Ecommerce customer experience and technology podcast hosted by two experienced digital consultants, featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions.
We provide the answers to help you get the most from your platform and technology stack. Our episodes will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements. And they're fun!
Lack of website accessibility isn’t just a problem for disabled people. It’s also damaging to ecommerce businesses that want to reach those customers.
Being accessible requires technical skills as it impacts coding as well as design. Not every business is equipped with these skills, so this episode is aimed at accelerating knowledge.
Who better to talk to us about accessibility and provide advice and guidance for ecommerce teams than the experts at RNIB (Royal National Institute of Blind People). For this episode we're joined by Robin Spinks, Principal Manager for Digital Accessibility, and Lori Di Bon-Conyers, User Experience Evaluator.
The term AI is used freely but not always accurately. What’s the difference between ML and AI? How can AI measurably benefit ecommerce teams? There are lots of questions people want to answer.
For our 72nd episode, we turn the spotlight on a market leading AI-driven search, merchandising and personalization platform, Attraqt. Mark Adams, CEO, and Nicolas Mathon, VP of Innovation, join us to explain Attraqt's product set and how retailers are using its AI capabilities.
Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.
Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.
For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.
In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.
In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.
In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.
In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.
In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to > £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success story.
In our 64th episode, we interview the Ecommerce & Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.
For episode 63, we talked to Neil Howarth, Solution Director for SAP about their new SaaS commerce platform that's cloud-native and enables fast launch of ecommerce experiences. We discuss why SAP launched Upscale, what the tech stack looks like, how SAP is positioning the product in a crowded marketplace and an overview of some of the core features.
In our 62nd episode, we're joined by Ecommerce & Customer Director at Heal's, David Kohn. David talks to us about how they are approaching their Magento 2 implementation, key insights from the discovery process, the process of selecting third parties and their recent shift to focus on digital.
At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Boden, Cineworld, Dixons Carphone. In episode 61, we discuss what impact performance monitoring has on the bottom line and what the real cost of failure to test is.
In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.
In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.
In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.
For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.
In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.
In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.
In our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading.
In our 53rd episode, we're joined by Shopware's Developer Evangelist, Sander Mangel who talks to us about their new ecommerce platform version 6. Shopware launched v6 and the end of 2019 and it represented a complete re-architecture to an API-first platform. We talk to Sander about how the new version has evolved in 2020, which features have been migrated, how much progress has been made by the community in porting apps over to the new platform and getting under the hood of the new PWA.
In our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.
In our 51st episode, we're joined by Recharge's Head of Partnerships and Growth, Rob Barr, who talks to us about the impact of Shopify's recent API changes (allowing for subscriptions within the native checkout, amongst other things), the ever-changing requirements for subscriptions, Recharge's upcoming integrations with other platforms, the Recharge 2021 roadmap and much more.
In our 50th episode, Paul and James discuss the importance of on-site search in eCommerce, how search should be managed internally, the benefits of using a third-party solution, the different native platform capabilities, core feature requirements for third parties and much more.
In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.
In this episode Paul & James interview Burc Tanir, CEO & Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively.
Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods.
Managing price with a flat price file structure is time consuming and manually intensive. That’s why lots of organisations have invested in automation technology.
In our 47th episode, Paul and James are joined by BigCommerce General Manager (Europe), Jim Herbert, who talks us through the platform's recent growth in Europe, their shift towards headless projects, some of the larger and more complex projects that are being worked on, key items on the roadmap for 2021 and new features that've been released over the last 12 months.
In our 46th episode, Paul and James cover the important and topical subject of peak planning - with discussion points including technical planning / provisioning, merchandising best practices, common issues and points of failure, forecasting demand and various ideas for effective trading.
In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.
In our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.
In our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.
In our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.
In our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket & split shipment etc and much more.
In our 40th re:platform episode, we're joined by seasoned eCommerce pro, Mark Pinkerton (Co-Founder of Prospero Commerce), who talks to us about the pros and cons of running an RfP, best practices for how an RfP should be approached, how to get the most out of product demos and getting buy-in from various different stakeholders.
In our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM & merchandising, multi-store & international, pricing models and then how the platform differs from some key competitors.
In our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.
In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.
In our 35th episode, we're joined by Quentin Montalto, who is the COO at ShipperHQ. We ask Quentin a host of questions about ShipperHQ's growth, how ShipperHQ is able to facilitate complex shipping logic, best practices for shipping comms, live rates vs table rates, displaying multi-origin shipping comms, ShipperHQ's roadmap and much more.
In our 34th episode, Paul and James discuss how testing should be approached and resourced at different levels of a replatforming project. This episode covers who should be testing, when testing should start, what should be tested when, test environments, what should be covered in test scripts, how third parties can be tested etc.
In our 33rd episode, Paul and James welcome Martin from eCommerce platform Centra, which was founded in 2016 in Stockholm, Sweden. In this episode, we cover the core capabilities of the platform, key differentiators from the competition, the market fit, the headless approach & common technology stacks, wholesale and more!
In our latest episode, we're joined by Matthew from Reach Payments, who talks us through the product and how it solves a number of key issues with international payments, particularly with Shopify (with advanced multi-currency and lots of international payment options).
In our 31st episode, Paul and James discuss their views on checkout user experience, covering key considerations like payments, shipping comms, overall design, process & flow, fields, international areas and various other aspects!
This is the first in a mini-series focused on UX. In this episode, Paul and James discuss approaching the area of UX when planning a replatforming project, as well as various UX considerations around core areas of eCommerce.
In our 28th episode we're exploring the WooCommerce platform to find out where it fits in the market. We're joined by Luke Carthy, a highly experienced Ecommerce Growth Consultant and Kimberley-Jane Leary, CEO of Birmingham-based Squibble Web Design and Chair Birmingham Tech Week.
In our 27th episode, we're joined by Brad and Martin from commercetools, who answer a host of questions about the commercetools platform, their eco-system, the benefits of using an API first platform and much more!
In our 26th episode, we're joined by Matt Barral and Hannah Rowlatt from Checkout.com to discuss all things payments and what needs to be asked when selecting a new provider. Topics covered include managing disputes, handling international payments & multi-currency, integrating with different systems, PCI requirements and much more!
In our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.
In this episode, we’re joined by Gavin Laugenie from DotDigital, a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation.
In our 23rd episode, we're joined by Nilay Oza and Niraj Aswani who are founders of eCommerce search company, Klevu. We talk to Nilay and Niraj about the principles of semantic search and who it's relevant for, best practices for optimisation / merchandising, image search, Klevu's roadmap and lots more!
In our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.
In our 21st episode, we're joined by Sejal Parekh who talks to us about her new initiative (started with her husband, Kevin Maguire), called Help Your Hood. Help Your Hood is designed to drive awareness around local businesses and encourage users to buy gift cards online, helping to provide much-needed financial support whilst they're unable to trade.
In our 20th episode, we're joined by Andrew Chart, the Head of eCommerce at Andertons Music Co. Andrew kindly agreed to talk to us about their large-scale move to IBM from a bespoke platform - we discuss the selection process, why IBM was chosen, how Andrew's team managed the project, the highs and lows and lots more.
In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.
In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!
In our 17th episode we're joined by James and Tim from Akeneo, who talk us through how a PIM system can benefit replatforming projects, the general value that can be added for eCommerce teams, the core problems PIM systems can solve, some of Akeneo's key features and much more.
In our 16th episode, James shares 10 project management essentials that all eCommerce teams should bear in mind when managing their replatforming project. Based on experience from many replatforming projects, this advice will help ecommerce teams plan sensibly and improve internal control for project delivery.
In our 15th episode, we're joined by Neill Holland (currently working as a Solution Architect for Burberry), who talks about all things business systems integrations (in the context of replatforming) - covering topics such as planning, the concept of an MVP, managing stakeholders and much more!
In our 14th Re:platform episode, we discuss why it’s important to select the right ecommerce platform and the potential risks of getting it wrong, amongst other things. This episode is designed to cover the general process retailers should follow to better understand the platforms and what they should be looking to know before they start talking to providers.
In our 13th episode, Paul is joined by Piers Thorogood to talk about Shopify Plus at scale, managing international Shopify builds, new features likely to be introduced at Unite 2020, headless Shopify and various other things!
In our 12th episode, we're joined by Stuart McMillan, who is the Head of Multi-Channel at Tiso Group and the former Head of eCommerce at Schuh. Stuart talks us through the importance of performance optimisation, general best practices to follow, how performance can be measured, creating an optimisation culture and much more.
In our 10th episode we were joined by Episerver's Brand and Product Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.
In our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.
In our 9th episode, we were joined by Shopware's Dominic Klein to talk about their new version 6 release. This re-architected version of the platform features a host of major changes to core features as well as the introduction of a new API-first approach. We discuss these changes, the migration path, further upcoming features and how they plan to continue to develop the platform into 2020 and beyond.
In episode 8 we're joined by Ben and Bill from Workarea, a rapidly growing eCommerce platform who recently announced an open-source solution. We talk about the open-sourcing of the core product, new features and their roadmap going into 2020.
In our 7th episode, Paul is joined by Rafael and Jade from VTEX - an eCommerce platform provider currently working on entering the UK market, having recently raised $140m of investment, led by SoftBank.
In the sixth episode of Re:platform we focus on a key process for replatforming projects: capturing business requirements. It's critical you have a clear process for understanding the high-level business requirements that will drive your platform evaluation. In this podcast, James talks you through 10 tips for managing stakeholders effectively to deliver a successful outcome, based on experience from working with a wide range of Client teams.
In the fifth episode of re:platform we're joined by Fred Potter from leading payment company, Adyen. Fred answers our questions on all things PSD2 and SCA, along with the impacts and planning considerations for retailers.
Welcome to the fourth episode of Re:platform, where we compare Magento Commerce with Magento Open Source. We'll discuss the suitability of both versions for enterprise projects, key feature gaps, examples of large retailers using the open source version, rough license costs and much more.
In this episode, Paul and James interview Gerry White, a highly experienced technical SEO professional currently running the SEO team at Justeat.com. The episode is focused on approaching replatforming projects as an SEO, common issues, getting internal buy-in and much more. Thanks Gerry for joining us!
Welcome to the first full episode from the Re:platform podcast series - by eCommerce consultants James Gurd and Paul Rogers. This episode is focused on common issues and risks when replatforming and how they can be countered.
Welcome to the only ecommerce podcast dedicated to CX and ecommerce technology. We introduce ourselves (Paul and James), the concept for the Re:platform podcast and explain what you'll get from our weekly episodes.