On this episode of Turbo Charged MD, we discuss suggested small investments and adjustments you can make in your medical practice as many private pay practices are experiencing a slow down due to Covid-19.

Your phones are not ringing like they usually do, patients are cancelling appointments and new prospects are not calling or submitting leads. What do you do? Don't panic! We are a few months into this pandemic and hopefully getting closer to the end or at least to a point where we can resume business back to "as normal as possible". You have a few choices:

A: Panic and make irrational decisions.

B: Do nothing.

C: Be proactive and take the time you normally wouldn't have to re-evaluate the "business side" of your practice and strategize as to how to fine tune areas you may have been lacking in and be prepared to come out leaner and meaner.

Today we will talk about Option "C", be PROACTIVE. We will cover the following topics:

1: Evaluate your overall business plan. Look back at the data from the last year on each treatment you are offering. What are you most effective and profitable treatments and are there specific treatments that you are investing in that maybe it is time to stop offering them. Look at your ROI. Is your marketing output and patient demand worth keeping those specfic treatments or is it time to pause or eliminate them all together?

2: Take a good look at your Website. Is it truly a good representation of your physical practice or do you need to make some changes both aesthetically and in functionality to truly represent your practice. Is it easy to navigate, easy to understand, clearly educate your current patients, have call to action and are you easy to contact?

3: Look at your Marketing Budget: Have you made the small investment into your Technical SEO or put all of your eggs in the Paid Ad bucket. Technical SEO when done correctly helps you organically rank on the search engines (long term play) vs. Paid Ads (short term hits). Depending on your practice and the parameters of your local area that you are trying to cover, your SEO investment which SHOULD include ALL of your SOCIAL MEDIA management, website management and maintenance, reputation management, etc, should be no more that $595-$995 per month.

4: Training: This is a great time to put together an employee training program. Put strategies into place as to how you want the practice run and clearly define everyone's roll. Specifically, concentrate on your Sales Training including, answering the phones correctly, handling web leads, follow up and converting leads into patients.

5: Social Media Presence: Check out your Social Media platforms and make sure they are up to date with relevant content and messaging.

6: Evaluate your vendor relationships. Are you happy with your marketing company, suppliers, phone systems, software, etc.

7: Email Database: This is a great time to organize your email database or make plans to start an email database. Separate your database into Patients, Past Patients and Prospects. Select a platform to send your emails and come up with a plan as to what messaging you would like to communicate now and what your plan will be going forward.

Medical Marketing Solutions is currently offering a Free Consultation for all Private Pay Medical Practices. We will help you with your planning and future strategies and implementation to help stabilize and help re-kick start your business in the very near future.

Call us at 888-292-1147

www.medicalmarketingsolution.com

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