Want to build a long term marketing strategy? Make sure you spend 20% of your time on new marketing experiments all year long. In this episode, I shared the marketing experimentation process that I use with my team.
I got Wesley again on the show to talk about increasing your revenue as an affiliate partner. If you run a blog with a sizeable audience, I talked to Wesley about tactics to boost earnings as an affiliate in the short and long term.
It’s a lot harder to stand out in the world today. Especially if you’re trying to market your product to a very tech savvy audience. Sometimes going in the opposite direction (where everybody is going) feels like a breath of fresh air. In this episode, I make a case for that with real life examples of B2B brands doing that.
I spoke with remote affiliate marketer Wesley Whetten about the foundational structure of a good affiliate program, when does it make sense and if it can be set up with a remote marketing team. High-level notes here - https://remotemarketing.org/create-affiliate-program/
In this episode, I spoke with Ahrefs CMO Tim Soulo about the common challenges any early CMO faces and how to push past those. We also discussed Ahrefs's remote marketing team setup and their playbook. High level notes - https://remotemarketing.org/tim-soulo-ahrefs/
I've been doing Year-in-Reviews for over 4 years now and they've proven much more effective to me than New Year Resolutions. This episode will give you a template to do your own Year-in-Review, irrespective of if you're an individual or a business.
Most leadership positions require you to collaborate cross-functionally across many departments. And if you’re going to work with many departments, you need to be skilled at managing your stakeholders properly so your projects get executed without much friction. In this episode, I'm going to share a practical approach of managing internal stakeholders, especially in a remote team setup.
ConvertKit makes $19m annually with a 100% distributed team and a third of their revenue comes from affiliates. I uncovered some insights from Alexis who's been running their affiliate marketing program since 2016. High-level notes - https://remotemarketing.org/convertkit-affiliate/
Looking to leverage your employee's networks to increase product awareness? That's exactly why you need an employee advocacy strategy. This episode summarises all my research when building out an employee advocacy program on a $0 budget.
In the last couple of years, I’ve seen rebrands of almost all products I use (Google, Uber, Slack, WeWork etc.). I've even seen rebrands happen at two of the companies I worked with (Hubstaff & Close). If you've ever wondered why companies rebrand and when should you consider your own company rebrand, this episode is for you.
Every one today talks about cold emails. You have 100s of “guides” released every day to answer the question – how to cold email folks the right way? The problem is that there is no right way. You've gotten access to someone’s email through whatever medium and are now emailing them without any prior history. That’s why, over the years, I’ve become a huge believer in the power of warm emails.
In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covered how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.
In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covers how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.
Remote marketing teams became possible because of technology catching up. With the internet and a plethora of collaboration tools available, you can work with your team as easily from your home as your office. In today's episode, I share the 6-7 tools without which we won't be able to run our remote marketing team.
In today's short episode, I settle the age old debate on when to hire a generalist vs a specialist. TLDR; hire a generalist if you’re early stage, hire a specialist as you become a mature and large business.
Part 1 talked about what is "honeypot marketing" and considerations to make when building your own honeypot product. In this episode, I talk about growing a honeypot product and monetising it to generate leads/customers for your main product.
On my search for a long term marketing channel, I stumbled upon this beautiful strategy of using "honeypots" to generate leads for your main product. In this two-episode special, I talked about how we built our own honeypot called Hubstaff Talent, our thinking behind it, the pitfalls we avoided and how we made it a revenue generating automatic growth channel for us.
Pricing changes are important for ALL software companies, but they're also tricky to roll out. Why? Because you could potentially lose a big chunk of your customers to your competitors. In this episode, I talk about the 4 steps you should take to ensure a smooth rollout of new pricing for your customers and your business.
Your growth curve isn't really a 'curve' anymore and rather flat. Your revenue isn't growing. You're out of ideas. In this episode, I talk about some common strategies B2B companies use to expand their market & grow their revenue over the long term:
If you're looking to make your company go partially or 100% remote, you need to make all company processes "remote-first". I had the unique opportunity to hear two perspectives on this – one with the CEO of an 80 people company and the other with the only remote employee at a start-up.