Rein In Your Herd

Have you considered starting a YouTube Channel but have no idea where to start? Or posted a few videos and stopped after they didn't get many views? Maybe you've been on YouTube for YEARS, but your videos aren't hitting the first page like you want them to be. 

No fears current and aspiring horsey YouTubers. This episode is for you. April covers 4 simple things you can do to optimize your YouTube channel and videos to get more of the RIGHT views. 

She makes it so easy to follow that Laura (who is a complete troll when it comes to technology) is now thinking of starting a channel. Tune in to join us in some YouTubing Fun. 

April has a YouTube Challenge starting May 11th that you don't want to miss. 

If you are a regular listener of the podcast, you’ll know that we talk a TON about the importance of community. Heike Jung is a perfect example because she's built an entire business off of this idea. Horse World Connect helps equine businesses get the word out about their horse related products or services.

From podcasts to giveaways to a Facebook Community for horse business and equestrians to connect, Heike is HARD at work bringing the horse industry closer together. If you’ve ever wondered how you can connect with more people outside of your community, and what it takes to grow your online audience, this is the episode for you.

As you're reading this, our biggest hope is that you're healthy, safe, and taking some time to care for yourself mentally and physically. Times are crazy! We never thought we would be taking our gratitude and well wishes back to such a basic life-sustaining level, but here we are.

What can Equestrian Businesses do despite COVID-19

Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did?

That’s okay! We’ve all been there. Maureen, with The Virtual Workhorse, helps equine business owners put systems and automates in place in their businesses to stop these brain lapses from costing us money.

Tune in to learn about making your business run for you so you can do more of what you love and less of what you don’t.

In this Episode April dives a little into Facebook Ads. She knows so many people talk about the Facebook Pixel, but don’t quite understand its power.

Make sure you tune in to learn about how powerful the Facebook Pixel is and how you can apply some methods to your business.

Facebook Ad Course is coming out March 16th!

Guests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better!

In this episode, Carly shares all about writing her books, buying her 1st horse property (#goals right?!), and running her business online.

Carly gets real. She shares what works for her and what doesn’t. Our biggest takeaway from this episode? Authenticity. Come as you are, own your wonderfully weird self, and incredible things will follow for your horse business.

Podcasts will be going live the first and third Fridays of the month.

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Equestrian Entrepreneurs - building a business is messy! It's imperfect, filled with mistakes, failures, and learning.

But, you have to put yourself out there. You have to do the thing, and take messy massive action that leads you in the direction of your goals.

The biggest failure you can experience is never getting started at all. Are you struggling with overwhelm or analysis paralysis?

Tune in to Episode 15 and get inspired to take some messy action in your equine business.

Jennifer Wood from EQ Business Women Summit comes on to talk about the 2020 event in Las Vegas.

Podcasts will be going live the first and third Fridays of the month.

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Everyone loves a good story. If we were to take a guess, we'd say your favorite part of the podcast is the horsey update. To be completely honest, it's our favorite part too.

This is because humans love stories. We love telling stories about ourselves and hearing stories from others. Think about the last party you attended. Who was "the life of the party?" Probably someone who could tell a darn good story.

If you want to stand out online, you have to become the life of the party. Not everyone has to be invited, but your people have to love your stories. Get the tips and tricks you need to use storytelling in your equine business by listening to this episode.

Podcasts will be going live the first and third Fridays of the month.

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Confession Time: Neither one of us know a lot about the equine muscular system, or how to identify trigger points in our horses. Luckily Lacy with Dark Horse Yoga Studio does. Lacy emphasizes the importance of balance for BOTH the horse and the rider. If one is off, so is the other, and problems ensue.

Our conversation of balance for horse and rider parallels nicely with our discussion about authentic marketing. The bottom line -> service overselling wins every time just like showing up as your best for your horse is the most important thing you can do as an equestrian.

Lacy is real, honest, and loves to laugh. She was a joy to have on the podcast, and we hope you enjoy her as much as we did!

Podcasts will be going live the first and third Fridays of the month.

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We often hear equestrians and equine photographers expressing their concerns about getting noticed in a saturated market. If we are honest with ourselves, we admit we've shared those same fears. But, we've both learned a few things that help us stand out.

If you are worried you might be just adding to the noise instead of having an impact, this episode is for you. We talk about how to stand out, and some tricks we use when we are feeling overwhelmed.

Stop letting the fear of your competition stop you from having a massive impact on the horse industry. Listen to Episode 11 and take notes so when it's done you can make a plan to make your brand stand out.

Podcasts will be going live the first and third Fridays of the month.

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Do you ever feel like you won't ever make the internet work for your horse business? Or that despite your efforts, the deck is stacked against you? This episode's guest is proof there is no magic dust to help you strike it rich. It's all about analyzing, adjusting, and being aware of what's working and what isn't.

Mary Phelps is no stranger to success AND failure on the internet. Her businesses have been around longer than the internet itself. Tune in to hear her perspective of how the horse industry has grown and changed since the start of the online business boom.

Podcasts will be going live the first and third Fridays of the month.

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This episode should serve as a reality check for your business. If you don't have an email list, you need to face the facts.

Did you Know:

• 44% of people admit buying items from their email.
  
• Emails convert 3x better than social media.
  
• 91% of US consumers use email every day.
  

In this episode, we stress the importance of an email list for your equine business or blog.

We talk about how you can build relationships, get set up, and automate your email list, so it doesn't have to run your life. What are you waiting for?! Hit play now.

Podcasts will be going live the first and third Fridays of the month.

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Episode 8 Description

Do you feel overwhelmed coming up with a content plan? In episode 8 we will help walk you through coming up with a content plan.

We share why you should only pick a couple platforms and stick to them. If you spread yourself to thin then you may just feel overwhelmed and not post on any of the platforms.

Listen in to get more tips and how to be successful with your content plan!

Podcasts will be going live the first and third Fridays of the month.

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Does google analytics give you googly eyes? That's okay. Episode 7 will help clear things up for you.

Learn how to track your website's traffic so you can learn how to talk to Google (that's what we mean by SEO Optimized), understand when you need to change your content, and how to get information out of that crazy Google Analytics Dashboard.

It's essential to have a Google Analytics account to track web traffic for your horse business. The good news is it's free, and we are here to teach you how to use it. Are you ready to rein in your herd?

Podcasts will be going live the first and third Fridays of the month.

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You need to grow your equine business online, and you want to use social media to get there.

But where do you start?

How often do you post?

How do you overcome that paralyzing fear that things won't be perfect and just hit publish?

Whether you are a horse trainer, pro equestrian, farrier, equine massage therapist, tack maker, or aspiring equine blogger, you HAVE to take massive action if you want to grow your horse business.

Tune in to Episode 6 to learn how to overcome the overwhelm and make some serious progress.

Podcasts will be going live the first and third Fridays of the month.

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We've all been there. Leading a horse out of the pasture with one hand while struggling to post on Instagram or Facebook with the other. This is a bad habit that needs to stop. As equine business owners, we multitask all the time despite the mountains of research that tells us it's a terrible idea.

Episode 5 is all about content batching. We explain how you can create all the content for your horse training business or boarding facility at one time. Set it and forget it, no multitasking required.

We use batching to create content for our equine businesses. In this episode, we tell you exactly how it's done so you can replicate our processes and use it for your horse business too.

Podcasts will be going live the first and third Fridays of the month.

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April and Laura are talking about how to find your herd! Which platform you should be on and how often you should post. How can you figure that out? Well it is important to know who your ideal client is. 

We are providing you with free worksheet to help you figure out your client. 

April and Laura talking about creating a brand and why it's crucial. 

We even talk about our own brands and the process we went through to create them.

Laura and April introduce themselves and why they started the Rein In Your Herd Podcast. 

We talk about how we got started in this industry, what we do, how we plan to help equine businesses. 

Podcasts will be going live the first and third Fridays of the month. 

Even have a tip to leave with at the end of the podcast so make sure to tune in. 

*April made a mistake with the email. If you have any questions please email us at hello@reininyourherd.com if you have any questions. 

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