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Customer To Raving Hot Fan!

Customer To Raving Hot Fan!

By Jay Young
Have you ever wondered why one business seems to have a following of raving hot fans, kinda like Garth Brooks but another business doing basically the same thing has fans more like James Bonamy? (you've never heard of James Bonamy)
That's what we dig into in this podcast. I'll share secrets I've learned after 31 years as a morning radio show host in markets like Birmingham, Memphis, Nashville, Kansas City and Nationally Syndicated on The Westwood One Radio Network.
One thing you'll hear me say a lot is "The Closest To The Fan Wins Every Time".
I am excited to share these ideas with you now.
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Who’s More Likely to Buy Your Services
No, this is not a trick question. When you understand the impact of the question, you'll think differently about who you present your message and offers to in the future.
September 27, 2020
The Two Reasons Your Customers Stop Buying From You
Sometimes the answer to a question is just obvious. Today I answer a difficult question and the answer you may think is too easy.
September 26, 2020
The Cows Are Loose But Will They Return To Their Corral
In this episode, the cows are your customers. The Pandemic broke down the fences and let all of your customers out to possibly go find greener pastures. This is all about making sure the cows come home to you.
September 25, 2020
One Simple Change To Increase Revenue For Your Business
Today I will share with you a very simple way to 10x your revenue in your business.
September 24, 2020
Are Your Prospects Hoping They Will Get To Work With You
What makes you different than your competitor? Why should someone buy from you as opposed to them or do nothing at all?
September 23, 2020
The Miracle Of The Internet.. And How To Use It To Your Benefit
Today I will get into a topic I call "Aggravated Discontent". There are 3 levels of traffic. Cold, Warm, and Hot. To have the most success you want to put your message in front of Hot traffic. Here's how to do that.
September 22, 2020
Bank Robber Revealed Why He Robs Banks... And Other Marketing Secrets :)
If bank robbers rob banks because that's where the money is, shouldn't you be putting your message where the money is? Today I will share with you where to put your message in order to have the most success in your business.
September 21, 2020
How To Give Yourself A Raise Today
If you want to get a higher salary in your job, most of the time it will require you have more education. You will have to go to night school and sacrifice several years of your life and your family. Today I want to share with you a way you can give yourself a raise every single day.
September 20, 2020
People Buy From People. Do Your People Know Who You Are
People buy from people they know, like and trust. Today I share some ways to develop the "know, like and trust" factor for you in your business.
September 19, 2020
Free vs Cost
What if you went to your kitchen sink for a glass of water and there just wasn't any more water. That would be a bad thing, right? What if you went to the place where you usually get your traffic for your business and it just wasn't there anymore (or you didn't have access to it anymore)? That would be bad too. Today I want to share some tips that will help you make sure that never happens to you in your business.
September 18, 2020
Toilet Paper And Marketing
Today I want to talk about the 3 different kinds of traffic that you may use in your marketing efforts. There is one kind of traffic that is by far the BEST! That's what I want to share with you and how you get it.
September 17, 2020
A Good Reputation Is Worth More Than Gold With Your Customers
Doing what's right now matter what. That should be our motto when it comes to our customers/clients/patients. When in doubt give the benefit to the customer.
September 16, 2020
The Amazing Value Of Your Customer List I Learned Back In 1994 Sending Out A Fax Newsletter
We laugh at "faxes" now because of the antiquated technology. I first learned the power of a list from the old Fax days. I want to share that with you today.
September 15, 2020
Persuasion vs. Demand
As I'm waiting for my flight to Memphis I had a thought that I felt was powerful. I took off my mask just long enough to share it.
September 14, 2020
Why Your Current Customer List Is Not Productive
Today I will share why your customer list can be the greatest safety net in the history of the world. You may have heard me mention that before, but this is another example.
September 13, 2020
How to reignite an old customer
Doing a little camping with the family and as I was building a fire I got to thinking about customers. (I know, I'm a little strange that way) Has the fire in your customers gone out? If so, I'll share how to reignite that flame.
September 12, 2020
Life & Marketing Lessons I learned From My Dad
After my dad passed away this year, I reflected a lot about the things he taught me. My dad was a true "traveling salesman". He sold Watkins products door to door. He did this for more than 40 years. He learned a thing or two and he shared some of those secrets with me. I want to share a couple with you.
September 11, 2020
Why You Need To Nurture Your List
If you've been listening for a while you know I'm all about the Customer List. Your customer list is only valuable if you've nurtured that list. It's kinda like if you have a lawn but you never water it. After a little while, the grass just dries up and dies. The same is true for your customer list. 
September 10, 2020
How Not To Build The Biggest Asset In Your Business... Your Customer List
If you don't know by now, your customer list is the biggest asset (or should be) that your business has. Why do you think Facebook bought out Instagram? Why do you think Google bought out YouTube? It wasn't for their cool technology. A 12-year-old could replicate that in an afternoon. The reason they bought them out was to acquire their massive customer lists.
September 9, 2020
If You Don't Have Something Good To Say On Your Social Media Platform....
We all have opinions and we all have a way to just spout of about anything these days. If you're a business owner you need to be very careful about the things you post, like, or share. Right now there is a huge division in the country and if you're not careful it could divide in half the revenue you bring in.
September 8, 2020
How Would You Like To Own Your Own Traffic... Instead Of Paying Google Or Facebook?
Let's face it, every business needs traffic to acquire customers. I want to share with a secret that will enable you to own your traffic instead of paying Google Adwords, or Facebook or Digital Display Ads.
September 7, 2020
How To Install The Greatest Safety Net In The History Of The World Into Your Business
Does your business have "slow" seasons? Has the pandemic made that even worse? Would you like to know a little secret that will erase those slow times of the year and in fact thrive instead? Listen.
September 6, 2020
Why Your Website Isn't The Money Making Machine You Thought It Would Be
If you have a website and you expect it to make you money, you're probably very disappointed. Here's the reason why just because you "built it" they won't come.
September 5, 2020
If One Particular Thing Is Missing In Your Business....
You could be doing a ton of stuff right in your business but there's one thing in particular that will make or break you.
September 4, 2020
Eight Words From A Client That Changed My Future
Sometimes it's the small and simple things that impact our lives. 
September 3, 2020
Do You Want Things To Go Back To Normal... Or Do You Want Better?
I hear people say "I can't wait for things to get back to normal". That puzzles me. Most of the time I hear this from business owners who weren't doing that well before the Pandemic. Why would they want it to get back to normal? It seems to me they would want it to massively improve. That's what this episode is all about.
September 2, 2020
How Getting Fired Opened Up Amazing Opportunities To Serve Others
I got so sick of hearing people say, "when one door closes another door opens" after I got fired from KIX 106. But do you know what? It's absolutely true. Listen and I'll explain.
September 1, 2020
Hey Jay, Why Do You Do What You Do?
There is a point in almost every person's life where they decided they were going to do what it is they're doing now. Sometimes it's by choice but most often it's done out of self-preservation. For me, it was definitely the latter.
August 31, 2020
8 Words From A Client That Changed My Future
Sometimes there's a "come to Jesus" moment that changes everything. I'm going to share that moment for me and how it has helped me to have the success I'm having today.  I'll also share with you how to have "sticky" clients/patients/customers/members. I would love your feedback as well. Thank you for watching. Jay
July 5, 2020
Why Your Customers Aren't Coming Back When The Restrictions Are Lifted
I was talking to a friend who owns an automotive service business. He had an epiphany that in order to dominate his competition it would only take 1 thing.Jay
July 5, 2020
What Is The #1 Piece That Is Missing From Almost Every Business & Organization's Sales Process?
Hi, it's Jay Young. Today I wanted to share with you an aha moment when I realized what my "Entrepreneur's Blueprint To Re-engage Customers & Almost Customers To Generate A Predictable Revenue Flow" had to have. When you discover what it is, you'll have the key to unlock incredible success for you. Thanks for listening. Solve Problems, Create Solutions, and Continue To Engage With Your Customers And They’ll Be Loyal To Your For Life.
July 3, 2020
Why Do You Do What You Do For A Living?
What is it that inspired you in your life to have the career that you have now? Are you doing what you love or doing what you fell into?
July 2, 2020
Jeff Foxworthy
Jeff Foxworthy has become one of the most recognized and successful stars in comedy. His catchphrase, "You Might Be A Redneck" has become a beloved punchline. Jeff has had huge success on the comedy stage, as an author, a television actor in his own show and a celebrity pitchman. Foxworthy was a class clown during his youth. In his spare time, he listened tirelessly to the recordings of comics like Bob Newhart and Flip Wilson, veteran comedians who didn't use profanity in their acts. Foxworthy was also a competitive football player in high school, playing in an aggressive manner that led to frequent visits to the local emergency room, but his slight build kept him from continuing in the sport. Foxworthy planned to follow in his father's footsteps by majoring in computer technology at Georgia Tech and working at IBM. Yet he discovered that he gained more enjoyment from making co-workers laugh than working with computers. He eventually quit his job to devote his life to being a comedian. With the support of his wife, Pamela Gregg Grethe — a former actress he had met during one of his shows — he went on the road, laying the groundwork for his later success. 'You Might Be a Redneck If' At a club date in Detroit, Michigan, Foxworthy discovered his comedic voice. Next to the club was a bowling alley offering valet parking; he was struck by the irony and immediately went to his room and compiled a list of factors that would make a person a redneck. For example, you might be a redneck if: "You ever mowed your lawn and found a car" or "You stare at a can of orange juice because it says concentrate."
September 29, 2019
Alex Morgan USA Soccer Star
Alex Morgan is an American soccer player and Olympic gold medalist.  She's a forward for the Portland Thorns FC and for the United States women's national soccer team.  She was named U.S. Soccer Female Athlete of the Year and was a FIFA World Player of the Year finalist.    She's Alex Morgan and here are her Top 10 Rules for Success.  Join my BELIEVE newsletter: 1. Everyone has their talent 2. Take it day by day 3. Plan your day 4. You can't look back 5. Consistency is the key 6. Focus on what you do best 7. It's all about hard work 8. Have confidence in yourself 9. Make the people you love proud 10. Dream big
September 28, 2019
Rosario Dawson
Rosario Isabel Dawson is an American actress, filmmaker, musician, graphic novelist, and political activist. Over the course of her two-decade-long career, she has emerged as one of the most versatile actresses working in the industry today. A New York native, Dawson began her career in the entertainment industry when she was a teenager. In 1995, she made her debut in the teen drama ‘Kids’. She followed it up with the short film ‘Girls’ Night Out’ and the sports drama ‘He Got Game’. In 1998, she starred in a Merchant Ivory film, titled ‘Side Streets’. Her breakthrough role came about a few years later when she was cast in the science fiction comedy ‘Men in Black II’. In the ensuing years, she has portrayed Naturelle Riviera in Spike Lee’s ‘25th Hour’, Queen Roxana in Oliver Stone’s ‘Alexander’, Gail in ‘Sin City’ series, Mimi Marquez in Chris Columbus’ ‘Rent’, and Rebecca "Becky" Scott in Kevin Smith’s ‘Clerks II’. Dawson made her television debut in 2007 and currently portrays Claire Temple in several Marvel/Netflix TV shows.
September 28, 2019
John Legend
John Legend’s story is not one of overnight success but savvy moves that gave him the opportunity to pursue his passion, including working a safe corporate job for years while hustling through countless rejections and working music on the side. He always hoped to have a career in music but he knew he needed a more practical job to get by. While a student at the University of Pennsylvania, he sang in a college a cappella group and studied English and African-American literature. He graduated magna cum laude in 1999. As he prepared for life after college, he watched many of his friends become bankers and consultants. He followed in their footsteps, taking a job at the prestigious Boston Consulting Group. “I had followed the path that the Penn graduate was supposed to take, but I didn’t fall in love,” Legend said during a 2014 commencement speech at his alma mater. “I couldn’t shake my passion for music.” Once he nabbed a role at the prestigious consulting firm, Legend began plotting his transition to full-time musician. He spent his work days preparing powerpoint presentations and financial models and his work nights writing songs and performing at small gigs around New York and Philadelphia. Legend made music his side hustle partly out of necessity: “I needed money,” he told Washington Post. “I lived in New York and had to pay my rent.” Legend’s big break didn’t come easily or quickly. For years he said, “I always thought my moment was just around the corner.” During this time he was rejected by all the major labels, sometimes more than once, Legend told UPenn students in 2014. “I played for all the giants of the business — Clive Davis, L.A. Reid, Jimmy Iovine, you name it. And all of them turned me down.” Legend’s breakthrough took years of working on his craft and developing relationships. After college, Legend kept in close touch with his roommate DeVon Harris, who introduced him to his cousin, a producer from Chicago named Kanye West. “Our collaboration has been a huge part of my career, and it had a lot to do with me finally getting a major recording contract in 2004,” Legend said.
September 28, 2019
Rachel Ray
You could say that Rachael Ray is an accidental multi-media star. She readily admits to having stumbled upon her superstar status. "I never wanted to be on food television or daytime television," she confesses. "I never thought I'd author a cookbook. I just knew that I wanted to work in food, and the rest of it's sort of a combination of luck and very weird circumstances." The Emmy-winning TV star almost inadvertently catapulted from hanging out in her mother's kitchen to hosting her own syndicated talk and lifestyle show, starring in three Food Network series, writing cookbooks based on her '30 Minute Meals' concept and launching a magazine, Every Day with Rachael Ray. "I don't think there was any one moment in my life where I decided that food or cooking would necessarily be my job," she says. "Our mom always instilled in us that you can do anything the next person can do, so when the opportunities did arise, I thought, 'Those other people are cooking, and they're on TV, and they're human, so I suppose I can try it.'" Out of the frying pan, into the fire Ray says that her career endeavors were "just sort of a really organic thing for me ... I grew up in kitchens -- production kitchens -- and whenever we were home, that's where everybody was -- in the kitchen." She was raised in Massachusetts and upstate New York, where her family owned and managed multiple restaurants. When she grew up, she moved to New York City, again working in what she knew -- food. One of her first jobs was at the candy counter at Macy's, and she eventually went on to manage the fresh foods departments. She worked in several restaurants and specialty food markets and moved back to upstate New York, where she got her big media break on local television in Albany, doing a '30-Minute Meal' segment once a week on the CBS affiliate. From there, she started teaching classes, making radio and television appearances, and wrote a cookbook that landed her on the 'Today' show. That led to the Food Network, and the rest is history. "I think it's really important to not be afraid of where you've come from or the other jobs you've had," she says. "It makes you sort of fearless moving forward because you're not scared about going back to where you were before, if that wasn't so bad ... so why not try something new?"
September 28, 2019
George Takei - Star Trek
George Takei is best known for his portrayal of Mr. Sulu in the acclaimed television and film series Star Trek. He's an actor, social justice activist, social media mega-power, New York Times bestselling author, originated the role of Sam Kimura and Ojii-Chan in the Broadway musical Allegiance, and subject of To Be Takei, a documentary on his life and career. Takei's acting career has spanned five decades, with more than 40 feature films and hundreds of television guest-starring roles to his credit.
September 28, 2019
Mike Huckabee - Former Governor & Presidential Candidate
Mike Huckabee is an American politician and Christian minister who served as the 44th governor of Arkansas from 1996 to 2007. He was a candidate in the United States Republican presidential primaries in both 2008 and 2016. Beginning in 2008, Huckabee hosted the Fox News Channel talk show Huckabee, ending the show in January 2015 in order to explore a potential bid for the presidency
September 28, 2019
Emmitt Smith - Dallas Cowboy's Hall Of Fame Running Back
What does it take to become a Hall Of Famer? Practice and hard work, were you hoping it was just luck? Emmitt Smith is also one of only two non-kickers in NFL history to score more than 1,000 career points. Emmitt Smith s a former college and professional American football running back who became the National Football League's (NFL) all-time leading rusher during his fifteen seasons in the league during the 1990s and 2000s. Hall of Fame running back Emmitt Smith told USA TODAY Sports that he wants to see more consistency in the application of the NFL's concussion protocol.
September 28, 2019
Al Roker - NBC Today Show
To be a network news person means you've arrived. Al Roker has arrived and then some. Famous for telling us the weather in our "Neck Of The Woods", Al has become one of the most successful television personalities of our day. He's been very transparent about his weight loss. He has been an inspiration to thousands.
September 28, 2019
Dolly Parton
Many know the story of Dolly Parton. She is the ultimate rags to riches success story. She is full of life and it's contagious. Dolly shared a little bit of what it's like to be someone that is recognized worldwide for her big hair :) We can all learn a lot from her never give up attitude and her desire to help as many others along the way.
September 27, 2019
Chris LeDoux - Country Singer
It was an honor to speak with Chris before his untimely death. He was the real deal. There was no faking it when he sang a country song. His success still stands. Enough tears have fallen to fill the Powder River through Kaycee, Wyoming where Chris LeDoux called home. He died of a rare form of cancer in March of 2005. During his all-too-short 56 years of life, LeDoux was indeed a rare breed. Beloved by the rodeo world, LeDoux’s music captured the spirit of the sport - and of the American West - as few will ever likely match.
September 27, 2019
Britt Hume - Fox News Senior Political Analyst
News is big business. To be successful it's simple. Be kind to one another, tenderhearted, forgiving one another, as God in Christ forgave you.  No one understands the gravity of that more than Brit Hume. Brit Hume currently serves as a senior political analyst for FOX News Channel (FNC). He acts as a regular panelist on FOX's weekly public affairs program, FOX News Sunday and contributes to all major political coverage. It's always great when he shares his insights about success in politics and what it takes to be a real leader.
September 27, 2019
Aaron Tippin - Country Singer/Songwriter
Aaron Tippin shared his thoughts on patriotism, music, and winemaking. Twenty-Five years – a huge career accomplishment, especially in the music business. Aaron Tippin – who marks his silver anniversary as a recording artist this year – admits that he looks at his career longevity with a little bit of amazement.
September 27, 2019
Connie Chung - First Woman To Co-Anchor CBS Evening News
Connie Chung is always informative to interview. She has been part of some of the biggest news events in our history. It's an honor to have her as a regular guest of the show.
September 27, 2019
Chris Harrison - Host Of The Bachelor & Bachelorette
Do you know what Chris Harrison did before he was bringing "true love" to strangers? Listen to this episode and find out that and much more about the inner workings of one of television's most popular series.
September 27, 2019
Dave Barry - Humor Columnist
It was great to see how the mind of New York Times Best Selling Author Dave Barry actually works.
September 27, 2019
4 Stories About Fishing That Will Change Your Business
In this episode I share 4 fishing examples that correlate to how some business owners approach lead generation.  The first example deals with how some businesses expect SEO to work.  The second fishing example deals with how some businesses expect running an ad here or doing some social media their works.  The third fishing example deals with business owners that don't know who their target audience is.  The fourth fishing example is how successful businesses handle their lead generation.
September 6, 2019
How To Remove Problems In Your Business And Replace Them With Amazing Opportunities
This is a personal story about a problem that I let fester for several months and the consequences that it caused me. Once I took control of the situation and solved the problem I was able to replace it with a huge benefit.
September 6, 2019
Simple Trick To Solve The Problem Of All Your Hard Work (and expensive work) Of Doing SEO To Get Visitors To Your Website Only To Have Them Never Contact You
In this episode I'll address the struggle some business owners have with getting their website visitors to return. Maybe you've been on Amazon and looked at a pair of boots. Even though you didn't buy the boots, now when you go to or or almost anywhere online, those same boots are following you around.  I'll share the solution that you can start using today to be just like Amazon!
September 6, 2019
What Sets You Apart From Your Competitors?
In this episode I'll share a story about a friend of mine that is a contractor and the struggles that he experienced. His big problem was that he was trying to do everything which took him from his family. I hope you can't relate to his story.
September 6, 2019
4 Reasons Why Ads Don't Work
This May Surprise You, Strategic Marketer Says, “Ads Don’t Work” Until You Understand And Have 1 Thing In Place First. You’ve decided or someone has told you that you should run some ads to grow your business. Well, what kind of ads are you going to run? You could start with these 3 topics: Ads about your reputation Ads about your services Ads featuring specials or offers you provide These are the topics I would tell you that you should include. The smart person will do ads covering all of these topics and more. Ads Don’t Work But here’s what’s wrong with that concept for you. When a vendor or sales person says, “Buy ads or buy media space from me,” they’re missing some vital elements. Without these elements, your ads won’t work. Those ads aren’t connected to a systematized marketing plan. Those ads aren’t connected to “why buy from you as opposed to your competition or doing nothing at all”. Those ads aren’t connected to the advantages you have or what’s unique about you in your business. Those ads don’t tell or demonstrate what you do in terms and conditions you do them under. Those ads are connected to a follow-up system.
September 5, 2019
5 Ways To Get Repeat Visitors To Your Website
In this episode I'll share 5 tips that will help you get repeat visitors to your business website. You work so hard to get visitors to your site only to have them leave and never come back. I'll help you change that.
September 5, 2019
Why Should Someone Spend Money With Your Business As Opposed To Any Of Your Competitors?
Before a business ever spends a penny on advertising it's vitally important to be able to answer the question "Why Should Someone Spend Money With Your Business As Opposed To Any Of Your Competitors?" This episode goes into depth with strategies and tips to help you be informed before you invest any of your marketing budget.
September 5, 2019