RE EXEC TL | Commercial Real Estate Executive Growth & Marketing Insights

In this episode of RE EXEC TL, we talk with Jake Ammon, CCIM, Vice President of Addison Commercial Real Estate in Jacksonville, FL. In the interview, we learn about his background in the military and the transition to a career in CRE investment sales, the importance of relationships and personal contact, and why it’s crucial to go above and beyond what competitors are willing to do.

We also look at why Jacksonville is an ideal market for operators and investors, how to have fun despite economic challenges, and why communicating results is imperative in brand building.

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#CommercialRealEstate #CREbrokerage #Networking #Results

https://creativerealestatecopy.com/brand-growth-through-relationships-results-jake-ammon-ccim-acrei/

In this episode of RE EXEC TL, we speak with Arthur Zankowicz, the CEO and Founder of Daylun, a sustainable materials and construction startup. In the conversation, we'll talk about his background in film and fashion and how it brought him to sustainable materials development and net-zero construction. We'll also dig into the advantages of utilizing net-gen construction materials and methodologies, as well as how innovation powers business growth.

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Learn about Arthur's latest build here

#SustainableDesign #NetZero #Innovation

https://creativerealestatecopy.com/innovation-through-sustainable-design/

In this episode of RE EXEC TL, we speak with Kevin Bull, Co-Founder of InvesTechs, a digital marketing firm serving commercial real estate sponsors that leverages the power of social media to attract investors.

In the conversation, we address how he evolved his company alongside the rise of online fundraising, driving accredited investors through your funnel, and building lifelong relationships.

We’ll also look at the need to educate investors, how financial and technology partners add transparency, ensuring regulatory compliance, what type of content works best in attracting investors, and the importance of a unique offering to differentiate in a way that appeals to accredited investors.

Let’s get started!

Find links to the podcast on your favorite channel:

https://creativerealestatecopy.com/attracting-investors-via-social/

In this episode of RE EXEC TL, we interview Ron Rock. He’s the CEO and Co-Founder of Microshare, a data management and IoT platform serving commercial real estate.

In our conversation, we’ll get into the importance of technology for ESG and sustainability, the emergence of the digital ‘twinning’ of everything in our lives, and how tech can improve the efficient utilization of resources in the management and maintenance of our properties.

We’ll also touch on the value of high-quality thought leadership content supported by a concerted marketing effort, how choreographed PR is well worth the expense, and the importance of a team that can deliver when you’re not there.

Let’s get started.

#CREtech #CommercialRealEstate #IoT

Find links to the podcast on your favorite channel:

https://creativerealestatecopy.com/enhancing-roi-with-iot-in-cre/

In this episode of RE EXEC TL, we’ll chat with Stacey Cohen. She’s the CEO and Founder of CoCommunications, a New York-based PR firm.

In our conversation, we’ll uncover why PR is the most powerful branding tool for CRE firms, how strategic partnerships between competitors — or ‘Co-opetition’ — create value for everyone, and why personal branding and digital citizenship are crucial for young adults as they enter the professional environment.

We’ll also get into why we can’t let Google shape our brands, the value of an integrative approach, the benefits of newswire distribution, and how to create compelling pitches that get the attention of journalists.

Let’s get started!

#PR #publicrelations #commercialrealestate

Find links to the podcast on your favorite channel:

https://creativerealestatecopy.com/building-your-cre-brand-with-pr-stacey-cohen/

For this episode of RE EXEC TL, we interview Robert Hultslander.

He’s the VP of Sales, North America, at DealSumm, a Silicon Valley-based software-as-a-service provider of AI-powered automated lease abstraction services to the commercial real estate industry.

In our conversation, we’ll talk about the increasing adoption of technology in CRE and the efficiencies and synergies it creates for the industry.

We’ll also touch on the best strategies to connect with CRE prospects and why a good website is the most effective tool for lead generation.

Let’s get started!

https://creativerealestatecopy.com/automated-lease-abstraction-efficiency/

#CommercialRealEstate #LeaseAbstraction #TechAdoption

In episode 13, we interview James Prendamano, CEO of Casandra Properties, a Staten Island-based commercial and residential real estate firm that leads the local market in volume and technological innovation. James is also the host of the Casandra Properties Podcast.

In our conversation, we’ll get into the disruption and opportunities created by green technology, the decentralization of real estate and the workforce, how retailers and other companies are utilizing tech to reach consumers in a direct and cost-efficient way, and creating, cultivating, and deploying new technologies.

We’ll also touch on leading by example, environmentally conscious operations, the most effective digital strategies to reach CRE prospects, and harmonizing deal-making, digital assets, tech, consulting, and cost-confinement.

Let’s get started!

https://creativerealestatecopy.com/disruption-innovation-green-tech/

#CommercialRealEstate #TechDisruption #Sustainability #DigitalMarketing

In Episode 12, we interview Matt Foliart. He’s the founder of Atrium Visual, a San Francisco-based augmented reality and virtual reality design firm serving the Commercial Real Estate Industry.

We’ll touch on how to create an engaging experience and tell visual stories remotely, how to streamline the process of buyer and tenant touring and decision making, and why AR/VR is opening new creative horizons in Architecture and Design. 

He’ll also share insights about marketing that works for startups and the importance of networking and personal relationships in commercial real estate.

Let’s get started!

https://creativerealestatecopy.com/improve-client-experience-with-tech/

For Episode 11, we speak with Sean Dalfen. He's the President and Chief Investment Officer of Dalfen Industrial, a leading Dallas-based last-mile industrial development and investment firm.

Sean will share with us why infill industrial developments are a critical component of the supply chain and an asset class with universal demand drivers. We'll talk about his special love for growth markets and belief in their long-term story.

We'll also consider why it's important to own outcomes, how the job of a leader is also that of a problem solver, marketing strategies to generate deals and capital, and how it can take 20 years to build your name, but only one deal to screw it up.

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In Episode 10, we interview Kevin Bupp. He's the CEO of Sunrise Capital Investors, a Clearwater, FL-Based private commercial real estate investment firm that focuses on value-add manufactured home communities and parking assets. Kevin is also the host of the top-rated Real Estate Investing for Cash Flow Podcast.

We talk about how to build a sustainable company that generates recurring revenue and offers flexibility, freedom, and the ability to support family and be present for significant moments in their lives. We'll touch on the importance of attracting and retaining talent, how to find value-add opportunities and build rapport with motivated sellers, and the power of performance-based leadership.

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https://creativerealestatecopy.com/execution-is-everything/

#CommercialRealEstate #RealEstate #ValueAddInvesting #REILifestyle

In episode 9, we speak with Nell Lanman. She's the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures.

We'll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how to hire and build infrastructure in new markets, and strategies for early-stage growth, including testing and watching the numbers to determine what's working and effectively manage your cost per lead.

https://creativerealestatecopy.com/do-one-thing-really-well/

Let's get started!

In this episode of RE EXEC TL, we interview Jason Hartman. He’s the president of the Hartman Media Company. Jason is a noted public speaker, media personality, investor, podcaster, and an advocate of education for real estate investors.

In the interview, we talk about how leverage enables you to accomplish bigger things, the urban migration towards the suburbs, and why suburban rental housing is a good investment.

We also learn why deals need to be a win for both parties and how remote working is better for the environment, productivity, and housing demand.

Let’s get started!

https://creativerealestatecopy.com/start-with-a-basis-of-philosophy/

#RealEstate #RealEstateInvesting #Leverage #REItrends

In Episode 7, we talk with Daniel Ramsey. He’s the CEO and Co-Founder of MyOutDesk, a Sacramento-based business process services company that pairs busy real estate professionals with skilled virtual assistants.

We get into how brokers can build a culture remotely, develop systems, position their brands, and scale their businesses.

If you enjoy the show, please like, subscribe, and leave a review to help us grow.

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https://creativerealestatecopy.com/get-big-and-add-value-or-die/

For Episode 6, we’ll talk with Michael Yates. He’s the VP of Marketing at Virtuance, a Denver-based real estate photography and visual marketing firm. We’ll discuss how startups can position their brand, scale growth, and build in-house marketing teams.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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https://creativerealestatecopy.com/be-a-mad-scientist-about-growth/

In Episode 5, we interview Inna Shevchenko, Head of Marketing and Customer Experience at iGMS, a Vancouver-based SaaS firm serving the vacation rental industry. We get into how marketing is a science, iGMS’s philosophy that decisions should always be backed by objective data, early-stage growth strategies, and the advantages of remote working for teams.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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https://creativerealestatecopy.com/marketing-never-stops/

In Episode 4, we speak with John Bodrozic. He’s the Co-Founder of HomeZada, a SaaS firm that serves homeowners and the industry stakeholders that work with them. We’ll talk about executive management, entrepreneurship, marketing strategy, and how to leverage partnerships with other professionals and firms in your industry.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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https://creativerealestatecopy.com/test-before-you-scale/

In Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands.

We’ll learn how content has the power to tell a story that moves clients to make the buying decision. To paraphrase Daniel: “Buyers make decisions based on gut, and backfill with logic.”

He breaks down MECLABS' conversion heuristic that predicts the likelihood of conversions based on five factors. We explore the application of the heuristic with Software as a Service (SaaS) in the commercial real estate industry as an example.

During the discussion, we get into Daniel’s background in marketing research, why he thinks there’s a parallel between comedy and marketing, and how we should focus on thought ‘servantship’ rather than 'leadership.'

Find lessons from MarketingExperiments' new show here: https://marketingsherpa.com/forthegood

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https://creativerealestatecopy.com/dont-target-growth-focus-on-helping-someone-in-the-world/

In Episode Two, we talk with Zachary Streit, Senior Vice President at George Smith Partners – a Commercial Real Estate Capital Advisory Firm based in Los Angeles.

He’s going to share his story of getting started in commercial real estate finance and how he and his team are continuing to close deals despite the economic trend.

We’ll talk about COVID’s impact on the capital markets, what asset classes and geographies are most attractive, and how to nurture relationships with sponsors and capital partners.

We’ll also get into professional development, managing stress, leadership, marketing strategy, and how to thrive in any market.

https://creativerealestatecopy.com/have-an-open-mind-and-always-hustle/

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For episode one, we’ll interview Danielle Garofalo, Chief Business Development Officer of CORE Real Estate.

She’s going to share her story of getting started in marketing at Disney and subsequently rising to an executive position at New York’s leading luxury real estate firm. We’ll talk about emerging trends, transformative leadership, marketing strategy, tracking results, and more.

Learn more about Danielle's new podcast at www.thefoldingchairpodcast.com.

Thank you for listening to our podcast, please like or subscribe to get updates on upcoming shows. 

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https://creativerealestatecopy.com/story-telling-is-the-best-part-of-marketing/