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Realty Ideas Per Day

Realty Ideas Per Day

By Bob McCranie

Welcome to Realty Ideas Per Day. Most agents to not engage on Social Media, often because they don't know what to say. Our short-form posts are designed to give you an idea every day to talk about on social media. Let's get out there and engage our spheres and be the conversation starter. And along the way, get business.
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Realty Ideas Per DayNov 21, 2018

00:00
00:57
$10,000 for Upgrades? What would you do?

$10,000 for Upgrades? What would you do?

 Hey everyone, this is Bob McCranie with Texas Pride Realty and your  realty idea of the day is, what would you do with $10,000 for home  improvements? If you won the prize tomorrow and you had extra $10,000 in  your account, what would you change about your house? Post that as a  question on your social media. See how people reply. Some people will be  like, "I'll change my kitchen," or, "I'll change my bathroom," or,  "I'll paint the house," or whatever. The question then becomes, is it  better for you to do those repairs or should you and I go out and find  you a house that has the fabulous kitchen, or has the fabulous backyard,  or has whatever it is you're looking for? Hey, let's plant the idea  that people need to move and buy a home. Asking them what they would do  with $10,000 is a seed for the idea that what they have may not be what  they want, and we can go find that. Bob McCranie. Texas Pride Realty.  Always be looking for the angle to see how you can help your clients buy  or sell a new home. Take care and have a great day. 

Jan 20, 201900:54
Starbucks Open House

Starbucks Open House

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is the Starbucks open house. So, let's say that you  don't have a listing right now that you wanna hold open or can't hold  open and you need to be able to get clients. Go to a Starbucks or a  local diner or anywhere you like to go hang out for a couple hours. Have  breakfast, have a cup of coffee, and put a sign on your table that  says, "I'm a realtor, ask me a question." Now, be sure this is a place  that has good flow of traffic on a weekday or weekend because you don't  wanna sit there at a place that you're the only person. But sit there,  put a sign on your desk, have it on the back of your computer. One of my  agents wears a hat all the time says, "I'm a realtor, ask me  questions." Put that up there. Hold an open house no matter where you're  at and see people will come up and ask you stuff. People will come up  and start a conversation if you invite them. So, put the sign up, put it  on the back of your screen, put it on the back of your hat, whatever.  "I'm a realtor, ask me questions." Go do a Starbucks... There is no  excuse for not having an open house almost every weekend. I do Facebook  open houses. I sit in front of my computer for an hour and just talk  into the computer and whoever dials into the Facebook Live, gets to talk  to me.  Bob McCranie, Texas Pride Realty. There'll be another realty  idea of the day posted tomorrow. Bye-bye. 

Jan 19, 201901:11
Taxes & Shredding

Taxes & Shredding

 Hey, everyone, it's Bob McCranie with Texas Pride Realty. And your  realty idea is taxes and shredding. So it's tax season, you know,  obviously it's not due until April, but a lot of people do them early.  Don't know why. Anyway, so talk about the fact that record retention is  something they have to do. I think it's four years worth of records you  have to maintain, but that 5th, 6th, 7th, 20th year, it's time to shred  them. So what we do in our company is we have a shredding day. We hire a  shredding truck, costs us $200 an hour for the truck to come to a  parking lot. And we invite people to load up their cars and bring boxes  and boxes of things to shred. It's shredded and then recycled and you  don't have to worry about identity theft. So talk about the taxes, talk  about your receipts, talk about records, and talk about you hosting a  shredding day, or if you don't wanna host one, find someone who is doing  one, maybe a local bank or a mortgage company you tie in with. Host a  shredding day, protect their identity, help them shred their documents.  Take care. Bye-bye. 

Jan 18, 201900:60
Pet Photo Contest

Pet Photo Contest

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is a pet photo contest. So, let's say you go out on  your Instagram or your Facebook and you come up with a hashtag like,  "#bobspetcontest." And you ask people to post the best pet pictures they  have of their pets. Whoever wins gets a Starbucks card, gets whatever,  and you get connection to them. This doesn't sound like it's a real  estate post. It's totally a real estate post. So, when you do this, go  out to their post, comment on it, create that connection, and then name  the winners. Whoever wins gets a prize. You take it over, you do a  pop-by, you have a reason to go talk to them and ask for the business.  But by doing this, you also increase your social media connectivity  because when you have conversations, Facebook and all the others go,  "Oh, they like to talk to each other." And then when you have a listing  or open house or something like that, they say, "These people talked  before, let's show them that again." Bob McCranie, Texas Pride Realty,  pet photo contest, it'll be fun. Bye-bye.   

Jan 16, 201901:04
Ask for the Business

Ask for the Business

 Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your  realty idea of the day is ask for the business. How many times do you  see salespeople out there and they're promoting themselves and they're  doing things but they never come around to, "I'm ready, are you ready to  buy and sell? I'd like to be your agent." Ask for the business. Go out  on your social media and say, "Hey, I'm Bob McCranie with Texas Pride  Realty, insert your name here, and I would like to list your home," or,  "I would like to help you buy or sell a home." "Do you know just one  person looking to buy or sell a home, please refer them to me." Ask for  the business. We make so many other conversations starters, we do so  many things, but do we ask people and say, "Hey, I want to be your  person." So ask for the business and see what comes back. It doesn't  hurt to ask. Bob McCranie, Texas Pride Realty. There'll be another  realty idea of the day posted tomorrow. Go ask for the business.  Bye-bye. 

Jan 15, 201900:52
Best Apps for Real Estate

Best Apps for Real Estate

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is "Best real estate apps." So, we all have our  favorites and I'm not gonna go into them here, but we all know which app  we like better. Maybe it's your personal app, maybe it's realtors,  Zillow, Trulia, Redfin, whoever it is. Tell your sphere what to use,  promote the app that you like to have used when you're showing people  homes, and also talk why you think that one is better. So, we all have  our...I'm not gonna go there. I'm so not gonna go there. But promote the  one that you want out there. And if it's your company's app, great. If  it's your personal app, great. Share it, get it out there. I really  don't like it when somebody shows up and they're looking at houses and  they're using an app that I'm like, "Yeah. Don't use that one."
 

So, anyway, tell people, educate them, show them what you want, share it  on your social media, get them used to taking advice from you. All  these tips, some of them may not apply day per day. Like I don't care  about pools, or I don't care about this, but over time people will learn  that you are the person to come to for real estate questions. Take  care. Bob McCranie. There'll be another realty idea of the day posted  tomorrow. Bye-bye 

Jan 14, 201901:10
Winter Pool & Pond Maintenance

Winter Pool & Pond Maintenance

 Hey, everyone, Bob McCranie with Texas Pride Realty. And your realty  idea of the day is winter pool and pond maintenance. Yes, it's winter.  Nobody should be getting in the pool, maybe the hot tub, but not the  pool. But what do you have to do to maintain your pool and your pond in  the winter? So I know if you have a pond, you have to keep the fish  warm. There are pond warmers you can put in. I know with a pool, like  you have to keep the leaves out of it, the pump is still running  hopefully, don't leave the pump dry, don't leave the pump not running.  And you want to have the water at the right level and you want to clean  the pool and get all the leaves out from the fall. But in your area,  what are the pool and pond maintenance ideas that people need to know?  Now, above ground pools, I don't know because I never had one. But I  have an inground pool, I know what to do with that. And I've had friends  who have ponds, so I know to do that. But talk about that because  people in your area may have an inground pool or above ground pool, they  don't know what to do with it. So pool and pond maintenance during the  winter. Bob McCranie, Texas Pride Realty. There'll be another realty  idea of the day tomorrow. 

Jan 13, 201901:02
Land vs Improvement

Land vs Improvement

 Hey everyone, this is Bob McCranie with Texas Pride Realty and your  realty idea of the day is the value of land versus the value of the  improvement on the land which is the house. Bad drawing. Anyway. So in  parts of the country the land is worth more than the improvement that's  upon the land. In the Texas area the improvement on the land is worth  more than the...I'm sorry, the improvement is worth more than the land.  So when you're moving from California or the East Coast and you're used  to paying extraordinary prices there for a three bedroom, two bath 1950s  pier and beam house, well that house is really not the value. The land  underneath it is the value. And because you have such a narrow strip to  live on, that land is really worth something. In Texas and in some of  the middle states we have land galore. So our land value is nominal but  the improvement on the land is worth more. So talk about your area. If  values are going up and down talk about why. And there's two components:  land and improvement. Take care. Bob McCranie. There'll be another  realty idea of the day posted tomorrow. Bye-bye. 

Jan 12, 201901:03
College Bound

College Bound

 Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your  realty idea of the day is find the people in your neighborhood who have  kids who are college bound. Find the kids in your neighborhood who are  taking their SATs or ACTs or do they still not even take those? I don't  even know because it's been so long. It's been a long time. But, find  the parents with kids going off to college because you know what,  they'll need to downsize soon. Find those kids now. It's January,  they're gonna be taking their tests through the spring and then applying  to colleges. And maybe you talk to people about applying to schools.  Find the kids that are about to go to college. Their parents will want  to downsize in September, build the relationships now. This is a great  social media post, "Hey, are your kids about to take the ACT or SAT?"  Just, you know, come up with questions and meet people in your sphere  and then find out if those people need to downsize at the end of  September, October when those kids finally go to school. Take care. Bob  McCranie. There'll be another realty idea of the day posted tomorrow.  Bye-bye. 

Jan 11, 201900:58
Snow Removal Tips

Snow Removal Tips

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is snow removal tips. So we don't get a lot of snow  here in Texas, but when we do, we don't know what to do with it. We  don't have the plows, we don't... We're not built for this. But back  East, they're built for four feet of snow all the time and they still go  to school, but how do you remove snow from in front of your house? How  do you remove ice? Is it by hiring a company? Do you get the shovel out  and send the kids? What do you do or do you do what Dallas does and just  wait for the next day, it'll melt?
 

So snow removal tips. How can you do it without straining your back or  hurting yourself? Who can you hire to come do it? I remember when I  lived in DC, we always had to re-shovel our driveways because as soon as  the plow came by, it put the snow right back in front of the driveway  again. So, anyway, snow removal tips, it might be a good time to talk  about it in your community and if you don't have snow, talk about  something else. Just keep getting out there on social media. Take care.  Bob McCranie, Realty Ideas Per Day. There'll be another realty idea  posted tomorrow. Bye-bye. 

Jan 10, 201901:02
Best Schools

Best Schools

 Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your  realty idea of the day is best schools. Please ignore the horrible apple  I tried to draw on this, it's not worth your time. Anyway, the best  schools in your area. People are moving into town and they want to know  where is the best place to put our kids in school? And best can be  multiple things. Best could be with the highest graduation rate. It  could be with the best teachers. It could be a special needs program  that people don't even know is there. There are lots of kids that need  different things. Reading skills, Math skills, special needs sort of  skills. Find out what your school systems have and then highlight them.  Go interview principles, go interview teachers, go interview school  board members, they would love to be on your little videos and out to  the community. Talk about schools, what's the best. And again, best  could be different for each person. So anyway, Bob McCranie, Texas Pride  Realty. They'll be another realty idea of the day posted tomorrow.  Bye-bye. 

Jan 09, 201900:58
Best Value Neighborhoods

Best Value Neighborhoods

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is, "Best value neighborhoods." So, what defines best  value? You do. So, best value could be where you're going to get the  lowest price house. Best value could be where you're going to get the  most appreciation. Maybe the best value is the largest house for the  smallest amount of money. Maybe the best value is a new home,  construction home that is in an area that's so far out that it's really  inexpensive.
 

Think about what defines best value and then make some videos and  picture posts about what is best value. And maybe this is a good poll to  put out to your sphere of influence. "What do you consider to be the  best value in a home? Is it lowest price? Is it the design you want? Is  it the area? What defines best value for you?" And then follow up with  each of the people who post on there about what you could do for them to  show them the best value homes.
 

Anyway, Bob McCranie, Texas Pride Realty, there will be another post tomorrow. Bye-bye. 

Jan 08, 201901:01
Garage Doors

Garage Doors

 Hey, this is Bob McCranie with Texas Pride Realty. And it's time to talk  about garage doors. Have you ever backed into one? Have you ever  accidentally forgotten to raise it, or had the lock thrown on it when  the garage door was trying to open it, or whatever, or had the springs  break? Let's talk about how garage doors function. Let's talk about  companies in your area that repair garage doors. Let's talk about how  garage doors affect a home in a storm. If the wind can push through that  garage door, get into the house, it can hurt the home. So let's talk  about insulating garage doors. Let's talk about garage doors in a way no  one has thought about to talk about in their house.
 

So come up with a few ideas. Maybe go to a garage door company and  interview the manager and say, "Hey, what should I know about a garage  door in a home?" It's a part of the house nobody thinks about it. It  would be such an interesting post and do a little video on this and talk  about, you know, "Do you have the one-piece garage door that raises  together, or is it, you know, the four slats, or do you have one that  opens up?" Oh, that'd be a... I mean, I would love to watch this post.  Tag me in it. Bob McCranie, Texas Pride Realty. There'll be another  realty idea of the day tomorrow. I want to see garage doors. 

Jan 07, 201901:08
Heaters & Furnaces

Heaters & Furnaces

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is heating and furnaces. So, we are in the dead of  winter right now in Texas. And January and February are our coldest  months and we're already using our heaters and our furnaces like crazy  but not nearly as much as our friends up in the north. So, what is it  that people who are moving to your area need to know about heaters and  furnaces in your area? Up here...down here we have mostly gas and  electric. I know on the East Coast there is a lot of oil. So, people  have to have oil in their tank to run their heating furnaces through the  winter. What is it about your area that people should know about?  Everyone knows they're gonna get four bedrooms and three baths, they  don't know how they're going to live there. So, talk about heaters and  furnaces in your area, how people winterize and take care of things.  Talk about what it's like to own a home here. I know that I have to have  my heater checked every...I have the air conditioner checked in spring  and heater in the fall just to be sure there's no problems with the gas  line and that the filters are changed and everything is fabulous.  Anyway, Bob McCranie, Texas Pride Realty. There'll be another realty  idea of the day posted tomorrow. Bye-bye. 

Jan 06, 201901:08
Is this the year?

Is this the year?

 Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your  realty idea of the day is to ask the question, "Is this the year you buy  yourself a house?" Ask your sphere, is this the year that they want to  buy or sell a home, "And if so, give me a call," insert your name,  insert your company. So just asking people the idea and putting in their  mind that this could be the year that they go ahead and make that  purchase. This could be the year where the market's shifting and houses  not flying off the market in hot neighborhoods and hot areas. Maybe  buyers are ready.
 

So let's go out there now... Or maybe sellers are ready. Because hey,  they miss this market, they can still catch up on the new one. So let's  go ask people, "Is this the year you buy or sell? Is this the year...  Maybe your kids have all graduated. Or, you know, you had a baby, it's  time to get a bigger house. Is this the year you buy or sell a home?"  Ask your sphere, see who answers, comment back. Bob McCranie, Texas  Pride Realty. It doesn't hurt to ask. There'll be another realty idea of  the day posted tomorrow. Bye-bye.  

Jan 06, 201900:58
Winter Back To School

Winter Back To School

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is to talk about, sorry, kids, it's time to go back to  school. So, school is gonna be starting back up from winter break,  people are gonna be forgetful, they're gonna drive out early in the  morning and not realize there are kids out there. Let's do the same  warning we did in September when school started, let's remind people  that there are kids now out at school buses stops and walking to school  in the winter on maybe on ice and snow. Take extra time in the mornings,  drive carefully. You also might wanna talk about winter snow closings.  If you are in an area where there is possible snow closings, talking  about where people should tune in, how to find out which schools are  open or on delay. I bet a lot of parents already know this, but you  might be a beacon of knowledge to those who don't. So, anyway, talk  about school, talk about kids going back to school. This is also another  time to talk about maybe there are kids in your neighborhood who don't  have enough, they don't have school supplies for the next semester,  things of that nature. Talk about going back to school mid-year. Talk to  you later.  Bye-bye. 

Jan 04, 201901:03
Storage Ideas

Storage Ideas

 Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your  realty idea of the day is storage ideas. So we all just took down our  holiday decorations, we're trying to put them in our shed, or in our  attic, or in a closet somewhere. What do you know about storage? What do  you know about asking people maybe, "Hey, do you need a home with more  storage? Let's go buy you that." "Hey, here's a storage company down the  road that has these little cubes and they're running a promotion this  month." Maybe you tie in with somebody like that. Maybe you go to the  container store and find the cool little close-lid sort of plasticy  things that people put all their stuff in. Come up with some way for you  to talk about storage and why storage is so important in a home and how  you can facilitate them having more storage. "Hey, maybe it's time to  clean out your garage and get a system in the garage for putting things  away." Maybe it's time to get a shed in the back of the house. Come up  with something, talk about storage. People need it right now. Take care.  Bob McCranie, Texas Pride Realty. There'll be another realty idea of  the day posted tomorrow. Bye-bye. 

Jan 03, 201900:59
House Ideas

House Ideas

 Hey, everyone. It's Bob McCranie with Texas Pride Realty and your realty  idea of the day is to ask your sphere what are the projects they wanna  do around their home in 2019. So, the beginning of the year is a good  time to be thinking about, "Hey, new start, fresh ideas, what can we do?  Do we need to do exterior paint? Do we need to do interior? Do we need  to do floors? Do we need to remodel that bathroom? What do we need to  change in our kitchen?" Ask your sphere what they would change in their  house and maybe ask them to take a picture of what it is right now. Oh  my gosh, the backyard is just horrible. Let's take a picture of it, show  it online. And I don't know, maybe make it a little contest. Who has  the worst problem that needs to be fixed? Whoever wins gets a $50 Home  Depot card. Whatever you wanna do. That actually may be a really good  idea. I'm gonna steal that. Anyway, so, what is it you wanna do around  your house, take a picture of it. Will the the best idea or the worst  idea get some $25 gift card or whatever? Here's the thing, everybody  wins. And when you get those comments, comment below. Make the  connection. Talk to you later. Bob McCranie. There'll be another realty  idea of the day posted tomorrow. Bye-bye. 

Jan 02, 201901:03
Testing the algorithm

Testing the algorithm

 

Everyone  is Bob McCranie with Texas Pride Realty and your Realty idea of the day  is one that I did a couple of days ago and it seems to be really paying  off in a lot of directions.  So what I did was I made a post that says  "I'm testing the Facebook algorithm comment if you can see this post".  It's gone crazy.  So in Facebook world you have your to 3,000 people  that you're friends with but Facebook only shows you probably about 30  or 40 of them that you enter interact with on a frequent basis.  This  post lets you churn that list of other people up so they start logging  in and seeing your posts.  When they comment,  you reply back to them so  you don't want to just LIKE what they say, you want to REPLY to what  they saying.  That creates that connection that we've talked about  before this way when you post about your open house you new listing they  will see that post as well.  So go out there today test the algorithm  and let me know how that works for you talk to you later they'll be  another Realty ideas today posted tomorrow bye bye

Dec 28, 201800:58
Ask for the business

Ask for the business

Hey everyone, it's Bob McCranie with Texas Pride Realty, and your realty idea of the day is, ask for business. So, I'm gonna put out on my social media my Christmas wish list. And my Christmas wish list is to get a referral from everyone in my sphere of influence. I know that a lot of people have family and friends moving into town and all I want for Christmas is a referral. So, it's super easy. If you just know one person looking to buy or sell in the Dallas Fort Worth area, please send them to me. That would be a lovely Christmas gift from you. That's gonna be my post. Put it out there on your social media. Put it out there on Instagram and Pinterest. You can make a less than a one minute video. Put some subtitles in it, or just do the text like I do. Ask people for the business. Ask people for the referral. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye bye.
Dec 19, 201800:49
Holiday Fire Safety

Holiday Fire Safety

Hey, everyone. It's Bob McCranie with Texas Pride Realty and if you watch my broadcasts at all, you'll know that one of my realty ideas per day that I repeat a lot is fire safety. So, holiday fire safety is important. A lot of people have live trees, they forget to water them. There are some videos out there, you don't even have to make the content on this. You can just go rip off and duplicate. R and D. You can R and D the content on this. There are videos out there from fire departments showing how fast a tree can combust if it's not watered. You can talk about light strings. Be sure that all the light strings you use, none of them are frayed or damaged, and don't overload the number of light strings. LED lights, you can put a whole lot of them on one string, but incandescents, which they still sell, not everything is LED. So a lot of the incandescents they sell, you can only put three strings together and you're overloading it. So be aware of what the ratings are for your lights. Be aware of what the ratings are for your electrical cords. Don't overload your system. Be the beacon of knowledge on social media for fire protection during the holidays. Take care. Bye.
Dec 19, 201801:02
Newsletters

Newsletters

Hey everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Get Your Newsletter Out. If I time this right, this is the first of the month and we need to get your newsletter out to people. I am very much about diversity, and I like to celebrate all holidays. So in my newsletter, I'm gonna put in there different days of Hanukkah, Kwanzaa, Christmas, obviously some of the other events around Christmas, Christmas Eve, New Year's Eve, things like that. So I'm also gonna go back a few posts ago and I'm gonna include the safe ways to get home on Uber and Lyft if you're going to a party, so that you don't have to worry about people getting too drunk along the way. So go out there and celebrate all the holidays. Get your newsletter out to your sphere. Put the newsletter, if you can, make a pdf of it and put it on your website and then share that on social media. So Bob McCranie, Texas Pride Realty. Get your newsletter out, celebrate everyone because, you know what? They all buy houses and we need that money, so let's sell those houses. Take care. Bye-bye.
Dec 19, 201801:02
Newsletter

Newsletter


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Hey everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Get Your Newsletter Out. If I time this right, this is the first of the month and we need to get your newsletter out to people. I am very much about diversity, and I like to celebrate all holidays. So in my newsletter, I'm gonna put in there different days of Hanukkah, Kwanzaa, Christmas, obviously some of the other events around Christmas, Christmas Eve, New Year's Eve, things like that. So I'm also gonna go back a few posts ago and I'm gonna include the safe ways to get home on Uber and Lyft if you're going to a party, so that you don't have to worry about people getting too drunk along the way. So go out there and celebrate all the holidays. Get your newsletter out to your sphere. Put the newsletter, if you can, make a pdf of it and put it on your website and then share that on social media. So Bob McCranie, Texas Pride Realty. Get your newsletter out, celebrate everyone because, you know what? They all buy houses and we need that money, so let's sell those houses. Take care. Bye-bye.
Dec 19, 201801:02
Holiday Cards

Holiday Cards

Hey everyone, this is Bob McCranie with Texas Pride Realty and your realty idea of the day is holiday card requests. I do this one every year when I send out my Christmas Cards, I ask people "Hey, do you want to be on my Christmas Card list, private message me your address and your information." I add more people to my sphere of influence each year just by asking if they want a holiday card from me. Now this year, we're getting married, so our holiday cards will be the first holiday cards sent out as a married couple, so I'm going to go out there and ask, does anybody want to be added to the list, and I know I'm going to get a ton of people. So ask them, get their information, get their name and address and maybe some, a little personal details about them., add them to your CRM, add them to your sphere of influence. Bob McCranie, Texas Pride Realty, get your Christmas Card list out, I would love to be on your list. Private message me your address and I'll put you on mine and I'll send you my address you can put me on there. So I'd love to get Christmas Cards, take care. Bye-bye.
Dec 19, 201800:55
Goals - Share them!

Goals - Share them!

Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is review your goals with your sphere. We're coming to the end of the year. We're probably in business planning for next year. Now is a great time to be talking to people about what your goals were for 2018, how close you are coming to making those goals, how they have been a part of you achieving the goals, and how thankful you are that you are where you are with your goals.

So go over them and say, "You know what? January, I had this that I really wanted to accomplish. Here's what I got, here's what I did, here's the amazing thing that happened. You were a part of that for me. I so appreciate you. Here's my goals, maybe, for 2019." Go ahead and preview those. So make people part of your accountability. Make them part of your success. Tell them how grateful you are for them.

This is a great video idea, by the way. This is a great Facebook Live video that can then live on Facebook forever. I've seen a couple of really heartfelt Facebook Lives recently. Go out there and do this. Bob McCranie, Texas Pride Realty. Another Realty Idea of the Day posted tomorrow. Buh-bye.
Dec 19, 201801:00
Giving Trees

Giving Trees

Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is local Giving Trees. So, Giving Trees are obviously where kids can post on a little piece of paper what they want for Christmas. And you go grab that sheet of paper off the tree, you go shop, you find it, and you bring it back and put it under the tree, and then the charity goes and picks them all up and delivers them to the kids for the holidays. I know that there are a few of them around here. Norma's Diner is a chain around here. Norma's has Giving Trees. I know a lot of the malls have Giving Trees. So maybe you could be a spotlight in your community where people could go to donate some toys, or to donate to these Giving Trees and help people less fortunate than ourselves at the holidays. And you don't wanna be showy about this or brand it or anything like that, but you want to be a participant in your community so that people know, oh my gosh, this person's a resource in my community. When I need help, I can go to them. Anyway, Bob McCranie, Texas Pride Realty. There'll be another Realty Idea of the Day posted tomorrow.
Dec 19, 201801:02
Table Suggestions

Table Suggestions

Hey, everyone. It's Bob McCranie, with Texas Pride Realty. And your realty idea of the day is table suggestions for Thanksgiving.

So, let's talk about place settings. Let's talk about glassware, let's talk about silverware, what order do they go in. Let's talk about decor that you can put on the table inexpensively. Let's talk about how many people are gonna be there. By the way, the best place to get a tablecloth that runs the whole length of a 40-person table, go buy a bolt of fabric at the store. Go buy a bolt of felt, basically, and just put it on the table. It looks amazing. Trust me, I've done this.

So you can talk about all the different decor ideas. And you can ask people for their suggestions and pictures of their tables from previous years. So this would be a great post to get people interacting.

So, Bob McCranie, Texas Pride Realty, they'll be another realty idea of the day posted tomorrow. Bye-bye.
Dec 19, 201800:50
Christmas Stamps

Christmas Stamps

Hey everyone, it's Bob McCranie with Texas Pride Realty and your realty idea of the day is Christmas Stamps. So each year when I was a kid I would love to see my moms mail come in because we would get these really cool Christmas Letters and Cards, but the stamps the stamps are what I really loved. I loved to look at the different designs. Every year there's a different religious design, there's a Santa Claus, there's a non-denominational holiday design, now there are Kwanza Designs, so I think there's even Hanukkah Designs as well, so go out there and look at the holiday stamps that are coming from the U.S. Post Office maybe you want to talk about stamps that are from other countries for the holidays and compare post them, this is a great visual post, this is something you put on your Facebook, Pinterest, maybe your Instagram. Ask people to vote for their favorites, ask them how many cards, stamps they buy each year, because you know what, I send out about 300 cards, so I always buy a lot of stamps. Anyway, Bob McCranie, Texas Pride Realty, your realty idea of the day is holiday stamps, go out there and just have fun. Bye.
Dec 19, 201801:01
Holiday Travel Tips

Holiday Travel Tips

Hey, everyone. It's Bob McCranie with Texas Pride Realty. And this one may be a little late for Thanksgiving, but it's still pertinent for Christmas. Holiday travel tips. Oh, my gosh. Whether you're taking the train, taking the car, taking the airplane to grandma's house, whatever you're doing, there are tips on how to make it better. Like arriving at the airport early, or not packing things in the wrong bags, or if you're in the car having plenty of drinks and snacks in the car just in case you get stuck in traffic. Let's talk about the tips and tricks you can have for travelling either with children or travelling by yourself, so you don't get too tired. Have something that you can talk about to your sphere about holiday travel tips, things to keep the kids occupied. Maybe there's something new on the iPads or something that people could use with their kids that is kind of cool. Anyway, I leave it to you, but there are lots of ideas out there. Find the best one for you. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye, bye.
Dec 19, 201800:58
Food Drive

Food Drive

Hey, everyone. It's Bob McCranie with Texas Pride Realty.

And your realty idea of the day is one I think we kinda touched on a few days ago, but let's get really into it, food drives. Food drives and food pantries in your area.

So I know at my local grocery store if I go shopping there, they have these pre-made bags of groceries 10 bucks added to your bill. And those bags go straight to the Homeless Shelter and the food pantry. You can have a food box in your office and you can do a pop-by for everybody and say, "Hey, does anybody have any food? Do you want to donate? I'll come by your house." Shake hands, see how they're doing, talk about how great their...pretty house is, grab those bags and take them to your office. Have a competition between you and the other brokerages in town to see who collects the most food. Let's do things at the holidays that frankly we should be doing the rest of the year. And talk about food, drives and the hunger and the need for sustainable food sources in your community for those who are less fortunate.

Bob McCranie, Texas Pride Realty. There will be another realty idea of the day posted tomorrow. Bye-bye.
Dec 19, 201800:60
Spotlight Businesses

Spotlight Businesses

Hey, everyone. It's Bob McCranie with Texas Pride Realty.

And your realty idea of the day is spotlighting local businesses.

So this is something we should be doing more and more. Gary Vaynerchuk talks about how we should be the "Electronic mayor of our town." So you wanna go out and do some video. You wanna take some still pictures. You wanna upload these to Google Maps, by the way, Maps is a platform, get on it. You want to be doing 360 pictures if you can. Go out and interview a local business owner and then put them on your blog. Introduce them to your sphere of influence. Let them know about this great store, this great restaurant. They will love you for it.

So, Bob McCranie, realty ideas per day. Your realty idea is go out and find a business you love and it'll make everybody else love it too. Be the "Electronic mayor of your town" so that when people move there, they know where to go and what to do. Where is the best Mexican food? Where is the best place to get your cleaning done? Where's the best place to get your car washed? Figure it out and tell people how they're going to live when they move to your town. Bye-bye.
Nov 21, 201800:57
Veterans Day

Veterans Day

Hey, everyone. It's Bob McCraine, with Texas Pride Realty. And your realty idea of the day is Veterans Day.

So, 11/11 is the armistice of World War I. It was officially declared Veterans Day, and we need to show how thankful we are for veterans. So go out on your social media, each one of them, and post something about Veterans Day, the five branches of service, be sure to include coast guard, they're a branch. And, you know...sorry, grandson of a coastguard's man.

So you want to get out there and talk about Veterans Day, and how thankful you are. Keep your patriotic without going overboard, and just have an acknowledgement of how thankful we are for the service that they give.

So, Bob McCraine, realty ideas per day. And again, don't brand this too much, just keep it about the veterans. So go out there put this on your social media. And I will send you another reality idea of the day tomorrow. Bye-bye.
Nov 21, 201800:50
Dining Room

Dining Room

Hey, everyone. Bob McCranie, with Texas Pride Realty.

Your realty idea of the day is dining room choices.

So we're coming to the time of the year the probably one or two times of the year where you will use your dining room. If you're having people over to eat you will have a need for, you know, 4 to 6 to 20 people to sit around your dining room table.

So let's talk about dining room choices now we're a little early in the month. Let's talk about plating and maybe we talk about how tables should be set, maybe something elegant we can put on the table. Or we can talk about dining room furniture, the size of dining rooms. Maybe this is a good question for you to put out there, do you have a dining room where 10 people can sit down? Let's go find you that house.

So I know... I serve Thanksgiving for 35 or 40 people. Honest to God I do. But we do it in the backyard because we have room for the tables, there's no way I'm getting that in the house. If it rains, God help us, we'll just find a place to eat. But find out what people need for dining in the holiday season. Let's go sell them that home. Let's talk to them about why a larger dining room might be fitting for their friends and family at the holiday season. Bob McCranie, realty ideas per day. There will be another realty idea of the day posted tomorrow. Bye, bye.
Nov 21, 201801:12
Market Trends

Market Trends

Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is market trends. We are now well into the fourth quarter of 2018, and it would be a great time for you to bring everybody up to speed on how homes are moving in the end of the season. So, I don't know about your market, but in my market, we need about 30 days to close a deal. Whatever we get in needs to be in in November so it closes in December. Unless you just get a cash buyer which, yes, is wonderful. So, go out there, talk about market trends, talk about how houses are doing, is it still a seller's market? Is it becoming a little bit more of a neutral market? Buyer's market? What is happening in your area? Market trends are something people wanna hear. Now, we're doing all these other posts about, you know, costumes, and Halloween, and Thanksgiving, and all this other stuff, so that these posts get through, okay? So, you gotta be talking about all the fun stuff to get people attracted and dialoguing and then this sort of thing will happen. Bob McCranie, realty ideas per day. There'll be another realty idea of the day posted tomorrow. Bye-bye.
Nov 21, 201801:01
Protecting Pets

Protecting Pets

Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is protecting pets in the cold. So we are about to get, in Texas we're told we're going to get a wetter, colder winter, which only happens apparently when we try to host a Super Bowl, which we apparently tried six or eight years ago and got iced over for four days. But, and by the way I don't care a thing about football, so don't hit me back with Dallas Cowboys, I don't care.

So if you have pets in the winter, you need to have suggestions for how to take care of them, how to keep them warm. If there's a pet rescue nearby, do they need some blankets? Do they need some little warmers? I'm sorry, room heaters, things like that. Talk to people that have pets, let's find out if there's a need in the community, if there is pets that we know are always outside that we can help take care of some way. Find out what to do for pets in your community and then go out and talk about it. Everybody loves dogs and cats. So let's do that. Bob McCraine, realty ideas per day. There will be another realty idea of the day posted in your box tomorrow.
Nov 21, 201801:05
Election Day

Election Day

Hey, everyone. It's Bob McCranie with Texas Pride Realty. And if I time this right, it should be Election Day. Go out encourage everybody to vote, try not to take a side, I know it's super hard, we all have our opinions. I certainly have mine, I've taken all my political opinions that I can keep out of the way and I put them into a private group. So, there's a private group that nobody, except for my friends, gets into and that's where I can say anything, but I don't put them out in the open. So, encourage people to go out and vote. Congratulate the winners if you feel so engaged. Talk about the future of the community, but do so in a way that's not going to polarize at least half of your audience no matter which way you stand. I do believe that people are drawn to you if they agree with your opinion, and they're pushed away from you if they don't. So, those who are drawn to you will be drawn to you. They'll figure you out. Those who are not going to be drawn to you, you don't need to put it in their face. Bob McCranie with Texas Pride Realty. Happy Election Day. Go out and vote.
Nov 21, 201801:00
Winterizing

Winterizing

Hey everyone, it's Bob McCranie with Texas Pride Realty, and your realty idea of the day is winterizing your home. Now I live in Texas, so we go through summer, summer, half a day of fall, and right into winter. So depending on your part of the country, you may need to have your furnace checked. You may need to have oil put into the reservoir for the furnace. You may have to have your roof done, ceiling, windows, and trim and paint and things like that. Anything to make your home weatherproof and cold proof would be beneficial. So, I don't know your part of the world. Educate me. What do you need to do? Do you have a need to have a stockpile of ice, in case it...I'm sorry, ice, salt in case it ices up? Maybe you need to get some new snow shovels or get your snow blower checked or whatever it is you do. Put it out there, tag me in it. I would love to see what other parts of the country do throughout the winter season. Bob McCranie, Texas Pride Realty. There'll be another realty idea of the day posted tomorrow. Bye-bye.
Nov 21, 201800:55
Days of Gratefulness

Days of Gratefulness

Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is one that I see a lot of people do right now. It's the 22 days or 24 days of thankfulness. Okay? So, there's 22 days to Thanksgiving, and they post something every day that they're thankful for. So, you can make it about anything you want to. You can do it in pictures. You know, here's 24 days or 22 days of things I'm thankful for. You can do it with words each day. Write a little paragraph. Just have something that people begin to expect to see so that every day they expect to see something new from you. And now it's themed about Thanksgiving. So, 22 days of thankfulness this year and start with being thankful for your clients, being thankful for your family, being thankful for your car, being thankful for whatever it is you're thankful for. I'm thankful for you. Bob McCranie, realty ideas per day. There'll be another realty idea of the day posted tomorrow. Bye-bye.
Nov 21, 201800:55
Thanksgiving Recipes

Thanksgiving Recipes

Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Thanksgiving recipes and Thanksgiving cooking.

So what we want to do right now is we want to go out on social media and we want to ask the question, "What's your favorite Thanksgiving dish? What's maybe a family recipe that you've had? What's some food that you'd love to have for Thanksgiving?" Let's have a photo contest, let's have a recipe contest. Let's find some way to...maybe if we get really good recipes, we can have a little cookoff. We can have a little challenge, have people vote for which one you want.

Ask questions on social media. This is a great question. It's a photo question. People can put that on your Instagram or your Pinterest or your Facebook. It's a recipe question. People are gonna make their little videos, or just list what's in the ingredients.

So foods at Thanksgiving, what's important in your family, what do you want to see on the table, give us a recipe for it. Bob McCranie, Realty Ideas per Day, there'll be another Realty Idea of the Day in your mailbox tomorrow. Bye-bye.
Nov 03, 201800:58
Halloween Contest Winners

Halloween Contest Winners

Hey, everyone. Bob McCranie with Texas Pride Realty and we're gonna continue a blog from a couple days ago. A couple days ago, we told people, "Hey, on Halloween, send us your best costumes that you see and there'll be a contest." Today is contest day.

So what we wanna do is we wanna post the best pictures we got, put them into an email, send them out, and recognize maybe the best kid's outfit, the best adult's outfit, the most scary, the funniest, dog/cat outfits, pet outfits, whatever. Come up with categories so there's a lot of winners. And then, what you do is you let everybody know that, "Hey, there were so many good entries this year. Everyone's gonna win a Starbucks card. Everybody who entered is gonna get something." And then you go do pop bys with all those. And you go see people and say, "Hey, that was a great costume. Here's something from me at Banana Realty, think of me anytime somebody's about to buy or sell a home." And that's a great way to include people, make them feel like a winner and get those great pictures in and then everybody gets a little reward for thinking of you.

Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
Nov 02, 201801:03
Battery Change

Battery Change

Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is time change, obviously, we're gonna send that out, everybody remembers to send that out, but also, time to change the battery in your smoke detector.

So I'm huge about fire safety. If you watch me, I talk about fire safety at least two, three times a month if I can. Changing the batteries is important. Now, some smoke detectors are coming with lifelong batteries, that's great. But there's still a lot of smoke detectors out there that require the square 9-Volt batteries. I would go buy 20 or 30 9-Volt batteries and do a pop by and say, "Here's two batteries, go change your smoke detectors. Do you need three, do you need just one? Do you need somebody to come in and, you know, if you can't get on a ladder, do you want me to get up there and change it for you?"

Fire safety is incredibly important and we need to have working smoke detectors throughout the home. So talk about that. People will get the time change. They'll understand that. They won't remember to go change their batteries. Help them with that. Get some batteries. Take them around, hand them out to people. And then post about that on your Instagram, on your Facebook, on your Twitter. You can even do that on LinkedIn. And just talk about, "Hey, I'm out with Steve today and we're changing batteries for people. If you need some, let me know."

Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
Nov 01, 201801:15
Your History of Halloween

Your History of Halloween

Hey, everyone. It's Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is Halloween through history.

So, you know, we don't want to get into anything too controversial about the roots of Halloween and where it came from historically, but maybe you can go into what Halloween meant to you as a kid. Maybe you can talk about some of your costumes growing up that either you made or your folks helped you make.

I remember when I was growing up, we had these big plastic masks that held on with elastic and the kind of nylon suits when I was like 5 or 7 years old. And then my mom made some costumes which are really cool. But the store-bought things were just kind of clunky and awful. Maybe you can have some pictures, if you have them, of you as a kid in Halloween costumes.

Talk about the history of Halloween as it meant to you. What was your favorite candy to get in the bag? What was something that your folks warned you about? "Watch out for the guy down the street with the knife." Or no, no. Did you go out to haunted houses as kids? What was it about Halloween as a kid in your history that made that important to you? Go on your social media, do a video about it, post some pictures, get as many comments as you can and then comment back.

Bob McCranie, Texas Pride Realty, there'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
Oct 31, 201801:09
Trick - or - Treat Driving

Trick - or - Treat Driving

​​​Now is a great time to remind people that small kids will be out in big costumes focused on candy. They won't be looking both ways and drivers need to be more alert.
Oct 30, 201800:49
Best Chili

Best Chili

Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your Realty Idea of the Day is Best Chili Recipes.

Now, this is one that you can ask people to contribute pictures or text recipes, however, they want to do it. I love watching the little video recipes. I don't cook, I watch how they make stuff, anyway. So the best chili recipe, which one is the best for you, which one is your sphere...maybe you have a chili cook-off, maybe this will lead to an event where you can have your clients come in and test all the different chilies and offer a prize and be in the middle of it all.

So best chili recipes. Now I know regions have different styles of chili. I know Texas supposedly, you don't put beans in Texas chili. I like beans in chili, so I must not be from Texas. And then you have things like Cincinnati chili, which is served over spaghetti and it's sweet and it's actually really good. So every region has a different idea of what chili is, just like they have a different idea of barbecue. So let's talk about that and get the best recipes and post them on our social media.

Bob McCranie, Texas Pride Realty. There'll be another Realty Idea of the Day posted tomorrow. Bye-bye.
Oct 27, 201801:08
New Social Media

New Social Media

Hey, everyone. It's Bob McCranie with Texas Pride Realty, and if you're like most people who are real estate agents, social media is something you put up with, and it's not really what you love. Unlike me, I love it. So my challenge to you today is let's add a new social media to your group. So one thing you could do is go on the social media that you have like Facebook or Instagram and ask, "Hey, what other social media platforms are you on? I'm growing. I want to know where to move my next platform to." It could be YouTube, it could be Instagram, it could be Snapchat. It could be whatever you wanna do. Quora is a new one. So let's go and talk about where the new social media platform is and which one you want to go to. And frankly, you can Google this because there's a lot of new platforms that we don't even know what the next one's gonna be. So, what is the new social media platform? Ask your current sphere where they see their friends going to and then join it. Take care. Bye-bye.
Oct 26, 201801:00
Leasing Homes

Leasing Homes

Hey, everyone. Bob McCranie with Texas Pride Realty and your realty idea today is leasing homes. Now, we all know that buying a home is your best investment because you're going to be building equity versus paying for somebody else's equity in their lease home. But sometimes you just have to. Sometimes you either don't have the down payment or you're only going to be living in an area for a short time. Leases are there. So let's talk about how much it cost to lease a home in your area, what makes a really great tenant if you've got a lot of convictions and some bankruptcies, and 17 cats. You're probably not gonna be a good tenant. So let's talk about the pricing in the area, the best way to strategize to get your tenant application put through, and maybe what landlords are looking for right now. Anyway, Bob McCranie, Texas Pride Realty. Let's talk about leasing houses in your market. Take care. Bye-bye.
Oct 25, 201800:50
Candy Corn

Candy Corn

This is Bob McCranie with Texas Pride Realty and your Realty Idea of the Day is candy corn. Now, I never realized what a national crisis would ensue when I let people know that I love candy corn because apparently, some people just can't stand it. Candy corn is amazing, I love it but... So put it out to your group and your sphere on Facebook or on whatever social media you want to. Do you like candy corn, or do you hate it? You will find people are one way or the other, they're not both. So get in the middle of that. It's kinda like the Coke and Pepsi challenge. Some people love Coke, some people love...very few people love Pepsi, let's be honest. So let's talk about candy corn. Let's talk about what candy during the Halloween holiday can you just not go without, every Halloween you gotta have it. So anyway, candy, candy corn, Halloween. Let's talk about that, let's have some Facebook polls. And we'll see what we want for our trick or treat bags this year. Take care. Bye-bye.
Oct 24, 201800:59
Spooky Vs Fun

Spooky Vs Fun

Hey everyone. It's Bob McCranie with Texas Pride Realty, and if I timed this right, today's the first day of October.

So the question I have for you today and you can ask your sphere of influences, do you do scary Halloween spooky? Or do you do fun Halloween? I like to do fun Halloween, I don't like to be scared. So I don't get all the scary movies that come out during the season and I don't get into the vampires and werewolves, but I love the fun of Halloween. So this is something you can ask your sphere and you can post this as a poll on Facebook because Facebook loves polls now. If you're not doing polls, you need to be doing polls. Find a picture of a vampire, a picture of something fun, and just ask people which version of Halloween they prefer. So this is going to be a great...you've got three great months here with three national holidays between, you know, the Christmas season, Thanksgiving season, Halloween season, harvest, whatever you want to call it, you've got ample opportunity. Get in front of people. Scary spooky or fun Halloween, which do you prefer?

There'll be another Realty Idea of the Day posted tomorrow.
Oct 24, 201801:03
Never Too Late To Sell

Never Too Late To Sell

Hey, everyone. It's Bob McCranie with Texas Pride Realty. And your realty idea of the day is, is it too late to sell? Oh, my gosh. We're at the end of September? Did I miss the whole thing? So, I don't think it's too late to sell personally, ever. I mean, during the holiday months, there are still people out there buying and selling a home. Lots of people generally go off the market for the holidays because they just don't wanna be bothered, which means the houses that do stay on the market have a better percentage chance of being sold. And somebody is always coming down to see grandma at the holidays and deciding to move.

So, I don't think it's ever too late to try to sell your house. But your market may have a different philosophy. What do you feel? So go out there on social media today and talk about, "Hey. Yeah, the several months are gone. But we still have September, October...I'm sorry, October, November, December to get this done. Call me today." Anyway, go out and make this p
Sep 30, 201800:59
Shrubs & Trees

Shrubs & Trees

Hey, everyone. It's Bob McCranie with Texas Pride Realty, and your realty idea of the day is shrubs and trees. So, it's going into the colder season, and I know in Texas, this is the time that people really prune back their Crape Myrtles almost too much, and they consider pruning back the trees. I would talk to an arborist in your area since there are so many zones in the country, you know, cold, warm zones... I don't know planting that well, but I would talk to an arborist, and I'd go online to find some ideas for what you need to be doing to your trees and your shrubs so that they survive the winter.

Now I know in some parts of the country, you have to wrap them in burlap and try to shelter certain plants during the cold season. Now is the time to be prepared for that, as opposed to, "Oh my God, we're having a cold snap tomorrow. We're not ready." It's also time to cover your faucets if you're in the colder areas. Get your faucet covers ready because when we have that first cold sna
Sep 28, 201801:06