
SaaS Talks: From Lead To Close
By Mor Assouline
Each episode is less than 10 minutes and cuts out ALL of the fluff. There will also be a special monthly guest every month where they'll give practical tactics to improve your sales skills.
Now you can listen to it during your bathroom breaks, in-between meetings, or anytime you want!


Ep. 373 - Special Guest: Jed Mahrle - How to write cold emails that ACTUALLY get responses
In today's episode, Jed Mahrle, Head of Outbound Sales @ MailShake and author of Practical Prospecting, shares EXACTLY what he writes in his cold emails that get responses. His strategy will help you prospect better and cut through the noise of typical sales emails. If you're looking to boost your sales, then you need to watch this video! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 372 - Special Guest: Doug Landis - Sales Strategy to Help You Close More Deals In 2023
In today's episode, Doug Landis, Growth Partner at Emergency Capital, shares his mind-blowing sales strategy that will help you close more deals. Doug Landis shares his strategy for reverse engineering sales discovery that can help you increase your sales. This strategy will help you find your target market and sell to them the way that they want to be sold. If you're looking to boost your sales, then you need to watch this video! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 371 - Words to avoid when cold emailing PART 3
From overused buzzwords to red-flag phrases, this episode shares tips on what to avoid when crafting your cold email. By steering clear of these common missteps, you'll increase your chances of capturing your recipient's attention and securing a response. Don't let your words hold you back, listen now and start sending effective cold emails today! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 370 - Words to avoid when sending cold emails PART 2
Are your cold emails falling flat? It could be the language you're using! In this episode of SaaS Talks, we're uncovering the words and phrases that can instantly turn off your recipient and decrease the chances of a response. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 269 - How to build more trust through better rapport
Building trust with others is crucial for successful relationships, both personal and professional. But how do you establish and maintain trust? In this episode of SaaS Talks, we're exploring the art of building rapport on sales calls with total strangers. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 368 - The make or break of sending out cold emails PART 1
Are you tired of sending cold emails that never seem to get a response? In this episode of SaaS Talks, we're diving into the nitty-gritty of cold emailing. Tune in for practical advice and real-world examples that will help you up your email game. Start sending effective cold emails today and watch your response rates soar! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 367 - The secret to overcoming objections
Most people in sales dread the prospect of getting objections. But what if there was a secret to overcoming them? In this episode, I share with you three tips that will help you overcome any objection and close more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 366 - Special Guest: Jason Bay - How to self-source more leads as an AE
Are you looking for more leads? Self-sourcing is a great way to get more leads as an AE. In this episode, I interview Jason Bay, founder of Outbound Squad. Jason will teach you how to self-source leads as an AE, especially in tough economic times. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 365 - Special Guest: Jen Allen - How to run a group meeting
In this episode, I interview Jen Allen Learn how to run a successful group meeting and increase sales in the process! In this video, you'll learn tips like how to create an agenda, when to use a facilitator, and how to keep your group on track. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 364 - How to (Quickly) Build Trust With Your Prospects
What if I told you that there was one thing you could do to (quickly) build trust with your prospects? It's true! In this episode, I'm going to share four tips for quickly establishing trust with prospects. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.


Ep. 362 - How to extract your prospect's root pain
Do you know how to extract your prospect's root pain?
Many salespeople only focus on the symptoms of their prospect's problem, but if you want to sell them a solution, you need to go deeper. In this episode, I'll teach you how to find and address your prospect's root pain, so you can close more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 361 - How to easily build trust on sales calls
Building trust with prospects is essential for successful sales. Without trust, it can be difficult to close deals and build long-lasting relationships with clients. In this episode, we'll explore a few actionable and easy tips for building trust on sales calls. By implementing these tips, you can create a more positive and productive sales experience for both you and your prospects. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 360 - How to Close the Deal and Hit Your Quota Before the Quarter Ends
Sales can be a tough game, but it's even tougher when you're trying to close the deal in the last few days of the quarter. In this episode, I share the exact strategy I taught my AEs when I was a VP of sales for closing the deal and hitting your quota before time runs out. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 359 - How to Build a High-Converting Sales Pipeline
Looking to increase your SaaS sales? In this episode, we'll show you how to build a high-converting sales pipeline.
We'll walk you through the steps of turning prospects into paying customers. So whether you're just starting out or you've been in the game for a while, this video is for you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 358 - How to build rapport with unengaged prospects
Are you struggling to connect with unengaged prospects? In this episode of SaaS Talks, we'll discuss practical tips for building rapport with those who seem indifferent or disinterested in your product or service. From identifying their pain points to finding common ground, we'll explore a variety of strategies for creating meaningful connections and turning unengaged prospects into loyal customers. Tune in to learn how to effectively communicate with and engage your target audience. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 357 - When to bring up price on a sales demo (The AE's guide)
Are you struggling with when to bring up price in a sales conversation? In this episode, I'm going to share with you the account executive's guide on how to know exactly when and how to talk about price. This will help take away some of the anxiety that may be holding you back from making more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 356 - SPECIAL Interview: How to do sales discovery in SaaS sales
Want to be great at doing sales discovery? Sales discovery is one of the most important aspects of a successful SaaS sales process. In this video, you'll learn what sales discovery is, and how to use it to get a better understanding of your customer's needs and wants. You'll also see a real-world example of how sales discovery can be used to close a deal. Matt Macnamara sits down with Mor to discuss. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.


Ep. 354 - This is How You Negotiate Better Than Anyone Else
You can negotiate like a pro with the right techniques. Listen to this episode and learn some of the best tactics for getting what you want in any negotiation. Whether it's buying a car, or getting a raise at work, these tips will help you seal the deal. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 353 - Dealing with Leads Who Ghost: The Ideal Sales Ep. Follow Up Strategy
When it comes to sales, following up is key. But what do you do if you're getting ignored by leads? In this episode, I'll share the ideal follow up strategy for dealing with leads who ghost on you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 352 - Persuasion hack to close more sales
Learn this persuasion hack to close more sales. Most people try to be pushy or use logical arguments to get someone to buy from them. But there's a better way. Listen to this episode and learn how to use the power of persuasion to close more deals. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 351 - Prospect says they need to talk to their team? Here's what to do
When a prospect tells you they need to talk to their team, it's actually a common objection in sales. Listen to this episode for a direct response on how to handle this objection and continue the sale. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.


Ep. 349 - What do you do when your prospects ghosts you
When you're prospecting for new business or working existing pipeline, it's important to always stay on their radar. But what do you do when they suddenly disappear? In today's episode, I'll teach you what to do when prospects ghost you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.




Ep. 345 - Special Guest: Will Aitken - The One Tip That Will Help You Cut Through the Noise When Following Up
In today's episode, we have Will Aitken, Head of Sales Content at Sales Feed. In today's episode, Will shares a sales follow up tip that will help all sellers cut through the noise and reach prospects. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 344 - Monthly Special Guest: Anthony Natoli - Prospecting frameworks and using systems to build quality pipeline
In today's episode, we have Anthony Natoli, Strategic AE at Lattice, former commercial account executive at Outreach.io, and Co-Founder of The Up&Up, a private sales community that helps salespeople both crush their quota and maintain their mental health. In today's episode, Anthony shares prospecting frameworks and using systems to build a quality pipeline. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.




Ep. 340 - What is the best talk ratio to have on a sales call and how do you get a quiet prospect to engage more?
In today's episode, I'll answer 2 questions that someone recently asked me: 1) what is a good talk ratio on a sales call? and 2) how do you get prospects that are quiet to engage with you more? Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 339 - Monthly Special Guest: Duane Dufault - How to approach leads that are coming in from a free trial vs a demo request
Today we have Duane Dufault, founder of SaaS Growth Coach and host of the Sales Leader Network. In today's episode, Duane will tactically share how masterfully communicate with leads that are coming from a free trial request versus a demo request. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

Ep. 338 - SaaS Thrive special, Discovery and Demo Fundamentals (w/ Mor Assouline and David Durham)
In today's episode, David Durham, host of the SaaS Thrive podcast interviews Mor Assouline to teach salespeople the following topics:
- Best and worst practices for sales demos
- Fundamentals to nail the discovery call
- Managing a demo with multiple stakeholders
- Transparency with customers - be blunt and honest
Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.









Ep. 329 - Mor Assouline's closing techniques (special interview)
In today's episode, Mor Assouline, founder of FDTC, is being interviewed by Harish Maiya. Mor is asked three questions: 1) typical process to close deals, 2) what mistakes were made to lose deals, and 3) what is the most memorable deal closed. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.




Ep. 325 - Monthly Special Guest: Mike Simmons - How to masterfully set up next steps at the end of a sales call
Today we have Mike Simmons, founder of Catalyst Sale. In today's episode, Mike will tactically share how masterfully set up next steps at the end of a sales call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.
