Welcome to eCom tips podcast I am Roger keyserling an e-Commerce and marketing specialist. I am also the small business owner of Keywebco eCom Tips is full of Blog Narrations IGTV shows recipes news eCommerce Tips apps and more Keywebco has Dragon deals on items like toys shoes lawn and garden home decorations and much more come chat with Roger Keyserling on our Facebook Live show every morning at 8:30 a.m. Central Time search forKeywebco.com online be sure to look for our visit win sidebar get discounts and freebies enjoyed today's podcast topic check for any available links included
Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! Great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.
5 PRINCIPLES OF GOOD LOGO
What makes a good logo? A good logo is instantly recognizable, simple in form, easy to remember, built for longevity, and able to fit different mediums of branding material.
In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility.
To build a lasting impression, a logo must be memorable. How else will your client’s customers remember them? The complexity of design serves as a negative in logo design, your logo will have only a few seconds to be absorbed by the average person. Keep it simple.
Timeless refers to no particular point in time. Focus on building a strong concept for your logo and keep away from trends. As trends fade away, so will the logo. A timeless logo allows your client to enjoy it’s longevity, allowing your design to stay on board for the long-term.
When designing a logo, remember to:
• Build a strong concept
• Stay away from trends
• Design for the long-term
Logos are marks and symbols that represent a business. As companies market themselves through various forms and mediums, they apply their logo to business cards, advertisements, folders and many more. When designing a logo, it is important to consider logo size equally on a business card as on a billboard.
Can a logo be applied to various forms of size and color? Think about:
• Printing in small and large sizes
• Can the concept be understood in 1 color • Cost of printing multiple colors
Design and present your logo concepts in only black and white, as colors can obscure your client's judgment and take away from the concept. Consider printing the logo in a 1-inch square. Is it visible? Thin lines are likely to fade or disappear when printing in small sizes, think about this when drawing your initial sketches.
Does your logo fit the purpose and identity of the company? A logo must portray the company it represents through the use of shape and form. A good rule to follow (not always though) is smooth lines for a youthful company and straight lines for a structured company. It
is important to make sure the logo is relevant to the industry your company is in. A technology logo is identifiable based on the symbol and the style of the type treatment. That style will not work for a clothing company or food product.
Here are some questions you can ask yourself, to get to the bottom of your brand identity:
Why did we start this business?
What are the beliefs and values that are important to us as a company?
What do we do better than anyone else?
What makes us special?
If we could describe our brand in three words, what would they be?
What are the three words we would want our customers to use to describe us?
The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasize these differences in your logo design.
Be sure to clearly set yourself apart from your competition. If all the other businesses in your
The beauty of using a slow cooker or a Crock-Pot is that it's pretty darn simple. Prep your ingredients, add them to the slow cooker and press a button or two.
But there is a difference between a good slow-cooker meal and a great slow-cooker meal. Good ones get dinner on the table. Great ones, however, are remembered, talked about and requested. Here are some tips that can help you turn basic slow-cooker dinners into standout supper stars everyone will enjoy. These tips will also help you know when a slow-cooker recipe is destined to be great.
Coating the inside of the slow cooker with a non-stick spray can prevent the need for scrubbing later.
Liner bags made for slow cookers make cleanup quick, effortless cleanup.
For most slow cookers, the high setting is approximately 280 F and the low setting is approximately 170 F.
Cooking on high for one hour is about equal to cooking on the low setting for two hours.
Add fresh herbs at the end to keep their flavors bright and fresh.
Place hard vegetables, like potatoes, carrots, and other root vegetables at the bottom of the slow cooker where they will have more moisture and cook swiftly.
Crockpot BBQ Chicken
This is going to be the easiest BBQ chicken you have ever made. I'm not joking! Nothing beats the flavor. This is The Best Crockpot BBQ Chicken recipe ever!
2 lbs boneless skinless chicken breasts
1 cup BBQ sauce
1/4 cup Italian dressing
1/4 cup brown sugar
1 tbsp Worcestershire sauce
salt to taste
Season chicken breast lightly ( a small pinch per breast) with some sea salt and place in your crockpot.
In a mixing bowl combine BBQ sauce, Italian dressing, brown sugar and Worcestershire sauce. Stir until well combined.
Pour over chicken, cover and cook on HIGH for 3-4 hours
Once the time is up, you can serve the breast whole, or shred with 2 forks. If shredding, recover and let cook in the sauce for about 10-15 more minutes to soak up all that delish flavor.
Serve on buns, over rice, in wraps, on a salad or eat a plateful as is! Our favorite way is on fresh rolls, topped with coleslaw.
Calories: 342kcalCarbohydrates: 30g (10%)Protein: 34g (68%)Fat: 8g (12%)Saturated Fat: 2g (10%)Cholesterol: 95mg (32%)Sodium: 691mg (29%)Potassium: 719mg (21%)Sugar: 26gVitamin A: 2.1%Vitamin C: 0.8%Calcium: 3.4%Iron: 7.4%
Honey Garlic Crockpot Meatballs
Do you want to know what I love about this recipe? This Honey Garlic Crockpot Meatballs can be served as an appetizer or a main meal with rice or noodles.
1/4 cup brown sugar
1/3 cup honey
1/2 cup ketchup
2 TB soy sauce
3 cloves garlic minced
1 28oz bag fully cooked, frozen meatballs
In a medium bowl, mix together brown sugar, honey, ketchup, soy sauce, and garlic.
Place frozen meatballs in a 3-4 quart crockpot and pour the sauce over meatballs. Stir so all meatballs are coated evenly. Cook on LOW for 4 hours, stirring occasionally.
Use as an appetizer or serve over rice for a meal!
Calories: 90kcalCarbohydrates: 22g (7%)Sodium: 390mg (16%)Potassium: 77mg (2%)Sugar: 21gVitamin A: 1.5%Vitamin C: 1.2%Calcium: 1%Iron: 1.5%
Crockpot Low Country Boil
Nothing says summer like a Crockpot Low Country Boil. It really has to be one of the most fun meals to eat. Grab some friends and give this recipe a try!
1.5 lbs small red potatoes cut in half
5 cups of water
1 bottle 12 oz beer (you can also sub in broth)
1/4 cup Old Bay Seasoning
2 stalks celery cut into 1-inch pieces
1 onion cut into quarters
3-4 garlic cloves minced
2 lemons cut in half
1 lb cooked kielbasa sausage cut into 1-inch pieces
4 fresh cobs of corn cut into 3-inch chunks
2 lb fresh uncooked large shrimp in shells
Optional: Cocktail sauce fresh lemon slices, Cajun seasoning
Start by spraying a 6 or 7-quart slow cooker with cooking spray. Add in water, beer, Old Bay Seasoning, and garlic. Stir until well combined.
Place potatoes, onion, an