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Marketing O'clock with Reactionpower

Marketing O'clock with Reactionpower

By Reactionpower
In a rush? Here's where you'll get a quick summary of top marketing tips and trends. Our goal is to get you the intelligence you need to make better business decisions.
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Your Digital Transformation Guide

Marketing O'clock with Reactionpower

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Generation Z: Meet The New Consumer On The Block
Generation Z is quickly becoming the most powerful consumer group in the world. If you haven’t started to bridge the gap between your millennial-driven strategies and those that appeal more to Gen Z, you’re at risk of lagging behind. Key to this podcast is helping to understand Generation Z consumer characteristics and how businesses can tap into this worthwhile consumer base.
14:36
June 29, 2022
Zero-Party And First-Party Data: How Marketers Can Win In A Cookieless Future.
In the wake of the cookie apocalypse, how can marketers begin to adapt so that they can continue to effectively target and grow their audiences? In this episode, we discuss 2 key strategies that marketers can leverage to thrive in a third-party cookieless world!
09:11
May 23, 2022
Data Quality_ How To Gauge What Counts
Data is the heartbeat of modern marketing. While data quality is important, it can often be pushed aside in the rush to manage all of your other responsibilities as a Chief Marketing Officer. Ultimately, poor data quality can have a serious and far-reaching negative impact on your company. In this episode we discuss the key parameters to consider when measuring  the quality of your marketing data.
07:48
May 02, 2022
How To Create An Excellent Executive Brand
Building a personal brand is more than just getting your name out there. As a senior executive, investing time and resources to creating a strong brand could elevate your influence and success.  In this episode we take a close look at how to build an excellent executive brand and  why it matters more than ever in 2022. https://reactionpower.com/ @Reactionpower on Facebook, Instagram, and LinkedIn
05:42
April 04, 2022
Break the Bias for Women in Tech
Gender equality remains a major issue in the corporate world and is particularly prevalent in the male-dominated tech industry. In line with the campaign theme for this year's International Women's Day revolving around 'breaking the bias', in this episode, we unpack gender bias in the tech sector. https://reactionpower.com/ @Reactionpower on Facebook, Instagram, and LinkedIn
08:58
March 21, 2022
Why Executive Branding Matters
Executive brand building matters more than ever in 2022! Whether you're ready to invest in your executive branding efforts or you're simply looking to elevate your brand, this episode is for you. We unpack 6 tips that will help you exceed your professional goals in 2022 and beyond.   Reactionpower is here to power your brand: https://reactionpower.com/executive-branding-services/
07:28
March 15, 2022
Your Digital Transformation Guide
Digital adoption has taken a quantum leap and there is no going back! As a business leader, you want clarity to make bold decisions even when things seem uncertain. Learn how to scale and adapt to a post-pandemic digital world. Get your free copy of our e-book, 7 Strategic Steps to Total Digital Transformation: https://bit.ly/3LnZNlb
08:10
February 24, 2022
NFTs: What is Web3 and Why Does It Matter to Chief Marketing Officers?
Why are NFTs so hot right now? Why are they relevant to marketing?   In this episode we explore 10 ways Chief Marketing Officers  can leverage NFTs to keep ahead of the game. https://reactionpower.com/nfts-what-is-web3-and-why-does-it-matter-to-chief-marketing-officers/ https://reactionpower.com/ @Reactionpower on Facebook, Instagram and LinkedIn
17:60
February 14, 2022