and your sponsors).

Sep 21, 202028:57
015 - Sim Racing as a Sponsorship Tool

015 - Sim Racing as a Sponsorship Tool

Sim racing isn't just a valuable way to improve your race craft but it can add extra value to your sponsors too.

Sep 14, 202040:16
014 - Sales Tips for Racing Drivers

014 - Sales Tips for Racing Drivers

To secure sponsorship, you need to be a sales person. In this episode, Jess and Toby talk about their sales processes and give some tips on how to build rapport, qualify your prospects, and close the sale.

Sep 07, 202042:33
013 - Why Youtube Is Your Friend

013 - Why Youtube Is Your Friend

YouTube provides a platform for racing drivers to show their value to potential sponsors. In this podcast, Jess and Toby talk through how to get started on YouTube, grow your channel, and attract partners.

Aug 31, 202033:49
012 - Using Side Hustles to Fund Your Racing Career

012 - Using Side Hustles to Fund Your Racing Career

Sponsorship isn't the only way to fund your racing career. A side hustle, or even setting up a fully-fledged business, can be just as effective. In this episode we talk about how to find the one that's right for you.

Aug 24, 202047:55
011 - How to Feel More Comfortable on Camera

011 - How to Feel More Comfortable on Camera

Not everyone naturally feels comfortable on camera. Here are some tips if you'd like to get better at interviews and creating your own video content.

Aug 17, 202032:16
010 - Why Business-Minded Racing Drivers Succeed

010 - Why Business-Minded Racing Drivers Succeed

Business-minded racing drivers are more successful. Here are the essential business skills you need to learn.

Aug 10, 202037:17
009 - How to Craft a Winning Subject Line

009 - How to Craft a Winning Subject Line

When you're sending a pitch, the first thing your prospect sees is your subject line. Here, we look at how to get your prospect to click and reply with a well-crafted subject.

Aug 03, 202036:11
008 - How to Use Instagram for Maximum Engagement

008 - How to Use Instagram for Maximum Engagement

Love Instagram but don't seem to be getting anywhere with it? In this episode we talk about how to grow your following and increase your engagement.

Jul 27, 202039:23
007 - Why Drivers Should Focus on PR

007 - Why Drivers Should Focus on PR

Don't overlook PR, it's a powerful tool for building your fanbase and attracting sponsors. With the right approach, getting high-level press coverage is surprisingly easy, too.

Jul 20, 202037:18
006 - What Drivers Are Doing Wrong

006 - What Drivers Are Doing Wrong

This episode looks at the mistakes drivers make when searching for sponsorship and what they can do to improve their chances of success.

Jul 13, 202035:32
005 - Building Your Audience

005 - Building Your Audience

A loyal and engaged audience is a vital tool in the sponsorship process. In this episode, we explore how to build your audience, why you don't need huge numbers to succeed, and how to leverage your audience to secure sponsorship.

Jul 06, 202036:20
004 - Features vs Benefits

004 - Features vs Benefits

Understanding the difference between features and benefits will help you create compelling sponsorship pitches.

Jun 29, 202034:42
003 - How To Research Sponsors

003 - How To Research Sponsors

Proper research is a hugely important part of the pitch process. In this episode, we look at how to find potential sponsors and carry out in-depth research that will help you nail your pitch.

Jun 22, 202042:56
002 - Thinking Outside of the Box

002 - Thinking Outside of the Box

It's important for racing drivers to think outside the box because it's these ideas that can really make you stand out to sponsors. In this episode, we talk about how you can do this, with plenty of examples.

Jun 15, 202036:28
001 - Branding

001 - Branding

Your brand as a racing driver is about so much more than having a fancy logo. In this episode, we talk about how to build an impressive brand that will get you noticed by sponsors.

Jun 06, 202027:34