I remember my early days of being a real estate agent and balking at the concept that I was in sales. I was a real estate counselor, advisor, consultant. Not a sales person. Everyone hates salespeople. I don’t want to be hated. My broker reminded me that I had spent the last 15 years of my life in sales. No, I didn’t I taught 9th graders. HA! He replied. You don’t think you had to sell civics to them everyday of the week?
Today is Martin Luther King day in America. When most people alive in the 60s think of MLK, they think of Civil Rights, peace, protests, progress, and tolerance, among others. While all of those things are still important 52 years later, I’d like to make a push for tolerance. Every 4 years two things happen in this country: the Olympics and elections. One I look forward to, the other…. Eh… Don't get me wrong, I love voting. I was a civics teacher for crying out loud. What drives me nuts is the complete lack of tolerance most people have towards anyone who has an opinion that differs from theirs. And most of the people in charge have built this system of US vs. THEM to somehow perpetuate intolerance. Doesn’t mean WE have to play, right? One of the things at the core of Intolerance is judgment. Now I can’t control anyone other than me. SO, my goal then is to increase my tolerance by getting OUT of judgment and into curiosity. How about you?
Want to do better presentations? Knowing that it is not enough to simply deliver information, Primo Presentations incorporates methods designed to not only give agents knowledge, but competency and confidence as well. It is only through those qualities that mastery is achieved and only through deliberate hands-on education that the results are embedded into a business.
They already know you and love you. How do you get them to not only do business with you but also become your biggest fans? The answer is simple: send a relevant message, show value and send it the right way. There are seven irrefutable marketing rules for real estate professionals. This class will explore ways to get people to see your message in the middle of our option-overloaded abundant world.
A great number of salespeople believe that the presentation is where you dump your stuff, dazzle the consumer, grab the sale.
That kind of self-focused delivery, more than likely, MIGHT get you the gig. Most often, however, you’ll either come up short or create issues further down the line with your self-focused lecture.
What can you do instead?
For starters you could look at the presentation as an opportunity to discover whether what you have actually met the needs of the person on the other end. The solution is knowing What's Up, or as we like to say, "SUPP?"
Everyone of us has strengths, those things/traits/characteristics that we possess that separate us from others in our business. If properly deployed against hard work and smart branding, our strengths might be the thing that attracts business our way.
Can you write? Maybe you should be sharing content via a blog. Got personality? Maybe video is your path. Know a lot of stuff? How about podcasting? In this episode, we will look at each option, see if you "qualify," or better yet, make the case for you doing them all. Enjoy....
They (whoever they are) say that some people are idea people, and some are action people. I like to think I’m a little of both, or maybe a lot of both. The challenge is the Do/Do gap. My mind, as it races to solve problems, create opportunities, clarify issues, can generate a plethora of ideas. I can think of a great many things that I could/should/would want to DO. I just have to actually DO them. And therein lies the dilemma: Can I actually DO, the things I conjure up to DO?
The answer of course is yes! If you can think it, or dream it, or whatever that guy said in that inspiring quote, you can achieve it. The tricky part is how. How do I not forget that great idea? How do I squeeze my fabulous new idea into my already busy life? How do I actually DO it? The answer, my friends, is to filter your Do/Do. Run it through the Do/Do filter and see what comes out the other side.
The people who told you the only thing that mattered was location, location, location were lying, lying, lying. If you want to survive in the real estate business you must know the secrets of proper pricing. There is a simple solution to listings that don’t sell – price.
Agents will learn to obtain and communicate statistics, do absorption rates, and explain the Market Analysis so that any Seller can make the best decision in this important facet of their sale. Agents will learn to separate the marketing presentation from the pricing presentation for optimal effect.
In this episode we'll look at some of the predicted and not so predicted trends for real estate in the coming year. 2019, according to many experts, will be fast and furious, and only the fit will survive. Take a listen. See what you think.
With a little down time during the holidays, I decided to do some due diligence and research what the experts believe to be the Trends for 2019. In this episode, we look at four areas that may have an impact on consumers and business people everywhere: 1) Business in general; 2) Social Media; 3) Technology in general; 4) Customer Service. Next time we'll look specifically at the real estate industry. Enjoy!
With 2018 quickly coming to a close, most business owners and entrepreneurs have either already began planning for the coming year or are in the process. To help with that, here are 6 steps to creating that awesome plan for 2019:
1. Re-evaluate 2018
2. Determine your goals
3. Know your numbers
4. Plan for productivity
5. Oversee your time
6. Deploy your strengths against your plan.
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Over the Holidays my sons, step-daughters, grandkids and others came over to hang out and celebrate the season. December was also a time when I was fresh off several flights to and from a variety of destinations. With a head full of recent experiences with the various friendly skies of the airline industry, I was excited to deliver my guests the same level of hospitality that had been given to me.
Today, I want to talk about this concept that is tossed around so frequently in the workplace and in our lives that I think we misunderstand what it means. It’s time to talk about, yes, working smarter.
So, Are you a good listener? Many people aren’t. In this episode, we’ll examine WHY you would want to be a better listener, the KINDS of listeners, WHICH is the best type, and HOW to be the best listener I can possibly be.
If you are customer centric, if your company is customer centric it goes far beyond actual customer service. Being truly customer centric reflects your ability to show customer oriented leadership, it shows your ability to understand your customer. You have designed the experience they have for THEM, you empower them, you put them first, you design ways to measure their satisfaction and you correct the customer centric ship when it drifts off course. AND….. you give great service. Here are 8 rules/laws/tips for great customer service.
With the new year already in full swing, most of you have put together either resolutions, goals, or plans OR some variation of all of those. And while we business planners reinforce important things like our vision statement, set new goals, play with the budget and finances, and carefully design our action plan; we ignore a key component of success in this year. Strengths.
So here we are, saying good-bye to the year and look to the coming year with hope and anticipation. Honestly, I can’t help but to think it’s going to be an excellent year. The question, then, becomes: How do I (I meaning you, me, anybody) make it a better year, or at least have it be as good as we’d like it? For me, the answer has always been clear: OPTIMISM!