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Real Talk with Real Fit Pros

Real Talk with Real Fit Pros

By Real Talk With Real Fit Pros

Listen in as fitness industry veteran Jonathan Lautermilch shares strategies to grow your fitness business and help fit pros get paid what they're worth.
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Episode 100!!!

Real Talk with Real Fit ProsJan 19, 2023

00:00
25:02
Real Journeys, Real Fitness with Malachy Kelly

Real Journeys, Real Fitness with Malachy Kelly

Dive into the inspiring world of Malachy Kelly in this episode of "Real Journeys, Real Fitness," hosted by Jonathan. This engaging conversation covers Mal's journey from fitness to entertainment, filled with anecdotes and insights.

Discover Mal's personal life, including his long-term partnership with Trina and their unique life choices. Gain an inside look into the structure of their podcast episodes, focusing on Mal's evolution as a fitness professional.

Hear about Mal's transformation from being overweight to a respected fitness expert, his experiences working in a hotel gym, and his philosophy of valuing client results over sales.

Jonathan and Mal then explore the crucial role of fitness in enhancing the lives of older adults, emphasizing balance exercises and the power of gamification in improving cognitive function and reducing fall risks.

Mal shares his unexpected foray into the circus industry, detailing his 19-year journey and transition from fitness to circus performance, and how it shaped his client interactions.

The episode also delves into the importance of niche coaching, client engagement through education and entertainment, and the profound impact of mentorship and intentional actions in personal growth.

Don't forget to follow "Real Talk with Real Fit Pros" on Spotify for more insightful episodes. Also, keep up with Malachy Kelly's exciting journey by following him on his social media platforms! 🎧🎪🏋️‍♂️


Dec 07, 202338:36
Bridging The Gap Between Medicine And Fitness with Amy Wilson

Bridging The Gap Between Medicine And Fitness with Amy Wilson

Join Jonathan & Amy as they journey through Amy's transformative 30-year path from pharmacy to aerobics. The podcast shines light on past dieting misconceptions and the paradigm shift towards holistic health. Amy, wearing both pharmacist and fitness expert hats, champions proactive health over a reactive healthcare system. They delve into challenges faced by Fit Pros and the synergy between the medical and fitness sectors. Emphasis is laid on personalizing client engagement and fostering client-trainer-doctor relationships. The duo also shares reflections on their past choices, sprinkled with light-hearted musings. Concluding with tips for amplifying expertise, this conversation is a blend of insights and inspiration. Dive in! 

Sep 25, 202341:36
From Fit Pro To COO with Ben Ludwig

From Fit Pro To COO with Ben Ludwig

Join Ben and Jonathan as they journey through the fitness realm. From Ben's rise as a personal trainer to becoming a fitness CEO, to the dance of sales and leadership, they shed light on the industry's intricacies. Delve into the essence of creating a memorable company culture and the balance between drive and compassion. Learn about navigating challenges like COVID-19, the art of selling impactful fitness outcomes, and the irreplaceable value of human connection in an AI age. Revel in their insights on personal motivation, their take on client objections, and heartwarming anecdotes from the field. Be inspired by two industry titans. #FitnessJourneys

Sep 18, 202353:14
From News Reporter To 6 Figure Fit Pro with Victor Fernandes

From News Reporter To 6 Figure Fit Pro with Victor Fernandes

Dive into the latest episode of "Real Talk of Real Fit Pros" where Jonathan and Victor delve deep into an engaging conversation. The pair reminisce on Victor's transformative journey, charting his shift from a 24-year journalism career to establishing his mark as a FitPro. At the heart of this transition is Fernandes Fit, Victor's entrepreneurial venture that impacts families across the U.S. Victor, drawing from his journalistic skills, not only mastered the art of motivation but also recognized the potential of online training. Both Jonathan and Victor share insights from their fitness journeys, emphasizing the significance of time, setting standards, and the delicate balance of personal well-being, family, and faith. The duo underscores the importance of authenticity, with Victor giving a sneak peek into his upcoming book that chronicles his path to self-discovery. As they wrap up, the two discuss future plans, showcasing the camaraderie that embodies the essence of their podcast. Dive in for a blend of business, fitness, and life lessons!

Sep 11, 202351:59
From Fit Pro To Hollywood! with Dr Slava Shut

From Fit Pro To Hollywood! with Dr Slava Shut

In this engaging podcast episode, Jonathan delves deep into the multifaceted journey of Slava, a passionate individual who transitioned from dreams of medicine to the realms of sports medicine and physical therapy. The duo touches upon their shared experiences, from starting in personal training to making a mark in physical therapy, highlighting the joys of helping patients with severe injuries find their feet again. Dive deeper as they shed light on the challenges and strategies behind establishing successful clinics, the undeniable essence of human connection in industries like veterinary and fitness, and the role of quality care in fostering enduring client relationships. Not one to be boxed into a single profession, Slava also shares his unexpected foray into Hollywood – from investing in movies to making a screen appearance. As they discuss the importance of seizing opportunities, especially in cinema, they also touch upon their fitness inspirations, the need for a mentor, and the reasons one shouldn’t skimp on hiring one. Join us for an exploration of dreams, dedication, and the ever-evolving paths of two dynamic personalities.

Sep 04, 202340:11
The Power of Self Education As An Entrepeneur with Sam Visnic

The Power of Self Education As An Entrepeneur with Sam Visnic

Join Jonathan as he delves deep into Sam's fascinating transition from a former "skinny kid" to a certified personal trainer in the bustling 24-hour fitness clubs of Las Vegas. However, the corporate world wasn't for Sam. We follow his audacious shift to independent training, shunning corporate pressures. Dive into his early passion for corrective exercise and how Paul Czech's teachings influenced him, leading Sam to focus on orthopedic clients. Jonathan and Sam swap stories of their physical therapy backgrounds, discovering niche clientele and evolving with them. Listen in as Sam reveals starting in Los Angeles, offering manual therapy and astutely growing his business through referrals. The duo candidly shares sales strategies, pivotal entrepreneurial moments, and the art of specialization. Also, enjoy light-hearted discussions on their take on "pineapple on pizza" and Sam's dynamic online resources. By the end, anticipate a sneak peek into their promotional strategies for the next episode. Dive in for a blend of fitness insights and personal anecdotes.

Aug 28, 202346:01
Building The Plane In The Air, The Way Of The Entrepreneur with Thalia Watkins
Aug 21, 202343:23
The Journey from Fit Pro to Biz Pro with Ash Burleigh
Jul 31, 202345:13
Backbone Secrets with John Welch
Jul 10, 202348:20
FU Money

FU Money

The fortune is in the follow-up, and in this episode, Jon and Marc discuss the importance of short-term and long-term follow-up with everyone who has ever shown interest in your services.


Far too many coaches reach back out once or twice, then write people off as "lazy" or say things like "they just don’t want it bad enough."


Life happens to us all, and as a fit pro, you’re not a top priority in people’s lives. It’s on us to do our due diligence and help our prospects solve their problems.


Tune in for more.


Enjoy!

Jun 01, 202325:26
The Age of A.I.
Apr 28, 202329:38
Becoming an Author

Becoming an Author

One of the most powerful ways to establish yourself as an authority is to become a published author.


In this episode, Jon & Marc discuss their upcoming book collaboration that includes nine other fitness badasses! The book, aptly named Real Talk With Real Fit Pros, is an avenue for these coaches to tell their stories and have an asset that will be valuable for years to come.


People may throw away a business card or flyer, but people don’t discard books.


Enjoy!

Apr 21, 202324:58
Relevancy in Social Media

Relevancy in Social Media

The news cycle seems to be ramping up again with extremely polarizing topics.


From a former President being arraigned, Andrew Tate released from jail, and a trans person on a beer can, there is no lack of shenanigans occurring in our world.


While you don’t need to have an opinion or take a stance on anything you don’t care about, you can absolutely use these things to your advantage in your own social media presence.


Tune in as Jon & Marc discuss how to leverage the craziness of the world to get more eyes on you and the value to possess.


Enjoy!!

Apr 07, 202322:45
S.W.O.T. Analysis

S.W.O.T. Analysis


Continually growing your business is no small task. Oftentimes we’re too far in our business to see what’s really working, what’s not working, where we need help, and where we have opportunities for growth.


In this episode, Jon & Marc discuss the benefits of doing a quarterly SWOT analysis, what that even means, and how to craft your business initiatives from the results you get.


If you have any desire at all to grow your business, or even just maintain what you’ve built, you do not want to miss this.


Grab a notepad and enjoy!!

Mar 31, 202333:04
Riches in the Niches: A Conversation w/ Brian Gryn
Mar 17, 202339:31
You Don't Have to Be Like Them

You Don't Have to Be Like Them

In a world of IG Fitness "Influencers," it can be easy to think you have to show T&A, be insanely outlandish, gym shame others, or whatever other latest "trendy" thing is happening, to get attention on you and your business.

In this episode, Jon & Marc discuss the perils of social media, and how true fitness professionals can actually use these things to their advantage to speak to their unique audience.

There may be no right way to do any of this, but Fit Pro Bros encourage you to make sure you're being YOU when you show up in all aspects of life.

ENJOY!

Mar 06, 202326:23
Strong By Design: A Conversation with Chris Wilson
Feb 25, 202349:39
Strong Things

Strong Things

Recently, Real Talk w/ Real Fit Pros co-host Marc Zalmanoff did a strongman competition and you can bet your ass there were some lessons learned!

In this episode, Jon asks Marc to share the experience and dives into how this competition translates to fitness, business, and life.

Enjoy!!

Feb 03, 202338:18
The Whale

The Whale

If you didn't know, there's a new movie out with Brendan Fraser called "The Whale" where he plays a 600lb man. Suffice to say, from a health and wellness standpoint, this brings a certain conversation to the forefront.

Tune in as Jon & Marc discuss fatphobia/fat shaming, how fitness professionals can utilize things like this in pop culture to draw attention, and how it's ok to draw a line in the sand as long as you're being true to yourself and the message you desire to put out in the marketplace.

Enjoy!

Jan 26, 202326:21
Episode 100!!!

Episode 100!!!

In this episode, Jon and Marc celebrate the 100th edition of the Real Talk w/ Real Fit Pros Podcast!

Starting in December of 2020 with the only thought in mind to add value to fellow fit pros and help them get what they’re worth, The Fit Pro Bros have hit 100 episodes and over 40 interviews along the way. Most people won’t even drink 8 cups of water for 2 days in a row!

Tune in as they discuss the journey of consistency, their favorite guests to date, what it means to just keep showing up, and where they go from here.

And if you haven’t already, please subscribe, leave a 5-star review, and congratulate the guys on achieving something very few podcasters ever will.

ENJOY!

Jan 19, 202325:02
Rapid Fire w/ The Fit Pro Bros

Rapid Fire w/ The Fit Pro Bros

The Fit Pro Bros mix it up a little to kick off the new year and do a little word association/rapid fire questions.

Jon gives his unfiltered reactions and words of wisdom to common things we hear from fellow fit pros. Tune in and rev up your business toolbox with some truly helpful advice.

ENJOY!

Jan 13, 202321:26
Intentionality
Dec 30, 202231:14
Why We Do What We Do

Why We Do What We Do

It’s difficult at times to see the big picture of why we build a business for ourselves.

Long night, early mornings, struggles that stress us out, more month than money. We oftentimes want to throw in the towel more than people realize.

But every now and then life happens and reminds us exactly why we go thru the process of striving for greatness.

Tune in as Marc gives a powerful reminder of why you should be on a mission to get what you’re worth! And he also encourages you to take stock of the past 12 months, and set intentions for the year ahead.

Enjoy!!

Dec 23, 202218:59
The Liver King

The Liver King

One of the hardest things to do in the marketplace is to gain trust. Even harder is REgaining trust after it’s been broken.

In this episode, Jon & Marc discuss the latest drama surrounding the polarizing Liver King, who has made quite the name for himself this year in the health and fitness industry. To absolutely no one’s surprise, it was recently revealed he uses steroids, which even Stevie Wonder could see!

However, there are always lessons to be learned in situations like this, so tune in to see why your word is so important and how true fit pros can leverage scenarios like this to further their own positive influence on their audience.

ENJOY!!

Dec 09, 202223:05
Do These Two Things NOW to Grow Your Business

Do These Two Things NOW to Grow Your Business

The holiday can be a very lucrative time for your fitness business if approached with the proper strategy and intention.


Tune in as Jon & Marc discuss two very specific strategies you can deploy right now to finish the year strong and set yourself up for a great start to 2023!


Enjoy!!

Dec 02, 202223:42
Thanksgiving Edition

Thanksgiving Edition

It’s Thanksgiving week, which means there’s no better topic to talk about than gratitude.

Tune in as Jon & Marc get personal on what they’re grateful for, and why gratitude matters so much for your overall success.

Happy Thanksgiving everyone Enjoy!!

Nov 23, 202230:50
You Get Paid for Done

You Get Paid for Done

Oftentimes we confuse our actual working hours for productivity. As a fitness coach, we get paid for the result. Whether it takes you 12 hours to help a client or 1 hour to help a client, if they are achieving their goals as a result of your guidance, then you’re serving your role and providing the value they desire.

Tune in as Jon & Marc discuss how to make sure you’re not just being busy for the sake of being busy, and how to not get trapped into feeling guilty for not working all the time.

Enjoy!

Nov 19, 202221:47
Dos and Don'ts of Social Media

Dos and Don'ts of Social Media

Have you ever read a post on Facebook that made you shake your head and ask yourself “Why would someone put that out there??”

We all have!

There’s a time and place to share you and your story, and all the time is not the right answer. You can absolutely be authentic, but if you’re using social media to build your business, you may want to heed a few key pieces of advice discussed in this episode.

Tune in as Jon & Marc talk about the dos and don'ts of social media and how you can utilize your trials and tribulations to reach your audience.

Enjoy!

Nov 10, 202225:54
How to Do All the Things

How to Do All the Things

The tasks of life can often seem never-ending. One of the most common issues we hear from fellow fit pros, especially those who run their own business, is finding time to get everything done.

Social media posting, admin work, actually training your clients, spending time with your significant other, spending time with your kids, getting in your own workouts…it can be a LOT!

The key to all of this is knowing how you’re spending your time, and continually improving how that time is allocated.

In this episode, Jon & Marc discuss the Time Study, a surefire way to figure out exactly how you’re spending your time on a daily basis, then optimizing your schedule to move towards a routine you love showing up for.

Enjoy!

Oct 27, 202227:44
Organization and Time Management: A Conversation w/ Emily Kimbrough

Organization and Time Management: A Conversation w/ Emily Kimbrough

As a business owner, one of the most difficult things is managing your own self. From time to tasks to keeping everything organized, it can be a daunting endeavor to even know where to start.

On this episode, Jon and Marc interview Emily Kimbrough, owner of Organized Business Solutions. Having been in the corporate world, then venturing into the health and fitness realm, Emily is well-equipped to help fit pros clear out their inbox, organize their schedules, and spend more time doing the things they love.

You can connect further with Emily by joining her free Facebook Group “Organized Business Solutions” or by emailing info@organizedbizsolutions.com or visiting organizedbizsolutions.com.

ENJOY!

Oct 21, 202241:52
Celebrate Your Wins

Celebrate Your Wins

We are always our own worst critics. Oftentimes we focus so much on the one or two things that didn’t go right and totally neglect the 17 things that DID go right.

In this episode, Jon and Marc discuss the importance of celebrating your wins, no matter how big or small, and giving yourself the grace you so often give others.

Enjoy!

Oct 14, 202229:18
Social Media Reminder

Social Media Reminder

You don’t always have to like it to like it!

When it comes to social media, there’s no better way to address a wide audience of people on a daily basis. It’s not the only way to market yourself, but it’s a great way to show up and add value on a consistent basis to your ideal client.

Tune in as Jon & Marc share some strategic ways to utilize social media to go get what you’re worth.

ENJOY!

Oct 07, 202226:41
Focus for Q4

Focus for Q4

We are approaching the 4th quarter of the year, and in the fitness industry, things typically go one of two ways for fit pros.

Make. Or break.

While it should be business as usual, there are definitely things you can be doing to position you and your business appropriately and show up to serve in a powerful way.

In this episode, Jon & Marc discuss some very specific things you can do now to make the last 3 months of 2022 a success!

Enjoy!

Sep 30, 202227:51
Live Event Recap

Live Event Recap

On September 15th & 16th, 2022, Jon and Marc hosted the first annual Fit Pro Collective LIVE event!

This two-day extravaganza was a success, a learning experience, and truly made an impact on many fellow fit pros. The lineup of speakers was incredible and the overall theme of working on the person in the mirror FIRST in order to make everything else more effective was heard loud and clear.

Tune in as the Fit Pro Bros dissect their event, what went well, what didn’t live up to their expectations, and more importantly, why it’s so crucial for coaches to get around like-minded individuals to tap into their full potential.

ENJOY!!

Sep 22, 202234:28
F**K A RECESSION!

F**K A RECESSION!

If you watch the news or scroll too much social media or listen to people who have lost their passion in life, you can easily be led to believe the economic sky is falling and everyone should be hoarding their money like Scrooge McDuck!

However, as fitness professionals, people still need our help, and it's YOUR responsibility to continue to serve others and boldly promote your message.

Tune in as Marc gets a little Ranty Ranterson and tells you why a recession, perceived or otherwise, is of no concern to you, and what you should be focusing on instead.

Enjoy!!

Sep 14, 202215:11
Don’t Be a DM Douche
Sep 09, 202222:40
3 Things You Should Be Doing RIGHT NOW to Grow Your Business

3 Things You Should Be Doing RIGHT NOW to Grow Your Business

Knowing the cyclical nature of the fitness industry is one of the keys to operating a successful business long-term. You should always be adding value to the marketplace and building your brand, but there are certain times of the year that are crucial for growing your clientele.

In this episode, Jon & Marc discuss 3 specific things all fit pros should be doing right now to grow their business and set themselves up for a great 4th quarter.

Tune in, take notes, then implement.

And most of all, go get what you're worth! ENJOY!

Sep 02, 202226:40
Caffeine and Kilos: A Conversation w/ Danny Lehr
Aug 26, 202250:26
Scaling Your Fitness Business
Aug 11, 202234:06
Serve People’s Problems
Aug 05, 202232:28
Fighting Fire with Strength: A Conversation w/ Matt Venema
Jul 29, 202255:23
Behind the Fitness Lens: A Conversation w/ Mason Bendewald
Jul 22, 202246:14
Podcasts SUCK: A Conversation w/ Sebastian Rusk
Jul 15, 202247:45
From Bulgaria to Fit Pro: A Conversation w/ Ivan Cholakov
Jul 08, 202235:60
Mills Knows Bills: A Conversation w/ Mills Bender
Jun 29, 202242:53
There’s No Substitute for the Work
Jun 23, 202227:52
The Hero's Journey
Jun 16, 202224:07
Investing in YOU

Investing in YOU

No matter what stage of life you’re currently occupying, there’s never a better investment than the one you make in yourself.   

This doesn’t mean buying up every course or consuming content non-stop, but it does mean being strategic with your time, efforts, and energy to make sure you’re progressing in life the way you desire.   

Tune in as Jon & Marc discuss getting out of your own environment from time to time, getting around the right people, and a few other key things you can do to improve your existence so you can keep serving others at a high level.   

Enjoy!!

Jun 09, 202224:10
Building Your Stage

Building Your Stage

Shakespeare once said “All the world’s a stage, and all the men and women merely players.”  

That man was SPITTIN’!!  As a fit pro, we live in the greatest era alive where our stage is all around us. From social media to podcasts to literally training your clients, we have a rare opportunity to repeatedly speak to a captive audience and make a tremendous impact that wasn’t possible for the average fit pro 20 years ago.   

When you do all those things consistently over time, doors open up to speak on actual stages, and if you so choose, you’ll eventually have the opportunity to create your own stage.   

Tune in as Jon & Marc discuss all of this and how YOU can start to take advantage.  

ENJOY!!

Jun 02, 202225:17
Managing Your Home Life as a Fit Pro

Managing Your Home Life as a Fit Pro

There are a myriad of things to think about as a fitness professional. Oftentimes, one of the most important pieces to the puzzle…your significant other…gets left out of the equation.   

In this episode, Jon and Marc discuss an important question recently brought up by a fellow fit pro in regards to insecurities from his significant other. They look at things from all sides and share a powerful exercise than any couple, regardless of profession, can utilize to fortify their relationship.   

Enjoy!

May 26, 202222:51