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Marketing On Purpose

Marketing On Purpose

By RDB.agency

This is the podcast where you receive expert advice, strategies, and tactics from global marketers. Brought to you by RDB.agency, a global marketing agency providing award-winning services for value-driven brands.
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The hospitality and travel industries post COVID-19 with Stephan Aigner

Marketing On PurposeJul 27, 2021

00:00
53:40
Hint Water Founder and Chairwoman, Kara Goldin

Hint Water Founder and Chairwoman, Kara Goldin

Time Codes:

0:00 - Intro

1:31 - Kara’s Origin Story and her indomitable spirit

5:00 - Why Kara wrote her book, “Undaunted”

6:34 - How COVID has impacted Hint Water

20:12 - How purpose and happiness are contributing to the “great resignation”

25:27 - Advice for people trying to build their brands today

31:32 - How Hint Water became the water in the Google offices, Costco, Walmart and beyond

39:23 - Closing remarks from Kara

Feb 01, 202242:23
The hospitality and travel industries post COVID-19 with Stephan Aigner

The hospitality and travel industries post COVID-19 with Stephan Aigner

The Canary Islands, Netherlands, Thailand, Norway

Norway: Hardrock Cafe ----- Color line (Ferry)

Nordic Choice Hotels: Director of Profit Cluster finding the right price at the right time for the right people.

“Pre-Corona, historic data, a huge amount of data, was key to success to predict future travel patterns and price accordingly. At the moment, everything is useless.”

According to the World Tourism Organisation, international arrivals dropped by 74% during 2020. 

Safety and flexibility are going to be the prerequisite in this industry… and you’re gonna have advanced contactless room controls, robotic servers, pop-up dining areas.”

Hospitality and Finance

Airlines using crowdsourcing to ask customers how much they want to pay for their flights.

Asian markets as an early indicator that the crisis was going to impact dramatically. (-50-60% travel to Asian countries was already being predicted in Feb. 2020)

Pivot and focus on in-country travelers.

2009 financial crisis only saw a reduction of international arrivals of 4%. It took the industry 4-5 years to achieve price level recovery. It also was followed by the rise of websites like Expedia and booking.com, which now lead the industry. Aigner believes that this crisis will likely give rise to something new as well.

Inter-Nordic travelers make up the largest portion of hotel stays in the Nordic countries. This means that they will likely see their market recover faster than markets that rely heavily on international travelers such as France.

The main focus is now on health and wellness of guests and making them feel safe when being in the hotel.

The smaller you are, the tougher it is at the moment...especially as many of these had a very exposed financial situation before the pandemic and are now having to invest even more to comply with new regulations and attract back guests.

The key to surviving is “finding your niche and attracting the right customers” it doesn’t matter the size of your business.

We’ve seen the emergence of boutique hotels and larger chains creating smaller boutique brands to cater to audiences and offer more variety. Small details that make the experience unique and authentic are what allow smaller hotels to charge more.

While it may be popular at the moment, the trend of hotel advertising targeting multi-generational families vacationing together is not a trend that Aigner sees carrying on into the future.

Sustainability: increase in use in more sustainable forms of travel (trains) or decrease in overall business travel. Banning of as much disposable plastic as possible. Other measures being taken to reduce the overall carbon footprint.

1:56  - What he likes about all the different regions he works in

8:04 - Stephan’s move to Norway and his work with Nordic Choice Hotels

14:43 - How Nordic Choice Hotels reacted to the arrival of the pandemic and COVID’s impact on the travel and hospitality industry

29:48 - A hotel customer’s journey

46:03 - Sustainability

50:41 - Wrap Up

Jul 27, 202153:40
Christopher Wallace - "Belief, Confidence and Pride" - The Brand Transfer Score

Christopher Wallace - "Belief, Confidence and Pride" - The Brand Transfer Score

With the evolving digital market space, it is vital for marketers to employ storytelling that displays consistency and considers a consumer-driven brand experience. Christopher Wallace, President, and Co-Founder of InnerView provide an in-depth explanation on developing a brand champion through an omnichannel approach.

With 20 years of experience in brand marketing and consumer experience, Christopher and his team at InnerView have developed the proprietary “Brand Transfer Score” to help marketers gain detailed insights on their brand message and how it reflects on their employees' collaboration. InnerView, the marketing consulting firm has a global reach and aims to drive better sales conversion and enhance user retention.

Christopher Wallace LinkedIn

Home Page - https://innerviewgroup.com/

BTS Page - http://brandtransferscore.com/

Diana Finnly

#HBS

Time Codes

1:25  - Insights in university life during COVID-19

3:24 - Innerview Group Team & Branding Process

8:32 - What is the Brand Transfer Score?

9:47 - Innerview’s Consumer-driven brand experience

11:08 - Brand dilution and brand champions

12:50 - Brand storytelling & consistency; a Marketing Consultant’s take

15:51 - Shifts in buying decision & sales trajectory during COVID-19

18:08 - How leadership can drive e-commerce trends through an omnichannel vision.

May 27, 202122:23
Expanding entrepreneurial businesses with Milos Perovic

Expanding entrepreneurial businesses with Milos Perovic

How can you expand and level-up your business? Entrepreneurs at some point need to expand on a global scale and this is exactly what Milos Perovic has done. Starting out in the Balkan region, Milos Perovic has taken his entrepreneurial family business from start-up to an international business. In this podcast, Perovic discusses how he overcame the obstacles many entrepreneurs face, how he adapted to multiple international markets, and what’s next for the family business.

Milos Perovic is the COO of Termovent, a family-owned business specializing in HVAC and engineering has evolved into one of the most successful businesses in the Eastern European market. With his family, Perovic is now expanding the company into the international market, as well as new products including cleanroom technologies.

May 18, 202143:09
Maegan Lujan
May 17, 202154:58
The road to influencer success - Sean Perez

The road to influencer success - Sean Perez

A few years ago, Western Union hosted a global yo-yo event and invited Sean Perez as one of their players. Now, he’s a successful influencer in the yo-yo sphere, coming originally from difficult economic circumstances. Perez discusses how he started his yo-yo career, what it was like touring with Western Union, and how yo-yoing has helped to manage his ADHD. Perez gives hope to youth around the world struggling to make a better life for themselves.

Sean Perez is an eight-time yo-yo champion and influencer. Originally from the Philippines, he now lives in the United States and works with global powerhouse Duncan Toys. He is also passionate about helping others living with ADHD.

  • Time codes

0:47 - Sean’s background and an overview of yoyoing

9:28 - The economics of yoyo

15:10 - Living with ADHD

19:36 - Sean’s work as a brand ambassador for Western Union and his work with Disney (around 24 mins)

31:50 - Sean’s family and why he still supports them back home

34:19 - A conversation around content creation and mental health

Apr 22, 202144:19
Diversity in Marketing with Tony Effik

Diversity in Marketing with Tony Effik

Mar 28, 202147:33
Marketing to niche audiences with Bryan Jardin - Duncan Toys

Marketing to niche audiences with Bryan Jardin - Duncan Toys

What does it take to market successfully to a niche audience? Bryan Jardin, Marketing Manager for Duncan Toys knows that a product thrives in a tight-knit community. Jardin discusses how building a community around your product will boost sales and customer engagement.

Bryan Jardin is the Marketing Manager at Duncan Toys, a world-famous yo-yo company. Jardin is himself a 7x free-hand national yo-yo champion from the Philippines and has many years of in-depth experience when it comes to marketing in a niche community.


TIME CODES

0:15 - A look at Bryan’s background

11:18 - Yoyo marketing and adapting to COVID

20:49 - The size of the yoyo marketing and how to grow the sport of yoyoing

28:15 - Bryan’s seven national titles, how that impacts their marketing with Duncan and his relationship with friend and 8xnational champion Sean Perez

31:04 - How Duncan is getting involved in sustainability

38:43 - The diversity and inclusivity in the yoyoing community


https://www.yo-yo.com/Bryan-Jardin

https://www.linkedin.com/in/bryanjardin/

https://www.instagram.com/bryanjardin

https://www.rdb.agency

https://www.linkedin.com/company/18434861

https://twitter.com/sirmfd

https://www.linkedin.com/in/michaelefenech/



Mar 11, 202149:02
How to attract star talent in 2021 with Ulrich Puntigam

How to attract star talent in 2021 with Ulrich Puntigam

The process of attracting, hiring, and retaining talent is going in a radically different direction. Our guest today, Ulrich Puntigam, is a business consultant and the Founder of Conout, a company that assists businesses with organizational and team development. Puntigam shares with us all the top employer branding trends of 2021, plus how you can take steps towards making your employer branding more purpose-driven to reach star Millennial talent.

Ulrich Puntigam is a business consultant and Founder of Conout, a company that helps with organizational and team development. He is an expert in bringing teams closer together and helping businesses to define and achieve their goals.

Mar 08, 202133:16
Boost your business with impact investing featuring Alessandra Sollberger

Boost your business with impact investing featuring Alessandra Sollberger

How can impact investing help your business? Alessandra Sollberger is an entrepreneur and investor dedicated to making an impact on a global scale. Sollberger shares how impact investing works, the latest stock market trends, and how your brand can make a positive impact in the world.

Alessandra Sollberger is an entrepreneur, investor, and active board member of several companies. She is an expert in the blockchain and biotech sectors and is the founder of her own company Top Tier Impact.

Mar 03, 202140:02
Successful content marketing for start-ups with Theresa Imre

Successful content marketing for start-ups with Theresa Imre

Starting your own company is very exciting! So most of us can’t wait to tell the world everything that’s going on behind the scenes. But while content marketing offers a low-cost opportunity to do so, random storytelling won’t do its potential justice. Markta CEO Theresa Imre explains what's necessary to make content marketing an effective tool for various entrepreneurial activities  — from fundraising to customer acquisition.

Theresa Imre is the founder of markta.at, a digital farmers’ market, which skyrocketed during its first year in business. Her continuous efforts to save small producers and change the way we think about food production got Imre on Forbes’ famous “30 Under 30” list.

26:14-26:25:
„I was myself always surprised, when I talked with Mario, because he already knew more than I wanted to say to him, which is very fascinating if somebody knows already what you want to say and already gives you an answer.“

 27:07-27:17:
„I was extremely fascinated, how precise and how clear he was able to develop personas, that I couldn‘t have described, even working with our customers.“

Jan 11, 202141:17
How brands and people are dealing with the pandemic featuring Eliot Robinson

How brands and people are dealing with the pandemic featuring Eliot Robinson

How are people and brands dealing with life in the pandemic age? Eliot Robinson is the CEO of sports media brand Dunk — the second-largest sports media company on TikTok. He joins host Michael Fenech and Global Marketing Expert Karen O’Brien to talk about how Gen Zers are facing the pandemic age. The challenges we face now may be unique, but that also means we have the perfect opportunity to find new ways of doing business.

Eliot Robinson is the CEO of the sports media brand, Dunk. He reached new heights with his brand through TikTok, the most popular app among Gen Z. His brand has expanded to include all aspects of sports culture including music and activewear.

0:12 - Dunk and Eliot Robinson introduction   

3:32: - Catch up about what’s new at Dunk and exploring sports media development during the lockdown.   

5:40 - Eliot’s thoughts on content creation and culture.   

9:17 - Importance of reflecting an authentic persona in our actions.   

11:10 - What qualities lead to successful collaboration when working with individuals?   

17:38 - Driving a purpose through Eliot’s work with Dunk & the HoopBus.   

21:48 - Eliot’s take on the music industry during the COVID-19 pandemic.   

23:45 - What’s next for Dunk?   26:45 - Seeking creative inspiration in 2020   

35:55 - What’s next for Eliot?   

Links:   

https://rdb.agency/ 

https://www.instagram.com/dunk 

https://hoopbus.com/    

Photo credit:  @sanna.c.h 

#Dunk #HoopBus #Basketball #basketballneverstops #basketballislife #Sportsmedia #authentic #MusicIndustry #Contentcreation #culture #athletes #creativework #pandemiclife   #MarketingOnPurpose #RDB.agency #Content #ContentDevelopment #InfluencerAgency #ContentMarketing #InfluencerMarketingAgency #Marketing #InfluencerMarketing

Dec 16, 202037:23
The future of employer branding with Sarah Bounouira

The future of employer branding with Sarah Bounouira

Employer branding in the post-pandemic age is a concern for most companies. As we head into 2021 companies must consider the shifting attitudes of employees, as well as how to reach them. Bounouira discusses how to leverage social media to connect with the best talent, what changes you need to make to your employer branding strategy and why a new approach is necessary for the new year.

Sarah Bounouira is the Head of Culture at RDB. She has a background in Sociology and Performance Psychology and is focused on helping employees and companies to work together cohesively.

Dec 09, 202020:27
Why we Millennials chose impact and purpose in our careers
Oct 30, 202029:36
The meaning of changes in technology for our future with Jeremiah Owyang
Oct 09, 202051:19
The love wave: a new approach to thinking and building brands with Moshe Engelberg

The love wave: a new approach to thinking and building brands with Moshe Engelberg

In this podcast episode, we sat down with Moshe Engelberg to discuss the importance of inclusivity, positivity, and embracing the heart when making business decisions. The Amare Wave strategy can not only help your business deal with the rising tensions of the pandemic but also find new ways to approach brand evolution and company policies.

Moshe Engelberg is a world-class strategist with over 25 years of experience consulting various international organizations. In his latest book, The Amare Wave, he emphasizes the importance of connection, unity and detachment from the outcome in one's business ventures.

#MarketingOnPurpose @MosheEngelberg #RDB.agency #InfluencerMarketing #Branding #Content #ContentDevelopment #InfluencerAgency #ContentMarketingTips #ContentMarketing #DigitalMarketing #InfluencerMarketingAgency @mariodebout #Marketing https://bit.ly/MichaelFenech-LI 


Sep 21, 202047:09
The importance of storytelling with Marcio Delgado

The importance of storytelling with Marcio Delgado

Storytelling is essential in modern-day marketing — but is your brand doing this authentically? Marcio Delgado has been using storytelling in marketing since the early days of social media and has seen first hand how the landscape continues to change and innovate. Especially in a post-pandemic world, brands need to incorporate more authenticity into their campaigns to keep customers on their side.

Marcio Delgado is a content producer, influencer marketing campaign manager and fashion journalist. He successfully uses storytelling to connect brands with customers around the world.

#RDB.agency #InfluencerMarketing #Branding #Content #ContentDevelopment #InfluencerAgency #ContentMarketingTips #ContentMarketing #DigitalMarketing #InfluencerMarketingAgency @BondJaneBond @mariodebout  #Marketing #InfluencerMarketing https://bit.ly/MichaelFenech-LI #MarketingOnPurpose @NasDaily


Sep 16, 202056:50
Creating an inclusive workplace with Gerard Rabara

Creating an inclusive workplace with Gerard Rabara

What makes an inclusive work environment? Head of Community Management and Communications at RDB, Gerard Rabara, interviews several LGBTQI+ guests to discuss the issues of diversity and acceptance in the communications industry. Discover how companies and employees can come together to celebrate our differences, rather than dividing us further apart.

Gerard Rabara is the Head of Community Management and Communications at RDB and an outspoken LGBTI+ advocate. Gerard interviews prominent members of the community including Janlee Dunca a Filipina Trans Activist and PR Director, Daniel Gottschling, an Audio Visual Pro and Tonica Hunter, a Minority Expat with Pride.

#Pride #LGBTQ+ #Queer #MarketingAgency #Marketing #Inclusivity

Aug 28, 202053:03
Inside the CMO world with Ted Rubin
Aug 11, 202044:29
Community management with Diana Aguilar Díaz & Gerard Rabara

Community management with Diana Aguilar Díaz & Gerard Rabara

Community management helps drive your brand forward and communicates the values of your brand. Experts Diana Aguilar Díaz & Gerard Rabara share what they believe to be the most important parts of successful community management, why every brand needs to authentically communicate with their customers and how community management can help your brand during COVID-19.

Gerard Rabara is the Head of Community Management and Communications at RDB, and he leads a team in the Asia Pacific region in seven languages. Diana Aguilar Díaz is the Head of Community Management for a large global company in thirteen languages and has many years of experience in the field.

#RDB.agency #CommunityManagement @nita_mtnt #Gérard Rabara @bondjanebond @michaelfenech

Jul 17, 202031:15
Marketing strategies for SMBs with Andrew D’Souza & Swish Goswami

Marketing strategies for SMBs with Andrew D’Souza & Swish Goswami

Small and medium-sized businesses need marketing strategies to get them through the crisis. Purpose and social impact create a lasting difference with sustainable growth. Andrew D’Souza, CEO of ClearBanc, and Swish Goswami, CEO of Trufan, discuss what SMBs need to know for the aftermath of COVID-19, why you need to crack your value proposition and how purpose will help your business drive sustainable growth.

Andrew D’Souza is the CEO and Co-Founder of Clearbanc, the biggest e-commerce investor in the world. Swish Goswami is the CEO of Trufan, a social intelligence platform that empowers businesses of all sizes to make smarter marketing decisions.

#RDB.agency #MarketingOnPurpose @michaelfenech https://bit.ly/MichaelFenech-LI #SMBMarketing #Trufan #Clearbanc #Purpose #SustainableGrowth

Jun 25, 202057:23
The future of influencer marketing with Nas Daily
Jun 15, 202047:53
The fundamentals of growth marketing with Frederick Crosby
Jun 11, 202053:39
How B2B differs from B2C with Will Scott

How B2B differs from B2C with Will Scott

Learn everything you need to know about B2B and B2C marketing. Knowing these nuances will help your brand target the right audiences for the best results. Will Scott from Steelpoint Marketing explains how to generate leads, the importance of being data-driven and defining your target audience.

Will Scott is the Founder of Steelpoint Marketing, a company that helps B2B clients achieve their growth goals.

#RDB.agency @BondJaneBond @mariodebout #FractionalCMO #SteelpointMarketing #Marketing #B2BMarketing  https://bit.ly/MichaelFenech-LI #MarketingOnPurpose

May 31, 202052:17
Purpose is key during the global pandemic with Mario Alonzo-Debout

Purpose is key during the global pandemic with Mario Alonzo-Debout

In this excerpt from the Navigating the Unknown web event, Founder and CEO of RDB Mario Alonzo-Debout shares what purpose is, why your brand needs it, and how purpose can help your brand survive during these times of crisis.

Mario Alonzo-Debout is the CEO and Founder of RDB, an agency that helps brands to make an impact through purpose. Navigating the Unknown is an online business seminar focused on how SMBs and entrepreneurs can get back to business after the COVID-19 crisis.


#RDB.agency @BondJaneBond @mariodebout #Marketing #InfluencerMarketing #Diversity #LMSM #LiveMoreShareMore https://bit.ly/MichaelFenechLinkedIn @michaelfenech https://bit.ly/MichaelFenech-LI #MarketingOnPurpose

May 23, 202012:29
Why social listening is important with Karen O’Brien

Why social listening is important with Karen O’Brien

Social listening is a method for tracking your social media platforms for mentions and conversations related to your brand. This data helps you to analyze the conversation around your brand, discovering opportunities to act. Karen O’Brien, Global Marketing Expert, explains the nuances of social listening and how to approach social media management to get the best results.

Karen O’Brien is a Global Marketing Expert and a veteran social innovator with over 20 years of experience in the industry.

#RDB.agency #SocialListening #Data #Social #Marketing #MarketingOnPurpose @BondJaneBond @michaelfenech https://bit.ly/MichaelFenech-LI

May 19, 202008:23
How being purpose-driven elevates your brand with Mario Alonzo-Debout & Karen O’Brien
Apr 30, 202028:56