REI Marketing Weekly

Lists are the source for you as a real estate investor to market to, but what if the lists you have are the same ones as everyone else in your market?! You have to find another way in order to get the deals that no one else can. Max Jimenez partner of the rockstar influencer Steve Trang, is running his motivated seller marketing off of niche lists. On this episode he talks about what niche lists are and why they could provide you more deals!

Owner and operator of Adwords Nerds, a one-stop-shop for online marketing for real estate investors, Dan Barrett comes on the show to drop some major insight on doing PPC the right way! Generating leads online doesn't have to be difficult or expensive, and Dan breaks that down for us so that you can go and implement these tactics today.

Inside of marketing as a whole are a lot of foundational pieces that real estate investors miss out on. It's never as simple as "put a video on your website" or "make that cold call." There are foundational marketing elements that have to be included with everything you do to generate leads. Chris Miles talks to us about the three seeds inside of every marketing strategy.

Marketing isn't always about trying everything out there and continuing to pound away at what you are already doing. A large portion of what creates a good marketing strategy is testing and analyzing the testing that you're doing. Far too many real estate investors do what everyone else is doing and aren't willing to go outside of that. But the reality is that you'll never rise above your competition if you don't test other marketing methods. My guest. Oliver Seidler talks about how to utilize testing inside of your marketing and how to know when to cut off a marketing channel and when to keep pushing it!

One of the quickest ways to break your marketing and sales efforts is to think that you always need to market for new leads! A huge piece a lot of real estate investors miss is the leads that you've already worked hard to get. Especially when you open into a new market, you have to be as efficient as possible to make sure no lead is left behind! Cory Boatright talks about what he's doing in order to stay on top in the OKC market and what he does to market in a new area he's going to invest in.

Marketing to everyone is the worst marketing strategy that one can follow, but while most people agree with this, they don't live it. You can go absolutely broke by marketing to "everyone" with direct mail, cold calling and texting. Even though they're relatively cheap marketing methods, it can creep up you quickly! So how do you avoid these pitfalls? Mike Hambright is a master marketer in the REI space and tells us how to be super effective and efficient in these marketing channels!

If you're looking to find the best marketing strategy in bringing in motivated seller leads, driving for dollars or bird-dogging will give any marketing method a run for its money. Jay Conner talks to us about why bird-dogging is a must and where to find your army of bird dogs!

What do you think a "motivated seller/lead" is? Many wholesalers get this definition wrong during their sales and marketing efforts, and there are a few reasons why fully understanding what a truly motivated seller is so important. Raul Bolufe has mastered online lead intake and sales in his real estate business and now brings those tactics to us to show how you should be marketing in order to bring in truly motivated leads.

The journey that your motivated seller leads take inside of your sales process is something a lot of real estate investors do not think about. But being detailed about this can be the biggest difference to close a deal or lose it! Rafael Cortez has this dialed in with his team and brings those strategies to us.

Direct mail has been around in the real estate investing industry for a really long time, so does it ever change? Do the strategies change? It's no secret that direct mail is over-saturated, but the foundational strategies are being ignored by many people. Jason Hartman has been teaching direct mail for many years, so he brings his expertise to us about this topic!

My good buddy, Jim Zaspel has been in real estate for 12 years and tried just about every type of marketing you can think of. Along the way he's realized that some of the marketing channels out there for real estate investors are completely saturated so he needed to find a way to do things differently inside of his marketing! On this episode, Jim tells us why he moved away from bandit signs, text blasting, and RVM's.

In today's marketing tactics, cold calling is among the top 3 that investors across the country are doing. So how is it even possible to stand out at all in such a saturated marketing channel when everyone in your market is doing it?! Stratton Brown comes on the show and drops some major tips on how to significantly improve your cold calling in order to hook and close motivated sellers!

You're about to find out about the best-kept secret when it comes to a specific demographic to market to for motivated seller leads! Phillip Vincent talks to us about "Mom's House," his program that bring a new way to market to the most motivated sellers you're ever going to find!

YouTube is a platform only for influencers! Wrong!!! If you're an active real estate investor, doesn't matter if you wholesale, fix and flip or buy and hold, YouTube is a place you should be pushing hard.  Michael Zuber talks about the millions of dollars raised, hundreds of deals, and invaluable relationships that YouTube has brought him!

You could be a master at marketing, but if your target seller doesn't know, like, and trust you, you'll get nowhere. Understanding this concept is vital if you're going to establish any credibility or authority in the marketplace! Brian Trippe talks to us about how he's leveraging this concept in his marketing. 

One of the easiest ways to put yourself out of business is to waste money in your marketing. It's not always as it seems though. With Andrew Newlon, he started running a crazy amount of marketing dollars to drive motivated sellers from 10+ marketing sources. That brought an incredible amount of leads in! The problem was that his business and sales process on the backend wasn't set up to funnel all of those leads. It almost broke him. On this episode, Andrew tells us what to NOT do in your marketing!

We've talked a lot about video content marketing for real estate investors lately, but how about hearing from one of the largest house buyers in all of Kansas City?! Marck de Lautour runs a real estate turnkey business that buys both from direct to seller and from other wholesalers. On this episode, we take a trip into his office to talk about how he is leveraging video content to push their marketing efforts.

Video marketing is a massively underused marketing channel in many real estate investing companies. Video isn't always the piece of marketing that converts the lead, but it's often what gives the credibility to push the lead through the funnel. In this first solo episode with Josh, we dive deep into how real estate investors should be utilizing video marketing.

A major downfall that most real estate investors have is their sales and follow-up process not being prioritized. How do you expect to close a deal over your competition if you can't follow up with your leads?! Tiffany and Josh High have mastered this process and come on the show to give us insight on how they've built these processes out in their business.

So you're an active real estate investor that just wants to do the business and not be an influencer in any way. You don't have a coaching program, mastermind or courses. So should you be an "influencer" of any kind? Brian Snider with Simple Wholesaling talks to us about how their podcast directed towards active wholesalers in Indianapolis is crushing it with bringing them deals!

Every real estate investor has heard of partnering with realtors and most have even done it, but Eric Brewer brings us a different method to approach this strategy. Our sellers have evolved and no longer respond the way they used to, to our marketing. Because of that, a new approach must be taken!

Tested through the age of time, referral marketing is the most timeless marketing channel possible! So is it possible to streamline and build on top of? Corey Reyment runs a large real estate business and his primary source of deals is referrals! In this episode, he talks about the strategies he implements to make that happen.

The concept of omnipresent marketing by nature means that you put out marketing EVERYWHERE. But the more important factor is putting marketing everywhere that your target demographic is! Austin Deraaff talks about how in his competitive New York market, he is able to be omnipresent by putting out marketing in relevant places.

Marketing makes the world go round, but what most business owners do is just spend money and have no idea where it's going and how much is going out. David Richter with Simple CFO Solutions gives us the rundown of creating a healthy budget for your real estate investing business and how to measure the roi along the way.

One of the best ways to get deals as a real estate investor is to build relationships with wholesalers. Wholesalers will do all of the upfront work on the marketing and finding the deals, all you need to do is train them on what you're looking for! Viktor Jiracek has been on both sides of the real estate industry and talks to us about how he makes this synergy work.

Are tv ads still a viable option for a marketing channel for you REI business? We bring on Brian Snider from Simple Wholesaling out of Indianapolis to talk about the strategies they are implementing with running tv ads. We talk about the do's and don'ts and some of the foundational pieces to understand about this marketing channel!

Cold calling seems to be more of a hot topic than ever for real estate investors lately. Because of this, it's very apparent that many investors are doing it all wrong. So what is the proper way to operate your cold call marketing? Gavin Timms with REI Network comes on the show to discuss his strategies when it comes to cold calling.

Ever tried to master SEO for your REI business? Most every investor has but fell short due to lack of strategy, knowledge, and execution. How about in 2 of the most competitive markets in the US? Cristina Kudlock has established incredible SEO strategies within the LA and Pheonix markets and comes on the show to talk about what she's doing with her SEO to bring in quality leads.

Acquiring data for your real estate marketing is not enough. Texting, cold calling, mailing with that data is not enough! What more can you do to get more mileage out of the precious data you buy for your business? 

Justin Colby hops on the call to talk about how he's leveraging his data to get the best results.

Facebook marketing isn't as easy as most people make it seem. There are quite a few things you have to do in order to run a successful campaign both on the back end and front end. Understanding the foundations of a good Facebook marketing strategy is vital for you to drive leads and close deals efficiently. Stephanie Betters joins us to give us all of the things we need to know in order to optimize and run Facebook marketing correctly for a real estate investor. 

Motivated sellers may not know it, but they want to work with people they know, like, and trust. So how do you achieve that BEFORE talking money? RJ Pepino and his partner Dave Payerchin operate one of the top real estate investing businesses in the country and acquire hundreds of deals every year, and RJ is on to talk about how they leverage reputation building to lock down deals.

PPC is a very tough marketing channel to utilize and utilize correctly, but if you have the foundations of a good PPC campaign, then you may yet see success. Understanding human behavior, organizing data, and retargeting your leads are all things most real estate investors don't learn, but are much needed to do PPC right. Ryan Clark has an extensive background in running PPC marketing and continues to have success with it today in his real estate business.

.

Info about the course Info@fasttrackmerealestate.com  Ryan's Email Ryan.clark@krunched.com  Signup Google Form https://docs.google.com/forms/d/1-EFD0AAlIzoGQEXVyyDqsEqtsR-FkrWYb0u4CldUbxs/viewform?edit_requested=true

Google's platforms including PPC, SEO, Google My Business, YouTube and several others, have had sort of a bad reputation with real estate investors due to the high cost per lead. The truth is, if you get a massive ROI on your marketing dollars that go to Google's platforms, wouldn't you go harder at that? Brad Woodall out of Atlanta has built the majority of his real estate business off the back of Google's platforms and on this episode, he walks us through how he's done it!

Rockstar virtual wholesaler Lauren Hardy has been in the real estate industry for 8 years and has seen massive shifts in her marketing techniques over time, including running her wholesaling business virtually from California, to invest in the midwest. So how does a successful wholesaling business run their marketing in such a massively different market? Lauren lets us in on what she's currently doing and also how she makes adjustments to her marketing when the time comes to do so.

Follow Lauren on Instagram: https://www.instagram.com/thismomflips/

Marketing has so many different elements to it, but unfortunately in the real estate investing community, the relationship-building side of marketing is often overlooked. The reality is the relationship marketing is one of the easiest, most cost-effective marketing methods you could do. Nathan Brooks, CEO of Bridge Turnkey Investments out of Kansas City, talks to us about how he's doing zero direct to seller marketing, and how he's building and leveraging relationships to get deals.

If you're struggling with the concept of "branding" and what the true essence of that is, then listen up. Branding isn't colors, logos, or fonts. Is so much more than that. Branding is also your reputation. Sharon Vornholt drops some huge value on us about how sellers actually make their choice on who to sell their house to.

SEO tends to be a marketing strategy that few investors successfully execute and get leads from, but it's one of the most powerful marketing channels out there if you can do it right. Brett Iwanowicz out of Rochester, NY gives us his secrets on the strategies he uses for SEO!

If you're going to stand out as a house buyer in your market, you're going to have to establish credibility with sellers, period. No doubt that in a day and age of instant information with the internet, sellers are able to look you up with a few clicks and determine if you are the house buyer that they will go with or not.  

Connect with Chris: www.helpinghomesrei.com.

In today's market conditions, if you want to stand out from the crowd, you have to build a localized brand that sellers see everywhere! Adrien Chabot with Region Home Buyers has spent a lot of time and effort building his house buying brand in order to stand out from the competition.

When using PPC ads for your real estate business, normally it's a 50/50 split between investors having success with it and not. PPC is a very delicate platform to drive leads but can be very powerful if you know what you're doing! Chris Kelly talks to us about what he's doing to drive leads and close deals using PPC!

Optimizing your marketing and content marketing in order to drive leads to your website can be a challenge especially if you're in a primary market and have a lot of competition. Trevor Mauch, CEO of the well-know Carrot websites, talks to us about optimizing your site to be as efficient as possible to bring in organic leads!  Check out Carrot: carrot.com

If you're marketing to bring in a massive amount of leads, then you're doing it wrong. Focusing on the quality of your leads is doing it right. My good friend Jeremiah Dalton out of Long Island talks to us about how he's optimizing his marketing in order to bring in quality leads and get more bang for his buck in his marketing efforts.

Most real estate investors are great the real estate side of their business but are mediocre at the marketing which we all know is one of the most important elements of your business. Matt Andrews, rockstar marketer sheds some light on why the fusion of real estate and marketing and how to bring them together.

Did you know that when you run any kind of interruption marketing to your target audience, that at first, you're only having a one-way conversation? So how much of a role does communication have in your marketing? Patch Baker talks to us about how you should communicate with your target audience!

Connect with Patch! https://patchbaker.com/

Marketing is one of the components that most real estate investors try to do all on their own, and even though you may need to start off that way, eventually the only way to grow and scale is to delegate and automate your marketing! Tony talks about how he's done that with his business living in San Diego but operating in Kansas.  Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/

The truth in marketing is nothing is ever going to be important including your messaging. Far too many investors focus on perfecting their messaging and draw attention away from things that actually bring ROI to the business.

Connect with Mike! http://mikesimmons.com/

One of the toughest things to do in marketing is positioning yourself as the "go-to" in your space. When it comes to buying and selling houses, being the authority is extremely important. We bring on Ryan "Rotty" Garcilazo to talk about building your brand and become the authority in your market. 

.

Connect with Ryan! Website: http://therehabdepot.com/

Instagram: https://www.instagram.com/legendaryflipper/

Facebook: https://www.facebook.com/ryan.garcilazo

Building a reputation has taken many forms over the past several centuries, but in a day in age of instant information in our hands, building a digital reputation is the most vital piece of your marketing. The way to do that is through content, and Greg Dickerson is a great representation of how to make that happen! 

Connect with Greg: https://www.dickersoninternational.com/

List stacking is a term heavily used in the real estate investing space, specifically in marketing, but sometimes that term is actually misused. Robert Syfert from RealEstateInvestor.com joins us to talk about the true definition of list stacking and how to utilize lead stacking to get the best leads possible which means more efficient marketing for your real estate business.

If you've ever thought about wholesaling real estate, the thought of wholesaling virtually has probably passed your way. Marketing to bring in leads for your virtual wholesaling business can be challenging especially because most of the time "virtual wholesaling" means that you're marketing in a market that you don't live in. Haim Mamane lives in Isreal and runs his wholesaling business in northern California, so how is he able to close deals?!