The Rick Magennis Show

Are you wondering how you can leverage TM+ (Trademark Plus) with your brand? In this episode of The Rick Magennis Show, Rick was joined by Chelseah Murphy of Wickfire. Wickfire guides consumers through online purchasing decisions and helps brands by utilizing custom coupon codes and TM+ campaigns. Chelseah shares how she began in affiliate marketing and talked about her experience in the business over the years. This episode is about Trademark plus (TM+) and all the things you need to know about it. The benefits of TM+  are astounding.

Want to learn how JV (Joint Venture) Marketing can help your brand increase its revenue? In today's episode, Rick had a chance to talk to one of the JV Marketing experts, Marty Fahncke. He has been in affiliate marketing since 1999 and has been utilizing JV marketing just as long. Rick and Marty elaborate on what JV marketing is and how affiliate managers can leverage it to grow their programs. Marty also shared proven tips and tricks to execute a successful campaign.

This is the first interview with an affiliate done by Rick! In this episode, Rick sat down with Nick Andrews of ReviTrage. Nick gives advice on how to grow an affiliate program from the perspective of an affiliate with over a decade of experience in the business. Plus, he shared his inspiring story on how he ended up working as an affiliate. Nick and Rick also discussed why "Relationships" are the core of every affiliate's success. Check out this episode and enjoy.

If you want to learn how to compete with Amazon's Associate Program, then this episode of The Rick Magennis Show is for you! I got a chance to talk to Jesse Lakes of Geniuslink. Jesse shares his tips and strategies about affiliate marketing that he has acquired over 20 years in the business. We talked about Amazon's Associate Program and how brands can compete with it in 2021, plus the importance of building strong relationships with affiliates and innovation aspects. Listen to this episode today and watch out for the 2 pieces of advice that Jesse shares for every affiliate manager.

"Make your Affiliate Program Fun"
This podcast episode is one of the most value-packed ever recorded. In today's episode of the Rick Magennis Show, Rick and Matt McWilliams aka "The Affiliate Guy" of Matt McWiiliams Consulting Inc., talk about the three common mistakes affiliate managers make that need to avoided if they want to grow a successful affiliate program. Matt was so generous by sharing his knowledge and expertise and he gives away tips and strategies in running your affiliate marketing program to reach your goals in 2021 and beyond! Get ready to learn from one of the very best the industry has to offer.

While 2020 may be considered the year of remote work, it is just the beginning as we see the trend continuing in 2021. For the second time around, Rick was joined by Jeannine Crooks on the Rick Magennis Show Podcast. Jeannine is the Partner Acquisition and Development Manager of Awin. They talked about several techniques and strategies that Awin has used to maintain a good culture during the pandemic. Jeannine also talks about what to look forward to in 2021.

Rick has a special guest who will share her knowledge and expertise about Mass Media and its role in affiliate marketing. Jessica Spira of Ziff Media Group joins Rick and they get into the evolution of Mass Media affiliates. Jessica is the VP of Partner Management and Growth in Ziff Media under Ziff Davis. Jessica shares her insight about the Rise and the influence of Mass Media publishers. Plus! She also talked about how Mass Media publishers work and how it can help brands with their content strategies. It is one of the great episodes you don't want to miss.

We can all agree that recruitment is the most time-consuming and labor-intensive part of managing an affiliate program. In this episode, Rick sat with his good friend Chris Tradgett of Publisher Discovery. Chris shares his knowledge in affiliate marketing from almost 16 years of experience. They talked about how brands and affiliates have changed in 2020 and the system of quality over quantity in recruiting and why it's more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.

In today's episode, Rick is joined by Brett Owens of Afluencer and they discussed Influencers vs Affiliates. This episode is the first influencer talk on The Rick Magennis Show podcast. Rick and Brett go into a detailed discussion about the best practices working with influencers, plus, they differentiate affiliates and influencers. It is a valuable talk in which Brett also shares tips that will help your upcoming influencer campaigns.

On this episode of The Rick Magennis Show, Rick chatted with Sarah Bundy of All-Inclusive Marketing. Sarah has won countless affiliate marketing awards since she started in the industry 17 years ago. Rick and Sarah go over the essential elements for an affiliate program to succeed and where they see affiliate marketing going in the future. Sarah also shares his expertise and her successful journey in the business. This is a value-packed episode and perfect for those brands either just starting or looking to start an affiliate program.

In this episode, Rick talks with Todd Crawford, who is the Co-Founder and Vice President of impact. Impact aims to help marketers to manage all your partnerships on the same platform with ease. Todd gives a glimpse of what Impact could offer to the affiliate industry, the progress of trends and innovation, provides advice, and share tips about affiliate marketing to help brands grow their programs. This episode is especially insightful for new affiliate managers who are just starting in business. Join Rick and Todd as they also discuss mergers & acquisitions, influencers, and much more!

It's Quick Tip Monday!

One of the most frustrating things is emailing a brand and then having the email bounce, fail, or go to a ticketing system. How are affiliates supposed to contact brands if their email address is not working? This is the easiest thing to correct, but also can be the easiest thing to drive affiliates away. In this episode of the Rick Magennis Show, Rick talks about the importance of accurate email addresses in your affiliate program profile.

In this episode of the Rick Magennis Show, Rick talks with Michael Cole, the VP of Marketing for Everflo. Everflow helps companies stay ahead as performance marketing grows and evolves. Michael shared his background and hinted at how Everflow could help manage your program in the right way. They talked about coupon/deal sites, program management strategies, and tips on how to grow an affiliate program. You surely don't wanna miss this episode of The Rick Magennis Show.

What are the affiliate marketing trends in 2021? In this new episode of the Rick Magennis Show, Rick sits with Brian Marcus of Tune, and they talk about the trends in affiliate marketing for the coming year (2021) including growth, advancement and how technology will run in 2021.  Brian even shares what to look forward to at Tune for next year. This is one of the most powerful episodes Rick ever released.

Communication is Vital. It is one crucial step to running a successful affiliate program. The bottom line is, you must have a strong relationship with your affiliates. Rick talks in this new podcast episode all about Communicating with affiliates. His years working in affiliate marketing prove that communication is the key to have a successful outcome. Here, he gives the 3 major parts to effectively communicate with your affiliates and shares essential points in affiliate communication. Listen to this newly released podcast episode today for more useful tips that can help your program grow and succeed.

Business to Business or B2B has a new world of possibilities in affiliate marketing. B2B affiliate marketing is different and challenging but is needed to compete in 2020. In this episode of The Rick Magennis Show, Rick speaks to Nikita Zhitkevich of PartnerStack. It's a tool to manage affiliates (partners) and full-stack solutions for B2B SaaS partnerships. Rick and Nikita talk about the evolution of B2B, why B2B affiliate marketing matters, and the highlight of it, how you can use B2B affiliate marketing to grow your brand. Nikita also shares the exciting journey of Partnerstack and how it works. It is a special episode to learn everything about B2B affiliate marketing and valuable content.

Continuous innovation is the key to success in affiliate marketing. 

In this episode of The Rick Magennis Show, Rick talks to Chris Maddern of Button. Chris shares his background in Affiliate Marketing including the history, challenges, and even his favorite books. Moreover, Rick and Chris talk about personalization in the industry, current issues, incrementality, and its fast pace growth. Indeed, This is a well-timed episode to listen to.

What do you need to know about compliance in affiliate marketing?

Compliance is not the most fascinating thing to talk about however, it is consequential to your affiliate program. Does it matter? 

Yes! It helps protect your brand and keep your affiliate program performing positively.

In this episode of the Rick Magennis Show, Rick talks with Dave Naffziger, Co-founder of BrandVerity and an old friend who created software to help manage an affiliate program. This podcast episode provides extensive information about compliance, pitfalls into compliance in affiliate marketing, and the utmost informative part, advice to control compliance with or without tools. It is an all-inclusive episode to know the key to successful affiliate marketing.

If you want to grow your revenue through cooperative partnerships, which may also include affiliates this episode is right for you!

Working with influencers and non-traditional affiliates as a partner, companies can leverage affiliates’ skills and capabilities. How to leverage these partnerships to grow your affiliate program?

In this episode of the Rick Magennis Show, Rick talks with Paddy McGill, a good friend. Rick and Paddy shares facts and experience on how to leverage influencers and non-traditional affiliates in growing an affiliate program. It is an informative-packed episode and gives you vast knowledge in affiliate marketing.

How often do you perform a competitive analysis of your affiliate program? It should be a regular task. In this episode, Rick provides useful tips for conducting an affiliate program competitive analysis and how to be prepared for the upcoming holiday season. Rick provides actionable tips that can be implemented immediately. You should always have an eye on your competition.

Once again there is no guest for this episode, but it's an important topic that Rick covers. Rick has been discussing recently Q4 and the importance of planning in advance, so he discusses the best practices for the best Q4 ever. It's a content filled episode and this is just one of many Q4 related podcasts in the pipeline.

Affiliate program management should be treated as its own marketing function, but many times it is not. It is often not given the proper amount of time and attention it needs to be successful. In today's episode, Rick discusses the components of affiliate program management and why every affiliate program needs full-time management (in-house or outsourced).

In this episode, Rick talks to his long-time friend, Jeannine Crooks. They have a wide-ranging discussion about the evolution of the affiliate marketing industry. From its humble beginnings to where it's headed in 2020 and beyond. Jeannine is an industry veteran and she shares her knowledge and experiences of her time in the affiliate space. 

On this episode of the Rick Magennis Show, Rick welcomes Anthony DiFranco from AvantLink. Anthony is a part of the enterprise sales team but has relationships with his clients even after they sign up for AvantLink. They have a discussion about why brands may give up on their affiliate program and when it is time to hire a professional affiliate management agency. Also discussed is why relationships are so important, especially in affiliate marketing. 

On this episode of the Rick Magennis Show, Rick, and his guest, Hanan Maayan discuss the evolution of affiliate marketing. Hanan is a tech entrepreneur and the CEO of Trackonomics. Over the past two decades, affiliate marketing has evolved and tech has played a significant role. This is an episode that is a must-listen for affiliate managers and brands looking to expand with content affiliates and how tech plays a role. 

On this episode of the Rick Magennis Show, Rick discusses 4 strategies to recruit affiliates for FREE. There are many tools out there that help identify potential affiliate partners, but unfortunately, they can be costly and not advantageous for the bottom line. There are solutions out there that can identify high-quality affiliates for FREE and Rick discusses them and goes into detail on each. If you're looking for a way to start recruiting affiliates immediately then this is the episode for you. 

On this episode, there are no guests, but Rick discusses an important topic to remain efficient in the current "work from home" age.  He goes behind the curtain and talks about the browser extensions he uses each day and why they are a must for any affiliate manager. It's not easy starting a new routine, but Rick will provide quality insight on how to make it work for you while remaining efficient with your work.