Part 1 talked about what is "honeypot marketing" and considerations to make when building your own honeypot product. In this episode, I talk about growing a honeypot product and monetising it to generate leads/customers for your main product.
On my search for a long term marketing channel, I stumbled upon this beautiful strategy of using "honeypots" to generate leads for your main product. In this two-episode special, I talked about how we built our own honeypot called Hubstaff Talent, our thinking behind it, the pitfalls we avoided and how we made it a revenue generating automatic growth channel for us.
Pricing changes are important for ALL software companies, but they're also tricky to roll out. Why? Because you could potentially lose a big chunk of your customers to your competitors. In this episode, I talk about the 4 steps you should take to ensure a smooth rollout of new pricing for your customers and your business.
Your growth curve isn't really a 'curve' anymore and rather flat. Your revenue isn't growing. You're out of ideas. In this episode, I talk about some common strategies B2B companies use to expand their market & grow their revenue over the long term:
If you're looking to make your company go partially or 100% remote, you need to make all company processes "remote-first". I had the unique opportunity to hear two perspectives on this – one with the CEO of an 80 people company and the other with the only remote employee at a start-up.