RSQY (Risky) Rebrand the Status Quo® and Why

In this episode of RSQY, host Jonathan Chicquette and guest Jen Jacobson talk about motivational interviewing and how it can help improve communication. Motivational interviewing is a set of tools developed by two doctors in New Mexico that focuses on open-ended questions, affirmation, reflection, and summary. The goal is to trust and believe that the person being spoken to has everything they need and is the expert in themselves. In addition, we address ambivalence, techniques for clarifying goals, and helping people move forward instead of staying stuck in conflict or tension.

What are some scenarios where you have felt stuck or conflicted and could apply these tools for better communication?

Haven't gotten enough of our conversation with Jen Jacobson? Neither have we! Listen to Part 3 of Reframing Obstacles into Opportunities with Jen Jacobson!

In this episode, we talk about hypocrisy, reframing our thoughts, and connecting to ourselves and others through art and storytelling.

Loved hearing how Jen Jacobson rebrands the status quo by making a waffle sandwich? Well, the conversation isn't over yet! Listen to Part 2 of Reframing Obstacles into Opportunities with Jen Jacobson!

In this episode, we delve into the depths of the healthcare system, insurance, mental health, lockdown, and advocacy. What status quo in healthcare would you love to see change and how?

Feeling stressed? Hear how Jen Jacobson Rebrands the Status Quo by making a waffle sandwich and why it's our new favorite motto.

In a two-year span, Jen lost her health, her job, and her marriage. But that didn't keep her down for long.

Listen to her healthcare journey from a high adrenaline nurse to a patient without a cure to an advocate for the chronic community.

We discuss the merits and faults of Big Pharma, the stigma of taking a sick day, and the connection between mental health and physical well-being.

We're throwing out the script for our first podcast of the new year. Tune in to hear an unfiltered debate on resolutions; a story about a mouse; our thoughts on biases within hiring practices; and a call-to-arms for those with a passion to inspire, connect, and better lives.

In our fifth episode, we invite Hans Fuchs of accessiBe to discuss the future of accessibility, learning acceptance by getting out of your comfort zone, and personal development through discontent.

Hans delves into the history of accessibility compliance, the impact of web accessibility, and the future of accessibility technology. We explore the core issues of acceptance and personal discontent and examine the role education plays in shaping the future.

Tune in for our RSQY conversations!

Want to learn more? Here's some more information on some of the topics we discuss:

RSQY (pronounced: risky) is about rebranding the status quo and why. In this episode, we start a risky conversation on how Thanksgiving has been rebranded over the years. Delve into the darker side of the holiday's origins, the implications it has had on Native people and the land that we live on. Can we rebrand the status quo to recognize our history while still being thankful for those in our personal lives (friends and family) and in our business (employees, coworkers, customers, etc.)?

Here are some resources we find valuable:

In our third episode, we invite Mayor Sue-Ann Hohimer of Normandy Park to discuss rebranding the status quo for her community and herself.

Mayor Hohimer delves into her vision for the next iteration of the City of Normandy Park, discussing the importance of community, connecting in a physical space, and unifying different cultural values. Sue-Ann opens up about her journey of rediscovery as an empty nester with four adult sons and as a wife looking forward to the next evolution of her marriage with her high school sweetheart.

Interested in learning more? Listen to our podcast episode and tune in next time for more RSQY conversations.

Want to learn more about 575 (five-seven-five)?

In our second episode, we delve into the core of goal setting and letting go of perfection.

To start things off, we have to ask, "What is a goal?" Often, people get confused between goals, strategies, and tasks. We break down what they mean and how they relate to each other. SMART goals are a common corporate management practice that can be applied to all levels of business, community, and personal decision-making. Planning smarter rather than harder. But SMART goals aren't necessarily about being more intellectual. SMART is an acronym.

Goals should be: Specific, Measurable, Achievable, Relevant, Time-Based

How does this relate to rebranding the status quo? If you want to change the world or even just an aspect of your life, follow the SMART goal method. That way, you are planning smarter rather than harder. When you over plan and overthink (which we are intimately familiar with), you get caught up and usually fail to complete your goal. Allow yourself some grace and learn to let go of perfection. Let go of goals that are no longer relevant to you or your brand.

Interested in learning more? Listen to our podcast episode and tune in next time for more RSQY conversations.

Want to learn more about 575 (pronounced five-seven-five)?

In our first episode, we delve into the core of what it means to rebrand the status quo and why we do it.

To start things off, we have to ask, "What is branding?" Most people have a vague understanding of branding. Yet, they don't quite grasp the modern implications, complexities, or purpose. In short, your brand is who you are. Branding is the process of creating and managing your identity, which in turn creates and manages perceptions. This is critical for businesses today.

Rebranding evaluates an existing brand or core concept, challenges it, finds the strengths and weaknesses, and creates something better, more meaningful to the current needs. 

As a branding agency, we love helping organizations recognize their core values, create meaningful goals, and align their brand. But we've decided to take the idea of rebranding 10 steps further. Using the rebranding process to evaluate, challenge, and change the status quo. Anyone can rebrand the status quo for themselves, their business, community, and the world.

Interested in learning more? Listen to our pilot podcast episode and tune in next time for more RSQY conversations.

Want to learn more about 575 (pronounced five-seven-five)?