The REI Marketing Weekly with Josh Culler

In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to build a brand that attracts both deals and investors.

We chat about the mental hurdles of putting yourself out there, how to handle the fear of judgment, and the importance of showing up authentically and consistently. Jason shares his real-world experience on delegating marketing tasks, investing in brand building before the revenue rolls in, and why being known as the go-to expert in your market is a game changer. Whether you’re brand new to content marketing or looking to level up, this episode is packed with honest insights that will motivate you to get visible and stay consistent.

Episode Highlights & Timeline:

[0:00] - Introducing Jason Seward and the power of early brand-building.

[1:02] - Overcoming fear of judgment when showing up on social media.

[4:15] - Jason’s journey from side hustle to full-time real estate investing.

[7:03] - Why Jason invested in marketing before the revenue came in.

[9:25] - Delegating marketing tasks vs. doing it yourself.

[16:01] - The importance of vetting partners and finding cultural alignment.

[22:05] - Real-world examples of brand visibility leading to investments.

[31:27] - How personal content humanizes your brand and builds trust.

Links & Resources:

• 608B Capital: https://608bcapital.com/

• Burn the Ships Podcast: https://608bcapital.com/podcast-2/

• Follow Jason Seward on Instagram: https://www.instagram.com/burningtheshipspod/

• Learn more about podcast production with cullermedia.com

5 Key Takeaways:

1. Visibility Wins: Consistently putting your name and business out there builds recognition and credibility—critical for attracting deals and investors.

2. Own Your Brand: It’s normal to feel judged when you start sharing content, but confidence comes from showing up authentically and consistently.

3. Delegate Wisely: Hiring professionals to handle marketing allows you to focus on your strengths and ensures consistency, even when you’re busy.

4. Authenticity Matters: Sharing personal moments (like family life) adds depth to your brand and helps people connect with you on a human level.

5. Invest Ahead: Sometimes you have to invest in your brand and marketing before the returns show up—it’s a mindset that pays off in the long run.

Thanks so much for tuning in! If you enjoyed this episode, be sure to subscribe, rate, and leave a review. Don’t forget to share the show with someone who could benefit from building a stronger brand presence. Catch you on the next one!

Video content marketing is one of the most powerful tools for growing your business, but it’s not just about making videos—it’s about having the right mindset. In this video, I’ll break down what video content marketing really is and how it helps you connect with your audience, build trust, and drive results. We’ll also dive into the mindset you need to create consistent, impactful content that grows your brand!Key Talking Points of the Episode00:00 Introduction00:30 What is content marketing?01:37 How to make your content marketing effective02:47 The purpose of content marketing04:03 How content marketing can generate leads05:08 Why mindset is important in content marketing___________________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Is your marketing not getting the results you want? In this video, I’m breaking down the top 3 reasons your content marketing might be failing and sharing actionable steps to get it back on track. Learn how to identify common mistakes, refocus your strategy, and start driving real results with your marketing efforts!Key Talking Points of the Episode00:00 Introduction01:27 Personnel05:39 Expectations09:23 Direction______________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Recycling your video content for social media can save you time and maximize your reach—but is it always the right move? In this video, I’ll break down the pros and cons of repurposing your content, when it works best, and how to do it without losing quality or engagement. Learn how to make the most of your videos and keep your social media strategy fresh and effective!Key Talking Points of the Episode00:00 Introduction01:12 Why you should recycle a video again02:10 Keeping your consistency through recycling videos04:05 What to consider before recycling videos on social media05:04 Repurposing your existing content06:18 Exhausting short clips from longer form content07:00 When is it ideal to recycle videos on social media?_____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

If you’re a real estate investor looking to scale without sacrificing your lifestyle, this is the episode for you. I sat down with my good friends and clients Jon & Amy Nolen from Oklahoma City to talk about how they built a highly profitable real estate business that aligns with their family-first values—and why more deals don’t always mean more money.

We dig into how they transitioned from high-pressure marketing methods like cold calling and mailers to powerful brand-building with TV and radio, and why that human connection matters. We also talk about how their CRM, “Pete,” plays a huge role in systemizing their lead flow, keeping sellers happy, and maintaining smooth operations. If you’re feeling the burnout or trying to grow the right way, this is one you can’t afford to skip.

Episode Highlights:

[0:00] - Introduction

[1:11] - Why this interview was pulled from the archives—and why it still matters

[3:00] - Jon & Amy’s early reluctance to video and how it became their marketing secret weapon

[4:18] - How building brand trust through TV and radio created warmer, higher-quality leads

[6:24] - TV vs. cold calling: the mental shift it creates in motivated sellers

[13:09] - Scaling back: why 30 deals/month was too much—and how they course corrected

[15:46] - The KPIs that matter when you’re optimizing for lifestyle, not volume

[22:00] - How their CRM, Pete, automates everything from follow-ups to file sharing

[26:12] - The power of a seamless customer experience—and how it boosts referrals and reviews

[29:11] - Final advice: track your numbers, document your journey, and stay consistent

Key Takeaways:

1. Brand-first marketing builds trust: TV and radio ads created warmer leads by establishing credibility before the first conversation even happened.

2. More deals doesn’t always mean more profit: At 20–30 deals a month, Jon & Amy hit a wall. Scaling back brought better margins—and a better life.

3. Your CRM can make or break you: Automations and smart follow-ups inside their CRM “Pete” helped streamline everything from lead management to file sharing.

4. Document your journey on social: Sharing your real estate process online can build trust, attract private lenders, and even bring in deals.

5. Make decisions based on data, not feelings: Track your cost per lead, contract, and closing—and give any strategy 3 to 6 months before pulling the plug.

Resources Mentioned:

• CRM Mentioned: Pete — https://www.peterei.com/

If you enjoyed this episode, don’t forget to rate, follow, and review the podcast. It helps us keep bringing you actionable insights from real investors building intentional, lifestyle-focused businesses. Share this episode with a friend who needs to hear it!

Hooking your viewers from the start and wrapping up with a strong close can make all the difference in your social media videos! In this video, I’m breaking down why nailing the intro keeps people from scrolling past, and how a solid ending gets them to take action—whether that’s hitting follow, sharing, or coming back for more. Let’s make sure every video you put out leaves an impact!Key Talking Points of the Episode00:00 Introduction01:24 2 kinds of hooks02:30 Why you need a strong hook04:25 How to come up with a strong hook05:19 Call to action07:03 What call to action to use08:04 The most important part of a social media video________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Did you know that you don’t necessarily have to spend money on ads to monetize your content? Running ads is one sure-fire way to get your social media content monetized but there are more organic ways too, some that you can even start doing on the very first piece you put out on the internet. Watch this video to learn how to monetize your social media content and why you should be focused on doing it organically before chasing after paid ads!Key Talking Points of the Episode00:00 Introduction01:43 Why shouldn’t you avoid talking about your products and services?03:12 What is the best way to talk about your products and services in your content?05:15 How can affiliate programs help you monetize your social media content?07:06 Why is it important to be aligned with the affiliates you will work with?09:01 Why should you focus more on monetizing your content organically?___________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Feeling uncomfortable on camera is natural, but overcoming this fear is essential if you want to leverage video content effectively for your business. Embracing the camera allows you to show up authentically, helping you connect with and reach the people you want to work with more powerfully.Watch now to learn how to get over the fear of being on camera for your video content and why it’s crucial for business owners!Key Talking Points of the Episode00:00 Introduction01:36 Why is it important for business owners to overcome the fear of being on camera?02:41 What is the impact of practicing to create video content?05:02 How will your preparation affect the quality of your video content?06:21 Why is perfectionism going to hold you back from creating video content?07:32 How can going live help you get more comfortable with creating video content?08:28 What exercises can you do to get comfortable in front of the camera?09:15 How can being interviewed help you overcome the fear of being on camera?11:03 How will your mindset help you create better video content for marketing?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Wondering how many videos you should post on social media for organic content marketing? In this video, I’ll walk you through how to identify the right posting frequency for your brand and the key factors to consider before making a decision. Learn how to find the balance that keeps your audience engaged and drives real results for your content strategy!Key Talking Points of the Episode00:00 Introduction01:52 Money and Time03:37 Creating a good habit04:50 What does your capacity look like?06:04 How many videos a day should you be posting?07:15 How consistency can impact your marketing results08:00 Identifying how often you should be posting09:59 Testing the waters to identify your capacity_____________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Marketing on social media is one of the best ways to reach your target audience, build an online presence, and establish your brand’s reputation. We all know that we need to do it, but many entrepreneurs still struggle with the creation and consistency of content because they do not have the right processes in place. Watch now to better understand the impact of consistently putting out content for marketing and what you can do to stay consistent once you get started!Key Talking Points of the Episode00:00 Introduction01:30 How do your processes impact your consistency?02:19 Why are processes important for marketing?03:28 How can processes hold your team accountable?04:02 Why do you need to hire somebody to maintain consistency on social media?05:05 How can batching your content help you maintain consistency?06:07 What kind of content can you record by batches?08:01 Do you need to use a content calendar to stay consistent with social media?11:02 Why is it ideal to hire someone to take care of your content?12:14 How can the right people help you stay consistent and build your reputation?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Video content is one of the most effective types of content you can use for organic marketing, but do you know how to maximize it?Most people do not and that’s perfectly normal, but if you’re serious about leveraging your video content for organic marketing, you need to be familiar with the right way to structure it. There are 3 essential pieces for every video that you need to nail down if you want it to reach the right people and get you the right results.Watch now to learn the 3 most essential pieces of video content for organic marketing and how you can make the most out of them on all platforms!Key Talking Points of the Episode00:00 Introduction01:01 The Hook02:13 Click Through and Retention Rates03:03 Capturing Your Viewers’ Attention 04:30 Using AI to Generate Your Hook05:10 The Value Proposition06:33 Ideal Retention Rate07:19 Types of Value from Content08:49 The Call to Action09:21 Creating a Compelling CTA10:21 The Purpose of Content Marketing_________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Defining your target demographic is the foundation of any successful marketing strategy. In this video, I’ll walk you through the key steps to identify and understand your ideal audience so you can create a marketing plan that drives real results. Learn how to pinpoint who you’re speaking to, tailor your content to their needs, and build a strategy that helps your business grow effectively!Key Talking Points of the Episode00:00 Introduction01:01 Books to help you identify your target demographic02:01 Determine who you are and what you do03:28 Who is your target demographic?04:31 What do they want?05:37 What do they need?07:32 Matching your pricing methods with your services09:20 How can they convert with you?10:28 Prioritize creating your target demographicLinksStory Brandhttps://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329The 1-Page Marketing Planhttps://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM_________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

When you’re creating content for marketing, you have to keep in mind that if you focus on relevance and authenticity, you will attract the right people. This is what many entrepreneurs struggle with because they think it needs to be a massive production and focus on irrelevant details, but that’s not the case. Watch this video to learn how authenticity can create relevance in your content and what you can start doing to push your content towards the right direction!Key Talking Points of the Episode00:00 Introduction01:01 How can you create a connection with your target audience with content?02:23 Why is it important to provide value through your content?03:22 What kind of content will help you build a connection with your audience?04:00 How important is intentionality in creating social media content?06:05 How can authenticity help you attract your target demographic?07:34 What can you do to establish your authenticity through your content?10:00 How can your authenticity build trust with your demographic?____________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

If you’re a real estate investor constantly hearing “no” from sellers, remember—according to today’s guest, Derek Dombeck—“no” just meansnot yet. In this episode, we dive deep into the art of handling seller conversations, overcoming objections, and closing deals with confidence.

Derek, a seasoned real estate investor with over 20 years of experience, shares powerful negotiation strategies, the psychology behind different seller personalities, and how to adapt your approach for maximum success. From identifying whether a seller is analytical, social, or a fast decision-maker to structuring creative deals when a cash offer isn’t the best fit—Derek lays it all out. Plus, he shares how hisNo Means Not Yet program helps investors sharpen their negotiation skills in real-time. If you’re struggling to convert leads into deals, this episode is packed with insights you don’t want to miss.

Episode Highlights

[2:10] – The real meaning behind “no” in real estate negotiations

[5:34] – Identifying seller personality types and why it matters

[9:15] – Why treating sellers like people, not transactions, is key

[12:48] – The power of asking the right questions and staying silent until the seller responds

[15:05] – How to handle sellers who demand an immediate offer

[18:40] – The importance of setting expectations early in the conversation

[20:45] – Overcoming objections before they even arise with storytelling

[23:30] – How framing your pitch properly can make sellers more open to creative financing

[26:15] – Why most investors throw away valuable leads and how to capitalize on them

[29:50] – The role of follow-up and how one call turned into a $500K private lending deal

[32:45] – Practicing negotiation skills in everyday interactions

5 Key Takeaways

1. “No” doesn’t mean never, it means not yet – A seller’s initial rejection is often just a hesitation. Understanding this can change your entire approach.

2. Identify seller personality types early – Tailoring your communication style based on whether a seller is analytical, social, or direct improves your chances of closing the deal.

3. Overcome objections before they arise – Use storytelling and real-world examples to address concerns before a seller brings them up.

4. Follow-up is everything – The best deals often come from leads that didn’t seem promising at first. Keeping in touch can turn dead leads into major opportunities.

5. Practice negotiation skills in everyday life – Whether at a store, hotel, or with friends, improving your ability to guide conversations makes a huge difference in deal-making.

Links & Resources

Connect with Derek Dombeck: https://thegenerationsofwealth.com/

Learn from Derek’s No Means Not Yet training: https://nomeansnotyet.com/

Enjoyed This Episode?

If you found value in this conversation, make sure to subscribe to the show and share it with your fellow investors. Also, check out my daily content on marketing strategies for real estate professionals. See you in the next episode.

Ever feel like you’re making money in real estate but still feel broke? In this episode, I sit down with my longtime friend David Richter from Simple CFO Solutions to tackle one of the most overlooked yet crucial aspects of running a real estate business: financial management. David shares insights from his book, Profit First for Real Estate Investors, and breaks down how to implement systems that help you stay profitable while scaling your business. From budgeting for marketing to hiring the right team, we cover strategies to avoid common pitfalls like over-marketing or spending yourself out of business. If you want to understand where your money’s going and how to keep more of it, this episode is packed with actionable advice you don’t want to miss!

Timeline Summary:

[0:00] - Introduction

[1:22] - How David and I got started in real estate and our background with wholesaling.

[3:00] - The inspiration behind Profit First for Real Estate Investors and why financial clarity matters.

[5:38] - Common mistakes in budgeting for marketing and tips to allocate effectively without overextending.

[10:52] - How to tweak marketing budgets when scaling and the importance of ROI benchmarks.

[15:10] - Advertising vs. organic marketing: How long to test new strategies before cutting them off.

[19:20] - The role of Profit First in helping real estate investors create sustainable financial systems.

[22:10] - Allocating resources for staffing and avoiding the trap of unsustainable payroll expenses.

[28:15] - Fundamentals of tracking financials and improving conversion rates in your sales process.

Key Takeaways:

1. Track Every Dollar: Many real estate investors struggle because they don’t know where their money is going. Using systems like Profit First can give you clarity and control over your finances.

2. Budget for Marketing Wisely: Allocate no more than 30-40% of your revenue to marketing, and ensure you’re seeing at least a 3–5x return on your investment before scaling.

3. Don’t Overspend on Payroll: Keep payroll expenses under 35% of your total revenue to avoid overextending your business, even when hiring staff like lead managers or sales assistants.

4. Test Marketing Channels for 90 Days: When trying new advertising strategies, give them at least 90 days to evaluate effectiveness, but be prepared to pivot if the results aren’t there.

5. Focus on Conversion Rates: It’s not always about generating more leads—it’s about converting the leads you already have. Regularly track and improve your conversion metrics to maximize ROI.

Links & Resources:

• David Richter’s Book: https://simplecfosolutions.com/bulk/

• Simple CFO Solutions Website: https://simplecfosolutions.com/

Closing Remarks:

Thanks for tuning in! If you found value in this episode, don’t forget to subscribe, rate, and leave a review. Share it with friends in the real estate space who could use a little extra help mastering their financials. Connect with David Richter using the links above, and take control of your business’s profitability today. See you next time!

Welcome back to The REI Marketing Weekly! In this exciting start to 2025, host Josh Culler unpacks the secrets of social media and content marketing for real estate investors. Drawing from his recent presentation for the Collective Genius mastermind, Josh reveals practical strategies to generate motivated leads and establish a powerful brand presence.

This episode is a must-listen for both beginners and seasoned investors who want to make social media marketing work without the overwhelm. From understanding your audience to crafting effective content and staying consistent, Josh lays out a clear roadmap for long-term success in marketing your real estate business.

Timeline Highlights:

[00:00] - Reflecting on the holiday break and new plans for the podcast.

[00:42] - Introducing the episode’s focus: social media marketing for real estate investors.

[02:10] - Defining social media marketing, its benefits, and its role in lead generation.

[08:06] - Identifying your “North Star” and aligning your strategy with your goals.

[14:20] - The difference between advertising and content marketing—and why you need both.

[17:35] - Overcoming roadblocks in content creation with tools like ChatGPT.

[24:18] - Consistency as the cornerstone of a successful content marketing strategy.

5 Key Takeaways:

1. Clarify Your Marketing Goals: Identify your “North Star” and create a targeted strategy for your specific audience, whether it’s motivated sellers or business professionals.

2. Content Marketing Builds Trust: Unlike advertising, content marketing focuses on providing value and answering your audience’s questions to build credibility.

3. Know Your Audience’s Habits: Determine where your target audience consumes media and focus your efforts on the platforms they frequent most.

4. Embrace Tools for Efficiency: Use tools like ChatGPT to generate content ideas and streamline your content creation process.

5. Consistency is Key: Regularly posting quality content is critical to building authority and generating long-term leads. Stay committed to your schedule for best results.

Closing Remarks:

Thank you for tuning in to The REI Marketing Weekly! If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow Josh on YouTube for more actionable insights, or reach out directly on Instagram or Facebook for personalized guidance. Here’s to making 2025 your breakthrough year in real estate marketing!

If you’re struggling to build trust with sellers in a crowded market, this episode is for you! I sit down with Nathan Payne, an expert real estate investor and coach, to discuss a game-changing strategy: disqualifying your leads. While it may sound counterintuitive, this approach helps you establish genuine trust, stand out from the competition, and ultimately close more deals. Nathan shares his philosophy on ethical selling, why empathy matters, and how focusing on solutions for sellers builds long-term success.

We dive deep into understanding sellers’ needs, qualifying opportunities the right way, and how to follow up with purpose without being pushy. Plus, Nathan explains his hands-on apprenticeship model for new investors and why simple, consistent actions often beat flashy, new marketing tactics. Whether you’re a beginner or a seasoned investor, this episode is packed with practical insights to take your sales game to the next level.

5 Key Takeaways:

1. Disqualifying Leads Builds Trust

Instead of pushing a solution, Nathan emphasizes asking sellers about options they’ve already explored. This approach helps determine if you’re the right fit while building credibility and trust.

2. Empathy and Ethics Win Deals

Caring about the seller’s situation, showing genuine empathy, and offering honest advice often outperform aggressive tactics. People choose to work with those they trust.

3. Follow Up with Purpose

Nathan’s follow-up strategy focuses on picking up where the last conversation left off, ensuring each touchpoint is meaningful rather than annoying.

4. Profitability Over Quantity

Nathan highlights the importance of building a profitable wholesaling business instead of chasing volume. Understanding your process and mastering sales is key before scaling.

5. Consistency Beats Trends

Flashy marketing techniques come and go, but simple, consistent effort in lead generation and relationship-building remains the most effective strategy.

Episode Highlights:

[0:00] - Introduction

[1:05] - The challenge of standing out in a competitive market when sellers have multiple offers.

[2:20] - The power of disqualifying leads and why it creates better trust with sellers.

[5:45] - Why consistency and doing the work matter more than chasing shiny marketing trends.

[10:00] - How understanding sellers’ motivations transforms your sales conversations.

[14:00] - Why disqualifying leads saves time and builds stronger relationships.

[19:30] - Nathan’s purposeful follow-up strategy: picking up where you left off.

[22:30] - What’s next for Nathan Payne: hands-on coaching to guarantee results.

Links & Resources:

• Join Nathan’s Facebook Group:https://www.facebook.com/paynelessflipping

Closing Remarks:

If you enjoyed today’s episode, be sure to subscribe, rate, and review the show! Connect with me on social media and check out my YouTube channel for more strategies on content creation, podcasting, and building your brand.

Are you a wholesaler looking for fresh ways to find buyers for your deals? Or maybe you’re intrigued by creative finance strategies like wraps? In this episode, I sit down with Phillip Louden, an expert in creative finance and wraps, to uncover his innovative approach to finding buyers and scaling a real estate business. Phillip shares his journey from wholesaling to building a thriving business that aligns with his vision and lifestyle, offering insights every investor can benefit from.

We dive into marketing strategies for finding motivated sellers and buyers, the importance of commitment in your efforts, and how to avoid common pitfalls. Plus, Phillip discusses how he’s successfully tapped into the Hispanic market in Kansas City and why this underserved demographic represents an incredible opportunity. Whether you’re new to real estate or a seasoned investor, this episode is packed with actionable tips to help you level up your game.

Timeline Summary:

[0:00] - Introducing

[1:15] - Introducing Phillip Louden and his expertise in creative finance and wraps.

[3:22] - The basics of wrap deals and how they differ from traditional strategies.

[7:45] - Phillip’s shift from wholesaling to a focus on seller financing and long-term wealth building.

[12:35] - Innovative strategies for finding buyers, including leveraging Facebook Marketplace and Craigslist.

[17:50] - The importance of knowing your demographic and crafting targeted marketing strategies.

[20:18] - Tips for wholesalers: How to effectively present deals to buyers.

[25:30] - Commitment in marketing—why time and effort are key to success.

[28:45] - Phillip’s free Seller Finance Freedom Academy and how it empowers investors.

Key Takeaways:

1. Wrap Deals Demystified: Wraps are a powerful tool for creating passive cash flow by selling properties via seller financing, especially to underserved demographics like first-generation Hispanic Americans.

2. Finding Buyers Made Simple: Use platforms like Facebook Marketplace and Craigslist to connect with agents and buyers interested in seller-financed properties. Searching terms like “dueno a dueno” can yield valuable leads.

3. Commit to Your Marketing Strategy: Effective marketing takes time and consistent effort. Avoid the trap of prematurely abandoning a strategy before it has time to produce results.

4. Know Your Target Demographic: Understanding the cultural and financial habits of your buyers can give you a competitive edge. Phillip’s focus on the Hispanic community in Kansas City is a prime example of leveraging demographic insights.

5. Align Business with Lifestyle Goals: Phillip emphasizes the importance of building a business that supports your vision and lifestyle, not one that traps you in an endless grind.

Links & Resources: Seller Finance Freedom Academy: https://www2.skool.com/sellerfinancefree/about

Closing Remarks:

If you found value in this episode, don’t forget to share it with your real estate investor friends and leave us a review! Subscribe to the show for more expert insights, and check out our YouTube channel for additional content. Let’s continue the conversation—connect with me, Josh Culler, on Instagram or Facebook!

In this insightful episode, we sit down with Brad Chandler, a seasoned real estate investor and marketing expert with over 21 years of experience and $30 million spent in marketing. Brad shares the hard-earned lessons and mindset shifts that have transformed his approach to both business and life. This episode dives deep into the often-overlooked relationship between your marketing strategies, business goals, and personal fulfillment. Whether you’re a seasoned investor or just starting, Brad’s perspective will leave you with actionable insights and a refreshed approach to building a sustainable business.

Join us as Brad discusses how to avoid common marketing pitfalls, the importance of self-awareness in achieving business success, and why focusing on your “why” is key to aligning your efforts with your goals. From real-world mistakes to invaluable takeaways, this conversation is packed with wisdom for anyone looking to balance business success with a meaningful life.

Episode Highlights:

[0:00] Introduction to Brad Chandler and his extensive real estate marketing journey.

[2:24] The danger of “marketing yourself out of business” and how to align marketing with your infrastructure.

[5:12] Why your self-worth shouldn’t be tied to your net worth—and how mindset affects marketing decisions.

[10:21] The seven-level “why” exercise for uncovering your true motivations.

[16:32] How following your gut can save you from costly marketing mistakes.

[19:36] Why rapport and empathy are the most valuable tools in sales and marketing.

[23:40] The power of removing self-limiting beliefs to create a thriving business and personal life.

5 Key Takeaways:

1. Avoid Marketing Overload: Scaling your marketing efforts too quickly without proper infrastructure can backfire. Align your campaigns with your team’s capacity and systems.

2. Know Your Why: Conduct a seven-level “why” exercise to deeply understand the motivations behind your business and marketing decisions.

3. Follow Your Gut: Trust your instincts when making decisions about partnerships, campaigns, and investments. Intuition often highlights what spreadsheets can’t.

4. Focus on Rapport: Building authentic connections with clients and understanding their needs is far more effective than high-pressure sales tactics.

5. Mindset Over Mechanics: Self-limiting beliefs can sabotage your business. Addressing your mindset not only improves personal happiness but also enhances business outcomes.

Links & Resources:

Connect with Brad Chandler: https://podcast.bradchandler.com/

Final Thoughts:

If this episode resonated with you, don’t forget to subscribe and leave a review on your favorite podcast platform. Share this episode with a friend who could use a fresh perspective on aligning their business and personal goals. Thanks for listening, and we’ll catch you next week!

Ready to take your real estate business to the next level? In this episode, we dive deep into the nuances of marketing and sales delegation for real estate investors. I’m joined by my friend, Matt Paxson, a seasoned real estate professional with over 15 years of experience in the industry. Matt has seen it all—from scaling his business from a few deals a month to managing a high-volume operation, and he’s here to share the secrets of building an effective marketing and sales process. We discuss when to do things yourself and when it’s time to bring in the experts, all while ensuring your marketing investments yield maximum returns. Trust me, you won’t want to miss the invaluable insights Matt provides!

We also cover essential tips for hiring third-party agencies, strategies for lead generation, and Matt’s unique approach to staying hands-on with sellers while balancing team management. Whether you’re a solo investor looking to scale or someone navigating partnerships and growth, this episode is packed with actionable advice.

Episode Highlights:

[0:00] - Introduction

[1:15] - The challenge of deciding between DIY marketing and outsourcing to professional agencies.

[3:32] - Why it’s crucial to hire industry-specific experts for your marketing efforts.

[7:48] - Matt’s journey from managing everything himself to outsourcing PPC and other lead gen strategies.

[14:50] - Building a revenue-first approach and why leading with income matters before outsourcing.

[20:05] - The benefits of being hands-on with sellers and the art of closing deals personally.

[26:45] - Structuring your team for optimal performance and the importance of focusing on your strengths.

5 Key Takeaways:

1. Lead with Revenue: Before outsourcing marketing tasks, ensure you’re generating enough income to justify these expenses. This strategy ensures sustainability and efficient growth.

2. Industry-Specific Expertise Matters: Hiring agencies or individuals familiar with real estate investing yields better results, as they understand the market’s unique challenges and opportunities.

3. Do What You’re Good At: Focus on the tasks that bring you joy and where you excel, like negotiating deals, and delegate areas where you lack expertise.

4. Build Strong Systems: Before hiring, create detailed systems and processes for your team to follow. This approach sets everyone up for success and ensures consistency.

5. Master Lead Generation: Your leads are the gold of your business. Prioritize quality lead generation and have a well-thought-out strategy to convert those leads into deals.

Links & Resources:

• Connect with Matt Paxson on Facebook: https://www.facebook.com/matthewpaxson

Don’t forget to subscribe to the show and share it with your real estate investing friends! If you enjoyed this episode, please leave a review and check out my YouTube channel for more content on real estate marketing and content strategies.

In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatable in marketing and sales. Jaren also shares powerful insights on building genuine connections with sellers and how these relationships can lead to more successful and profitable transactions.

We cover everything from smart compliance techniques for text marketing to a compelling story of how deeper engagement with a seller led to a $5,000 savings on a land deal, despite a competing higher offer. You’ll learn the significance of customizing your communication to match the seller’s personality, using a thoughtful and structured sales process, and leveraging compliant and effective text marketing.

Timeline Summary

[0:00] - Introduction

[1:30] - Introduction to Jaron Barnes and his unique perspective on land investing.

[4:15] - Understanding the 80/20 principle and its application to marketing and sales.

[8:45] - The story of how Jaron’s method saved $5,000 on a deal by building seller rapport.

[14:00] - Breaking down effective and compliant text marketing strategies.

[18:30] - How Jaron structures his business with minimal resources but maximum efficiency.

[23:15] - The critical role of customizing your approach to different seller personalities.

[30:00] - Key takeaways on optimizing your sales process for better outcomes.

Key Takeaways

1. Master the 80/20 Principle: Focus on the actions that yield the greatest impact to streamline your processes.

2. Build Genuine Connections: Authentic relationships with sellers can lead to better deals and long-term success.

3. Practice Smart Text Marketing: Use compliant platforms like Launch Control to maintain ethical and legal standards.

4. Adopt a Structured Sales Process: Qualify leads carefully to maximize efficiency and effectiveness.

5. Adapt Communication Styles: Tailor your approach to each seller’s personality to increase trust and close deals successfully.

Links & Resources

• Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797 to receive a free 30-minute coaching call (mention Josh Culler).

• Books Mentioned: “80/20 Sales and Marketing” by Perry Marshall and “The 10X Rule” by Grant Cardone.

Closing

Thank you for tuning in! If you found this episode valuable, don’t forget to rate, follow, and share the podcast. Stay connected for more insights on marketing and real estate investing, and be sure to check out our social media for extra tips and content. See you in the next episode!

In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Tony’s insights on reaching the right audience might change your mind. We explore how TV ads can deliver high ROI, the ideal audience for this approach, and Tony’s strategies that make TV ads a reliable lead generation tool in real estate.

From the importance of targeting specific demographics to tips on standing out in competitive markets, Tony shares the formula that’s helped him and his clients succeed on TV. Whether you’re new to TV ads or looking to refine your approach, Tony’s practical advice offers valuable takeaways for real estate investors eager to expand their marketing channels.

Episode Highlights:

[00:00] - Introduction to TV advertising and Tony’s unique approach for real estate investors.

[05:15] - How Tony discovered the power of TV ads through an unexpected encounter.

[12:30] - Why TV ads resonate with the 50+ demographic and how this group consumes media differently.

[20:45] - The credibility factor: How appearing on TV positions you as a trusted, established business.

[25:10] - Common mistakes in TV advertising and Tony’s top tips for an effective campaign.

[30:00] - Standing out with memorable calls to action and easy-to-recall phone numbers.

[33:30] - Best practices for creating a TV ad campaign that drives results.

1. TV Ads Are Still Relevant and Effective – Despite the rise of digital marketing, TV advertising can be a powerful tool for real estate investors, especially for reaching older demographics who still heavily consume TV content.

2. Understanding Your Audience Is Essential – For TV ads to be effective, it’s crucial to target the right demographic. Tony highlights that the 50+ age group, particularly those with a lower income, is a prime audience for motivated seller leads.

3. Credibility Through TV Exposure – Appearing on TV can instantly boost your credibility, making potential clients view you as a serious and trustworthy business, unlike the perception many have of online ads.

4. Memorable Call-to-Actions Make a Difference – A clear, concise call-to-action, including an easy-to-remember phone number or website, can significantly increase engagement and conversion rates from your TV ads.

5. Stand Out with Proven Strategies – Success with TV advertising relies on using well-tested scripts, strategically selecting air times, and crafting ads that capture and hold attention. Following a reliable formula can yield consistent results and reduce ad spend waste.

Links & Resources:

• Connect with Tony Javier and learn more about TV advertising for real estate investors: https://tonyjavier.com/tv

If you found this episode insightful, don’t forget to rate, follow, and share the podcast! Your feedback helps us bring you even more great content.

In this exciting episode of The REI Marketing Weekly, I sit down with my good friend, Clifford “The Cowboy Closer” Walker, a real estate investing pro known for his unique approach to cold calling. We dive deep into the power and persistence of cold calling in today’s market. Clifford shares why he still believes in this old-school tactic despite the industry’s shift away from it, and he offers a refreshing perspective on building genuine connections with sellers. If you’ve ever struggled with cold calling or felt overwhelmed by rejection, Clifford’s insights on leading with authenticity and serving people rather than selling them will be a game changer for you. Get ready to take notes and learn strategies that will transform your approach!

Episode Highlights:

[0:00] - Introduction to Clifford “The Cowboy Closer” Walker and his background in real estate.

[1:00] - The current state of cold calling: Why some are moving away, but Clifford is doubling down.

[5:30] - Clifford’s personal approach: Building relationships with sellers rather than pushing sales tactics.

[12:15] - The importance of follow-up and how to stay consistent without sounding scripted.

[17:00] - Clifford’s thoughts on the best data to pull for successful cold calling campaigns.

[23:45] - The role of communication in real estate investing: Why it’s the secret to closing deals.

[31:00] - Clifford’s advice for new investors on mastering the art of connecting with sellers.

Links & Resources:

• Connect with Clifford on YouTube: https://www.youtube.com/channel/UC2MoDGK15SWJ4RpT_eS9P6g

• Download Clifford’s free PDF guide: 5 Steps to Getting Started with Wholesaling: https://www.corralnetwork.com/wholesaleprocess

• Follow Clifford on Instagram: https://www.instagram.com/cliffordthecowboycloser/?hl=en

Closing Remarks:

If you enjoyed today’s episode, please rate, follow, and review The REI Marketing Weekly! And don’t forget to subscribe to our YouTube channel for more episodes and tips on marketing and real estate investing strategies. See you next time!

In this solo episode, I dive into the essential strategies for repurposing your long-form podcast and video content for social media. Whether you’re in real estate, wholesaling, property management, or any other business, creating engaging social media clips from your larger content can help boost your online presence and attract more leads. I share practical tips on how to craft a strong hook, maintain context, and deliver value in bite-sized clips to grab attention on platforms like Instagram Reels, TikTok, and YouTube Shorts. Plus, I discuss the role of AI in content repurposing, the limitations it currently has, and why a human touch can often make a big difference when it comes to editing. If you’re looking to streamline your content creation and consistently show up on social media without creating new content every day, this episode is for you!

Timeline Summary:

[0:00] - Introduction to the importance of repurposing long-form content for social media.

[1:50] - Using property walkthroughs and case studies as social media clips.

[3:14] - The current role and challenges of using AI for content repurposing.

[4:36] - Why the first 3-5 seconds of a video are crucial for grabbing attention.

[5:58] - How context and value impact retention rates on social media.

[8:12] - The importance of crafting engaging content manually versus relying on AI.

[9:33] - How to turn long-form content into daily social media posts without burnout.

If you enjoyed this episode, please rate, follow, and review the podcast! It helps spread the word and ensures you don’t miss future content designed to help you grow your business through smart, consistent social media strategies.

In this episode of REI Marketing Weekly, I’m excited to be joined by Chris Logan, an expert in virtual wholesaling. We dive into a strategy that can revolutionize your real estate wholesaling business: finding the buyer first. Chris shares his approach, which simplifies wholesaling by focusing on building a strong buyers list before chasing deals, a method called reverse wholesaling. He outlines the process step-by-step, showing how you can streamline your operations, close deals faster, and increase profitability by prioritizing buyer relationships.

We also discuss the importance of networking in the real estate investing world, using platforms like Facebook groups to find the right buyers, and building long-term, profitable connections with realtors, cash buyers, and wholesalers. Chris shares practical tips for using cold calling as an efficient strategy to kick-start your deals, even if you’re new to the game. Plus, stay tuned for a special free gift that Chris is offering to help you get started with virtual wholesaling from home.

Timeline Summary:

[0:37] - Introduction to reverse wholesaling and finding your buyer first.

[2:00] - The advantages of virtual wholesaling and simplifying your business.

[5:45] - Chris shares how to build a buyers list using Facebook groups and other online resources.

[10:30] - The key relationships you need: realtors, wholesalers, and cash buyers.

[19:20] - Tips for cold calling and how to overcome the fear of making calls.

[25:00] - Chris explains the four pillars of seller motivation for successful deals.

[31:30] - How to join Chris’s free Facebook group and get his wholesaling playbook.

Links & Resources:

Join Chris Logan’s Facebook group: https://www.facebook.com/groups/virtualwholesalingmadesimple

Text “BABYSTEPS” to (813) 560-8319 for a free guide to wholesaling houses from home.

If you enjoyed this episode, please remember to rate, follow, and leave a review! Your feedback helps us improve and bring more valuable content.

In this episode of REI Marketing Weekly, we dive into one of the most critical yet often overlooked components of real estate investing—follow-up. I’m joined by my friend and experienced investor, Brad Bowen, who invests across the country, operating from California while focusing on the Jacksonville, Florida market. Together, we explore how effective follow-up can make or break deals, especially in virtual investing. Brad shares his insights on utilizing technology and automation, like his lead automation platform RiverX AI, to streamline the follow-up process and boost conversions without losing the personal touch. You’ll learn why follow-up is a “golden goose” for reviving dead leads, how AI can enhance (not replace) human interaction, and why balancing automation with manual efforts is essential for success.

Whether you’re a seasoned investor or just starting out, this episode is packed with actionable advice on how to build a consistent and results-driven follow-up system.

Episode Highlights:

[0:00] - Introduction

[2:05] – The critical role of follow-up in real estate investing and how it bridges marketing and sales.

[3:12] – Introduction of Brad Bowen and his cross-country investing model.

[6:18] – How Brad uses River X AI to automate and enhance follow-up, ensuring consistency and reviving dead leads.

[12:45] – The balance between AI and human touch in follow-up strategies.

[18:20] – The impact of follow-up on sales, and how ignoring it can cost you money.

[22:34] – Practical tips for creating a successful follow-up system, including using both "high-tech" and "low-tech" methods.

[26:55] – Case study: How Brad’s team closed 15 deals by re-engaging cold leads through automation.

Enjoyed this episode? Make sure to rate, review, and share the podcast with fellow investors! Stay tuned for more actionable insights on real estate marketing and investing strategies.

In this episode, we dive into a key aspect of creating impactful video content: scripting. As a real estate investor or a business owner looking to leverage video marketing, you’ve probably asked yourself, "Do I need a script, or should I just wing it?" In this solo episode, I share insights from working with over 250 real estate professionals and filming more than 10,000 videos throughout my career. We’ll explore how to approach scripting, the pros and cons of using teleprompters, and why authenticity is crucial for engaging your audience. If you're struggling with confidence on camera or unsure how to organize your content, this episode is for you!

You’ll also learn my preferred method for planning video content, including how to use bullet points effectively, avoid sounding robotic, and maintain a natural flow that resonates with potential sellers or clients. Whether you’re creating lead generation videos or marketing your services, these tips will help you craft videos that are both authentic and impactful.

Episode Highlights:

[0:00] - Introduction

[0:41] - Introduction and overview of previous video content topics.

[2:30] - Should you use a script? Factors to consider for your video content.

[4:25] - Overcoming fear of being on camera and building confidence.

[6:11] - Why teleprompters often hinder authenticity on video.

[8:20] - My go-to method for planning and organizing video topics with bullet points.

[14:00] - The importance of a strong start and call to action in your videos.

[16:50] - Wrapping up: Key takeaways and a special offer for a free 30-minute consultation.

If you found this episode helpful, please subscribe, leave a review, and share it with others who might benefit. Also, check out my YouTube channel for more video marketing tips!

In this episode, we dive into the world of seller finance deals with Wyatt Reed, a seasoned real estate investor and expert in creative financing strategies. Whether you’re a seasoned investor or just starting out, Wyatt shares unique insights into how seller finance leads differ from typical motivated seller leads and why this could be a game-changer for your business. We discuss innovative marketing and sales tactics specific to seller finance, exploring how to position yourself to sellers effectively, even if this isn't your primary strategy.

Wyatt also breaks down his approach to lead generation, the importance of having multiple offers, and how he leverages turnkey marketing services to streamline his process. Plus, we explore why seller financing is growing in popularity, the key differences in conversations with seller finance leads versus cash offer leads, and how building strong relationships can close more deals. If you're looking to expand your real estate investing toolkit, this episode is packed with actionable advice!

Timeline Summary:

[00:00] - Introduction to the episode and the significance of seller finance deals.

[01:04] - Introducing Wyatt Reed and the concept of seller finance leads.

[04:07] - Differences in marketing approaches between seller finance and typical wholesaling.

[06:34] - Wyatt explains his strategies for pitching multiple offers and educating sellers.

[09:08] - The overlap between sales and marketing in real estate investing.

[12:27] - Wyatt shares his key performance indicators (KPIs) and his marketing approach.

[18:10] - Importance of follow-up systems and processes in closing deals.

[22:30] - Discussing Wyatt’s shift from scaling to sustainable growth and lessons learned.

[25:09] - Insights into Wyatt’s coaching program and seller finance business model.

Links & Resources:

Connect with Wyatt Reed: https://sellerfinancedeals.com/

Listen to Wyatt’s Podcast: https://ascendyoursuccess.com/

Learn more about Culler Media Productions: Cullermedia.com

If you enjoyed this episode, please rate, follow, and share the podcast! Your feedback helps us grow and continue bringing valuable content to your feed. Don't forget to check out our YouTube channel for more engaging content. Thanks for listening, and we'll catch you in the next episode!

In this episode, we dive deep into the world of branding and social media marketing with my good friend Eric Brewer, a seasoned real estate investor and creative marketer from York, Pennsylvania. Eric shares his journey of leveraging social media and unconventional marketing tactics to build a strong brand for his business, Integrity First Home Buyers, in one of the most competitive real estate markets in the Northeast. He opens up about his strategies for branding, the importance of consistency, and how he balances direct response marketing with a long-term branding approach that resonates with potential clients and partners.

We also explore how Eric's innovative use of platforms like Facebook Live and his bold billboard campaigns have helped him generate high-quality leads, referrals, and a unique brand identity. Plus, Eric gives insights into his Novation training program, where he teaches others how to navigate this challenging but rewarding business strategy. Whether you're looking to expand your real estate business or simply want to understand how to build a more compelling brand, this episode is packed with valuable lessons and actionable advice.

Timeline Summary:

• [0:00] Introduction to Eric Brewer and his approach to branding in real estate.
• [4:22] Eric discusses his initial ventures into social media and live videos.
• [10:05] The evolution from direct response marketing to branding and storytelling.
• [14:47] How branding leads to high-quality referrals and why it matters.
• [21:36] Eric shares his billboard strategy and its impact on brand recognition.
• [27:30] The importance of consistency and authenticity in social media content.
• [31:45] Discussing the challenges and benefits of managing multiple brands.
• [35:10] Eric’s advice on focusing efforts and avoiding brand confusion.

Links & Resources:

• Learn more about Eric’s Novation training program: https://brewermethod.com/home

If you enjoyed this episode, please remember to rate, follow, and review the podcast on Apple Podcasts, Spotify, or wherever you listen. Your feedback helps us bring you more great content! Don’t forget to share this episode with anyone looking to elevate their real estate marketing game. Catch you in the next one!

In this episode, we dive into the essential question for content creators, especially real estate investors: “Where should I film my video content?” Whether you're looking to attract motivated seller leads, market to other wholesalers, or raise capital, I break down the most effective strategies for selecting filming locations that resonate with your target audience. Forget expensive studio setups – I share practical tips and real-life examples that will help you use everyday environments, like properties under contract or even Airbnbs, to enhance your marketing impact. Tune in to discover how to leverage your surroundings to create engaging, authentic content that converts!

Timeline Summary:

[00:00] - Introduction

[00:22] - Introduction to the topic: Finding the right place to film your video content.

[02:10] - Key guideline: Filming in the environment relevant to your subject matter.

[04:35] - Practical tips for real estate investors: Filming at properties to attract motivated sellers.

[07:17] - Strategies for filming multiple types of content for different audiences.

[09:14] - Creative filming solutions: Using Airbnbs, offices, and everyday locations.

[12:24] - Essential gear and tools for filming high-quality content on a budget.

[15:54] - Final thoughts: Keeping content creation simple and effective.

Closing Remark:

If you enjoyed this episode, make sure to subscribe, rate, and review the podcast! Follow me on social media and reach out with any questions or topics you’d like covered in future episodes. Let’s keep the conversation going and take your content creation to the next level!

In this episode of the REI Marketing Weekly, I sit down with my longtime friend Seth Hardy, a leading real estate investor in Northwest Indiana. Seth shares his journey from starting early in his real estate career to building a highly successful meetup for local investors. We dive into his strategies for connecting with the community, the power of referral marketing, and the importance of establishing a strong personal brand. Seth’s approach to educating others while growing his own network offers valuable insights for any real estate investor looking to make a mark in their market.

Timeline Summary

[00:00] - Introduction and episode overview.

[00:19] - Seth Hardy’s early start and the inception of his investor meetup.

[01:18] - The benefits of hosting local meetups and building community connections.

[02:36] - The importance of making sure people know what you do in real estate.

[05:06] - Referral marketing as a significant source of profit.

[07:01] - Educating the market to establish authority.

[10:52] - The impact of social media on personal branding and business growth.

[17:19] - The importance of consistent action and delivering value.

Thanks for tuning in to this episode of REI Marketing Weekly! If you enjoyed the show, please rate, follow, and share it with your friends. Your feedback helps us improve and bring you more valuable content. See you next time!

In this episode of the RCA Marketing Weekly, I'm diving deep into how real estate investors can effectively leverage social media to generate motivated seller leads. Unlike influencers or educators, the approach for real estate investors is unique and requires specific strategies to attract and convert potential sellers.

We explore the nuances of creating targeted content, the importance of answering potential sellers' questions through your posts, and the strategic use of different social media platforms. I'll share insights on organic versus paid social media strategies, how to maximize the impact of your posts, and the vital role of call-to-actions in your content.

Episode Highlights:

[00:00] Introduction to using social media for motivated seller leads.

[02:22] The difference between content for influencers versus real estate investors.

[05:45] The role of video content in answering sellers' questions.

[10:04] Boosting successful posts to target specific geographic locations.

[14:06] Choosing the right platforms: Facebook, Google My Business, YouTube.

[17:14] Building and maintaining consistent social media presence.

[19:02] Strategies for sustainable content creation and frequency.

Thank you for tuning in! If you found this episode helpful, please subscribe to the show and leave a review on Spotify or Apple Podcasts. For more content, check out my YouTube channel by searching for Josh Culler. If you have any questions or want to discuss your social media strategy, feel free to reach out to me at Josh@cullermedia.com - See you in the next episode!