I was at the Accountants Business Expo this year and I happened to encounter this remarkable guy, who talked about ‘How to use Business Development for Staff Retention’, and I immediately knew I had to bring him on as a guest. Alistair Marshall, Director of Professional Services BD is here to teach us proven and effective Business Development strategies in Professional Services to grow a practice - from a client and staff perspective.

Here are some of the topics we discussed during this episode:

Staff retention and it’s connection to marketing
Business development and how smaller firms utilizes it
The current struggle of firms when it comes to hiring new employees and keeping them.
The world of the digitally empowered buyers and the strength in client service
Intersection of Accounting and Law - diving into the similarities and cultural differences between the two professions
Negative aspects of the ‘one stop shop accounting firm’ model
Biggest issues the typical SMEs come up against
Growing your practice with proven & effective business development strategies
Client Business Reviews sit downs and Fixed Fees
Why you need a mentor, and the need to start something
Marketing and how to get young people on board

"You don't learn anything by talking.”

Show Notes

Salesforce
Allan Fitzgerald
Professional Services BD
10 Immediate Actions that Generate Revenue and Cash
Zane Carm? (You both mentioned you follow him)
Vidyard
David Meister Books

Profile

Alistair Marshall has a 30 year experience in helping law, engineering, accounting, and other professionals attract clients and is a trusted expert when it comes to Management, Business Development, Marketing and Public Speaking. Being a business consultant for years now, his main goal is to help more professional service firms maximise their growth and has successfully helped more than thousands of professionals and hundreds of firms to build their practice, and achieve their revenue goals. His aim? To transform your business culture.

Some quick facts:

He has worked in national business development roles for multinational corporations, with responsibility for budgets in excess of A$100m.
Past National Board member of the Australasian Legal Practice Management Association.
Keynote speaker for Law & Accounting events

Contact Info

You can find out more about Alistair Marshall and his firm Professional Services BD from their website: https://www.professionalservicesbd.com.au/

Michael Edelstein: michael@recruitmentexpert.com.au

Mobile: 0421 892 145

Michael Carter - Part 1 - Marketing for Accounting Firms - Your ability to Communicate and Deliver Value

Accountants EXPOSEDBy Michael EdelsteinApr 23, 2021