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Restaurant Marketing School

Restaurant Marketing School

By Josh Kopel

Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.

Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.

Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.
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Restaurant Marketing SchoolJan 07, 2022

00:00
07:03
How to Win with Hospitality
Jan 27, 202306:11
How to Discipline Your Staff with Support
Jan 26, 202307:30
How to Bridge the Gap Between the Front and Back
Jan 25, 202307:11
How to Maximize Performance Within Your Teams
Jan 24, 202307:04
How to Make Managing Costs a Winnable Game
Jan 23, 202305:47
How to Establish a Continual Improvement Process
Jan 20, 202308:22
How to Make Your Menu Easier to Execute
Jan 19, 202307:18
How to Use Your Specials Board to Move the Needle
Jan 18, 202307:22
How to Get Back to Basics on Effective, Trackable Marketing Campaigns
Jan 17, 202306:28
How to Flex as an Independent Operator In the Marketing World
Jan 16, 202308:20
How to Keep Expectations from Ruining Relations
Jan 13, 202310:41
How to Ensure Amazing Company Culture
Jan 12, 202310:37
How to Avoid Employee Turnover
Jan 11, 202307:44
How to Reduce Costs When You Can’t Raise Prices
Jan 10, 202307:40
Meet Anthony Hamilton
Jan 09, 202305:44
How and when to sell your hospitality business

How and when to sell your hospitality business

It’s rarely discussed in our industry but there is an art to knowing when to sell your business and how to ensure that you get the most money for your restaurant. In this episode, Shaun de Vries and Josh Kopel discuss selling their own restaurant concepts and the lessons learned from those experiences.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Jan 06, 202306:17
How to make delivery platforms work for you

How to make delivery platforms work for you

Over the last year, it’s become clear that food delivery isn’t going anywhere. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways restaurants can maximize their delivery revenue without cutting corners.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Jan 05, 202305:31
How to leverage your brand and diversify revenue

How to leverage your brand and diversify revenue

If the pandemic taught us anything it’s that we must make money in more than one way to ensure the solvency of our industry. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways that restaurants are leveraging their brand equity to bring in more revenue in more ways.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Jan 04, 202305:33
The type of hospitality concepts that will break through next

The type of hospitality concepts that will break through next

Everyone wants to know what the future holds for our industry and, though the future is impossible to predict, Shaun de Vries and Josh Kopel do see trends emerging. In this episode, they discuss the concepts that are clearly winning the competition for butts in seats.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Jan 03, 202307:08
How and when to refresh your menu

How and when to refresh your menu

A restaurant’s greatest marketing tool is its menu. In this episode, Shaun de Vries and Josh Kopel discuss winning strategies to weaponize your restaurant’s menu to drive new business and increase customer frequency.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Jan 02, 202305:37
How to manage burnout and fatigue
Dec 30, 202207:08
How to establish accountability with your team
Dec 29, 202205:12
How taking inventory can save you a fortune

How taking inventory can save you a fortune

Many times, the difference between making money and losing money comes down to doing the boring work. In this episode, Shaun de Vries and Josh Kopel discuss how taking inventory in a specific way can scale your restaurant’s profitability overnight.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 28, 202207:11
How to choose the right POS system
Dec 27, 202207:54
How and when to use QR codes
Dec 26, 202205:29
How to create a great work culture

How to create a great work culture

Happy employees ensure happy guests but, in today’s evolving industry, it’s difficult to determine what policies will make our employees happy. In this episode, Shaun de Vries and Josh Kopel discuss the strategies they’ve used to ensure their teams feel heard, supported, and fulfilled.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 23, 202207:05
How to establish incentives that work

How to establish incentives that work

The hospitality industry has been more “stick” than “carrot” for generations but that does seem to be changing post-pandemic. Rather than managing by fear, Shaun de Vries and Josh Kopel use this episode to provide practical incentives that owners and managers can use to inspire their teams to do great work.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 22, 202207:23
How to create a positive employee experience

How to create a positive employee experience

Happy employees create happy customers. It’s impossible to get one without the other. In this episode, Shaun de Vries and Josh Kopel discuss the tactics and tools they use to ensure that their employees are inspired, supported, and providing that same experience to their customers.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 21, 202206:21
How to compose a killer a job description

How to compose a killer a job description

To hire the right person for a role, we need a clear vision of what the roles and responsibilities of that role will be. In this episode, Shaun de Vries and Josh Kopel discuss the essential elements of a job description that creates clarity for both you and your potential candidates around the job that needs to be done.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 20, 202204:33
How to cut costs when building a restaurant

How to cut costs when building a restaurant

If there’s one universal truth, it seems to be that restaurant construction tends to run over time and over budget. But, after countless buildouts, Shaun de Vries and Josh Kopel have devised a plan that actually reduces costs throughout the process. In this episode, the duo run listeners through this proven process.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 19, 202207:05
How to determine the right size for your next concept

How to determine the right size for your next concept

Restaurants are getting smaller and more dynamic as a result of the pandemic. Bigger isn’t always better and choosing the right size for your next concept is critical to ensuring your success. In this episode, Shaun de Vries and Josh Kopel provide a formulaic guide for determining the square footage you need to be successful.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 16, 202206:05
How to post the right job ad

How to post the right job ad

To catch the right fish, you need the right lure. So many of us are advertising the job we’re trying to fill, instead of advertising the companies we’ve created. In this episode, Shaun de Vries and Josh Kopel discuss best practices for posting a job ad targeted towards your ideal candidate.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 15, 202207:15
How to ensure you’ve got the right equipment

How to ensure you’ve got the right equipment

It never fails that after spending thousands of dollars on expensive equipment, we find that what we have is not what we need to successfully operate our restaurants. In this episode, Shaun de Vries and Josh Kopel run through the checklist they use to ensure that every dollar invested in a piece of equipment is not wasted.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 14, 202206:33
How to “wow” in the first 60 seconds

How to “wow” in the first 60 seconds

The first minute that a customer engages with your restaurant sets the tone for the rest of the experience. In this episode, Shaun de Vries and Josh Kopel discuss useful tactics to ensure that your team “wows” your customer base from the moment they walk in.

For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.

____________________________________________________________

Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Full Comp 

Restaurant expert videos & webinars

Dec 13, 202208:04
How to drive accountability and maintain standards
Dec 12, 202206:27
How to lead through organized process
Dec 09, 202210:59
How to onboard your staff correctly
Dec 08, 202206:49
How to build a brand handbook
Dec 07, 202206:58
How to win in the first 6 weeks of opening
Dec 06, 202206:36
Meet Shaun de Vries of Open Pantry
Dec 05, 202205:45
How to combat the restaurant labor shortage
Nov 25, 202206:59
How to avoid leasing mistakes with new leases & renewals
Nov 24, 202207:10
How to leverage tech in your restaurant
Nov 23, 202208:03
How to get the most out of delivery and online ordering
Nov 22, 202207:29
How to maximize the value of online reviews
Nov 21, 202208:06
How to become an essential part of your community
Nov 18, 202207:11
How to inspire salesmanship in your team
Nov 17, 202208:20
How to build culture into the fabric of your restaurant
Nov 16, 202206:57
How to get the most out of loyalty and rewards programs
Nov 15, 202206:21
How to build marketing hooks into your restaurant copy
Nov 14, 202205:59