The Rivergate Marketing Podcast

In this episode, Julia Plott discusses the importance of press releases in the modern digital age, highlighting their role in SEO, storytelling, audience engagement, and thought leadership. 

She also explains the potential pitfalls of using free press release platforms.  

Join Julia as she shares why your company should leverage press releases, and how Rivergate Marketing can help.

In this episode of the Rivergate Marketing Podcast, Grace Clark and Georgia Whalen discuss the importance of client interviews for relationship management and business growth. They argue that in-depth interviews provide valuable insights into clients' needs and pain points, and are more effective than surveys or questionnaires. The conversation also highlights the benefits of using a third party to conduct these interviews, as clients are more likely to be honest with an impartial party. The interviews can be tailored to the company's goals and can also be used to ask for testimonials. The discussion concludes with examples of how these interviews have helped uncover gaps in knowledge and opened doors for further business opportunities.

In episode 15, Grace Clark and Christine McQuilkin delve into the art and science of creating compelling content for highly technical companies. They discuss the importance of technical detail, the role of SEO, the value of brand name mentions, and the dangers of oversimplifying content. Join them as they share best practices and insights to help engineers and tech firms effectively communicate their expertise to their audience.

In the latest episode of the Rivergate Marketing Podcast, we are joined by Ghalib Hassam, an expert in LinkedIn personal branding. Hassam candidly underscores the power of authenticity and the pitfalls of spreading oneself too thinly across diverse topics. With a deep insight into audience psychology, he reveals that the cornerstone of effective branding is nurturing trust through personal narratives and distinct perspectives. While he cautions against viewing LinkedIn as a panacea for immediate business growth, Hassam stresses its pivotal role in the broader customer journey. For entrepreneurs and business leaders, he advocates an immediate and strategic engagement with LinkedIn, harnessing one's unique voice to truly differentiate. Don't miss this enlightening discussion.

In the fifth and final episode of our 2023 CSIA Executive Conference series, meet Karen Griffin of Hargrove Controls & Automation, Pat Miller of Engineered Energy Solutions, Becca Johnson of Gray Solutions, and Brian Romano of The Arthur G Russell Company. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to midsize businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have a value driven marketing partner!

In the fourth episode of our 2023 CSIA Executive Conference series, spend time with two marketers in the system integration industry: Kimberly Shirk of Huffman Engineering and Sabrina Kilgore of Concept Systems. Together with Grace Clark, they discuss system integration from a marketing perspective.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to midsize businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have a value driven marketing partner!

In the third episode of our CSIA Executive Conference series, meet David Chakmakjian of Jobot, formerly of Miller Resource Group, Keith Mandachit of Huffman Engineering, and Kyle Lednicky of Arion. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to midsize businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have a value driven marketing partner!

In the second episode of our CSIA Executive Conference series, meet Andrew Atchison, senior account executive at Miller Resource Group, Rick Pierro, president of the Life Science Group at E Tech Group, Sam Hoff, president and CEO at Patti Engineering, and Sean Phillips, senior project manager at Hargrove Controls & Automation. Together with Grace Clark, they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.

Founded  by Georgia Whalen in 2009, Rivergate Marketing is excited to  extend  our client base and use the expertise and knowledge we have  acquired  serving the marketing and PR needs of  top-notch engineering    and  technology companies. Many small to mid-size businesses do not  have the  budget or desire to form their own marketing department. Having  a  marketing and PR partner to work alongside your team, will help you   reach your growth goals by harnessing the power of the web and new   marketing platforms. The more ambitious your business growth goals, the   more important it is to have value driven marketing partner!

In the first episode of our CSIA Executive Conference series, meet Jose Rivera, CEO of CSIA, Don Roberts, principal of Exotek, and Peter Moskal, vice president of production at EES. Together with Grace Clark,  they discuss the conference and importance of CSIA, the changing system integration industry, and marketing in the SI industry.

Founded  by Georgia Whalen in 2009, Rivergate Marketing is excited to  extend  our client base and use the expertise and knowledge we have  acquired  serving the marketing and PR needs of  top-notch engineering    and  technology companies. Many small to mid-size businesses do not  have the  budget or desire to form their own marketing department. Having  a  marketing and PR partner to work alongside your team, will help you   reach your growth goals by harnessing the power of the web and new   marketing platforms. The more ambitious your business growth goals, the   more important it is to have value driven marketing partner!

Hear Founder and President Georgia Whalen, Digital Marketing Specialist Patty Davis and VP of Account Services Christine McQuilkin of Rivergate Marketing present 'From Hiring Top Talent to Driving Sales Growth, Your LinkedIn Presence & Activity Matters' at the 2023 CSIA Executive Conference. Learn how to optimize your LinkedIn presence in order to grow your business and personal profile by using features such as LinkedIn publishing. Showcase your company's mission and values to better your recruiting efforts and improve your thought leadership.

In this episode, Georgia Whalen discusses the Global System Integrator Report and explains why integrators should apply to be included in the report. She gives helpful tips on what to include in your submission and explains how to proceed after you have been accepted into the report.

Founded  by Georgia Whalen in 2009, Rivergate Marketing is excited to  extend  our client base and use the expertise and knowledge we have  acquired  serving the marketing and PR needs of  top-notch engineering and technology companies. Many small to mid-size businesses do not  have the  budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value driven marketing partner!

In this Rivergate Marketing podcast episode, Matt Coghlin discusses the  importance of digital analytics & Google Analytics for businesses  and websites. Digital analytics helps in understanding user behavior,  website traffic, user demographics, and conversion rates. Google  Analytics is one of the most widely used digital analytics tools, which  compiles data from multiple digital sources to provide insights into  customer behavior. It has three broad categories of metric tracking,  namely acquisitions, site visitors, and conversion, along with machine  learning features that predict future customer behavior. The episode  also mentions the upcoming changes to Google Analytics, where Universal  Analytics will be replaced by Google Analytics 4 from July 1st, 2023.  Rivergate Marketing has also created a free e-book to help businesses  navigate these changes.

Founded  by Georgia Whalen in 2009, Rivergate Marketing is excited to  extend  our client base and use the expertise and knowledge we have  acquired  serving the marketing and PR needs of  top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!

Georgia Whalen sat down with the Rivergate Marketing team to give what we call an “About Me” presentation, sharing about her family, her biggest success, her purpose, or WHY as we call it.  She also recounts details of how Rivergate Marketing got its start when sister and brother helped each other in the 2008-2009 recession.

Georgia tells listeners about how Rivergate weathered the pandemic by hosting a company retreat and creating a strategy called the “90 day plan”  to take the business to the next level.

She first got the idea to have the team share “About Me” presentations from her local business group, Vistage, where it’s customary for new members to present about themselves and their business.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!

Our latest podcast episode featuring Lauren Maranda and Grace Clark shares how to get more from the content you already have. Relevant content is key to helping a company grow and succeed. Content can be an intimidating marketing item to tackle for many integrators. From not having the time to feeling like you don’t have the right resources, creating content can be put on the back burner. We’re outlining a simple strategy to help integrators think about how to tackle content creation: reduce, reuse, recycle.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!

Rivergate Marketing offers short-term marketing strategy consultancies for clients who aren’t ready for a retainer contract. After an in-depth investigation of current marketing efforts and existing collateral, we create a digital marketing roadmap to help clients be found online by potential customers and future employees.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!

During this episode, Patty Davis explains why using social media for your business  is no longer optional. It allows you to appeal to current and potential  customers and develop relationships in a way like never before and is  crucial to your company’s success.

During this episode, Christine McQuilkin answers an attendee question from her presentation at the Control System Integrators Association’s 2022 Executive Conference.  Follow Christine’s step-by-step advice to use her top SEO tip and drive better traffic to your company’s website.

Founded by Georgia Whalen in 2009, Rivergate Marketing is excited to extend our client base and use the expertise and knowledge we have acquired serving the marketing and PR needs of top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!