Reel It In

Sufian Asghar co-founded Adtok, a creative performance agency that helps established e-commerce and DTC brands lower their customer acquisition costs and grow through modular UGC & TikTok ads.

Adtork is known for helping scale 7 to 9-figure eCom brands, and it is also one of the UK’s fastest-growing TikTok ad agencies for DTC brands.

If you'd like to connect with Sufian, don't hesitate to reach out to him through his socials:

Website: https://www.adtok.co/

Twitter: https://twitter.com/sufianszn

LinkedIn: https://www.linkedin.com/in/sufianasghar/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Andrew Faris has been growing eCommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator.

After growing eCommerce brands on both the brand and agency side since 2014, he launched AJF Growth in 2022 as his own consulting business to bring his experience growing DTC brands to a select few clients at a time, leading their efforts to profitably grow via marketing planning, forecasting, ads, email, and whatever else it takes to take eCommerce brands to the next level.

If you'd like to connect with Andrew, don't hesitate to reach out to him through his socials:

Website: https://ajfgrowth.com/

Twitter: https://twitter.com/andrewjfaris

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Phil Kiel is the UK managing director of Hello Earth - an eCommerce Digital Marketing Agency with a conscience that trademarked the term USSP - Unique Sustainable Selling Point - to recognize just how important sustainability is to modern businesses. 

They've generated £96M in revenue for clients and managed £12M in advertising spend. 

Phil is also the host of the podcast, Ecom Life with Phil Kiel, a podcast for marketers, brands, and agency owners where he looks to share his learnings and experiences.

If you'd like to connect with Phil, don't hesitate to reach out to him through his socials:

Website: helloearthagency.com

LinkedIn: https://www.linkedin.com/in/philkiel

Twitter: https://twitter.com/PhilKiel

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Oren John - a Product & Brand Advisor to D2C Brands, creator, featured in Vice, Mashable, Travel & Leisure. He most recently built and was the President of a public CPG company, Unrivaled Brands. 

Before that, he worked as a product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big-box retail worldwide.

Oren has over 10 years of experience building and advising e-commerce brands in luxury and CPG. His newsletter Product People shares practical advice on how brands can build better products and you can also see his product breakdowns on Twitter and TikTok. 

If you'd like to connect with Oren, don't hesitate to reach out to him through his socials:

Website: https://orenjohn.com/

LinkedIn: https://www.linkedin.com/in/orenj/

Twitter: https://twitter.com/orenmeetsworld

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Michael is the founder of Recast, an automated marketing data science platform for eCommerce and D2C brands providing marketers with near-real-time marketing mix modeling and sophisticated forecasting and planning tools.

The company offers a fully automated insight system built on the power of artificial intelligence that optimizes marketing performance by accurately measuring the true impact of marketing in real time, enabling marketing teams to deliver more returns for less money. Recast is on a mission to rid Ecom/ D2C brands of wasted marketing spend. They’ve just recently raised over $3M in funding.

Michael is a trained econometrician and previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

If you'd like to connect with Michael, don't hesitate to reach out to him through his socials:

Website: https://getrecast.com/

LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

Twitter: https://twitter.com/Mike_Kaminsky

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Jeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies.

Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites.

In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics.

If you'd like to connect with Jeremiah, don't hesitate to reach out to him through his socials:

Website: https://knocommerce.com/

LinkedIn: https://www.linkedin.com/in/jeremiahprummer

Twitter: https://twitter.com/JeremiahPrummer

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Senior Performance Creative Director and paid ads expert Dara Denney stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel.

Dara's a performance creative expert that works with direct-to-consumer eCommerce brands on their paid social advertising. In her personal time, she's also a content creator. Every week she launches an episode about paid social advertising on her YouTube channel. 

Currently, she's the Director of Performance Creative at Thesis (acq. by Barrington Media Group) where she oversees the Performance Creative Department. This includes their Studio Division, UGC/Creator Division, and Post-Production team. 

If you'd like to connect with Dara, don't hesitate to reach out to her through her socials:

Website: https://www.thesistesting.com/

LinkedIn: https://www.linkedin.com/in/daradenney/

Twitter: https://twitter.com/DenneyDara

YouTube channel: https://www.youtube.com/c/DaraDenney

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Email marketing expert for DTC brands Phillip Rivers stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel.

Phil is a partner at Commerce12, an operational e-commerce agency working with a wide range of brands to help grow revenues, lower costs, and increase bottom-line profits. Phil has driven over $100M in sales with email and SMS marketing for some of the fastest-growing brands in commerce.

If you'd like to connect with Phillip, don't hesitate to reach out to him through his socials:

Website: https://www.gotetra.co/

LinkedIn: https://www.linkedin.com/in/emailautomation/

Twitter: https://twitter.com/thePhilRivers/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand.

If you'd like to connect with Alex, don't hesitate to reach out to him through his socials:

Website: https://www.cohley.com/

LinkedIn: https://www.linkedin.com/in/alexyedi

Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Senior Account Executive at Cohley Alex Yedibalian stops by to discuss the evolution of product reviews in the eCommerce and retail industry and their overall importance in the ultimate success of your brand.

If you'd like to connect with Alex, don't hesitate to reach out to him through his socials:

Website: https://www.cohley.com/

LinkedIn: https://www.linkedin.com/in/alexyedi

Get in touch with Cohley to learn more about review generation: https://www.cohley.com/consultation

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Experienced PR & Marketing Leader and Senior Director of PR, Social, and Influencer at Shutterfly Joshua Carter stops by to discuss the evolution of the influencer marketing industry throughout the course of the years and the best practices to create winning creatives with their help for DTC and e-commerce brands.

If you'd like to connect with Joshua, don't hesitate to reach out to him through his socials:

Website: https://www.shutterfly.com/

Twitter: https://twitter.com/carterjoshuar

LinkedIn: https://www.linkedin.com/in/joshua-carter-b37bb327

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Co-Founder of ACCELERATED, Carl Weische stops by to discuss AI-Based CRO & Multi-Funnel-Testing.

He and his team are currently working with over 26+ D2C-Brands solely focussed on improving their Ad Performance and Scaling Profits through AI-Based CRO & Multi-Funnel-Testing.

In the past, they've worked with & consulted over 150+ 7-, 8- and 9-Figure D2C-Brands and found that the most successful ones have the same commonalities. Tune in and check out the podcast to find out what those are.

If you'd like to connect with Carl, don't hesitate to reach out to him through his socials:

Website: https://www.acceleratedagency.com/

Twitter: https://twitter.com/CarlWeische

LinkedIn: https://www.linkedin.com/in/carl-weische-2488a5198/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Creative Strategist and Performance Creative Consultant, Sarah Levinger, stops by to discuss how to create effective paid media campaigns that are psychologically built to increase conversions and reduce acquisition costs.

At the age of 22, Sarah successfully built and managed her own marketing agency, where she developed social media and marketing strategies for local small businesses, multi-level startups, and community associations.

As her company grew, she began to see a large disconnect between the brands she was working with and the customers they served. Her search for a better way to communicate led her to a 10-year study of the human mind, consumer psychology, economics, and behavior science.

She now uses what she's learned over the past 10 years to help her clients break through their communication barriers with their customers, and increase their advertising ROI.

If you'd like to connect with Sarah, don't hesitate to reach out to her through her socials:

Website: https://www.hgperformancecreative.com/

Twitter: https://twitter.com/SarahLevinger

LinkedIn: https://www.linkedin.com/in/sarahlevinger

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Co-founder & CEO of TYME Jacynda Smith stops by to discuss the development of the beauty industry and how D2C and eCommerce brands must adapt to see themselves succeed.

TYME is an e-commerce company within the beauty industry that specializes in taking products direct to the consumer with a personal touch. Their flagship product, the TYME Iron, an all-in-one hair curling and straightening iron, catapulted the company into becoming a fast-paced and innovative startup making waves in women's high-end beauty products.

If you'd like to connect with Jacynda, don't hesitate to reach out to her through her socials:

Website: https://www.tymestyle.com/

Instagram: https://www.instagram.com/jacyndasmith/

LinkedIn: https://www.linkedin.com/in/jacynda-smith-1ba921163

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Rachel Cantor, Brand and Content Lead at Tydo, stops by to discuss content creation & strategy for eCommerce brands, Tydo's role within the D2C space, and how B2B brands can create more engaging content for their socials.

Tydo is a business intelligence platform for eCommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports.

Follow Rachel on Twitter: https://twitter.com/rachelcantor_

Visit and learn more about Tydo: https://www.tydo.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Danavir Sarria, eCommerce email expert and founder of SupplyDrop, stops by to discuss how to write powerful email campaigns that actually convert for D2C brands.

Danavir is a growth consultant with 11 years of digital marketing experience. He specializes in helping 7 and 8-figure eCommerce brands grow with performance marketing through his agency, SupplyDrop. They do this by turning email into their most profitable marketing channel.

Clients that they've helped in the past include Kettle & Fire, Fangoria, and Lensabl

Twitter: https://twitter.com/danavirsarria

SupplyDrop Media: https://www.supplydropmedia.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Rabah Rahil, Chief Marketing Officer at Triple Whale, stops by to discuss marketing in D2C post-death-of-cookie era. He's a Facebook/Instagram Ads Junky with an incredible background and experience in ad tech and marketing.

Triple Whale aims to be the Operating System for eCommerce, centralizing all the metrics from all the tools you use, and providing you with a clear vision of how to grow your business.

Twitter: https://twitter.com/rabahrahil

Triple Whale: https://www.triplewhale.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Kristen LaFrance, Director of Community at Repeat, stops by to discuss _. She’s on a mission to bring humanity back into eCommerce and help D2C brands grow. Many describe her as the "Mayor of DTC Twitter".

Kristen has worked with hundreds of top companies (including ButcherBox, Box of Style, Four Sigmatic, and LOLA) to improve MRR and build deeper connections with their customers. 

Before joining Repeat, she served as Head of Resilient Retail at Shopify and Director of Growth & Community at Churn Buster.

Repeat: https://www.getrepeat.io/

Twitter: https://twitter.com/kdlafrance

DTC Fam Media: https://dtcfam.ck.page/

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The Reel it In Podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Founder of Ventursom, Matt Lady stops by to discuss how DTC/eCom brands can go about adding growth initiatives that actually work. He's a freelancer with +5 years of service-based business experience between two different marketing agencies, working for himself, & moderating private paid communities. 

His everyday focus is split between helping eCommerce brands acquire customers through Facebook Ads and email, giving personalized coaching on how to launch freelance businesses through Ventursom, and finally, hosting the eCommerce Uncovered Podcast, where he has casual conversations with experts, enthusiasts, and operators in the eCommerce and DTC space to learn more about customer acquisition, financial management, product launches, customer retention, hiring, and more.

If you'd like to connect with Matt, don't hesitate to reach out to him through his socials:

LinkedIn: https://www.linkedin.com/in/mattlady/

Twitter: https://twitter.com/mattlady

Listen to the eCommerce Uncovered Podcast: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372

Website: https://www.ventursom.com/

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Founder of The Social Savannah, Savannah Sanchez, stops by to discuss the winning formula for creating successful TikTok ad campaigns. She's a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. 

With over five years of experience working as a media buyer and ad creative strategist, she's become an industry leader in executing profitable paid social strategies, speaking at multiple international conferences, and sharing her insights via Twitter and Facebook groups.

If you'd like to connect with Savannah, don't hesitate to reach out to her through her socials:

Website: www.thesocialsavannah.com

Twitter: www.twitter.com/social_savannah

Facebook Group: https://www.facebook.com/groups/adcreativesonly

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan

Jeff Smith served 29 years at Johnson & Johnson, eventually working his way up to Company Group Chairman, where he ran staple brands like Tylenol, Neutrogena, Listerine, and many others. After leaving J&J, Jeff has started a number of ventures, including Ignite Venture Studio - a brand incubator that’s disrupting the start-up quo. Jeff joins us to give his take on Warby Parker’s IPO and what they need to do to avoid Casper’s fate.  Later on, he tells us about his company, Honed, that he started with his daughter.

Ebone Bell is the Founder & Editor in Chief of Tagg Magazine - a publication that serves “Everything lesbian, queer and under the rainbow” to provide the community with a central source for lesbian and queer culture, news and events. Parker and Tom sit down with Ebone to discuss the importance of DEI in business and marketing. We also touch on Cohley’s DEI journey and share some of the things we’re learning along the way. Ebone provides a plethora of actionable tips for brands to consider as they strive to create inclusive working environments for their employees, as well as marketing campaigns for their customers.

And don’t forget to check out Tagg Magazine at https://taggmagazine.com

Parker and Tom are joined by Weyco Group’s Vice President of Marketing, Jeff Douglass, to discuss the current state of inflation, logistics challenges, and direct-to-consumer. More importantly, Jeff shares strategies and considerations for marketers trying to navigate these challenges. In his 18 years at Weyco (Stacy Adams, Florsheim, BOGS), Jeff has seen it all. Luckily for our listeners, he was kind enough to share his unique perspective with Reel It In.