When we talk about consumerism, the emotive arguments for and against are always black and white. Consumerism is painted as unnecessary and low or no growth is seen as the optimum state for people and planet. But what if acquiring objects and possessions is intrinsic to human nature? What if, in reality, the consumerism argument is far more nuanced, which should make us rethink how we spend, what we buy and which things are most important to us.

We have hit peak stuff and when that admission comes from the head of sustainability at the Swedish retailer, Ikea you know that consumers are tapped out. So as self-storage units buckle under the pressure of housing things we don’t need and our environment pays the price, we question the consumerist boom that has gripped the world.

Joining us to work out where next for consumer spending and give historical context to the rampant consumerism we seem to love is the author of ‘The Empire of Things‘, Professor Frank Trentmann.

Read & Watch: https://renegadeinc.com/empire-of-things/

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Renegade Inc.By Renegade Apr 06, 2022