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Brand Marketing Confessions

Brand Marketing Confessions

By Renae Valdes
Want to learn the do's and dont's of marketing? Then listen in for all of my brand marketing confessions. I will share my 20+ years of real world experience working with top global brands.

Listen up and I will help you Rise up as a person, brand or company!
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The NEW Positioning Era
Welcome to 2021! You have now arrived to a new era where you must adapt and position yourself or your brand in the consumers’ minds. Consumers are in constant sensory and information overload therefore you need to understand what positioning is. During this episode I will be discussing some tips on how you can win with consumers in this new positioning game.
January 25, 2021
The 3 C's- Creativity, Community and Care
If you have been in the marketing world for some time,  you may have heard of the terminology of the 4 C's or 4 P's. During this episode, I will be introducing you to the NEW topic of the 3 C's.  We all know the world is changing fast all around us. So how will the future of work change us? I believe it will be centered more on creativity, community, and care.  During this episode, we will take a dive deeper into the conversation around the future of work for us humans here on earth.
December 1, 2020
Let's Make S.H.I.F.T Happen with Lucretia Clark
Join me in this amazing conversation on how to Make S.H.I.F.T happen. If you want to make stuff happen you won’t want to miss this episode. Lucretia D. Clark is an amazing & captivating creative lifestyle strategist. She will be sharing her journey on how she helps inspire others to be colorful, bold, and different!
August 29, 2020
So where next in Branding?
We live in an ever changing world and human needs are evolving at a faster rate than ever before. During this episode we will be talking about new emerging trends that are re-shaping consumers lives.
August 14, 2020
Happiness never melts with Joey Petelle- CEO and Inventor of Bowlz
Ice cream is a unifier that brings people together to share moments, smiles & happiness. In this episode you will meet Joey, the CEO and Inventor of Bowlz. He will share his amazing journey behind his new brand Bowlz. You will get valuable tips to keep moving forward with your ideas plus we will be talking about Ice cream!
July 24, 2020
Branding in the NEW NOW
Learn how brands are adapting not in the NEW Normal but in the NEW Now.
July 10, 2020
Branding through her lenses with Dionne Ellison- CEO of Vuliwear
During this episode I sit down with the CEO of Vuliwear- Dionne Ellison where we discuss branding and how she started her luxury eyewear brand.
June 26, 2020
Practice Empathy, Forget Sympathy
During this episode we will jump right into the topic of racism and why I really believe part of the problem is an excessive lack of empathy hidden behind sympathetic words, arguments and trends.
June 13, 2020
NEW World, Same Humans!
Your mind is like a Parachute.. it works when you open your mind to new things like our NEW World that we are living in. During this episode we will discuss how new consumer shifts are changing our world and how brands must adapt and help create solutions.
May 30, 2020
Your BFF- Branding with Fun & FCK!- Special Guest Robin Gelfenbien
In this episode we will be going a level deeper in discussing with special guest Robin Gelfenbien on why a Personal brand is not about you, and how it’s more about the value of what you bring to a community.
May 16, 2020
Brand Empathy in the Time of Corona
Empathy is a feeling that taps into my identity & it is when a brand connects with me almost like a true friendship. We all know that empathy is the #1 thing that brands, & our world need more of, especially during a crisis. During this episode, we will be discussing how brands need to provide an emotional connection that builds a community for your brand & creates real conversations that inspire connection.
May 9, 2020
The Era of No Touch Retail
Today we are living in the “No Touch” “Germaphobia” Era. This will change drastically the way that people buy products and how brands interact with consumers.
May 2, 2020
Vanity metrics define branding
Influencer marketing has changed the way that brands engage online and create content and messaging. In this episode we will review the importance of why brands need to engage more on social media & start to build communities to help amplify & define their brand message.
April 25, 2020
Intro to Brand Marketing Confessions
What to learn how to build brands, connect with people and be an awesome marketer? Click to listen in on my 20+years of brand marketing confessions.
April 24, 2020
Marketing during a Pandemic Era
Consumers are looking for human brands, especially brands that speak to their shared values and what is currently going on in our world. In this episode we will review the importance of why brands need to continue to market, being present and staying relevant to consumers!
April 17, 2020