Your mind is like a Parachute.. it works when you open your mind to new things like our NEW World that we are living in. During this episode we will discuss how new consumer shifts are changing our world and how brands must adapt and help create solutions.
In this episode we will be going a level deeper in discussing with special guest Robin Gelfenbien on why a Personal brand is not about you, and how it’s more about the value of what you bring to a community.
Empathy is a feeling that taps into my identity & it is when a brand connects with me almost like a true friendship. We all know that empathy is the #1 thing that brands, & our world need more of, especially during a crisis. During this episode, we will be discussing how brands need to provide an emotional connection that builds a community for your brand & creates real conversations that inspire connection.
Influencer marketing has changed the way that brands engage online and create content and messaging. In this episode we will review the importance of why brands need to engage more on social media & start to build communities to help amplify & define their brand message.
Consumers are looking for human brands, especially brands that speak to their shared values and what is currently going on in our world. In this episode we will review the importance of why brands need to continue to market, being present and staying relevant to consumers!