Rethink Outside the Pod

On this month's podcast, Makayla is joined by none other than her mother, Tammy Pressey. As the Director of Reimbursement at Denman Services in Quincy, Illinois, Pressey has learned a thing or two about what it means to be a leader and how to do so as a mother. Makayla and Tammy dive into the inner workings of being a working mom in this episode and how Tammy herself successfully navigated raising three children, while also working full time. You'll laugh, you'll cry, you'll learn.

Marketing is all about knowing your audience and how to reach them. In this month's podcast, Makayla sits down with Rethink's Co-Founding Partner, Corie Royer, to discuss the intricacies of developing a strategy that fits each unique generation and how you can avoid common missteps others may not have.

Want to watch the ads we've referenced? They're linked below!

Dove Pro Age - https://youtu.be/Ff7bVFEaXSQ

AARP - https://videos.aarp.org/detail/video/4834178739001/millennials-show-us-what-%E2%80%98old%E2%80%99-looks-like---aarp

Diet Coke - https://youtu.be/5oEBYmgJLIg?si=nWmSiiO0S-78Z9UR

There is no escaping pop culture especially in today's social media driven world. Because of that, advertisers love to use various trending topics and pop culture moments in their ads as a way of relating to their audience. This episode dives into the pros and cons of Pop Culture Advertising, as well gives solid examples of how this advertising style has been used well and not so well. With references to Taylor Swift, ReesaTeesa, Bravo, and more, you don't want to miss this episode!

Joining the pod today is Rethink's Digital Marketing Manager, Robin Bailey!

Welcome to Rethink Outside the Pod! A brand new podcast where advertising, pop culture, and fierce females all collide for one tantalizing podcast that will leave you wanting more. Led by marketing insider, Makayla Buckley, Rethink Outside the Pod is a new take on what's happening in the world of marketing and advertising, as well as a special way to feature women who are truly doing it all. Every episode is sure to leave you thinking outside the box. First official episode launches in March.