Clear the Air with RPA
By RPA Podcast Crew
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Host Phil Irvine dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
Season 1 Recap!
Season 1 has come to a close, but in case you missed our previous episodes, here is a recap of some of the key highlights. Tune in wherever you get your podcasts!
July 06, 2022
Juneteenth Special: Future of Media, Entertainment, and Sports with UCLA’s Jay Tucker
Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic, and entertainment sectors. At UCLA’s Center for Media, Entertainment & Sports, Jay is responsible for the Center’s vision, thought leadership, educational offerings, and major events—including the annual PULSE conference. This week on CTA he dives into an assortment of topics with Phil, including thoughts on influencing diversity in content creation and why baseball barely resembles the glory days of the 1990s and 2000s. For more info about UCLA’s MEMES program, please visit https://www.anderson.ucla.edu/about/centers/media-entertainment-and-sports
June 20, 2022
Profile of Diversely.io, a Next-Generation D&I Platform with Co-Founder and CEO Helen McGuire
Co-Founder and CEO of Diversely Helen McGuire joins CTA to chat about her career journey, which began in the music industry and then followed her passion toward entrepreneurship and diversity and inclusion. She dives into what observations led to her career pivot, and the innovative ways Diversely is changing the game with merging AI technology and recruiting efforts. To learn more about Diversely please visit https://www.diversely.io/.
June 15, 2022
Think Different: How Agencies and Managers Can Empower Neurodivergent Workers
Quinn Rufener – Digital Strategy Specialist at RPA – joins CTA for a special two-segment episode for Mental Health Awareness month. Quin Rufener kicks off our time by sharing her journey with neurodivergence and the ERG she started at RPA, “Think Different.” She addresses the stigmas, learning more about her unique working style and how managers can empower neurodivergent employees to do their best work. Segment two hosts a conversation with RPA’s People Generalist, Laura Zeidman, on the ways RPA partners with vendors and organizations to support its associates mental, physical and nutritional health. This is a timely discussion on a fascinating topic that you don’t want to miss. Tune in wherever you get your podcasts!
May 25, 2022
The Future of Media Transacting Part 1: Profile of the Evolution of Tremor Video and Video Advertising
Tremor Video’s VP of Sales, Sarineh Croft and VP of Creative Solutions, Gabriela Maestre, join CTA to discuss Tremor Video – one of the leading and most innovative video advertising companies in North America. They discuss how they’re pushing the boundaries of video marketing, their unique approach for understanding client needs and user journeys, and a glimpse at the proprietary methods they’ve developed to captivate more audiences.
May 18, 2022
Co-Founding Success: Creating a Business and Culture That Lasts With 1-800-Dentist Co-Founder Fred Joyal
Speaker, author and business coach, Fred Joyal joins CTA for a rundown of his decades-long career. He chats about everything from his humble beginnings as a junior copywriter, to pioneering a completely new business model with 1-800-Dentist. Throughout it all he shares everything he learned from building a company, creating top notch cultures, and tips with building one’s confidence. Tune in wherever you get your podcasts!
May 11, 2022
Beyond Tokenism: A Roundtable discussion with RPA Execs & and former CNN anchor Carol Costello about the tangible power of diversity
RPA’s Pete Imwalle, Sarah May Bates, and Phil Irvine joined a roundtable at Loyola Marymount University about diversity in advertising moderated by former CNN anchor Carol Costello. They discussed the low statistics of representation in advertising, actionable ways the industry can change course and how RPA has addressed the matter across departments. For RPA, diversity is and continues to be so much more than tokenism. It’s about depicting different perspectives to empower people of every background with relevant products, services and opportunities as unique as they are.
May 04, 2022
Delivering Top Notch Wellness Experiences Leveraging Franchises with Squeeze Owner Brittany Driscoll
Brittany Driscoll is a CEO, podcast host, and three-time cofounder. After cutting her teeth in the trenches at diverse, well-known marketing agencies, she immersed herself in the health and wellness space. She contributed to Drybar’s growth from 30 million in revenue to 100 million as VP of Marketing. She then sought a new challenge and co-founded Squeeze: A Way Better Massage Experience. On CTA, she shares everything from the big life lessons she’s learned along the way to the brand details that set Squeeze apart and ultimately what it takes to thrive in highly competitive industries.
April 27, 2022
Winning Customers’ Hearts with Google Chief Measurement Strategist Neil Hoyne
Neil Hoyne – Chief Measurement Strategist at Google and Senior Fellow at Wharton previews his new book "Converted: The Data-Driven Way to Win Customer’s Hearts.” He talks about his career journey and provides expertise around utilizing customer lifetime value to guide organizational decisions. Sprinkled throughout are stories about the CIA, finding airport gates, and failing 36 times (give or take) to find employment with Google. This is an engaging episode you don’t want to miss.
April 13, 2022
Building Brands That Matter: How to Connect With Customers with CEO Eli Winkler
Eli Winkler isn’t just another “thought leader”, he’s a marketing expert with decades of hands-on experience working his way up from coordinator to CEO. Drawing on his expansive experience in retail, he shares strategies for building brands that connect with people, how important it is for teams to have a chip on their shoulder and his learnings in his most recent role as President.
April 06, 2022
Spotlight on Beyond RPA Winners – Making an Impact Outside of Work with Amanda Chavez and Tyler Sweeney
RPA wants people to be, well, people, and to have lives outside of work. That’s why we started “Beyond RPA,”an annual award honoring the Associates making an impact with their passions, hobbies and side hustles. RPA’s Talent Specialist, David Peña, chats with the two most recent winners ––Tyler Sweeney and Amanda Chavez –– about the inspiration for their projects, advice for getting into advertising and their favorite thing about working at RPA.
March 31, 2022
The Future of Marketing with RPA’s Tim Leake
Look to the past to see the future. That’s the theme of CTA’s latest conversation with RPA’s Chief Marketing and Innovation Officer, Tim Leake. After years of leading his renowned “Future of Marketing” workshop at places like the Cannes Lions Festival, he’s discovered human behavior isn’t always predictable, but it is cyclical. By asking probing questions and understanding historical trends, he shows marketers and brands how to not just predict, but own, their futures.
March 23, 2022
Deep dive into Crypto, NFTs, Blockchain Technology
What are these emerging technologies and how will they impact the future? At such an early stage, we’re all building the bridge as we cross it, but for Amy Seidner, RPA’s Executive Digital Producer, and David Tran, Director of Analytics, that’s what makes it such an exciting time. During this in-depth conversation, they discuss how blockchain will decentralize trading, what drives crypto valuations, how NFTs will provide new revenue streams for creators and investors, and many other revolutionary innovations.
March 16, 2022
Preview of The Loyola Project: A Sit Down with Sundance Finalist and 30 for 30 film director Patrick Creadon
Sundance Finalist and 30 for 30 Film Director, Patrick Creadon, joins CTA to discuss his career as a filmmaker and finding and elevating diverse voices in storytelling. This episode dives into his most recent work, "The Loyola Project" about the historic 1963 Loyola Ramblers.
February 28, 2022
Creating Unforgettable Superbowl Commercials: Four Experts From RPA and Octillion Media Share How Agencies Stood Out During Superbowl LVI
How do agencies create some of their biggest, most visible work of the year? Four leaders from creative, strategy and media at RPA and Octillion Media weigh in and discuss Super Bowl commercials and the entire process from development to air time.
February 23, 2022
Creating and Enhancing Digital Products that Viewers Love: A Conversation with HBO Max VP of Product Management, Lindsey Emerson
VP of Product Management at HBO Max, Lindsey Emerson, talks about her experience in eCommerce, being the first hire at Pluto TV, and the learnings she gained during her time there. Although she's now at a large enterprise, the fundamentals haven't changed. She shares the core principles she sticks with when testing that empower her team to build the brand moments and product people engage with and enjoy.
February 16, 2022
Investing, Building, and Scaling Companies with Upfront Ventures General Partner, Kobie Fuller
Kobie Fuller is a General Partner at Upfront Ventures – one of the largest Venture Capital companies in LA. After graduating from Harvard, he’s invested, built, and scaled several multi-billion-dollar organizations (09:05). As 20-year VC veteran, he provides insight into everything from developing high-performance teams (14:44), how the metaverse will change marketing (25:10), and how he grew Valence, a networking site and cross-industry management training program to promote Black economic empowerment (33:23).
February 09, 2022
Cultures That Care: How Leaders Can Cultivate DEI to Ensure Employees Feel Heard and Valued with Clear Cloud CEO Dr. Charles Thomas Jr
Charles Thomas is the CEO of Clear Cloud and holds four degrees including a PhD in Organizational Dynamics & Leadership Studies. Drawing on his extensive research and work experience, he discusses how greater diversity leads to greater employee engagement and retention. After providing practical, real-world examples, he shares how intellectual humility and flexibility empower companies to build better products and – more importantly – build up people
February 02, 2022
Evolving Into a Customer-Centric Organization: How Increasing Customer Equity Can Improve Your Bottom Line
Three-time founder, analytics consultant, and author Allison Hartsoe joins Clear the Air to preview her recently released book, “The Age of Customer Equity.” She dives into how companies can increase their valuations with a focus on customer centric thinking. For more information and to purchase the book please visit https://www.ahartsoe.com/book.
January 26, 2022
Best of Creative: A Look Back at 2021 RPA Ads that Thrived with Connecting Brands and Consumers In An Inspirational Way
Join guest host David Pena as he chats with RPA’s Sarah May Bates, Romeo Cervas, and Paul Fung as they dive into the conception of some of RPA’s greatest work from 2021. They deep dive into spots created for Honda (00:55) and Facebook Portal (35:36). Guest commentary as well from RPA’s Christian Cocker and Amanda Hough about the strategic thinking behind each ad.
January 20, 2022
Martin Luther King Day Special: How Minorities Can Launch, Succeed and Thrive With a Career in Analytics
RPA’s Phil Irvine, joined four other analytics veterans in a panel discussion hosted by UCLA Anderson titled “Starting and Advancing a Career in Analytics: A Minority Perspective.” Together, they share their nontraditional career paths, the personal and professional skills that have made them successful, and how organizations can create pipelines to foster greater diversity and representation in the industry. We also commemorate Martin Luther King Day with a special message from RPA’s Hanna Samad.
January 17, 2022
Creating An Empowering Agency Culture With Vision, Purpose And Unity with RPA’s Laura Small
RPA’s very own SVP of People and ThinkLA’s 2021 “Agency Leader of the Year”, Laura Small, shares her unique approach to HR. Drawing on her time from both the client and agency side, she discusses the experiences that have shaped her process and philosophy. She discusses her leadership style, creating employee success, navigating Covid and realizing RPA’s one-of-a-kind “People First” culture.
January 12, 2022
Rethinking Local Media Advertising: A Perspective on What Brands Should Consider in 2022 with Octillion CEO Gabe Greenberg
Gabe Greenberg joins Clear the Air to discuss his extensive, 30-year career in the media buying space and how it positioned him to launch solution-oriented initiatives like GABBCON and Octillion – a platform as a service company that empowers organizations to execute programmatic marketing solutions. He addresses the challenges and wins they’ve experienced as they’ve brought it to market and scaled it. He then closes out his time addressing strategies, predictions and opportunities for the future of media buying in 2022.
January 12, 2022
Creating Brand Success With the Right Insights, Marketing and Culture
Clear the Air hosts its first brand marketer, Mike Nascimento – Digital Marketing Manager at Monster Energy. He shares his story starting with overcoming serious injury as a teen, playing sports for BYU, saving lives in the medical field and how they all equipped him for where he’s at today. After navigating the curveballs along his career path, he dives into the lessons he's learned about strategy, campaign success, and leadership from his fast-paced, high-intensity roles.
January 12, 2022
Special Holiday Message from Host Phil Irvine
Tune in for a short yet special message from host Phil Irvine and hear some exciting teases about upcoming content to look forward to after the new year. Happy Holidays from all of us here on the Clear the Air with RPA podcast, and we'll see you in 2022!
December 29, 2021
Interpreting, Contextualizing, and Profiting from Location Data
Clear the Air welcomes Drew Breunig, EVP of Strategy at Placeiq to discuss the power of location data, and its critical role in every aspect of commerce. Drew dives into the industry’s growth from the early days of the iPhone and also considers its future evolution. They wrap up with their learnings about audience behavior during Covid spikes, as well as some of the strategies performance marketers have created to stay competitive and increase their market shares.
December 22, 2021
Data Privacy – Facts and Fiction…. Plus Do Customers Care if Brands have Access to their Personal Info?
This week, RPA’s Clear the Air sits down with Tim Woo and Rachel Cowlishaw, two digital marketers at the forefront of one of the industry’s hottest topics – data privacy. Rachel is the Associate Director of Strategy for Retail at Movable Inc. – a marketing Saas Company. Tim Woo is the Senior Vice President, Executive Director of Marketing Intelligence Group at RPA. Together, they discuss the high-level views and tactical ways they navigate this ever-changing space. Drawing on decades of combined experience, they rewrite the narrative that data collection is creepy. Instead, marketers can use the information they collect to provide relevant, highly-personalized communications. Tune in to learn more!
December 15, 2021
Modernizing the Customer Service Experience with a Holistic, People-Centric, End-to-End Approach
Today’s show features a sit down with Gabe Larsen, VP of Growth at Kustomer, to discuss the rapidly changing landscape of customer experience. Drawing on years of international, cross-industry expertise, Gabe explains that companies can differentiate themselves by executing new customer journey strategies. By evolving their execution of customer experience management from multichannel to omnichannel, they can empower their CX teams to turn their call centers into profit centers. Tune in to learn more!
December 01, 2021
Unlocking Human Potential With Technology, Teamwork, and Improv
RPA’s Clear the Air kicks off its inaugural episode with Chief Digital Officer, Mike Margolin, who shows us that unlocking human potential through technology, customer relationship management, and even improv is easier than you think. Navigating his storied career, Mike also shares the lessons he’s learned along the way for staying connected to your company’s bigger vision, and championing teamwork to build out best-in-class practices across the board. Tune in to learn more!
November 17, 2021
Introducing RPA's Clear The Air Podcast
Clear the Air, brought to you by RPA, is here to do just that by taking a deep dive into the hottest topics and trends within advertising and marketing. With a lineup of fresh perspectives from internal agency employees and external marketers, Clear the Air brings plenty of depth. Get the inside scoop on issues like leadership during the pandemic, the big debate surrounding data privacy, and so much more. Every episode will be top-notch, and you won’t want to miss a single one!
October 26, 2021