Rising - Conversations with Leaders On Their Way Up
By Direct Agents and Prophet
Rising - Conversations with Leaders On Their Way UpJan 12, 2021
Andrea Derby - 3 Companies, 12 Jobs
Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her roles in customer insights, one-to-one marketing, and large-scale brand campaigns. She reflects on her strategic shift to client-side positions, highlighting her impactful work at UPS and the startup initiative, Ware2Go. Andrea offers insights into mentorship, the art of internal selling, and the non-finality of ‘no’ in client-side roles. Her story is enriched by her decision to pursue an EMBA, emphasizing continuous learning and leadership development in the marketing sector.
In this Episode
~0:00 - About Andrea & Career
~3:40 - Early Mentorship
~6:32 - Blending Brand & Performance
~10:09 - Moving Client Side
~16:37 - Business School
~21:41 - Work at UPS
~25:01 - Thank You Notes
~26:40 - Top Picks
Links Mentioned
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Andrea Derby (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
Bob Sherwin - Value in Variety
Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative and data-driven cultures. His most recent full-time corporate role was as Chief Marketing Officer at Wayfair, where he was responsible for the entire family of global brands. Prior to Wayfair, he was a consultant at McKinsey and began his career at IBM’s Business Consultant Services. He shares with Josh and Mat about his trajectory, why he got an MBA, the early influence of data, important attributes for a career, the value of variety in what you do, and what to prioritize early in your career vs. later.
In This Episode
0:00 - Seeking Variety & Learning Analysis in Consulting
6:01 - Getting an MBA
7:04 - McKinsey & IBM
9:02 - Wayfair
11:32 - Trade-offs, Titles & Building Teams
15:22 - Scope & Struggles
17:12 - Managing 1,000 People
19:14 - Having a Support System (Including The Marketing Academy)
21:02 - Being on a Board
22:57 - Career Attributes
25:42 - Prioritizing Skill & Content Accumulation
27:20 - Thank You Notes
31:12 - Top Picks
Links Mentioned
High Output Management, Andy Grove
"Zoe Podcast: Science & Nutrition" (Podcast)
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Bob Sherwin (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
John Gaines - Versatility
John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and InformedDNA. John holds a B.A. in Economics from Cornell University. He shared with Josh and Mat about his trajectory, grasping all aspects of a business, product management, the value in non-marketing experience and opportunities in healthcare.
In This Episode
01:15 - First Job at Macy’s & Running Your Own Business
04:32 - Navigating to Management Consulting
06:00 - Choosing Healthcare & Next Roles
08:02 - Motivation Behind Job Switching
13:49 - Establishing Preferences
15:31 - The Importance of Non-Marketing Experiences
19:10 - What's Next?
20:13 - Opportunities in Healthcare
22:32 - About Cohere Health
26:11 - Mistakes
28:38 - Thank You Note
31:26 - Top Picks
Links Mentioned
The Creative Act: A Way of Being, Rick Rubin
House of Suns, Alistair Reynolds
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
Jeffrey L. Bowman - The Next Playbook
Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us.
In This Episode
01:19 - First Job Client Side to Business School for Brand Management
03:01 - Procter & Gamble, Miller Brewing & Whirlpool
06:40 - Motivation Behind the Switches
19:23 - About Reframe & the Market Response
27:00 - What’s Next?
28:48 - Advice for Others
31:12 - Thank You Note
34:06 - Top Picks
Links Mentioned
How to Master the Art of Selling, Tom Hopkins
We Should Not Be Friends, Will Schwalbe
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
Diego Norris - A Growth Mindset
Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed.
In This Episode
1:17 - Diego’s Start & Career Journey
12:31 - Continuous Learning & Growth Mindset
14:49 - AI Implementation in Work
17:26 - The Magic of Seaweed
19:33 - The Remit of a CMO in CPG
22:09 - Sustainability
25:56 - Maximizing Digital Performance
29:11 - Thank You Note
31:03 - Top Picks
Links Mentioned
Diego Norris on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
Dave Edwards - The Handshake ROI
Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs.
In this Episode
0:00 - Dave's Start at Milton Samuels & Andersen & Lembke
6:53 - Going to Ogilvy
9:31 - Lessons in Making Changes
13:15 - Growing with R/GA
15:54 - Staying Relevant
20:03 - Skills He Learned
22:16 - Business Development vs. Sales
24:43 - Weather Edwards
28:22 - Handshake ROI at Conferences
30:50 - Thank You Note
33:33 - Top Picks
Links Mentioned
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson
Homesick for Another World: Stories by Ottessa Moshhfegh
Journey of Humanity: The Origins of Wealth and Inequality by Oded Galor
Weather Edwards on Instagram
Dave Edwards on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
Bradley Werner - Follow the Fun
Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”
In This Episode
0:00 - Welcome Bradley Werner
1:35 - Career Start
7:31 - Intentionality About Career Choices
10:52 - Two-Way Mentorship
14:35 - Mistakes & Moves
17:14 - Follow the Fun
19:16 - When to Win the Argument
21:53 - Coming to CBRE
25:40 - Starting the CBRE Podcast
27:24 - Working Globally & Building Consensus
28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)
31:40 - Top Picks
Links Mentioned
CBRE The Weekly Take
Mat’s pick: Marketecture podcast
Josh’s pick: The Current podcast
Bradley’s picks (3 books he reads every year):
It’s Not How Good You Are. It’s How Good You Want to Be by Paul Arden
Whatever You Think, Think the Opposite by Paul Arden
Show Your Work by Austin Kleon
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
Stephen Cassell - Cultural Fluency
Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
Jesse Purewal - Learning Velocity
Today on Rising, we're joined by Jesse Purewal. Jesse is VP Corporate Marketing and Brand at PageDuty and was previously the Global Head of Brand at Qualtrics, where he and his team were defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosted the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile’s Un-carrier, Intel’s Amazing, and Amazon’s Amazon Business.
In this episode, we'll cover
- Jesse’s career (1:15)
- The value of business school (10:05)
- Learning velocity & maintaining an entrepreneurial spark (21:24)
- Jesse’s thank you note (29:26)
- Episode picks (35:21)
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show!
Abby Reiner - The Little Things Are the Big Things
Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show!
Don Mathis of Comcast NBCUniversal - Finding the Balance
Today on Rising, we are joined by Don Mathis, the Senior Vice President of Strategic Development & Growth at Comcast NBCUniversal, among many other things. In this role, Don focuses on establishing, acquiring, and/or investing in new ventures that broaden Comcast NBCUniversal’s offerings, accessing new & emerging markets, capitalizing on disruptive technologies, and facilitating enterprise transformation. Don currently serves as Board Director at BluVector, A Comcast Company that works with state-of-the-art AI to revolutionize network security, as well as at Quil, a digital health platform that provides personalized and interactive health journies to consumers and their caregivers. Welcome, Don!
Adrienne Fasano - Uncork Your Own Opportunities
Adrienne Fasano is the former CMO at Cushman & Wakefield and current CEO of Scoperta Wines, a platform which connects small to mid-size wineries to consumers through a digital marketplace. Tune in as she discusses how raising the bar for herself impacted the trajectory of her career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Entrepreneurship - The Illusion of Perfect Timing
Greg Besner is both the founder of three successful companies and a teacher. Tune in to hear more about his 22-year-long career as an entrepreneur and his role as an Adjunct Professor at New York University. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Nicohle Schluender of Pinpoint Predictive, Inc. - Add Value & You’ll Get it Back
Nicohle Schluender is Head of Marketing at Pinpoint Predictive Inc. Tune in to hear her professional story and how her career experiences have shaped her outlook on marketing. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Kristin DiCunzolo of Wacoal America - Modernizing the Traditional
Kristin DiCunzolo is the VP of Marketing and Direct at Wacoal America. Tune in as she shares her experience bringing major heritage brands into the new era of digital marketing and the importance of internal networking. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Shelly Huang of Triplemint - Seeking the Trifecta
Shelly Huang is VP of Marketing at Triplemint. Join us as Shelly takes us through career moves that helped her become a more well-rounded marketer as well as the trifecta of criteria she seeks in a "dream job." Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Jane Barandes Pollack of 4T Coaching - Find Your Why Before The What
Jane Barandes Pollack is a Career Coach at 4T Coaching. After 25+ years as a marketing leader managing multi-generational teams, Jane decided to pursue her passion and became a career coach. We dive into what led her to take this leap of faith as well as her take on burnout, leaving your comfort zone, and embarking on a journey towards career fulfillment. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Matt Diiorio of MetLife - Follow Great People
Matt Diiorio, Assistant Vice President, Head of Global Demand Generation at MetLife, takes us through his career journey from agency-side to client-side. Matt has built a successful career leading major brand transformations - from working on the account management side for iconic CPG brands like GE right out of college to leading MetLife’s global brand refresh. Along the way, Matt learned the value of establishing and maintaining connections with past mentors throughout his career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Stephanie Dobbs Brown of Intercontinental Exchange - Creator of Culture
Stephanie Dobbs Brown is Chief Marketing Officer at Intercontinental Exchange and the New York Stock Exchange. Stephanie takes us through her start in media and her path to ICE. Along the way, Stephanie learned valuable lessons about teamwork and the power marketing has on an organization. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Chieh Huang of Boxed - Taking the Long Road
Chieh Huang is CEO of Boxed. Chieh takes us through his journey through law school and his escape from the traditional 9-5 job. Along the way, Chieh has learned key leadership lessons, from understanding the long path of success to fostering a people-focused culture. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Paul Suchman of Audacy, Inc - Leading with Empathy
Paul Suchman is Chief Marketing Officer at Audacy, Inc. Paul takes us through his long and wide career—from advertising to digital, and from agency to client-side. Along the way, Paul shares his lessons about building a successful team and building world-class brands. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Mat Zucker of Prophet - Luck Is What You Make It
Mat Zucker is a Senior Partner and co-leader of Prophet's global marketing and sales practice, as well as co-host of Rising. In this special episode, Josh turns the mic on Mat to hear about his career path and what he learned putting it all down in his new memoir Bronze Seeks Silver. Mat shares his rise from secretary in a creative department to agency creative director and management consultant. An entrepreneur and hustler from day one, Mat believes luck is what you make it. Find Mat's new book of lessons along the way on Amazon or via bronzeseekssilver.com. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Tony Ambroza of Carhartt - Be the Champion for the Idea
Tony Ambroza is the Chief Brand Officer at Carhartt. Tony takes us through his journey to Carhartt, from attending graduate school to his passion for sports. Learn from his career advice, including how to be the champion for the idea, connecting the dots within the organization, and always keeping an open and curious mindset. Josh and Mat are excited to share Tony's path to Carhartt. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Emily Smith of Chorus - Focus on What Matters
Emily Smith is the Founder & CEO of Chorus, a matchmaking app where friends swipe for friends. After attending business school for Social Entrepreneurship, Emily discovered her interest in non profits and social impact. What started as a “by the books” career matured into a path rooted in her passions. Tune in to to hear about her shift from consulting to startups and her life advice to focus on what matters. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers.
Top Picks:
Emily: Insecure - TV Show
Maddie: Bob Iger Autobiography
Josh: Economist Radio Podcast
Julie Purser of Marriott International - Be Willing to Take a Chance
Julie Purser is Vice President of Marketing, Loyalty & Partnerships across Asia Pacific for Marriott International. In this episode, Julie shares her path from consulting to the client side, as well as taking the leap and moving her family overseas. Josh and Mat are excited to share Julie's journey through her MBA program, her careers learnings, and life advice along the way. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Top Picks:
Mat Zucker: The Playground App
Julie: Nice White Parents - Podcast
Josh: Out School - eLearning Website, Bonvoy App
Portia Mount of Trane Technologies - Take Charge of Your Career
Portia Mount is Vice President/Head of Marketing at Trane Technologies and a business leader with more than 20 years of experience in marketing and corporate communications. Portia is also the author of "Kick Some Glass: Ten Ways Women Succeed at Work on Their Own Terms" and host of her own new podcast called “The Manifesta.” Tune in to this episode to hear her global career trajectory as well as hard-earned lessons, including the three things you need to do to be successful. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers.
Top Picks:
Portia: Calm - App
Mat: ShesThatWoman.com
Josh: trends.co
Gino Luci of YSL Beauté - Take Your Time
Gino Luci is Vice President of Marketing at YSL Beauté. Gino chats about his 16 years of marketing and brand management experience, his work on various iconic brands, and the digital revolution at YSL Beauté. Host Mat Zucker and Josh Boaz are excited to learn from his stories and share his insights.
Top picks:
Gino: 13 Things Mentally Strong People Don’t Do by Amy Morin
Josh: Farenheit 11/9 - Netflix documentary
Matt: The Tight Knit Podcast
John McDonald of Mastercard- Build Your Network
John McDonald is Senior Vice President, Global Integrated Marketing and Communications at Mastercard. In this episode he shares his path starting at Ogilvy, shifting to the client side at British Airways and other moves. Josh and Mat are excited to share his story, advice, and learnings. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.
Top Picks:
John: DeckofBrilliance.com and The Talking Politics Podcast
Mat: Lunchclub
Holly Mason of Prophet- Experience in Experience
Holly Mason is Senior Partner at Prophet and talks to us about her career from her start in social work hacking her way into programming at Andersen Consulting and later into leading agencies designing customer
Top Picks:
Holly: 10% Happier Podcast & Breaking the Habit of Being Yourself by Joe Dispenza
Mat: Literary Journal of the Month Subscription
Josh: Michael Jordan's Last Dance Documentary
Sam Martin of Bic — Putting the Whole Retail Store Together
Sam Martin is Director of North America Grooming at BIC. In this episode, he shares his journey from finance to marketing, building critical pieces of expertise, sharing advice including what to volunteer for (everything), about choosing to go to business school part-time (yes), and the important part of the job (below the title). It’s no wonder Sam has received Brand Innovators 40 under 40 recognition and is closing in on 20 marathons over the past 7 years. Josh and Mat are excited to share his story.
Top Picks:
Sam: Eric Larson: The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz
Mat: RedBubble
Josh: Audm App
Barron Caster of Rev.com - Stay Curious and Learn New Things
Barron Caster is the Senior Director of Product Management at Rev.com. In this episode, Barron takes us through his journey of leaving the mechanical engineering world to pursue his interest in startups. His decision to follow his passion gives him a unique perspective on switching career paths. He offers great advice from journaling and the importance of mentorships.
Don't forget to subscribe!
Top Picks
Maddie: Steve Jobs Biography by Walter Isaacson
Barron: The Libby App
Mat: Netflix Documentary, American Factory
Ashley Laporte of Seventh Generation- Learning by Doing
This episode was recorded on May 21st.
Ashley Laporte is the Director of Integrated Marketing at Seventh Generation. In this episode, Ashely shares her career journey discussing the challenges she faced at her first job out of college to working at Burton Snowboards to Director of Integrated Marketing at Seventh Generation. She also explains what it was like creating a successful campaign that launched directly after the State of the Union in 2019. Ashley offers great advice on the importance of learning while doing and to always consider all the possibilities. Don't forget to subscribe!
Top Picks:
Mat
Cameo App
Ashley
NYT Podcast, Rabbit Hole with Kevin Roose
Josh
Seveneves- Neil Stevenson
Jason Anello of Booster Fuels - Go Sideways
Jason Anello is the Vice President of Brand Experience and Design at Booster Fuels. In this episode, he discusses his non-traditional journey from creative to marketing in a variety of different industries, and what lead him to where he is today. He also shares his experience of turning his passion hobby into a community of food lovers and travel enthusiasts, Forking Tasty. Jason's diverse background offers a unique perspective into what is like to switch industries and the importance of growth and change. Listen Today!
Top Picks:
Jason:
- “Eddie Travels” and “ Luke finds a home”- Facebook Messenger Bots.
(Eddie Travels helps you book travel & Luke finds a home helps you find an apartment) - Brave New Work- both a book and a podcast. Complimentary
Mat:
- The Countdown App
Josh:
- The Mandalorian on Disney+
Anne Talley a Global Brand Leader - Setting Your Own Roadmap
Anne Talley is a Global Brand Leader with an extensive background in beauty and intimate apparel. In this episode, she discusses her journey from starting an intimate apparel brand for Ralph Lauren to becoming vice president of two major beauty brands. Anne also shares her predictions on the future of the beauty industry, and advice on the importance of challenging roles.
Top Picks:
Mat: Jay Acunzo’s Podcast, 3 Clips
Anne: Made in America, by Sam Walton
Josh: The Next Pandemic, by Ali Khan
Marsha Askins of Global Wealth Management - The Skills to Become a Leader
Marsha Askins is the Chief of Staff for UBS Global Wealth Management and UBS Americas with an extensive 35-year background in financial services. In this episode, she discusses how her current position is a compilation of everything she’s done in her career, from starting as a systems analyst right out of school in the back office of a bond department to working in major banks, and a startup. Marsha shares defining leadership skills she’s learned through the years such as listening and understanding employees as they could be the best or worst advocates for a firm.
Top Picks:
Marsha:
1) Video clips on https://www.themakersconference.com/
2) The Memo: What Women of Color Need to Know to Secure a Seat at the Table, by Minda Harts
3) Being Black in Corporate America by the Center for Talent Innovation, a nonprofit group
Maddie:
Think Dirty App
Josh
Convenience Store Woman, by Sayaka Murata
Molly Carapiet of First Republic Bank- Appreciate What Different People Bring to the Table
Molly is the Head of Student Loan Refinancing at First Republic Bank with a diverse, yet nontraditional background. Molly attended Yale University and sailed for the collegiate team. She continued to sail after graduation for the US Sailing Team. In this episode, Molly discusses how her experiences being an athlete have shaped her into the leader she is today. She shares lessons on the importance of a team and to appreciate what different people bring to the table. Be sure to listen to how a sailer campaigning for the Olympics became the Head of Student Loan Refinancing in a major bank.
Top Picks
Maddie: Book - When Breath Becomes Air, by Paul Kalanithi
Molly: Podcast - HBS After Hours
Josh: App - Tech Top 10 by The Information
Evan Horowitz of Movers + Shakers - Spreading Joy
Evan is CEO of Movers+Shakers, a creative studio focused on spreading joy, and breaking engagement records. Evan's team set the record for the most viral TikTok campaign in history, with e.l.f. Cosmetics. They also created Rising's original theme music. With an MBA from Harvard Business School, Evan has spent 20 years as a marketer, including P&L ownership with Samsung, consulting to the CEO of Macy’s, and even marketing microchips and political campaigns. In this episode, Evan shares his journey, including advice working at big companies as well as starting your own business.
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Find Evan at www.MoversShakers.co and https://www.linkedin.com/in/evanhorowitz/. Visit us at rising-podcast.com
Top Picks:
Evan- Trader Joe’s Podcast
Mat- NeuralCam App
Josh- Klook App
Eunice Chi of Business Insider - You Need to be More Tenacious
Eunice Chi is the Director of Subscription Marketing at Business Insider, with a diverse background including finance, marketing, and a Masters in Education. In this episode, she discusses starting from the ground up in marketing, including the acquisition and retention at Time, Inc. for Sports Illustrated. She shares parallels and differences across jobs within the same organization, as well as advice for company politics. She finishes up with a special shout out to a career shaper from her past.
Top Picks:
Mat: Tile Trackers
Eunice: Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations, by Thomas Friedman
Josh: Sapiens: A Brief History of Humankind, by Yuval Noah Harari
Joe Meyer of ExecThread - Cause and Effect
Joe Meyer is the Founder & CEO of ExecThread, a premium job-sharing network that has exploded in the past few years. Joe was previously the CEO of HopStop, which was acquired by Apple (where Joe worked post-acquisition on what led to Apple Maps). Joe was also a VP at AOL (which acquired one of his earlier start-ups), a GM in the early days at eBay, a manager in PWC’s Technology Strategy Practice, and even sold wine for Gallo right out of college! Take a listen to this episode, and hear what Joe has to say about immersing himself in an industry in which he never thought he would end up.
Top Picks:
Mat: IA Writer Program
Josh: Google Nest Hub
Joe: ExecThread
Kristin Fallon of GE Healthcare - Life is Not a Straight Line
Kristin Fallon is Head of Content & Storytelling at GE Healthcare. She'll share the two chapters of her career — marketing and international development. She tells us about the skills that overlap, why she chose business school, what she learned from past bosses, and much more on her career trajectory. It all starts with turning down a job as a bond trader to join the Peace Corps. Some things choose you. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top Picks: Joseph Campbell's The Power of Myth, The Dolly Parton's America, Eat to Beat Disease by William W. Li
Emily Powers of BritBox - Take the Risk
Emily Powers is the SVP Commerical Head of BritBox. She was one of the original members who launched the service in March 2017. Emily was responsible for writing the initial business plan and oversaw the launch in the US and Canada. In this episode, Emily discusses the life long relationships she made at NYU business school, what goes into launching a streaming service, and advice on juggling it all!
Top Picks: Podcast- Hubsbot - Weird Work, Podcast - Pivot, Blog: Wait by Why?; How Finance Works: The HBR Guide to Thinking Smart About the Numbers
Ivy Brown of TD Bank - Building your Toolkit
Ivy Brown is Senior Vice President of Head of Brand and Community Marketing at TD Bank. She was previously at TIAA and at Johnson & Johnson where she built her career as a marketing and brand change agent. Ivy shares her story, including her ideas on how to build your career toolkit as a marketing leader. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top picks: Newletter: Under Consideration. Report: Altimeter's Conversational Business 2020
Jim Spare of Eko - Learning to Think Big, Implement Big
Jim Spare is the President & COO of Eko. He has spent his career leading the growth of disruptive technology businesses in immersive media and entertainment, bringing fundamentally new products and services to the market. Jim has an MBA from The Amos Tuck School at Dartmouth and a BS in Electrical Engineering from NC State. Take a listen to Jim's interesting career trajectory and how he became a leader in growing innovative technology-based businesses.
Top Picks: App - Buycott, Phyn - home automation technology, book- Creativity Inc
Tony Fross of Prophet - Sneaking Up On Opportunity
Actor. Trainer. Headhunter. Consultant. Tony Fross is a Partner at global consultancy Prophet, where he co-leads the firm's Organization & Culture practice. Tony shares his career journey working at firms including Scient, Pfizer and CapGemini, and his proven philosophy on "adjacency." Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com1
Top Picks: App: Duolingo; Book: Thirtywise (career guide); The Economist
Betty Liu of Intercontinental Exchange - Not Waiting for Permission
Betty Liu is Executive Vice Chairman at NYSE and Chief Customer Experience Officer at Intercontinental Exchange. She shares her career journey from journalism to business owner to executive management. Her advice includes processing information and understanding your personal brand — your three words. Hear about hers and she even gets Mat and Josh to share theirs. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top Picks: Podcast: The Eagle Eye; Book: "Leaves of Grass" by Walt Whitman; Book: Taiko by Eiji Yoshikawa
Stacey Brickman of Sony - Careers Are Marathons
Stacey Brickman is Vice President of Marketing at Sony, which includes marketing the brand across channels as well as Sony’s loyalty program. Earlier in her career, after a stint on Wall Street, Stacy was at American Express for 10 years getting a breadth of experience across marketing. Stacey shares her journey, her choices, about getting an MBA, managing people, the corporate ladder, life and work, what she's working on— and her advice for the rest of us. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
App: Life360; Podcast: The Beancast Marketing Podcast; Book: After the Fall, How Humpty Dumpty Got Up Again
Bob O'Leary of BNY Mellon - This Story Starts with Pizza
Bob O'Leary is Global Head of Brand Activation at BNY Mellon. Bob has a diverse background across strategy, brand, creative, account management and production, including brand leadership roles at Pimco and Citi where he was managing director of global marketing. He’s also spent years in account management at leading agencies like Hill Holiday, Saatchi & Saatchi, and SS+K. He shares his journey to learn every angle on storytelling and the lessons learned along the way. There will be pizza. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
This episodes top picks:
- App: The Daily
- T-shirt store: Bonfire.com
- Book: The Water Will Come
Joe Lazauskas of Contently - Stumbling A#%-Backwards Into Marketing
Joe Lazauskas was recently promoted to Head of Marketing at leading content platform Contently. With a background in journalism, Joe was a pioneer in content and social marketing, starting one of the earliest content studios. Joe tells us about what it takes to do successful content, the false choice between creativity and business and what he's had to learn to evolve from content strategist to head of marketing. He also shares a new education initiative, Snow Academy, he and Shane Snow are launching. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top picks: The Great Hack (Documentary); A Book About Love by Jonah Lehrer (Book); MileIQ (app)
Rachel Moore of Citi - Do What's Interesting
Rachel Moore is SVP Innovator in Residence at Citi. With 15+ years at two of the most prestigious financial services firms in the world, Rachel shares with Josh and Mat how she got her breaks, how she never had an internship, why you should pursue what interests you, her path, her take on networking, her special thank you note to Kelley King Bussey and what she tackles in innovation. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com
Top Picks: Muvi, How I Built This Podcast, Song of Achilles (book),
Amy Weisenbach of The New York Times - I Ask A Lot of Questions
Amy Weisenbach started her marketing career at Unilever to launch little-known Axe body spray. 15 years and four categories later, she's SVP of Marketing at The New York Times. Amy joins Josh and Mat on Rising to tell us about her career across diverse industries, building a marketing practice, the challenges of geography even from a top business school, and what still scares her. You'll hear her special thank you note to Eric Leininger, Jon Achenbaum and Andrew Gross, plus top picks from Amy, Josh and Mat. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and don't forget to subscribe!