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Attract Your Ideal Customers

Attract Your Ideal Customers

By Marcus Schaller

Real-world, actionable marketing advice to help you cut through the noise and attract your ideal customers.

Watch the highlight clips at www.youtube.com/@MarcusSchaller
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Why is Getting Aligned Around Messaging So Hard?

Attract Your Ideal CustomersJun 28, 2022

00:00
35:24
Kendall Breitman, Community Manager at Riverside.fm
Jan 17, 202422:60
Stephanie Madsen, Director of Product Marketing at People.ai
Jan 03, 202418:55
Stay Ahead of Change or Become Obsolete: Dr. Nadya Zhexembayeva, Founder at Reinvention Academy
Dec 13, 202321:14
The Right Niche for You: Nanci Appleman Vassil, CEO at APLS Group
Dec 06, 202325:04
Talk to Your Customers: Jono Andrews, VP of Marketing at Ninety
Nov 30, 202322:39
Solve Problems for People, Not Just Companies: Martin Borowski, Founder at Leadbright
Nov 28, 202323:48
Creating an Authentic, Genuine Connection With Your Clients: Shawn L. Bagley Jr., Founder at BluLight Consulting
Nov 22, 202324:29
Creating a Targeted Content Strategy: Dana Herra, President of Herra Communications
Nov 20, 202325:11
Get Aligned on Your Core Message: Joe Staples, Go-to-Market Advisor
Nov 16, 202325:19
Focus on Your Top 10% Relationships: Christine Smith, Obi-Wan Kenobi of Networking
Nov 14, 202329:59
Your Biggest Competitive Threat: Mike Pilarz, Senior Director, Corporate Marketing at 15Five
Nov 09, 202323:51
Don’t Get Stuck in Perfection Mode: Aneta Ardelian Kuzma, Founder at Ardelian Kuzma Group
Nov 07, 202317:50
The Frankenstein Idea: Ben Guttmann, Author of Simply Put
Oct 26, 202327:13
When to Dial Back on Your Marketing: Dr. Krystal L. Culler, Founder at Virtual Brain Health Center
Oct 24, 202324:31
Design Your Website for Humans: Andy Baker, Co-Founder at CreativeFuse
Oct 19, 202323:49
Fine-Tune Your Niche: Michael Leopold, Founder at Leopold Talent Consulting
Oct 17, 202318:43
Expanding Your Niche: Lora Cover, CEO at coLeague
Oct 12, 202328:01
Create a Consistent Brand Experience: Jackie Burtch, Founder at Burtch Designs
Oct 10, 202319:41
Warm Up Your Outbound: Chris Bondarenko, CRO at MentorcliQ
Oct 05, 202323:08
Start Small and Do it Your Way: Tracy Shroyer, PhD
Oct 03, 202323:36
What are Your “Yeti Slippers”? Logan Mallory, VP Marketing at Motivosity
Sep 28, 202322:58
Transformational Sales and Marketing: Colin Coggins & Garrett Brown
Sep 26, 202344:57
Starting Out With Video Content: Chad Ressler, Co-Founder at Double Take Video
Sep 21, 202317:21
Create “Snackable” Content: Faith Boone, Founder at Boone Logic
Sep 19, 202329:18
Lean Into Your Uniqueness: Ella Glasgow, CEO at Beyond Virtual Events
Sep 14, 202321:27
Paint a Picture of the Problem: Corinne Murray, Founder at Agate
Sep 12, 202324:38
Playing the Social Media Long Game: Rachel Durci, Founder at Effortless Budgeting
Sep 08, 202325:41
Targeting Your Content Style: Mark Donatelli, Managing Partner at Cimply
Sep 06, 202326:42
Filtering for the Right Fit: Suzi Lantz, Founder at Personal Peak Consulting
Sep 05, 202319:58
People Buy Feelings: Christie Calahan, Senior Director, Marketing at ELB Learning
Aug 31, 202321:06
Dare to Be Different: Brad Schechter, VP Marketing at Fuel Cycle
Aug 30, 202324:16
Trust Your Voice: Sindy Warren, Founder at Blue Tree Coaching
Aug 29, 202317:42
How Podcasting Can Help You Grow Your Company

How Podcasting Can Help You Grow Your Company

There are a lot of founders, CEOs, and marketers out there who’ve been thinking about starting their own podcast, but struggle to figure out the right first step and are overwhelmed by the idea of building it from scratch.


The biggest hurdle many of you might be facing is—will it even be worth it? Can creating our own podcast really help us connect with and attract more of our ideal customers?


To help show you what’s possible, I reached out to other founders, CEOs, and marketers who have taken the leap, and asked them to share how their podcasts are helping them grow their companies.


My hope is that by listening to their stories, you’ll not only be inspired to get started with your own podcast, but will have a broader understanding of the ways that podcasting can help you serve more of your ideal customers.


___


Check out my free webinar—Launch Your Podcast in 10 Days: Create Targeted Content That Attracts Your Ideal Customers. https://marcusschaller.com/webinar-091323/


The live webinar will be on Sept 13, 2023 at 2PM EST. But I’ll also be making the material from that webinar available on my website for those of you who couldn’t make the live event.


___


Thanks to everyone who contributed to this episode. I highly recommend checking out their podcasts as examples of what’s possible. Here are the links…


Amy Wald, Founder at Green Luxe: sustainablehospitalitypodcast.com


Brandon Eastman, Founder at Be Better Industries: https://www.youtube.com/c/BrandonEastman


Chase Clymer, Co-Founder at Electric Eye Agency: https://honestecommerce.co/


Dan (Danchez) Sanchez, Founder at Audience Growth School: https://danchez.com/podcasts/


Eric Rutherford, Host of Build That Podcast: https://www.buildthatpodcast.com/podcasts


Logan Lyles, Host of Agency Life: https://www.teamwork.com/agencylife/


Marisa Shadrick, Copywriter and Host of Resilient Faith Online: https://marisashadrick.com/podcast-show/


Mark Evans, Founder at Marketing Spark: https://www.marketingspark.co/podcast


Megha Joshi, CEO at Boardroom Zen: https://boardroomzen.com/podcast/


Scott D'Amico, President at Communispond: https://communicast.simplecast.com/


Tim Harris, Director, Product Marketing at Uniphore: https://www.uniphore.com/podcasts/


Sindy Warren, Founder at Blue Tree Coaching: https://bluetreecoaching.net/podcast/


Taylor Evans, Founder at Rust Belt Recruiting: https://rustbeltrecruiting.com/podcast/




Aug 28, 202332:18
AI vs Human Content: Kari Hanson, VP Marketing at Spiro.ai
Aug 25, 202323:21
Keep Experimenting to Find the Best Fit: Lori Zoss Kraska, Founder at Growth Owl
Aug 24, 202316:07
Building an Effective Website: Ryan McCoy, CEO at Atomic Interactive
Aug 23, 202329:55
Don’t Be “Meh”: Andy Halko, CEO at Insivia
Aug 21, 202328:38
Know When to Trust Your Gut: Craig James, Co-Founder at CatalystStrategies
Aug 18, 202326:47
Stay Focused Yet Flexible: Taylor Evans, Founder at Rust Belt Recruiting
Aug 17, 202316:50
The Customer is the Hero of the Story: Caitlin Cassady, VP of Marketing at Beyond
Aug 16, 202322:07
Don’t Settle: Erin Mogel, Founder at Elevate Social Impact
Aug 15, 202320:32
Leverage Your Strengths: Stacy Sufka, Founder at Gladegy Consulting
Aug 14, 202323:12
Say Yes, Then Figure it Out: Esther Salata, Founder at Benesafe Solutions
Aug 11, 202323:17
The Riches Are in the Niches: Frank Favaro, Founder at ServeCentric Coaching
Aug 10, 202319:02
Be Laser Focused: Amanda Baudier & Rebecca Stump, Co-Founders at Full Plate Full Cup
Aug 09, 202322:44
Putting Your “Why” at the Core of Your Brand: Brittany Rohner, Founder at The DREMR Company
Aug 08, 202332:09
Building a Scalable and Sustainable Business: Warner Moore, Founder at Gamma Force
Aug 03, 202322:45
Know When to Say No: Lenore Elbrecht, Founder at Lenorganized
Jul 31, 202321:09
Share Something Real: Cara North, Founder at The Learning Camel
Jul 28, 202325:43
Earning Trust: Brent Bahnub, Founder at Apogee Process Improvement
Jul 27, 202321:60