Real Chalk Podcast

Flashback Episode! A rerun from 2020, featuring the first-ever encounter with the now-famous Alex Hormozi, long before his meteoric rise to fame. This is where the revolution began!

Summary:

Prepare to have your mind blown in this special rerun episode as we revisit the roots of Alex Hormozi's groundbreaking journey. Before the world knew him as the business mogul he is today, Alex shared with us his game-changing strategies that have since transformed struggling gyms into thriving fitness empires. If you thought you knew everything about gym profitability, think again! Alex's unique approach, focusing on customer acquisition, retention, and savvy financial strategies, will leave you astonished and inspired.

In This Episode, You'll Learn:

1. The Evolution of Group Training & Fitness Industry: Stay ahead of the curve with insights into future trends.
2. Profit-Boosting Strategies for Your Gym: Discover Alex's secrets for turning losses into gains.
3. Diagnostic Sales & Client Retention: Learn why these are crucial for long-term stability.
4. Pricing & Billing Tactics: Strategies to increase profits without losing members.
5. Balancing Returns in Advertising: Make informed decisions for effective business growth.

The key moments in this episode are: 00:00:00 - Introduction and Overview 00:01:15 - Alex's Business Model 00:03:12 - Fixing Acquisition Problems 00:04:39 - Capacity and Profitability Issues 00:05:57 - Addressing Attrition 00:10:56 - The Value of Group Training 00:11:22 - The Future of Group Training 00:12:10 - The Importance of Human Interaction 00:13:51 - The Role of Accountability and Personalization 00:16:07 - Scaling a Fitness Business 00:21:42 - The 40-week program and pricing options 00:22:34 - Texting clients to reduce attrition 00:23:25 - Leveraging price as a profit booster 00:24:42 - Switching billing cycles for increased profit 00:27:22 - Increasing prices without losing clients 00:32:14 - The Importance of Communication in Onboarding Clients 00:33:00 - Selling Supplements to Increase Revenue 00:34:15 - Leveraging Supplement Sales to Liquidate Acquisition Costs 00:34:45 - Unique Gym Models: Jim Jones and Self-Made Gym 00:39:31 - Opening the First Gym and Overcoming Challenges 00:43:05 - Challenges and Expenses of Opening a Gym 00:44:23 - Corporate Gym Locations 00:46:04 - The Importance of Service and Unique Offerings 00:47:30 - The Success of a Free Six-Week Challenge Offer 00:54:11 - Maximizing Returns on Ad Spending 00:55:25 - Scaling and Efficiency in Advertising 00:56:09 - Profitability in Acquisition 00:57:06 - Importance of Paid Advertising 01:01:29 - Outbound Sales and Predictable Revenue 01:05:49 - The Importance of Outbound Lead Generation 01:06:33 - Utilizing Your Network for Referrals 01:07:49 - The Power of Asking for Help 01:09:03 - The Benefits of Meal Delivery Services 01:10:59 - The On-Demand Economy and Convenience 01:16:35 - The Importance of Quality Ingredients 01:17:09 - Making Meal Ordering Simple 01:18:09 - Challenges with Traditional Meal Delivery 01:19:17 - Benefits and Compensation Structure 01:23:34 - Cash Payouts and Branding 01:27:19 - The Smart Real Estate Strategy 01:27:52 - Gratitude and Principles 01:28:49 - Money and Character 01:29:30 - Loving the Game and Learning from Mistakes 01:33:59 - The Importance of Patience and Hard Work

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Unlock Your Fitness Potential: Mastering Your TDEE for Optimal Results

Discover the crucial concept of Total Daily Energy Expenditure on the Real Chalk podcast. Ryan Fischer explains how knowing your TDEE is essential for achieving your fitness goals. But what happens when tracking your calories becomes a challenge? Find out in this quick (but valuable) episode.

In this episode, you'll learn:

1. The Power of TDEE: Discover how understanding your Total Daily Energy Expenditure is the key to unlocking incredible fitness results.
2. Strategic Calorie Management: Learn effective strategies to adjust your calorie intake for optimal health and performance.
3. Two-Week Tracking Challenge: Engage in a revealing two-week journey to analyze your eating habits and caloric needs.
4. Secrets to Effective Calorie Deficits: Uncover proven methods to create a calorie deficit for noticeable body transformations.
5. Calorie Tracking for Health and Fitness: Explore the undeniable benefits of calorie tracking for overall wellness and fitness success.

Key moments in this episode:

00:00:00 - Intro to TDEE and Its Impact on Fitness 00:01:12 - The Essentials of Calorie Tracking 00:01:58 - Integrating Willpower and Exercise 00:02:23 - Life-Changing Benefits of Calorie Awareness 00:02:43 - Making Calorie Tracking Work for You

Connect with Ryan Fischer and Chalk Performance Training:

Unmasking Nutrition Myths: The Truth About Fat and Weight Loss" - Are you caught up in the web of nutrition myths like 'Eating fat makes you fat', 'Low-fat diets are the key to weight loss', or 'All fats are bad for you'? It's time to debunk these myths and reveal the truth about fat intake and weight gain. Contrary to popular belief, fat alone does not directly lead to weight gain. In fact, certain fats are vital for optimal health. But what should you really know about fat and its impact on your waistline? Tune in as we expose the reality behind these myths, empowering you to make informed dietary choices for your personal goals.

In this episode, you will:

• Debunk myths about fat intake and its presumed contribution to weight gain.
• Navigate your personal journey to favorable fitness outcomes with tailored macronutrient distributions.
• Understand the importance of adequate protein consumption in preserving muscle mass during calorie cut-downs.
• Grasp the significance of weekly calorie intake awareness and wise eating choices.
• Overcome obstacles in achieving weight loss and maintaining a healthy diet with strategic solutions.

Key moments in this episode are:

• 00:00:01 - Changing Our Thinking About Fat and Weight Loss
• 00:01:31 - Debunking the Myth: Does Fat Make You Fat?
• 00:03:15 - Understanding Total Daily Energy Expenditure for Weight Loss
• 00:07:25 - The Role of Protein in Body Composition
• 00:09:34 - Viewing Calorie Consumption on a Weekly Basis for Weight Management
• 00:11:19 - Achievable Caloric Deficits for Sustainable Weight Loss
• 00:12:34 - Protein Shakes and Their Impact on Caloric Intake
• 00:14:04 - The Truth About Skipping Meals and Fat Loss
• 00:16:08 - Quality of Calories vs Quantity for Weight Gain
• 00:19:36 - Conscious Eating Out and Calorie Awareness for Weight Control
• 00:22:26 - The Importance of Consistency in Health and Fitness
• 00:23:09 - Dealing with Negative Comments and Criticism in Your Fitness Journey
• 00:24:44 - Overcoming Challenges and Jealousy in Fitness

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Discover the keys to explosive muscle growth in just four minutes with our podcast episode: "The Muscle Trifecta." Delve into the three crucial pillars - Progressive Overload, Optimal Nutrition, and Recovery & Rest - that will take your fitness journey to new heights. This exclusive snippet from a LIVE call with CHALK VIP clients unveils insider strategies and invaluable insights. Prepare to revolutionize your results and unlock your muscle-building potential. Tune in now to ignite your muscles and achieve the physique of your dreams! Connect with me here:

Science-Based Exercise Programming with Travis Mash: Boost Your Strength and Muscle Growth

From powerlifting to Olympic lifting, Travis Mash's journey to becoming the US Olympic Lifting Coach is a tale of perseverance and innovation. But what if I told you that his journey started with a surprising twist? A twist that forced him to pivot from his first love of weightlifting to powerlifting. It's a story that proves that sometimes the biggest challenges lead to the greatest opportunities. So, come with me on a journey as we explore Travis's unique approach to exercise programming. From the conjugate method to targeted accessory movements, you'll learn the secrets to unlocking your full potential. But first, let's dive into the unexpected twist that changed everything.

In this episode, you will be able to:

• Discover innovative training techniques for Olympic lifters and powerlifters, elevating your athletic performance.

• Learn the importance of breaking down Olympic lifts to enhance your overall approach to strength training.

• Explore the powerful Conjugate Method for bolstering your strength-building strategy.

• Gain insider knowledge on financial opportunities available to top athletes in the weightlifting sphere.

• Understand the vital role exercise physiology plays in crafting effective and sustainable fitness routines.

My special guest is Travis Mash

Travis Mash brings a unique perspective to the strength training world, boasting an impressive resume in both powerlifting and Olympic lifting. With world records under his belt, Travis has made quite a name for himself within the athletic community. As the current head coach for the USA Weightlifting Team, he has helped train top athletes like Morgan McCulloch and CJ Cummings. Recognized for incorporating the conjugate method in his training programs, Travis is often considered the Louie Simmons of Olympic Lifting. His approach to exercise programming is focused on improving strength, muscle growth, and overall longevity in the sport.

The key moments in this episode are:

00:00:00 - Introduction,
00:02:23 - Athletes with a Chance to Win Medals at the Olympics,
00:06:36 - Conjugate Method in Olympic Lifting,
00:09:18 - Importance of Accessory Movements,
00:11:01 - Building Durability,
00:12:38 - Importance of Calf Work for Weightlifting,
00:14:33 - Weightlifting Cycle Structure,
00:16:42 - Weightlifting Complexes,
00:19:40 - Squat Jerk vs. Split Jerk,
00:23:01 - Importance of Squatting,
00:24:30 - Impressive Lifting Feats,
00:27:06 - Hypertrophy Training,
00:29:18 - German Volume Training,
00:31:23 - Triphasic Training,
00:34:26 - Bulgarian and Russian Lifting Methods,
00:36:09 - Developing Athletes at a Young Age,
00:38:52 - Overcoming Mobility Issues,
00:43:09 - The Evolution of CrossFit,
00:44:44 - Criticisms of CrossFit,
00:48:11 - Business Inspiration,
00:49:03 - Return to Bodybuilding,
00:50:25 - Workout Philosophy,
00:53:36 - Ronnie Coleman and Hypertrophy,
00:57:58 - Phil Heath's Gym,
01:00:03 - Varying Workouts,
01:02:05 - Training Frequency,
01:06:08 - Lessons Learned,
01:09:11 - Shout Outs,
01:12:29 - Highlight of the Trip,
01:12:44 - Questions Answered

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Achieve Optimal Fitness with Jordan Syatt and Mike Vacanti

Have you ever heard the myths that counting calories is tedious, tracking macronutrients is unnecessary, and that you can out-exercise a bad diet? These common misconceptions can hinder your fitness journey and prevent you from achieving your goals. But what if I told you the truth behind these myths could be the key to unlocking your full potential? By tracking your calories and macronutrients, you can fuel your body with the right nutrients, maximize your workouts, and ultimately achieve the body you desire. It's time to ditch the myths and embrace the power of tracking your nutrition.

In this episode, you will be able to:

• Uncover the secrets behind fitness industry successes and motivational personal stories.

• Recognize the impact of keeping track of calories and macros on your fitness journey.

• Develop skills to create engaging social media content and grow your online presence.

• Counteract insecurities and protect your mental health on social media with proven techniques.

• Realize the power of maintaining consistency and determination in achieving your dreams.

The key moments in this episode are:

00:00:00 - Introduction,
00:00:30 - Strong New York Event,
00:03:16 - Mike's Macros App,
00:06:05 - Calories in, calories out,
00:09:07 - Childhood Nutrition,
00:11:07 - The Beef-Only Diet,
00:12:24 - Carbs in the Diet,
00:15:07 - Protein Recommendations,
00:17:49 - Sodium Levels,
00:20:11 - Sodium for Powerlifters,
00:22:44 - Benefits of Fasting,
00:24:01 - Working Hard in Today's World,
00:25:49 - Optimism and Energy,
00:28:15 - Consistency is Key,
00:31:46 - Making Content and Meeting People,
00:33:39 - Importance of Genuine Connections,
00:38:26 - Mike Vacanti's Journey to Coaching Gary Vhee,
00:40:03 - Leaving Your Mark on the Fitness World,
00:43:30 - How Mike Vacanti and Jordan Syatt Connected,
00:45:37 - The Importance of Unique Content,
00:46:55 - Removing Likes on Instagram,
00:47:37 - Building a Following,
00:48:47 - Remembering People by Their Impact,
00:49:24 - Closing Remarks

Connect with me here:

Inside the World of Performance Enhancing Drugs: Expert Insights

I thought I knew everything there was to know about performance-enhancing drugs, until I met Jordan Shallow, better known as The Muscle Doc. Our conversation about peptides and SARMs gave me a new perspective on the risks and potential benefits. It's not just about cheating or fairness, but about understanding the complex world of sports and physical performance. This unexpected twist made me realize there's so much more to learn about PEDs. And I can't wait to explore this controversial topic even further.

In this episode, you will be able to:

• Discover the hidden world of performance-enhancing drugs in sports and fitness.

• Uncover the risks and rewards associated with PED use.

• Debunk common misconceptions surrounding PEDs and their impact on the body.

• Understand the significance of education and personal responsibility in making informed decisions about PEDs.

• Explore intriguing trends in the fitness industry, including psilocybin mushrooms and the role of social media in shaping drug consumption.

The key moments in this episode are:

00:00:00 - Introduction,
00:01:16 - Peptides and SARMs,
00:03:09 - Clean sport,
00:04:26 - Steroids and health,
00:08:22 - Upper limits and hormone breakdown,
00:12:01 - The Use of Check Drops in Bobsled and Professional Sports,
00:13:13 - The Passion and Dedication of Athletes,
00:16:18 - The Pigeonholing of Anabolic Steroids,
00:19:48 - The Future of Performance-Enhancing Drugs,
00:23:44 - The use of Performance-Enhancing Drugs in Sports,
00:24:32 - CrossFit's Crackdown on Drugs,
00:26:31 - The Culture of Doping in Sports,
00:29:09 - The Risks of Using Performance-Enhancing Drugs,
00:32:10 - Getting Performance-Enhancing Drugs,
00:34:45 - Understanding Your Body's Biochemistry,
00:35:52 - Misconceptions About Body Modification,
00:41:34 - The Truth About Oxandrolone,
00:42:31 - Growth Hormone Myths,
00:45:23 - Understanding Metformin,
00:47:02 - The Importance of Educating Oneself on Testosterone,
00:48:37 - Medical Trials for Psilocybin Mushrooms and MDMA,
00:50:09 - Social Influence and Legalization of Psilocybin Mushrooms,
00:51:05 - Prescript.com and Education-Based Company,
00:52:39 - Passion for Traveling and Working

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CAUTION: This episode will FIRE YOU UP!

Have you heard these myths? Setting high standards is too stressful, Perfectionism is necessary for success, and High standards are only for the elite. These misconceptions prevent many individuals from striving for excellence in their personal and professional lives. But here's the truth: setting high standards is not about being perfect or elite, it's about discipline and self-respect. It's about challenging yourself to grow and improve. So, how can you implement high standards without adding unnecessary stress or pressure? The answer lies in a simple but powerful strategy that I will reveal to you. Are you ready to learn how to set high standards for success?

In this episode, you will be able to:

• Aspire to excel by establishing ambitious goals for unstoppable victories.

• Grasp the significance of rhythm and neatness in optimizing your daily living.

• Commit to life-altering modifications that promise lasting and measurable outcomes.

• Leverage the assets of guidance and answerability to demolish your workout aspirations.

• Embody a buoyant spirit and foster a ripple effect of constructive transformation

The key moments in this episode are:

00:00:00 - Introduction,
00:01:05 - Rules and Standards,
00:03:12 - Importance of Structure,
00:05:29 - Impact of Leadership,
00:08:56 - Homework for the Listeners,
00:11:58 - The Importance of Consistency,
00:13:34 - Knowing Your Goals,
00:15:47 - How We Do One Thing is How We Do Everything,
00:18:29 - Creating a Positive Community,
00:21:42 - Setting a Better Standard,
00:24:56 - Closing Remarks

Connect with me here:

Are you tired of feeling stuck and craving a higher level of productivity? Get ready to unlock your full potential and boost your performance. In this episode, Ryan Fischer dives deep into the power of self-investment, breaking limiting beliefs, and prioritizing health and fitness. Discover the essential connection between investing in your health and advancing your career. Shatter the barriers that hinder your fitness journey and learn effective ways to monitor your progress. Understand the concept of opportunity costs and make smarter choices to prioritize self-improvement. Recognize the long-term benefits of nurturing both your mental and physical health. Join a community of like-minded individuals who inspire and motivate each other on the transformative path of personal growth. Don't miss out on this opportunity to transform your life. Tune in now and take charge of your journey towards success.

Timestamped summary:

00:00:01 - The Importance of Opportunity Costs: Learn how opportunity costs impact your career, health, and fitness goals and the consequences of not investing in yourself.

00:01:30 - Understanding Value: Uncover the true worth of investing time and money in your health and fitness journey and the long-term benefits beyond immediate costs.

00:04:29 - The Importance of Having a Plan: Discover the power of a well-structured plan to stay motivated, track progress, and avoid wasting time with ineffective routines.

00:07:31 - Breaking Limiting Beliefs: Overcome the barriers holding you back and tap into your limitless potential for personal and professional development.

00:11:20 - The Connection Between Physical and Mental Health: Explore how taking care of your physical well-being positively impacts your mental health and overall happiness.

00:12:37 - Call to Action: Share the podcast, subscribe, and embark on the transformative journey of self-improvement.

00:12:54 - Importance of Community: Experience the support and inspiration of a like-minded community that fuels your growth and progress.

00:13:25 - Chalk Performance Training Program: Join the program that fosters a community of individuals who uplift and motivate each other.

00:14:19 - Closing: Get ready to transform your life and follow Ryan Fischer on Instagram for more valuable insights and inspiration.

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Behind the Viral Scenes: Video Editing Secrets with Ryan Magin:

If you're feeling overwhelmed and disheartened by the lack of meaningful engagement on your short-form content despite your effort and hard work in constantly creating content that is valuable and relatable, then you are not alone!

In this episode, you will be able to:

• Utilize TikTok as a versatile tool for accelerating your business growth and enhancing your personal brand.

• Master the art of crafting captivating hooks within your video content for more extended viewer retention.

• Zero in on focusing niche-specific material to nurture a dedicated and engaged audience.

• Embrace the power of authenticity and enthusiasm to produce content that resonates deeply with your viewers.

• Acknowledge the significant impact of short-form content when developing future content creation strategies.

Meet Ryan Magin, the creative powerhouse behind the widely recognized Hormozi style of video editing. With a decade of experience in online content creation and a background in sales, Ryan has honed his skills to become a master of short-form content. Having worked with numerous influential clients, including Grant Cardone and Alex Hormozi, Ryan has proven time and time again his ability to grow social media accounts and produce engaging content. As a guest on Ryan Fischer's show, he shares his knowledge and expertise with social media enthusiasts seeking valuable insights into the world of content creation.

The key moments in this episode are:
00:00:00 - Introduction,
00:04:08 - TikTok Takes Off,
00:09:05 - Learning Broad Reach Content,
00:10:27 - Grant Cardone Opportunity,
00:11:23 - From 100K in 28 days to the birth of their service,
00:15:35 - Key elements of creating an engaging video,
00:19:32 - Video examples that made a massive impact,
00:22:29 - The power of a good hook,
00:23:57 - Broad vs. Niche Content,
00:25:01 - Personal Branding,
00:31:57 - iPhone vs. Professional Video,
00:34:23 - Fast-Paced Nature of Content Creation,
00:35:02 - iPhone Videos,
00:36:07 - Common Mistakes in Video Making,
00:39:35 - Importance of Staying Broad,
00:42:35 - The Importance of Predictable Performance,
00:45:49 - How Often To Post,
00:48:42 - The Demands of Video Editing,
00:51:32 - Personal vs. Worldwide Brand,
00:54:06 - Short-Form vs. Long-Form Content,
00:57:00 - The Future of Content Creation,
01:00:44 - Childhood Lessons,
01:02:00 - Creating Clips,
01:03:42 - Timestamping,
01:04:31 - Long-form Vs. Short-form

Where you can find more about me and my programs:

Follow me on Instagram: @Ryanfisch

My Online Training Community: @Chalk.PerformanceTraining

In this episode, you will be able to:

1.) Discover the secrets of affordable nutrition through bulk buying, cost-effective protein, and meal preparation.

2.) Master the art of overcoming peer pressure to maintain a consistent path to healthy eating.

3.) Uncover strategies for prioritizing wholesome foods and minimizing processed snacks during your travels.

4.) Grasp the significance of tailored nutrition and training programs in achieving specific fitness objectives.

5.) Delve into the enlightening world of food sensitivities by undertaking a transformative 30-day cleanse challenge (And no, it's not the kind of "cleanse" challenge you're thinking of).

Where you can find more about me and my programs:

Follow me on Instagram: @Ryanfisch

My Online Training Community: @Chalk.PerformanceTraining

Get ready for an unfiltered, raw, and unforgettable episode! I run into this tenacious kid at a coffee shop who blows my mind with his story of losing 80 pounds (twice!) all thanks to one of my OG podcasts. This real-life tale was too badass not to share, so I brought him on the show to bare it all. We dive deep into the gritty reality of being overweight, mentally and physically, while also tearing down the BS surrounding fitness and training. From Instagram nonsense to outdated school teachings and corporate lies, we're exposing it all. Buckle up for this wild ride and trust me – this is an all-time favorite episode you'll never forget! Enjoy!

Where you can find more about me and my programs:

Follow me on Instagram: @Ryanfisch

My Online Training Community: @Chalk.PerformanceTraining

What are the biggest differences between the training we do right now in 2023 versus the training that was done during the golden era with Arnold Schwarzenegger? What's the biggest difference between the training that CrossFit athletes do now versus when the sport first started? How much has fitness evolved over time and how much have we learned throughout the evolution!? Well, that's exactly what this episode is all about! Myself and Chalk coach, Tommy Pomatico, highlight each training era and talk about what made it what it was and how that training era eventually evolved into something better. Throughout our timeline, you will see a very real trend that will start to outline not only the future of how we will see training evolve yet again, but it will also shows you some of the most important factors that could have made each training era so much better. This episode will make a big difference in the way you start training literally immediately after your done listening!

Where you can find more about and my programs:

In this week's episode of Real Chalk, we're talking about the trifecta of health: life, nutrition, and workout. Inspired by a recent client call, we dive into the importance of balancing our busy lives and keeping our health at the forefront.

From the pitfalls of neglecting self-care to the benefits of strength training, we've got the goods to help you optimize your health and reach your fitness goals. With tips on creating a balanced diet and finding a workout that works for you, you'll leave this episode feeling motivated and ready to make a change.

So if you're ready to take your health to the next level, grab your headphones and listen in to this week's episode! 

Where you can find more about and my programs:

This podcast dives into the personal journey of one individual's (me) experience eating only meat and fruit for the past 6 months. We explore how this dietary change has impacted fat loss, digestion, mental clarity, and even performance. Our guest (me) shares their story and the science behind why this diet has worked so well for them, as well as how it could help others looking to make a similar change. Along the way, we discuss techniques for meal planning, the importance of food quality, and tips for starting a meat and fruit-based diet. Tune in to learn more about this unique dietary approach and how it can benefit your health and fitness goals.

Always a pleasure to have Hunter on the show! Not only is he an amazing athlete with a great story, but we have been friends for a very long time and just have an amazing banter that dives into everything from life to training in a fun and easy to listen to style. You'll feel like you're one of the boys in the first 5min. of this podcast! I hope you enjoy it!