LAUNCH! Podcast

In this episode, we talk with Jerry Abiog, cofounder and CMO of Standard Insights which provides growth marketing with AI as a service. His firm was born from lessons learned from past failures. He comes onto the LAUNCH podcast to talk about a phoenix that has arisen from the ashes. Because the AI market is projected to grow to almost $400 billion by 2025, we wanted to explore AI with someone who has had a hand on driving it forward. In this episode, we hope to give our listeners a better of sense of AI as the future and how to go about integrating it into one’s business.

If you liked this episode,

Our guest on this episode is a startup aficionado.

LEADING THROUGH UNCERTAIN TIMES

In this episode Rebecca Bennett interviews Leadership Development Advisor and Executive Coach Beth Armknecht Miller. They talk about how executives can create their own think-tank to help support them in their role and how to build organizational resiliency through succession planning.  Learn what are the common mistakes of succession planning and how do you avoid them? What does it mean when you have high potentials that are not performing up to their potential and what can you do about it? How do you prepare to exit as a leader/business owner? How to effectively reskill your employees at low cost? How do you hire to your values and competencies? What are some key tips to successfully onboard a new hire? How does one deal with a difficult co-worker or boss? What are some first steps managers can take to develop their coaching skills? How do you nurture a desired culture? How do you create psychological safety? How do you create an accountability culture? 

If you liked this episode,

Learn more about our guests on their individual episodes with LAUNCH!

In this episode, award winning marketer/business owner/coach, Megan Brame comes onto the pod to share with us her insights on how to get started and succeed in marketing for your startup. It all starts with a self-brand and having a presence. We discuss role models like Stephenie Meyers, creator of the Twilight series, who did it well and started with a customer community before making her product.

Megan provides insights on questions like:

• How to figure out who your true customer is? Where to find them?
• How to go about customer-product fit and market validation? What prep work is required?
• How do you capture the customer voice? When do you use customer surveys?
• When is it time to let a customer go?
• What are the marketing funnel stages and how do you work within each one?
• When is it the time right to start a paid social media campaign and how to go about starting one?
• When should you outsource your marketing efforts?
• What are her top tool recommendations?

If you liked this episode,

In this episode we explore how Hernan Sias has been able to build his brand and expand his network through his journey in podcasting. If you are starting a business and trying to acquire customers, looking for a job, or just trying to to build your self-brand, Hernan shows us the power of podcasting and what it can do for you. Together Hernan and I explore how to get your own podcast started, the ups and downs of podcasting, as well as how to scale it. As business owners we also discuss what it takes to get to financial freedom and productivity. Hernan encourages everyone to shift their mindset of what retirement means to them, to not think of it as an age, but rather as a goal that can be achieved at any age. The dream is to build a passive income business. But in order to do that, you have to be able to systematize your business so that it can run without you. Hernan and I explore how to scale business and run a business while at the same time not losing sight on what keeps you happy.

If you liked this episode,

We are all living through a new era started by the COVID-19 pandemic. Businesses and employees are having to pivot and adapt quickly because their livelihood depends it. Never before have we seen society change so fast and move together in one direction.

So far we have seen many business go bankrupt and shutdown while others have created new offerings. It’s fascinating to study why some businesses go one way while others go the other. But just because you have to shut your operations down doesn’t mean it’s - the end. It’s a new beginning for many. But how do you get there? How do you lead through such a devasting time? How do you set that new vision, that new future. And what will that Future of work be like? In this episode we explore those questions so that our LAUNCH! listeners can find that new beginning for your businesses.

On this episode I handpicked 4 leaders who have demonstrated great leadership qualities during these uncertain times and have successfully come up with a plan and pivoted their organizations in response. So today you will be hearing from Erin Beck, CEO of Wana Family Networks, Afifa Siqqique, CEO of Canadian Payroll Services, Elena Agaragimova, Managing partner of Bessern, as well as Sean Bisceglia, CEO of Curion, who were each featured in their own episodes prior.

If you liked this episode,

Learn more about our guests on their individual episodes with LAUNCH!

Afifa Siddiqui is a rare breed of entrepreneur being a minority woman and self-funded. In this episode, we explore her success and failures as a serial entrepreneur, starting from her side gigs to what we see as her empire. We explore the challenges she went through starting and managing each of her businesses as well as her transitions between each one. Afifa truly understands what it is to build an empire as each business fits with the next, helping to grow each other. Her businesses Cronos, CareerLeaf, and Canadian Payroll Services all lie in the talent management industry. Tackling the industry from 3 different perspectives makes Afifa quite the expert in talent management, therefore we also take the opportunity to pick her brain on everything talent management.

If you liked this episode,