The Re:Growth Podcast

Investing in Audience Research with Sam Mallikarjunan of HubSpot

An episode of The Re:Growth Podcast

By BuySellAds
Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.
Available on 11 platforms
Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana
Most companies split out marketing into the organic side and the acquisition side. At Asana, they’re breaking down that barrier for more explosive growth. On this episode, Ashley Kemper explains how she’s leading the merging of the two teams, what impact it has had so far, and how content marketing is benefiting from expert thinking from both sides of the equation.
February 12, 2019
Everything We Did Wrong When We Launched a Podcast
Season 1 of Re:Growth is packed with marketing knowledge, but it also taught us a lot on the production and launch side of things. Looking back, there’s a lot of things our team did well, did terribly, and will never, ever do again.
October 1, 2018
Investing in Audience Research with Sam Mallikarjunan of HubSpot
It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years. Listen to learn how his team shot past competitors by creating next-level personas, how he calculates marketing risks, and why long-term planning will set you apart.
July 3, 2018
Marketing Lovable Products with Jordan Woods of FullStory
As a product marketer, Jordan Woods helps users find, understand, and use FullStory so they can create better digital experiences. In this episode, he shares actionable advice for navigating constant pushback on product updates, creating better landing pages (it’s not the usual stuff), and selling the value of brand marketing to even the most performance-obsessed marketing teams.
July 3, 2018
Using B2C Tactics for B2B Growth with Holly Chen of Slack
Holly Chen is the brain behind brand awareness and user acquisition campaigns at Slack. Listen to learn when and how to invest in brand marketing, which B2C tactics helped Slack shoot past their B2B competitors, and the value of investing in uncharted channels.
July 3, 2018
Creating Wild, Predictable Growth with Jackie Davis of HelloSign
Jackie Davis has architected digital marketing campaigns for some of B2B tech’s biggest names. Now, she’s sharing all of her best tips. Listen to learn how to scale up digital marketing from scratch, get internal buy-in for less traditional channels, and prep marketing campaigns for anticipated IPOs.
July 3, 2018
Leading Amazing Marketing Teams with Melissa Romig of MOO
Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring to growth.
July 3, 2018
Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift
What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked. In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.
July 3, 2018
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