In the first episode of season #2 - I chatted with Dmitri Lisitski from Influ2 about the world of 'person-based-advertising' & how Influ2 are pioneering the account based advertising category 🚀
Dmitri really didn't hold back in this episode & revealed how they've been using their OWN platform to drive incredibly high quality demos for their business + how others can do the same!
If you've been on the fence about account based marketing/advertising, this may well be the episode that shifts your perspective (I'm certain it will)
How do you become the #1 category leader in your industry?
Well, in this episode I chatted with Sangram Vajre about how he has grown Terminus: Account-Based Marketing from day ONE & created a strong BRAND in the ABM space 🔥
Some of the things we covered in the episode were:
✅ Why Sangram Vajre thinks creating a movement is really important & how that's helped them become category leaders.
✅ What ABM means to Sangram Vajre as well as who he thinks it's for (it's definitely not for everyone)
✅ How the ABM world is adapting during the pandemic + his views on how the space will continue to adapt.
How do you win a market like video communication tools?
I mean there's:
👉 Drift's video tool
+ a bunch of others!
Well in this episode of the SaaS CMO Show Stephen Pacinelli talked through how BombBomb have dominated markets like Real Estate by using partnership marketing. As well as, how tools like Loom have actually helped fuel their growth 🚀
Usually, on the SaaS CMO Show I bring on marketing leaders in the SaaS space but for this episode I wanted to bring on someone from the DARK side...
All jokes aside Matt Wolach is the "SaaS sales master" & in this episode we talked through how to craft the PERFECT demo & how to create a solid sales process🔥
Matt Wolach dropped some serious 💣's in this episode & it's a MUST listen for those who're struggling to increase their closing ratios!
How do you book over 50+ meetings with CMO's from some of the fastest-growing companies?
🥜You send Peanut Butter Jelly 🥜
Yep... bet you weren't expecting that lol!
In this episode I spoke with Jim Nichols from Partnerize about how they booked 50+ meetings with CMO's/VP's of marketing from some of the fastest growing companies.... by literally sending Peanut Butter Jelly. This discussion really reinforced the value of being creative with your demand gen/ABM strategies particularly in crowded verticals like MarTech.
If you want to check out Partnerize click here
On this episode Remco de Vries talked about how since joining inSided back in 2018, he's helped them build out a really successful inbound marketing strategy! He really didn't hold back in this episode... 🔥
Here's a few of the things we touched on:
👉Why doing too many things can prove to be a nightmare when you're creating any form of marketing strategy (especially in the early days)
👉Why they moved away from promoting 'gated content' via LinkedIn Ads & instead are using it now more as a 'demo re-marketing channel' (really important point)
👉Why your SDR's should become their own "Thought Leaders" on LinkedIn & how doing that can help engage with harder-to-reach target accounts.
If you want to check out inSided, click here
Andy Culligan dropped some 🔥FIRE🔥 in this episode - starting out in the world of marketing at age 13 to helping grow Leadfeeder to over $500k+ MRR... not an episode you're going to want to miss!
Some of the main topics we covered are:
👉How Leadfeeder are using 'partnership webinars' in this current climate to help them get 1,000's of organic leads!
👉The correct way to use tools like Leadfeeder (website reverse IP tracking) & how it can assist an ABM campaign!
If you want to check out Leadfeeder, click the link here: https://www.leadfeeder.com/
"Content... content.... content.... content.... content" - a B2B marketers favourite buzzword.
But how do you actually create "content' that resonates with your audience at scale?
Well, in this episode I chatted with Michael McCunney from Revenue Analytics about how they have been approaching "content marketing" & more importantly how they're creating "content" that RESONATES for the different sectors they serve!
If you want to check out Revenue Analytics, go here: https://www.revenueanalytics.com/
From selling Carpets in LA to being the CMO of one of the fastest-growing HR tech platforms!
This was a truly insightful talk into how Tim is using channels like LinkedIn, to deploy a smart content strategy to get in front of his target accounts. He also touched on how the Founder (Jasper Deprez) is building thought-leadership within the industry through content he is posting on LinkedIn.
If you're selling into Enterprise & are struggling to get in front of larger accounts, do not miss this episode!
Click here to check out Tradler :)
"I'm not a great marketer" was one of the frequent phrases Dan used throughout this podcast - yet he's built an incredibly large movement of Gym owners for his software PushPress.
So, what has he done done differently... 🤔
Unsexy... but still the best "growth-hack" any B2B SaaS company can use to grow.
If you want to check out PushPress, here is the link: https://www.pushpress.com
With everything going on in the world at the minute, one of the best distribution channels that B2B SaaS businesses can be tapping into is Webinars.
So, that's exactly why I invited on the Webinar connoisseur on herself Courtney from Source Defense! If you've been looking to start doing Webinars - this is not an episode to be missed!
If you want to check out Source Defense click here: https://sourcedefense.com/
Imagine if you created ONE e-book that turned into your first 1,200+ users for your SaaS platform...
Well, that's EXACTLY what Farzad from Respona did to get his first 1,200+ users! What was really interesting about this 'e-book strategy' was the amount of time/research that went into creating the e-book before it launched. An absolute MUST listen to, if you've been struggling to create a solid offer for your marketing campaigns.
If you to check out Respona, click this link: https://respona.com/
In this episode, I chatted with Tadas Labudis about how he got the initial traction with Prodsight & how he tapped into the Intercom marketplace to fuel early user acquisition growth!
Very interesting listen for Founders that are building applications on top of softwares like Intercom - where you can really tap into their ecosystems to build your user base.
If you want to check out Prodsight, click here: https://www.prodsight.ai/
The Call Centre software space has got to be ONE of the most competitive 'salestech' verticals out there, with some pretty large giants like Aircall & Zendesk taking most of the market share... so is it even possible to stand out?
Apparently so - in this episode I chatted with David Cacik from CloudTalk to hear how they've been growing despite being in an incredibly competitive industry! Definitely one to listen to if you feel like you're in quite a crowded market.
If you want to check out CloudTalk, go here: https://www.cloudtalk.io/
In this episode, I spoke with Brad from Cledara about how they've strategies like PR (they were featured in Bloomberg) to strategically position themselves as leaders in their market.
Really interesting conversation to listen to, especially for those in the FinTech space!
If you want to check out Cledara, click the link here: https://www.cledara.com/
Startup PR mentor Gloria breaks down why PR is the B2B secret weapon, helping early stage SaaS companies save hundreds of thousands on PPC and while maximizing marketing’s ROI. Having never worked at an agency, she is an example of how PR can be done at the earliest stages WITHOUT an agency or having to spend tons of money.
➡️Check it out if you know anyone who is in #b2bmarketing or #enterprisetech and not sure how to maximize #revenue and #audience by combining #publicrelations with #marketing efforts.
➡️She give examples of use cases and how #startups can leverage #customersuccess in #pitching efforts to gain a wider audience. ➡️She also answers the most common objections to using PR and why companies are throwing huge opportunities out the window by working in silos or just using marketing alone.
Click here to check out her website :)
The key takeaway from this episode is that building KEY relationships trumps any 'marketing strategy' you could use, particularly within a very niched down industry!
If you want to check out Spectora, here is the link: https://www.spectora.com/
On this episode, I chatted with Rebecca Nixon who is the current CMO at Aprao.
We dived into why the "channel" itself doesn't matter & why achieving clear product-market-fit is ABSOLUTELY crucial for B2B SaaS companies, when starting out. We also talked about how B2B SaaS companies need to really understand the needs of their target audience & not just how it relates to their software.
If you want to check out Aprao, click here: https://www.aprao.com/
Have you been using Twitter as one of your KEY B2B marketing channels?
In this episode, Kaitlyn from Floodmapp talked about why building your audience on Twitter is a great way to engage key decision makers of your target accounts. If you've been thinking about using Twitter as a channel for your marketing - don't miss this episode!
If you want to check out Floodmapp, go here: https://www.floodmapp.com/
In this episode I spoke with Geoff Atkinson who's the CEO at Huckabuy! We talked about the IMPORTANCE of using SEO as one of your core strategies as a B2B SaaS Business to acquire new users! Also, touched on why following marketing trends in the B2C world can put you heads & shoulders above your B2B competition🔥
Check Huckabuy here: https://huckabuy.com/
In this episode I spoke with Kyle Lacy who's the CMO at Lessonly (one of the fastest growing e-learning/training platforms for teams to train & practice)
Such an insightful episode into why creating a STRONG brand narrative is so important from the get-go. Too many B2B SaaS companies forget the branding aspect because they're too narrow on where the next MQL/SQL is going to come from!
Check out Lessonly: https://www.lessonly.com/
In this episode I spoke with David Karel who's had 20+ years of experience in the B2B marketing world & is extremely well versed in what does & doesn't work when it comes to marketing! In the episode we talked about how he's been helping Zenput grow & the importance of keeping your messaging congruent across all platforms!
To check out Zenput, go here: https://www.zenput.com/
In this episode I chatted with the Head of Growth at Userpilot about his route from door-to-door salesperson to helping grow Userpilot 40% MoM over the last year... (I know, crazy right?)
We covered A LOT in this episode & it's definitely NOT one to miss if you're looking for unique + cost effective strategies for growth.
If you want to check out Userpilot, go here: https://userpilot.com/
In this episode I chatted with the CMO of Shakr on how he has been helping grow the company over the last few years :)
Shakr is a tool for companies deploying large advertising budgets on Facebook, to test lot's of different creatives at scale!
If you want to check them out, here is the link: https://www.shakr.com/
In this episode I chatted with the CMO of Toucan Toco about they went from $0-$12M ARR in just under 6 years.
Toucan Toco is a data story telling platform for larger enterprises :)
If you want to check them out, here is the link: https://toucantoco.com/en/
In this episode I chatted with Alexey Bilichenko, who is the current CMO of Markpoint. We chatted about how they're using 'Problem/Solution' style content marketing to acquire new users.
If you want to check out Markpoint, go here: https://markpoint.tech
In this episode I chatted with Josue Sanchez, who is the current CMO of ReplyBuy, about how he has helped grow ReplyBuy from Beta stage to one of the fast-growing text platforms for both B2C & B2B brands.
They're current growth rate is 15% MoM & has been that way since they launched the Beta in late 2018!
If you want to start taking text-messaging seriously for your B2B business, click the link here: https://www.replybuy.com/