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Real Fabulous Marketing

Real Fabulous Marketing

By Miranda Ivey
For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
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16. The #1 Thing That Will Make or Break Your Sales Page
If you've ever had the experience of lacklustre online sales, then this episode is for you! In my experience of reviewing hundreds of sales pages & spending tens of thousands of dollars on paid ads, an outstanding OFFER will change everything. I mention my NEW ecommerce video ad toolkit which is available now for $27 at https://mirandaivey.com/toolkit Tune in now for: 2.06 How to get people to action quickly by incorporating an amazing offer 5.10 What makes an offer so special 9.01 Why I don’t love recommending this type of offer for online courses 11.22 How I made a big mistake with my offer 14.28 The most popular type of offer for ecommerce 17.20 How to motivate fence sitters faster
25:48
July 21, 2021
15. Be Specific In Your Copywriting To Attract More of Who You Want
Following on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There's no point offering a blanket approach to copywriting anymore as everyone is so busy, your Facebook ad or sales page will glide on by. By calling out who you want to attract on your website and in your paid ads, your copy will connect more with the people who need it most. For a system how to connect more with your customers download my book 'No One Wants To Buy Your Stuff' on my website https://mirandaivey.com/book or buy a hardcopy on Amazon and Booktopia. In this episode: 2.42 Why trying to talk to everyone is talking to no one 5.14 The places where you want to call out who you want to attract 5.28 #1 question need to ask yourself when you’re writing any type of copy 8.17 Using your personal experience in your copy 9.36 Why the kids TV show Bluey is a great example of connecting with your audience 12.10 Steps to go back and review your copy now
16:24
July 13, 2021
14. Embracing Who You Are with Astrology Focussed Copywriter Sophia Pallas
Sophia Pallas is an amazing copywriter who has been interested in astrology since she was a teenager. In this chat she shares how anyone can get started using working by the moon phases to have more energy in their business. As well as how she feels like her marketing is so much easier now that she is embracing being more herself. We cover everything from her recent name change (hint: it’s not what you expect!) and also some awesome copywriting tips that anyone can start to use from today. Get in touch with Sophia; https://www.instagram.com/sophiapallas/ https://www.facebook.com/SophiaArthurPallas Download her free astrology copy opt-in https://sophiaarthur.com/cosmic-comms-style/ 7.30 How Sophia started working with the phases of the moon 10.25 How to start noticing your energy around the moon 11.14 Planning your online launches with the moon 12.44 When it’s best to hold strategy days in your business 15.16 Embracing the meaning of the moon 18.35 This isn’t where she intended her business to go 21.23 How she lets her hair down 24.38 The story behind her name change 32.06 How she feels about marketing 36.41 The secret to good copywriting 39.11 Why the connection is in the details Get my free copywriting guide for Health & Wellness practitioners: https;//mirandaivey.com/copywriting
46:46
July 6, 2021
13. How to get Better at Online Marketing
Doing your marketing can feel like a never ending job. In this episode I share a simple strategy that will see you nail your marketing week after week so you can relax on Friday night knowing you've done a "good job!" I mentioned the idea this in Episode 12 with Hayley Carr, so this is an expansion on that for you. 02.50 Why getting yourself worked up about your marketing does you no favours 4.14 How to work out your platforms 7.20 What a deliverable is and why they'll help you get better at marketing 13.12 How to make your marketing gold actually happen Want some great ideas on how to get you out there? Check out my free 7 Day Visibility Challenge https://mirandaivey.com/expert or grab a copy of my book https://mirandaivey.com/book
18:38
June 29, 2021
12. Blowing up Traditional Business - Interview with Hayley Carr
Hayley Carr is a Life Coach, Neuro- Linguistic Programming (NLP) Mentor and 11x Karate World Champion. While she might sound tough, she also got knocked down by chronic fatigue which in turn lead her to embrace a different business model. Rather than hustle and burn out, Hayley talks about how she sees our feminine softness as our greatest strength and is a big advocate for rest and having fun.  If you've ever thought that you needed your business or marketing to look a certain way, then strap your ears in as Hayley opens up a can of limitless possibility in this episode of Real Fabulous Marketing. 4.46 How Hayley advocated for women and start lifting them up 7.30 Tapping into her feminine archetype and softness 9.02 How Hayley turned her greatest challenge into a strength 14.59 Her answer to NLP being just sleazy slimy sales tactics 18.33 Hayley's  simple marketing strategy 22.47 Why one post may have a bigger impact than you realise Find Hayley online: https://hayleycarr.tv/ https://www.instagram.com/hayleycarr.tv/ My new book "No One Wants To Buy Your Stuff" is out now for $4.95 get your copy here: http://mirandaivey.com/book
32:05
June 23, 2021
11. Three Factors in Making More Sales Online For Ecommerce Businesses
In Episode 10 I interviewed Kirsten Jackson about her thriving online art business. In this episode I make it even more practical and give every ecommerce business owner three things to focus on right now. Whether you're starting out or you're already running a profitable business, if you're wanting to make more sales online, you won't want to miss this! Resources mentioned in this episode My free Facebook group: https://facebook.com/groups/adsolutelyfabulous My book "No one wants to buy your stuff" https://mirandaivey.com/book 3.50 You need to start thinking about your Instagram / Facebook like your online storefront 6.40 Get clear on your brand aesthetic and other things will fall into place 8.25 How to start planning a photo shoot 12.20 When you've got great content you can start to run good Facebook & Instagram ads 15.23 The single most important factor when it comes to running successful ads
20:56
June 15, 2021
10. Busting the Starving Artist Myth - Interview with Kirsten Jackson
Kirsten Jackson is a successful marathon running modern artist. She has her own gallery in Sandringham, Melbourne but her art can be seen hanging in the homes of collectors around the world. One of my favourite things about Kirsten is that she’s on a mission to break the starving artist myth and shares her story and expertise in her online program for artists called Steps to Success. Her ethos behind her artist “Art should make your soul leap. Go ahead, feel joyful” which is so in tune with the vibe Real Fabulous Marketing. I’m so pleased to have her as my first guest as she let us in behind the very colourful scenes of her artistic practice and business. You can find out more about Kirsten Jackson and see her artwork at https://instagram.com/kirstenjackson_gallery 06.22 How Kirsten started with prints in her business 10.25 Kirsten's easy hack to make her artwork more recognisable 11.44 If you're an Artist and not doing this, you're losing sales 17.57 How she started her online course for artists 20.21 What Kirsten is doing next 24.03 Kirsten's advice for artists who feel like giving up
37:52
June 10, 2021
09. Why your customers are a goldmine of content ideas
Coming up with content ideas for social media can be a total drag for many business owners out there. In this episode I cover some ways to rethink the interactions you're having with customers and potential customers to turn them into content gold! 1.41 The pros and cons of low cost content planners 3.23 Why any interactions you have are a good goldmine for content creation 6.04 How to make your content more relatable 7.38 Do this with your content to build even more trust Want more social media content ideas that simply flow out of you? I've got a ton in my book "No One Wants To Buy Your Stuff" grab it here https://mirandaivey.com/book
11:51
June 2, 2021
08. Can You Share the Same Content On Instagram & Facebook
Is saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere. 02:24 How to play to the strengths of each platform 07:55 Why do you want to be on both platforms? 13.23 My main reason for being on Facebook 16.44 Using Facebook Groups for online word of mouth 18.01 Remember to do this if you are auto-publishing
24:54
May 26, 2021
07. Five Ways To Use Instagram Reels for The Uninitiated
Instagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you're speaking on camera. if you think that the only way to create a Reel is to dance and point at the screen then this episode will give you some easy ways to start trying out reels for your Instagram content.  Best of all, you can just use your phone and make your first reel! Let me know how you go - tag me @mirandaiveymedia if you end up getting Reel after listening to this episode. Resources mentioned in this episode: InShot app for easy video editing
25:05
May 19, 2021
06. How to Overcome Your Fear of Speaking on Camera
You've probably heard that video is good for building your like, know, trust factor online but speaking on camera can be scary for many people. In this episode I share five tips that I have used to speak on stage and when recording videos for my social media marketing. Whether you're a pro at video or you're taking the leap for the first time, this episode is for you.   Still feeling a bit reluctant about marketing and putting yourself out there? Register for my free webinar on May 19 https://mirandaivey.com/social You've got this!
20:25
May 11, 2021
05. Three Mistakes You May Be Making with Email Marketing
Do you have an email list that hasn’t heard from you in a while? Usually when I speak with business owners email marketing isn’t a high priority. However I want you to know that it's the squeaky emailer who gets the oil! Or the person who sends the emails that gets the clients...  If you’re worried about people unsubscribing or sending out intermittent emails because you can't find the time, then this episode is for you. Special Webinar Invite: The Reluctant Marketers Guide to Social Media Content (that you don’t hate to create!) Wednesday May 19 register your place today → https://mirandaivey.com/social
21:27
May 4, 2021
04. Ten Uses for Instagram Stories
Instagram Stories are 15 second snippets of either images or video that you upload to Instagram. The cool thing about Instagram Stories is that they only last 24 hours! This means you can try different things, showcase behind the scenes, or the more ‘rough and ready’ side of your business. This episode features my ten top ways to use Instagram Stories including one of my all time favourites if you’re a service based business that takes appointments. Even if you’ve been using Instagram Stories for a while, you don’t want to miss this. Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses. Buy my latest book: No One Wants to Buy Your Stuff  Join the FREE 7-day Visibility Challenge
23:21
April 27, 2021
03. How to Remove the Ego From Your Social Media
We all have an ego when it comes to posting on social media, Instagram and Facebook are built on likes, comments and follower counts. However if you’re getting too caught up in whether people will like your post you’re going to kill your productivity. This episode has two main strategies I use to avoid overthinking my socials and worrying about what other people think of me. From someone who rarely wears make up when I show up online, you know that this is the real deal. Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses. Buy my latest book: No One Wants to Buy Your Stuff  Join the FREE 7-day Visibility Challenge
15:50
April 20, 2021
02. Why I don’t recommend using Facebook Ads When You’re Just Starting Out
Many business owners think that running Facebook ads will solve all their problems. However as an experienced Facebook ads Manager I don’t recommend them if you’re just starting out. By using your organic social posts and working out where you can be more consistent with your marketing, you’ll be able to build momentum without running ads. I also go into the details of Boosted Posts and why they may not be the best type of post for you. Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses. Buy my latest book: No One Wants to Buy Your Stuff  Join the FREE 7-day Visibility Challenge
16:55
April 20, 2021
01. Why Starting Now is the Best Thing You’ll Ever Do
Have you ever wanted to do something but think you’re going to be terrible at it so you don’t want to even start? In this first episode of the Real Fabulous Marketing program, I share all the reasons why I’ve kept myself stuck and not recording a podcast for so many years. Even though I really wanted to do it! You’ll learn ways of overcoming the “I’ve got no time” excuse that we all use for not getting marketing done (even if we know it’s a really good idea!) Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses. Buy my latest book: No One Wants to Buy Your Stuff  Join the FREE 7-day Visibility Challenge
23:21
April 20, 2021
Introduction. Welcome to Real Fabulous Marketing with Miranda Ivey
Welcome to the Real Fabulous Marketing podcast with Miranda Ivey! With a goal of sharing practical marketing advice that doesn’t leave you feeling overwhelmed or icky, this podcast will deliver fresh insights into the world of online marketing. Topics will include Facebook & Instagram organic posting and paid ads, email marketing, how to create winning content with ease and so much more. Find out more about Miranda Ivey: Facebook and Instagram  Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a place for Business Owners, Experts, Coaches & Consultants to run smarter Facebook ads that really grow their businesses. Buy my latest book: No One Wants to Buy Your Stuff  Join the FREE 7-day Visibility Challenge 
03:49
April 19, 2021