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#ThisWeekWithSabir - This Week With Sabir Semerkant

#ThisWeekWithSabir - This Week With Sabir Semerkant

By Sabir Semerkant
#ThisWeekWithSabir is the brainchild of Sabir Semerkant, an eCommerce/Business veteran with over 25 years of experience. Sabir is the Founder and President of GROWTH BY SABIR—a growth hacking consultancy firm in NYC—and he also co-founded VaynerCommerce alongside Gary Vaynerchuk (GaryVee).

#ThisWeekWithSabir is Sabir’s passion—an outlet for his experience and expertise. It is a cross between TEDx and Masterclass, providing founders, startups, and entrepreneurs with the knowledge and tools they need to launch their businesses, grow their careers, and hack their success.

#entrepreneurship
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Episode 050 NFTs & VeeFriends with Gary Vaynerchuk (GaryVee): $1 Million Expert Insights
Meet GaryVee. Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as "GaryVee" he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, LATAM, and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits -- both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: nft,nfts,nftart,nftartist,nftcommunity,nftcollector,NFTcollectibles,nonfungible,nonfungibletoken,nonfungibletokens,rarible,rariblenft,raribles,opensea,entrepreneurs,entreprenuer,entrepreneur,entrepreneurial,entrepreneurship,entrepreneurlife,entrepreneurmindset,entrepreneurlifestyle,startuplife,startupstory,startupgrind,garyvee,gary vee,gary vaynerchuk,nfts explained,nft art,nft crypto,garyvee nft,rarible nft,opensea nft,opensea create nft,rarible vs opensea,cryptopunks
28:59
December 15, 2021
Episode 049 The &pizza Journey with Michael Lastoria: $100,000+ Expert Insights
Meet Michael Lastoria. Michael is an American serial entrepreneur and co-founder of &pizza, a creatively led, mission-driven, culture carrying, pizza chain voted one of Fast Company’s Most Innovative companies in 2018 and 2019 for Social Good. Referred to by Bloomberg as “what Jesus might look like if he walked in a Yohji Yamamoto show,” Lastoria grounds &pizza in a commitment to better flavor, quality ingredients, livable wages, and real actions. Lastoria has appeared on Fox Business, CNBC, MSNBC, and Yahoo, and has been featured in Forbes, AdWeek, the New York Times, and Washington Post as a distinguished entrepreneur and thought leader in the industry. Speaking on topics including the value of design-based thinking, innovation, and entrepreneurship, Lastoria has talked at Harvard Business School, George Washington University, and Georgetown to inspire the next generation of business leaders. Lastoria co-founded Innovation Ads which sold to a private equity firm in 2006, and JWALK which sold to beauty powerhouse Shiseido in 2017 before starting &pizza. Lastoria is a fair wage fighter and member of the advocacy network Business at a Fair Minimum Wage. He's promoted increases in minimum wage across the Mid-Atlantic and Northeast and with Barack Obama’s Secretary of Labor, Thomas Perez. He introduced the Raise the Wage Act with Senator Sanders, Senator Pelosi, and Senator Schumer in 2016 and 2017 respectively. At Lastoria’s direction, &pizza was the first national restaurant chain to commit to a $15 minimum wage that has donated to over 1,000 local causes aligned with the company’s core values. Lastoria has been identified as one of the country’s top executives, listed in QSR’s 2019 and 2020 Readers’ Choice Awards as a Most Admired Fast-Casual Leader, on ILC's as the 2018 Icon of Culture, on Nation’s Restaurant News' Annual Power List in 2018, 2019, 2020, 2021 and Fast Casual’s Movers and Shakers List in 2018, 2019, 2020 and 2021, in the Washington Business Journal’s 40 Under 40, and was named Business Person of the Year in 2017 by the Small Business Council of America. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com #entrepreneurship #founder #startup #pizza Topics covered: entrepreneur,entrepreneurship,entrepreneurs,startup,startups,founder,founders,founder story,pizza business,pizza,pizza shop,pizza store,pizza chain,pizza products,entrepreneur motivation,entrepreneur advice,bigcommerce,dtc,ecommerce,influencer marketing,influencers,shopify,thisweekwithsabir,shopify dropshipping,ecommerce business,ecommerce website,instagram influencer marketing,influencer marketing strategy,Michael Lastoria,andpizza,&pizza
01:03:38
December 09, 2021
Episode 048 The Bluestone Lane Journey with Nicholas Stone
Meet Nicholas "Nick" Stone. Nick is the Chief Executive Officer and Founder of Bluestone Lane, the Australian-inspired specialty coffee and lifestyle brand with 55+ units across the U.S. and growing. A native of Melbourne, Australia, Nick envisioned Bluestone Lane to provide the premium coffee and cafe experience readily found in his hometown but lacking in the U.S. Nick started Bluestone Lane in 2013 in New York City, and, three years later in mid-2016, he left his career in corporate finance to serve as the full-time CEO. Prior to commencing his career in corporate finance, Nick was a professional Australian Rules Football (AFL) player for 6 seasons. Nick has drawn upon his experience in elite sports and investment banking to build a lifestyle brand that is known for its premium in-store experiences, product and technological innovation, high-growth and strategic partnerships (including most recently announced with Hilton). In 2019, Nick was selected as a Finalist in EY’s Entrepreneur of Year New York. #entrepreneurship #founder #startups Missed any previous #ThisWeekWithSabir episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: entrepreneur,entrepreneurship,entrepreneurs,startup,startups,founder,founders,founder story,coffee business,coffee shop,coffee store,coffee products,Australian business,australian,entrepreneur motivation,entrepreneur advice,bigcommerce,dtc,ecommerce,influencer marketing,influencers,shopify,thisweekwithsabir,shopify dropshipping,ecommerce business,ecommerce website,instagram influencer marketing,influencer marketing strategy,bluestone lane,bluestone lane coffee
01:02:20
December 01, 2021
Episode 047 Social Problems of Financial Education Literacy with Luke Hohmann
Meet Luke Hohhman. Luke is the Founder and CEO of FirstRoot, a Benefit Corporation devoted to creating great economic equality. A serial entrepreneur, Luke's last company, Conteneo, was an enterprise software company that helped global companies manage investment portfolios using Participatory Budgeting. Luke is now leveraging the experience he gained working with some of the world's largest companies to help prepare our children for their future by bringing Participatory Budgeting into schools to teach financial literacy, civics, and design thinking. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com #entrepreneur #financialliteracy #education Topics covered: financial literacy,kids finance,personal finance,financial education,entrepreneurship,entrepreneur,entrepreneurs,business owner,business ownership,financial markets,luke hohmann,entrepreneur motivation,entrepreneur advice,financial education 3,financial education 2,startup entrepreneurs,what is financial literacy,investing,finance,financial literacy for kids,financial education for kids,business,entrepreneur mindset,entrepreneurship motivation,money
01:03:02
November 25, 2021
Episode 046 Why do Small Businesses fail? Lessons Learned with Danna Olivo
Meet Danna Olivo. Danna is a Business Growth Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first-stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process into the implementation and monitoring phase. She has recently launched the first eLearning environment specifically targeting small micro-businesses called MarketAtomy.Academy. A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 40 years of strategic planning experience in business structures, marketing, and business development both nationally and internationally. Danna is not only a professional business growth strategist but is a public speaker and best-selling author on Amazon. She has published 5 books, the latest “Social or Sociopathic” dropped May 17th of this year. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: small business,small businesses,micro business,micro businesses,small biz,small business owner,entrepreneur,entrepreneurs,entrepreneurship,startup,startups,startup owner,business motivation,revitalize,small business revolution,deluxe,growth,build,main street,series,amanda brinkman,small town,renovation,robert herjavec,entrepreneur advice,entrepreneur motivation,marketing,startup entrepreneurs,startup company,motivation for entrepreneurs,startup funding #ThisWeekWithSabir #Entrepreneurship #SmallBusiness
57:12
November 17, 2021
Episode 045 The Art & Science of Storytelling for Startups with Seth Erickson
Meet Seth Erickson. Seth's personality, and particular brand of humor, are the kind that draws people to him. He’s a quick thinker with the ability to distill complex ideas into easy-to-understand information, and he’s not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else. Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters. This verve for storytelling grew, as Seth did… which is to say, quite large. Seth is many things; a BBQ enthusiast, a taco aficionado who can and will make tacos out of anything, a Brazilian Jiu-Jitsu practitioner, and a scuba diver. He spent his early years as an illustrator, web designer, DJ, music producer, and recently became an author. However, perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-ups fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. So, if you’re searching for a six feet eight-inch, globe-trotting branding agency owner with a sense of humor to aid in your startup endeavors, look no further than Seth Erickson. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: storytelling,startups,entrepreneurship,startup lessons,story telling,marketing strategy,branding strategy,entrepreneurs,founder,founders,startup entrepreneurs,entrepreneur,art of storytelling,storytelling tips,business,storytelling techniques,entrepreneur motivation,startup,entrepreneur advice,the power of storytelling,marketing,how to tell a story,how to tell stories,venture capital,stories,brand strategy,how to tell stories better,the art of storytelling
58:10
November 10, 2021
Episode 044 Set Your Career on Fire with Professional Speaking with Orly Amor
Meet Orly Amor. Orly is a successful entrepreneur who has started five companies. As a corporate trainer, bestselling author, and international public speaker she has helped over 200,000 entrepreneurs around the world maximize their bottom line by tripling and quadrupling their sales. Orly Amor always enjoyed speaking and helping people change their lives and impact their circle of influence wherever they go. She was in Property Management for 25 years where she quickly established herself as a Subject Matter Expert; publishing two books on the subject and speaking on numerous occasions, but she did not feel that she was having an impact. In 2006, Orly was asked to speak at a woman’s shelter on her life experiences and originally declined the invitation. After being invited several times she finally relented and agreed to speak. It was there she met a woman who wanted to end her life. After hearing Orly speak the woman decided to live and asked Orly to support her. This was the impact Orly was looking for. Since then, Orly dedicated her life to impacting the lives of 200,000,000 people by helping them realize their own mission-based goals and dreams. Her extensive experience as a Certified Behavioral Analyst has made her indispensable as a coach to many influential corporate leaders. Orly speaks three languages fluently and has earned her MBA and Law Degree. Despite the impressive education and success as a businesswoman, Orly remains remarkably humble, authentic, and a very engaging speaker. In addition to being a great public speaker herself, and a great networker for the past ten years, she has helped Public Speakers and Entrepreneurs create their Business Model for Public Speaking. Her gift is to show them how to monetize their craft by taking it seriously and having what she calls “Business in A Box for Public Speakers.” Thereby teaching them how to fish. Orly recently Published a Book called ‘Public Speakers, You’re Not All That – 12 Reasons Why Event Planners Won’t Hire You, that became an instant Bestseller. Now available on amazon. Orly is also the Founder, and Chief Visionary Officer of You Are My Light Foundation. Visit Orly on the Web at https://orlyamor.com and follow her on Instagram here: https://instagram.com/iamorlyamor. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: public speaking,professional speaking,virtual conferences,business conferences,marketing conferences,sales conferences,motivational speaking,public speaker,professional speaker,motivation speaker,business speaker,marketing speaker,ted talk,tedtalks,ted,ted talks,tedtalk,public speaking tips,fear of public speaking,public speaking training,tips for public speaking,public speaking techniques,public speaking advice,public speaking anxiety,public speaking skills #ThisWeekWithSabir #PublicSpeaking #VirtualConferences
58:03
November 03, 2021
Episode 043 The Lucid Journey with Zubin Mowlavi to VaynerCommerce & Gary Vaynerchuk
Meet Zubin Mowlavi. President of VaynerCommerce, Zubin Mowlavi has built a career helping brands build and grow their direct-to-consumer interactions.  His professional journey started in 2000 when he co-founded Lucid Fusion, a digital agency that would later become one of the leading global eCommerce solutions providers.  In 2020, Gary Vaynerchuk and Zubin partnered to form VaynerCommerce, following the acquisition of Lucid Fusion. A graduate of UC Irvine's School of Computer Engineering, Zubin has combined his passion for technology, music, and human interaction in his professional endeavors. Zubin resides in Southern California with his wife and son. Follow Zubin Mowlavi on Instagram. Missed any previous episodes, access all #ThisWeekWithSabir episodes: https://growthbysabir.com/liveshow Topics covered: lucid fusion,shopify plus,shopify,gray vaynerchuk,garyvee,gray vee,vaynermedia,vaynercommerce,zubin mowlavi,coffee + commerce,coffee and commerce,gary vaynerchuk,garyvee business,gary vee,gary vaynerchuck,ecommerce business,ecommerce platform,agency,agency life,ad agency,ad agency business #thisweekwithsabir #entrepreneurship #startup #agencylife
01:03:14
October 27, 2021
Episode 042 Business Sounding Framework to help UK Small/Medium Size Businesses with Phil Fraser
Phil Fraser went from a kitchen table start-up, with no investment, all the way to multi-million pound sale to a PLC 18 years later. He’s traveled the full SME business journey. Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach, Business Mentor, and ‘personal NED’). In simple terms, he’s ‘a pair of ears and an extra pair eyes’ for SME Owners helping them to be better at what they do. The key time most Business Owners look for outside help is when they reach a ‘next stage/step up’ point in their business journey. That’s where Phil comes in. Phil’s mantra is It doesn’t need to be ‘lonely at the top’. As a Business Sounding Board, he gives SME Owners the time & space to regularly discuss their challenges and opportunities, with no sense of judgment or bias, and in complete confidence. This allows them to explore their options in full, culminating with a list of issues to address/clarify, a clear target in mind, a roadmap to success, and a renewed enthusiasm and confidence for the challenges ahead. Catch all previous episodes here: https://growthbysabir.com/liveshow Topics covered: small business,small business marketing,small business challenges,small business owners,entrepreneurship,small business UK,SME,medium size business marketing,medium size business owner,medium size business challenges,UK small business,UK sme,UK medium size business,small business ideas,small business tips,small business marketing strategies,small business marketing tips,entrepreneur,small businesses,marketing strategies,how to start a business,marketing #entrepreneurship #startups #smallbusiness #ThisWeekWithSabir
01:01:40
October 20, 2021
Episode 041 The New Normal is Not Normal: WorkQuake & Talent Management with Steve Cadigan
Steve Cadigan is a highly sought-after talent advisor to leaders and organizations across the globe. He speaks regularly to conferences and major universities around the world and is regularly retained by Silicon Valley’s top VCs for his talent expertise.  Steve is frequently asked to appear on TV and is a regular guest on Bloomberg West and CNBC. Prior to launching his own firm, Steve worked as an HR executive for over 25 years at a wide range of top-tier companies including ESPRIT, Allianz, Cisco Systems, Electronic Arts, and capped by serving as the first CHRO for LinkedIn from 2009 through 2012.  His culture work at LinkedIn led Stanford to build a case study for their business school. Today Steve serves on the Board of Directors to three companies and sits on the Advisory Board of several others. In the summer of 2021 Steve published his first book: Workquake- Embracing the Aftershocks of COVID-19 to Create a Better Model of Working and even before its official release it hit #1 on the Amazon list of Hot New Releases. He holds a BA in History from Wesleyan and an MA in HROD from the University of San Francisco. Topics covered: human resources,talent acquisition,talent management,hr,career advice,career management,steve cadigan,LinkedIn,employee engagement,hrm,hr tips,human resource management,working in human resources,what is human resources,human resources management,a day in the life of human resources,human resource,human resources day in the life,what working in human resources is like,working in human resources q&a,linkedin profile,how to use linkedin,linkedin profile tips,how to get into hr Missed previous episodes of #ThisWeekWithSabir, find them here: https://growthbysabir.com/#articles #entrepreneurship #startups #humanresources #talentmanagement #hiring
01:00:26
October 17, 2021
Episode 040 Neuro Marketing with Tim Ash: How to Persuade Your Primal Brain
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.  For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube.  Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. Topics covered: neural marketing,neuro marketing,primal brain,marketing,business strategy,marketing strategy,tim ash,marketing strategies,business marketing,marketing tips,content marketing,marketing plan,best marketing strategies,principles of marketing,marketing show,marketing strategy examples,strategic marketing,growth marketing,marketing principles,marketing funnel,marketing techniques,instagram marketing,marketing concepts,business marketing strategies,marketing analytics #neuromarketing #entreprenuership #startups #author #primalbrain #timash #thisweekwithsabir
58:23
October 06, 2021
Episode 039 Iron Clad Strategy & Growth Marketing with Lindsay Pedersen
Lindsay Pedersen is a brand strategist and author of the best-selling book "Forging an Ironclad Brand." Known for her methodical, framework-driven approach to brand building, Lindsay has advised companies from burgeoning startups to national corporations, both B2C and B2B, including Zulily, Starbucks, IMDb, and Duolingo. Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for using the brand as the North Star for increasing the company’s value. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy, so they can grow their business with intention, clarity, and focus. Visit Lindsay on the Web: https://ironcladbrandstrategy.com Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube.  Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. #ThisWeekWithSabir #Marketing #Entrepreneurship
59:37
September 29, 2021
Episode 038 Stu Heinecke and How To Get a Meeting with ANYONE
Stu Heinecke is the author of a new book releasing May 2022 on business growth strategy as inspired by weeds. Years ago, as he drove the Santa Monica Freeway in Los Angeles, Heinecke noticed a dandelion growing from a crack in the concrete median. That set in motion a thirty-year fascination and study of how weeds grow, expand, dominate and defend their turf—and how any of that might translate to the useful growth strategy for entrepreneurs. The result is Heinecke’s upcoming book, How to Grow Your Business Like a Weed. Dubbed by the American Marketing Association the "Father of Contact Marketing," Heinecke is also a Wall Street Journal cartoonist, twice-nominated hall of fame marketer, and author of How to Get a Meeting with Anyone, recently named one of the top 64 sales books of all time. Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube.  Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. Topics covered: contact marketing,business marketing,personalization marketing,stu heinecke,wall street journal,how to get a meeting with anyone,freedom media network,b2b marketing,lead generation,direct response,growth marketing,small business marketing,constant contact,social media marketing,lead gen,business consulting,marketing consulting,get the meeting,b2b marketers on a mission,the sales tribe,key account management,lead generation marketing,lead generation strategies,lead generation business #entrepreneur #bizdev #startups #founders
59:28
September 28, 2021
Episode 037 Building Amazon Businesses for Acquisition Exit Strategy with Neil Twa
Meet Neil Twa. Neil is the founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private label e-commerce businesses for the last 9 years. As of today, he and his clients have sold over $100 million+ in physical products primarily through the Amazon FBA sales channel. Neil shares his blueprint for how to build an online business that can generate a passive six-figure income in just 12 months while setting up the business for potentially millions in sales within 18 months.   Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube.  Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. #entrepreneurship #amazon #amazonfba Topics covered:  amazon fba,amazon help,amazon coach,neil twa,amazon seller,amazon expert,amazon sourcing,amazon business,voltage digital media,amazon fba for beginners,amazon fba tutorial,how to sell on amazon fba,amazon fba step by step,amazon fba 2020,amazon fba product research,amazon fba 2021,how to sell on amazon,amazon fba course,how to sell on amazon fba for beginners,amazon fba retail arbitrage,amazon fba for beginners 2020,selling on amazon,amazon fba tutorial for beginners
58:10
September 15, 2021
Episode 036 Top Hacks to Building & Growing Your Executive Brand with John Mediana #ThisWeekWithSabir
Meet John Mediana. John is the Founder & CEO of Executive Brand Growth an Agency solely focused on humanizing companies by building the personal brand of their CEOs and Executive leaders in today’s digital era. John has spent over 15 years behind a camera, a computer, and some of the largest influencers in the world. John has a very refreshing perspective when it comes to building the digital footprint of leaders behind today’s brands. It’s all about human-to-human connectivity. The future of business - personal. Follow John on Instagram @johnmediana and on the web executivebrandgrowth.com. Catch all the previous episodes of #ThisWeekWithSabir on YouTube. Visit Sabir on the Web at GROWTHbySabir. Topics covered: Personal Branding Executive Branding Career Advice Career Counseling Manager  Director  Vice President VP Senior Vice President  SVP Executive Vice President EVP Chief Executive Officer CEO Chief Marketing Officer CMO Chief Technology Officer CTO Chief Information Officer CIO Chief Strategy Officer CSO Chief Revenue Officer CRO Chief Financial Officer CFO Human Resources HR
01:01:56
September 08, 2021
Episode 035 Overcoming Adversity, Whole Food Plant Based Diet & Building Telemedicine with Brooke Goldner, M.D.
Dr. Brooke Goldner is a best-selling author, the founder of www.GoodbyeLupus.com, creator of the Hyper-nourishing Nutrition Protocol for Lupus Recovery, and is the author of 3 best-selling books, Goodbye Lupus, Goodbye Autoimmune Disease, and Green Smoothie Recipes to Kick-Start Your Health and Healing. Dr. Goldner was diagnosed with Systemic Lupus Nephritis with stage IV kidney disease at 16 years old and made a startling recovery from her disease at 28 years old using her protocol, which uses supermarket foods. She has been symptom-free ever since, with normal lab results and no trace of disease in her body. Now, she educates physicians and patients on how to heal and achieve vibrant health using her protocol and supermarket foods.  Dr. Goldner’s Hyper-nourishing Healing Protocol has helped patients with Lupus and a multitude of other diseases and has starred in videos and documentaries such as Eating You Alive, Whitewash, The Conspiracy Against Your Health, Goodbye Lupus, and Super Healthy Meals for Your Family. She has appeared on TV news and media outlets such as The Home & Family Show, RTVi News, Natural News Radio, Health Conspiracy Radio, Wellness Radio, and has been featured on the front cover of Vegan Health & Fitness Magazine 3 times, including the most recent issue of Fit Over Forty.  She is a regular contributor to T. Colin Campbell Center for Nutrition Studies. Dr. Goldner graduated with honors from Carnegie Mellon University for her genetic research in Leukemia and neurobiology. She received her M.D. from Temple University School of Medicine, and was Chief Resident at UCLA-Harbor Residency in Psychiatry. She also holds a certificate in Plant-Based Nutrition from Cornell University.    Topics: whole food plant based diet, plant based diet for weight loss, follow a plant based diet, telemedicine,what is telemedicine,telemedicine benefits,telehealth,telemedicine video,telemedicine technology,how does telemedicine work,telemedicine options,telemedicine demo,how to use telemedicine,telemedicine examples,telehealth vs telemedicine,telemedicine vs telehealth,how to do a telemedicine visit,telemedicine how it works,telemedicine as new normal   Watch all episodes of #ThisWeekWithSabir https://growthbysabir.com/liveshow
01:01:08
June 23, 2021
Episode 034 Starting and Growing Your Digital Agency with Shay Berman: $100,000+ Expert Insights
Next in our hot seat is SHAY BERMAN on #ThisWeekWithSabir. Shay and I take a deep dive into starting and scaling your digital agency. Shay shares his deep scars and the highs/lows of his journey. Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked and Great Place to Work-certified digital marketing agency located in South Florida. At the age of 29, he is leading a growing team of over 75 marketing specialists, serving businesses of all sizes across the nation. Shay’s dynamic approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal “4 Under 40” entrepreneurship, and South Florida Business and Wealth “Up and Comer" awards.  Shay prides himself on teaching business owners and young entrepreneurs how to take control of their own destinies online by increasing lead flow, properly managing their reputations, and creating trackable online marketing plans that any business can scale. He does so as a contributor for publications, such as Inc., Entrepreneur, and Forbes, as well as participating as an active board member for Palm Beach Atlantic University’s Titus Center for Franchising. Visit Shay on the Web/Social Media: Website: https://www.yourdigitalresource.com Facebook: https://www.facebook.com/DigitlResource Instagram: https://www.instagram.com/digitalresource/ LinkedIn: https://www.linkedin.com/company/digitalresource Twitter: https://twitter.com/DigitlResource YouTube: https://www.youtube.com/channel/UCCGF4BhZ9kXd8kGi-_p2UTA Watch all #ThisWeekWithSabir Episodes: https://growthbysabir.com/liveshow
58:56
June 02, 2021
Episode 033 Growth Hacking Amazon Sales with Anderson Salgado: $100,000+ Expert Insights
Anderson Salgado is an accomplished e-Commerce expert who in the past five years has made a name for himself for having keen knowledge of the Amazon Marketplace.  This U.S. Marine Corps Veteran who served in Operations Enduring Freedom in 2011-12 is also a University of Miami MBA Graduate, former Amazon Senior Vendor/General Manager for the Beauty and Professional Beauty Categories, former Head of Amazon for VaynerMedia, and has been featured in Bloomberg and Business Insider magazines as a Subject Matter Expert (SME) in Amazon advertising, optimization, and growth hacking after being instrumental in developing the Pro and Luxury Beauty category at Amazon (one of the fastest-growing categories of the platform since 2016) and later launching his own agency to help other brands to do the same. Anderson Salgado, a Venezuelan immigrant, husband, and father of two is now working on a new platform that promises to simplify e-Commerce through revolutionary finding technology.  Visit Anderson on the Web: https://tribell.com Watch all episodes of #ThisWeekWithSabir here https://growthbysabir.com/liveshow Need help growing your business, contact Sabir here https://growthbysabir.com Follow Sabir on Social Media Instagram: https://instagram.com/gosabir Twitter: https://twitter.com/sabirs Facebook: https://facebook.com/growthbysabir TikTok: https://www.tiktok.com/@growthbysabir LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir
58:16
May 26, 2021
Episode 032 What's in a Name? with Alexandra Watkins: $100,000+ Expert Insights
Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine. Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes. In her free time, Alexandra creates imaginative succulent arrangements in unexpected containers she finds by scouring her local flea market in San Diego. She lives by the beach in her Barbie Dream House and works out of her pool house. office, where she has a view of a colorful surfboard fence, tropical tiki bar, and her 3 giant pink flamingo pool floats, Maui, Wowie, and Howie. Find Alexandra on the Web/Social here: LinkedIn: https://www.linkedin.com/in/alexandrawatkins Twitter: https://www.facebook.com/EatMyWordsNames Facebook: https://www.twitter.com/eatmywords Watch all episodes of #ThisWeekWithSabir​​​​ here https://growthbysabir.com/liveshow​​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​​ Twitter: https://twitter.com/sabirs​​​ Facebook: https://facebook.com/growthbysabir​​​ TikTok: https://www.tiktok.com/@growthbysabir​​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir
59:31
May 19, 2021
Episode 031 Growth Hacking PR with Bianca Bucaram: $100,000+ Expert Insights
Next in our hot seat is BIANCA BUCARAM on #ThisWeekWithSabir​. Bianca Bucaram is an award-winning public relations professional. She has been honored as PR News’ Rising Stars 30 & Under, Women in the Fast Lane by the Greater Houston Women’s Chamber of commerce, and has also been recognized as one of the top female business professionals in Houston by the Houston Business Journal. As a lead publicist at The Bucaram PR Group, Ms. Bucaram is a top-notch example of a young woman with natural publicist charm and charisma who uses her bilingual public relations skills to positively impact her local community and national audience for good. She has pioneered various cause-related public relations and marketing initiatives which have impacted Houston in a positive way. She is comfortable working across all genres both with traditional and grassroots public relations strategies while also thinking out of the box with creative marketing skills. She has made valuable connections in Television, Print Media, Digital Media promoting her clients in the music, fashion, sports, and sports marketing, and legal industries. Through strategic planning, trend watching, and consistently building press and industry contacts, she has successfully placed stories in KPRC-2, ABC-13 KTRK, Huffington Post, CNBC, Hollywood Today Live, The Hallmark Home and Family Channel, CNN, CNN en Español, CultureMap, Houston Chronicle, Dubai Chronicles, PaperCity, LOCAL Magazine, Houston Business Journal, and many other broadcast and print mediums. Her expertise does not stop there, with an extended outreach of media professionals, Bianca prides herself on getting clients exposure in all areas of media from radio, to TV, to print, and more. Bianca also specializes in building community relations. Instagram: https://www.instagram.com/biancabucaram​ Twitter: https://twitter.com/bbucaram​ (@bbucaram) LinkedIn: https://www.linkedin.com/in/bianca-bucaram-7579b022/ Website: https://www.bucaramprg.com​ Watch all episodes of #ThisWeekWithSabir​​​​​ here https://growthbysabir.com/liveshow​​​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​​​ Twitter: https://twitter.com/sabirs​​​​ Facebook: https://facebook.com/growthbysabir​​​​ TikTok: https://www.tiktok.com/@growthbysabir​​​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir
57:54
April 28, 2021
Episode 030 Optimizing DTC Operations for Success with Ricky Choi: $100,000+ Expert Insights
Next in our hot seat is Ricky Choi. Ricky and I will be covering DTC Operations. If you run a Shopify, BigCommerce, or any DTC (direct-to-consumer) business, you need to check it out. Ricky Choi understands what it takes to drive the growth of a brand. In 2013, he launched Nice Laundry as a single-purchase solution for guys to overhaul their sock and underwear drawers, and recycle their old textiles for free. Eight years later, Nice Laundry has grown to become the leading source for customized socks, underwear, and loungewear, and counts The Rock, Ryan Reynolds, and Charlie Puth among their fans. Using his experience launching and growing Nice Laundry, Ricky created Outerspace, an operations center built by brands, for brands. Combining 3PL services with a proprietary "Ops Stack” of capabilities — which range from highly customized operations processes to product photography to customized embroidery — Outerspace transforms operations into a competitive advantage for high-growth consumer brands. The end result is more revenue, happier brand operators, and the best customer experiences in the world. Outerspace is a 3PL, reimagined. Hosted by GROWTH by SABIR and Sabir Semerkant. Watch Video Interview here: https://growthbysabir.com/liveshow Follow Ricky Choi/Outerspace: Instagram: https://instagram.com/outerspace​ Web: https://outerspace.com​ Watch all episodes of #ThisWeekWithSabir​​​​ here https://growthbysabir.com/liveshow​​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​​ Twitter: https://twitter.com/sabirs​​​ Facebook: https://facebook.com/growthbysabir​​​ TikTok: https://www.tiktok.com/@growthbysabir​​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir
57:35
April 21, 2021
Episode 029 Becoming Iconic with Jamie Mustard: $100,000+ Expert Insights
New! In the hot seat is JAMIE MUSTARD... author of THE ICONIST. We are discussing BECOMING ICONIC: How to STAND OUT in a world OVERLOADED WITH CONTENT! Jamie Mustard is a strategic multi-media consultant, artist, design and product futurist, and Iconist. He has codified the primal laws of what causes anything, in any medium, to STAND OUT and take hold in the human mind. His breakout work, The Iconist: The Art and Science of Standing Out won the OWL Award (Outstanding Works in Literature), awarded by the largest e-commerce book seller in the world. Jamie is Resident Iconist and Staff Writer at Forbes IGNITE, the social innovation magazine of Forbes. Rich Karlgaard, publisher of Forbes, says "Jamie cracked the code" when it comes to magnetizing attention. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists, leaders and businesses confidently and at will make their messages and ideas STAND OUT to their desired audiences. 2001 Lincoln Center named and screened a documentary Jamie produced as one of best films of the year. A graduate of the London School of Economics, his work is an explanation of the ‘economics of attention’ based on primal laws of human perception called Blocks™. Jamie’s Iconist work spans some of the world’s leading companies, innovators, scientists, artists, designers, nonprofits and the globe––Nike, Cisco, Intel, Adidas, Symantec, World Congress of Science and Factual Producers, Content London, and TEDx at creative giant, Wieden + Kennedy. He has guest lectured at numerous universities including The Pacific Northwest College of Art, Parsons The New School, Pratt Institute, as well as classes in marketing and neuroscience at Hult International Business School. Follow Jamie on Social Media - Instagram: https://instagram.com/jamie_mustard - LinkedIn: https://www.linkedin.com/in/jamie-mustard-872b283/ - Twitter: https://twitter.com/thejamiemustard - Facebook: https://www.facebook.com/sirmustard Watch all episodes of #ThisWeekWithSabir​​​ on YouTube here https://growthbysabir.com/liveshow​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​ Twitter: https://twitter.com/sabirs​​ Facebook: https://facebook.com/growthbysabir​​ TikTok: https://www.tiktok.com/@growthbysabir​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant​ #ThisWeekWithSabir
55:58
April 07, 2021
Episode 028 Anatomy of Hype with Michael F. Schein: $100,000+ Expert Insights
Join me host Michael F. Schein as we dive into THE ANATOMY OF HYPE. Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list​ https://twitter.com/MichaelSchein1​ Author Website: michaelfschein.com Business website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble) Watch all episodes of #ThisWeekWithSabir​​​ here https://growthbysabir.com/liveshow​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​ Twitter: https://twitter.com/sabirs​​ Facebook: https://facebook.com/growthbysabir​​ TikTok: https://www.tiktok.com/@growthbysabir​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant​ #ThisWeekWithSabir
56:04
March 25, 2021
Episode 027 Winning in a Commodity Marketplace with Sasha Der Avanessian: $100,000+ Expert Insights
My new guest is Sasha Der Avanessian, CEO & Founder of Harvest Dental Products. We are tackling the challenging topic of winning in a commodity marketplace. How do you rise above the rest? Sasha Der Avanessian is the founder and CEO of Harvest Dental Products, a manufacturer of dental prosthetic materials. Starting Harvest in his two-car garage in 2004, Harvest has grown to be distributed in over 70 countries globally and has been the recipient of multiple best-in-class product awards. Sasha leads the integrated branding strategy for Harvest across all communication platforms, including product design and development, creative expression, strategic marketing, and user experience. He is an avid lover of people, enjoys blogging, mentoring, and lecturing on the subjects of business and branding, and is recognized as 1 of the Top 10 most influential people in dental technology. Industry Recognitions * 2021 Who's Hot, Journal of Dental Technology * 2018 10 Most Influential People in Dental Technology, Inside Dental Technology Follow Sasha on Social Media * Instagram https://instagram.com/sashaderav​ * Facebook https://facebook.com/sashaderav​ * Linked In https://www.linkedin.com/in/sasha-der-avanessian-33a66911 Watch all episodes of #ThisWeekWithSabir​​ here https://growthbysabir.com/liveshow​​ Need help growing your business, contact Sabir here https://growthbysabir.com​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​ Twitter: https://twitter.com/sabirs​ Facebook: https://facebook.com/growthbysabir​ TikTok: https://www.tiktok.com/@growthbysabir LinkedIn: https://www.linkedin.com/in/sabirsemerkant #ThisWeekWithSabir
01:05:08
March 17, 2021
Episode 026 YourGreenPal Journey with Bryan Clayton: $100,000+ Expert Insights
Join Sabir Semerkant (host) on this new #ThisWeekWithSabir Live Show on March 10, 2021, 3-4 pm ET (12-1 pm PT). Sabir jams with Bryan Clayton. Bryan is the CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.   Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.   Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.   Visit YourGreenPail on the Web at https://www.yourgreenpal.com   Follow Bryan Clayton: LinkedIn: https://linkedin.com/in/bryan-clayton-5178541b8  Twitter: https://twitter.com/bryanmclayton  Instagram: https://instagram.com/bryanmclayton   Watch all episodes of #ThisWeekWithSabir here https://growthbysabir.com/liveshow   Need help growing your business, contact Sabir here https://growthbysabir.com
01:00:30
March 11, 2021
Episode 025 Sports e-Commerce and Post-Career Brand Building with Kyle Mauch: $100,000+ Expert Insights
Meet Kyle Mauch. In the latest episode of This Week With Sabir, I welcomed Kyle into the hot seat, where he was able to provide a host of top tips and strategies aimed at amateur and professional athletes. Kyle is the Founder of Athletes Brand, VP of Turn 2 Equity Partners, and Chairman of Campfire. The host of the Success at Success Podcast. Chapters 00:00 Sabir Welcomes Kyle Mauch 08:06 Making the Right Connections 17:29 Why Athlete Involvement Doesn’t Always Equate to Success 19:00 Five Tough Experiences; One Successful Campaign 29:58 Strike While the Iron is Hot 30:36 Make Sure Your Team is Well Vetted 31:16 It’s Never Too Early… 34:44 Balancing Business vs Sports 43:09 Engagement Over Followers 44:00 The True Value of Athlete Collabs 45:03 The Future of Sports E-Commerce 45:58 Major Merchandising Opportunities for Athletes 55:41 Building Revenue Streams as an Athlete 57:26 Kyle Mauch’s $100,000 Tip 59:45 Don’t Go Down the Logo Route A former baseball player, Kyle Mauch, is a leading expert in brand storytelling with a focus on professional athletes. Based out of Scottsdale, Arizona, Kyle has worked with over 1500 pro athletes in personal branding and e-commerce. Beyond sports, he is a brand and marketing advisor for Fortune 500's, executives, and entertainers, as well as a tv and film producer. Leveraging his skills in creative strategy, problem-solving, and influencer marketing, Kyle's approach combines psychology and storytelling. He's been featured at SXSW, Super Bowl XLIII, GMA, and hosts one of the nation's leading masterminds for "change-makers" through CampfireSummit.com. Kyle's career has been based around helping people uncover the value that they can offer the world beyond what they're most known for, and has spent the past 10 years doing so for professional athletes and entertainers. You can connect with Kyle at KyleMauch.com and on Instagram @KyleMauch. Want to live stream your content? Visit Restream on the Web https://restream.io/join/thisweekwithsabir Check out all #ThisWeekWithSabir episodes here https://growthbysabir.com/liveshow Visit Sabir on the Web https://growthbysabir.com
01:04:03
December 20, 2020
Episode 024 Celebrity Branding with Jordan Fox: $100,000+ Expert Insights
Meet Jordan Fox. Jordan is a lifelong learner and a future-minded thinker. Visit Jordan on the Web https://mmpdig.com Want to live stream your content? Visit Restream on the Web https://restream.io/join/thisweekwithsabir Chapters 00:00 Sabir Welcomes Jordan Fox 04:08 Make me Proud 14:32 Artists vs Brands 17:00 The Challenges of Managing Talent 19:12 Your Social Media Resume 20:34 How Will Smith Changed the Game 30:58 The Power of TikTok 32:32 Rise Above the Noise 33:32 Keep Pushing; Keep Creating 43:10 Stick With What You Know 44:20 Hiring the Right People 44:54 Drawing a Line in the Sand  49:47 The Changing Face of Fame 54:23 Go Deep Not Wide 56:17 Patience is a Virtue He received a Bachelor’s Degree in Accounting from Syracuse University, and a Masters Degree in Accounting from Yeshiva University. Jordan quickly realized that accounting wasn’t for him, and even with a job lined up at Ernst & Young, he decided to terminate his contract and pivot to the new world of social media. Jordan began his career at SocialCode, then the largest social media buying agency in the world, before joining VaynerMedia, the vaunted brand-building agency. During this time, he worked with clients like Chase, Verizon, Reckitt Benckiser, and more. At age 26, Jordan left the agency world to launch his own business, MMP Digital. In naming MMP, Jordan was inspired by his grandfather, Arthur Dock, who would always say to Jordan, “Make Me Proud.” Jordan’s first client at MMP Digital was Grammy Award-winning singer/songwriter, Alicia Keys, where he led global digital strategy and branding across her 80-million-person audience. Jordan built smarter work streams while managing Alicia’s in-house production team, digital agency, and record label. While working alongside Alicia, her president, music manager, publicist, and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint. Since officially launching MMP Digital in June 2019, MMP has signed over 20 clients. In 2020, MMP, which was self-funded, is projected to manage over $2.5 million in paid media and set to beat their projected revenue for 2020 by 2x. Some clients are Smithfield Foods, Nathan’s, Eckrich, Kretschmar, Badger & Winters (winner of Ad Age A-List Agencies to Watch), VaynerSports, Whistle Sports, Aria Development Group, Bohana, (as seen on Shark Tank) and more! Jordan is not only recognized for his expertise in brand building, social media, and e-commerce but also for his ability to navigate partnerships in the labyrinthine media, celebrity, and influencer world. When not working on MMP, Jordan stays involved with multiple non-profit organizations. Jordan was selected to the ADL Glass Leadership Committee of 2020-2021; he is on the Board of Directors for the Brooklyn Youth Sports Club; he is the Communications & Social Media Chair for Syracuse’s NYC Alumni Club; he was selected by the Interactive Advertising Bureau (IAB) to help create their new Social Media certification course; and he was selected to be a judge of the 2020 Reggie Awards, presented by Association of National Advertisers (ANA). Watch/Listen to all episodes of #ThisWeekWithSabir https://growthbysabir.com/liveshow Visit Sabir on the Web https://growthbysabir.com
01:01:56
December 10, 2020
Episode 023 Data & AI Ethics, Machine Learning, and $100,000+ Expert Insights with Reid Blackman
As the founder and CEO of VIRTUE, a company devoted to the mitigation of ethical risk, Reid Blackman is perfectly placed to highlight the benefits and dangers of AI and machine learning. In the latest episode of This Week With Sabir, I spoke with Reid about the future of this technology and how it’s impacting businesses across the United States. You can watch the full hour-long discussion at the link below, but in this guide, I will be delving a little deeper into the topic and discussing some of the most commonly asked questions and the central concerns regarding AI ethics, data ethics, and machine learning. Listen to the audio podcast. Data & AI Ethics with Reid Blackman: $100,000+ Expert Insights - YouTube Chapters 00:00 Sabir Welcomes Reid Blackman 04:21 What are Data and AI Ethics? 05:54 What is Machine Learning? 11:10 Machine Learning in the 1950s 13:44 AI for Good and AI for “Not Bad” 14:49 Privacy Concerns in Data Ethics 15:29 Data Dilemmas in Machine Learning 17:48 Is Machine Learning Racist and Sexist? 20:47 How Will the AI Revolution Impact the Global Workforce? 35:52 Why Companies Need to Define Their Ethical Standards 41:39 What Does Virtue Do? 43:14 Ethical Risk Mitigation 52:04 Dilemmas Involving Self-Driving Cars 54:54 Trends Relating to AI Ethics 56:13 The Future of Data and AI Ethics  Watch all the #ThisWeekWithSabir episodes here https://growthbysabir.com/liveshow
57:55
December 06, 2020
Episode 022 Qualitative Research with Clark Murray: $100,000+ Expert Insights
Meet Clark Murray. Clark joined us on November 18, we learned from this phenomenal expert about qualitative research. Clark shares his insights and tells us about the 1000+ case studies from his experience. Clark is the Managing Partner at Churchill Group where he has conducted qualitative studies in 372 product and service categories for Consumer, Healthcare, and B2B clients...and has facilitated brainstorming-ideation projects in 229 product and service categories. Chapters 00:00 Sabir Welcomes Clark Murray 04:08 The “Ah-Ha” Moments 08:17 The Uncertainty Principle 20:05 Finding Insights and Ideas 24:11 The Tricks Used In Qualitative Research 27:24 From the Flintstones to the Jetsons 36:03 The Value Proposition 37:01 Presenting Your Value Proposition Within the Confines of Amazon 39:25 Focusing on the Right Senses 41:41 The Changing Face of E-Commerce 45:41 Getting Value from the Good and the Bad 52:49 Conducting Qualitative Research on a Budget 55:26 How to Save with Qualitative Research 57:20 Giving Everyone their Fair Share 59:45 Shut Up and Listen Check out all #ThisWeekWithSabir episodes here https://growthbysabir.com/liveshow on YouTube. Read the in-depth articles accompanying these episodes here https://growthbysabir.com/#articles. Wanna live stream like #ThisWeekWithSabir? Check out this special offer from our partners at Restream.io. #uxdesign #ux #qualitative #research #focusgroup #survey
01:13:35
November 20, 2020
Episode 021 Create, Develop & Launch New Products & Services with Bryan Mattimore: $100,000+ Expert Insights
Meet Bryan Mattimore. Bryan, Chief Idea Guy of Growth Engine, shares the unique ideation, research, and innovation processes his innovation agency has developed in the past twenty years to create over $3 Billion in new product successes. Chapters 00:00 Sabir Welcomes Bryan Mattimore 09:20 Ideation Insights for Entrepreneurs 13:44 Why Breakthrough Products are Hard to Research  16:15 Find a Problem and Solve It 17:08 Adapting Existing Technologies to Create New Businesses 31:40 How to Use “Dirty Prototypes” 38:03 Why Even Great Ideas Can Fail 39:13 The Importance of an Iterative Testing Process 44:45 Turning Problems Into Opportunities 46:43 The Problems with Naming 47:55 Involving Cross-Functional Teams 49:16 Passive vs Active Personalities in Groups 54:57 Leveraging Failure in the Ideation Process 57:10 What Can You Do To Put Yourself Out of Business? 59:45 Bryan Mattimore’s $100,000 Insight Watch all episodes of #ThisWeekWithSabir here https://growthbysabir.com/#articles
01:04:23
November 15, 2020
Episode 020 LatinX Women Entrepreneurship with Maribel Lara: $100,000+ Expert Insights #latinx #entrepreneurship
Meet Maribel Lara. Maribel is SVP, Head of Consulting at The Sasha Group a VaynerX company that provides educational, consulting and marketing services to companies with a growth mindset. She has been within the Vayner world since 2014 and her role has included reporting to and partnering with CEO and serial entrepreneur Gary Vaynerchuk to execute initiatives tied to the strategic growth of the agency. Maribel entered the marketing space in 2009 after receiving her MBA. Prior to her work in the corporate sector, Maribel spent the first eight years of her career focused on student leadership development at several colleges and universities. Visit Maribel on the Web at https://thesashagroup.com Chapters 00:00 Sabir Welcomes Maribel Lara 04:30 How Maribel Lara Got Her Start as an Entrepreneur 12:10 The Early Signs of Entrepreneurship 29:56 Representation at Ideation 31:35 Addressing Bias in the Corporate Sector  32:39 The Void Filled by Backstage Capital 34:09 Latinx Entrepreneurs Giving Back 38:05 The Diversity of the Latinx Community 43:18 Resources for Latinx Women 44:10 The Barrel of Crabs 45:00 WeAllGrow and Other Communities 46:02 Find your Community 47:31 What’s Your Goal? 52:52 Bringing Your Culture to the US 55:35 Maribel’s $100,000 Insight Visit Sabir on the Web at https://growthbysabir.com Watch all episodes of #ThisWeekWithSabir Live Show here https://growthbysabir.com/#articles
56:54
November 05, 2020
Episode 019 Think Smart Move Fast with Analytics with Avinash Kaushik: $100,000+ Expert Insights
Meet Avinash Kaushik. Avinash helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He’s the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor), and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0). * Visit Avinash on the Web at https://kaushik.net * Need help growth hacking your business, visit Sabir at https://growthbysabir.com * Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles Chapters 00:00 Sabir Welcomes Avinash Kaushik 12:48 Write to Teach 14:27 Think Book not Diary 16:29 Specificity is Important When Building a Brand 29:30 Product Analytics vs Web Analytics 30:21 Web Analytics vs Customer Analytics 31:31 Why Customer Analytics Are Important 36:35 Metrics vs KPIs 38:43 How Many KPIs Should You Have? 40:15 CPM is Useless, Stop Using It 41:28 What Are CPA and CAC? 42:45 One Efficiency Metric and One Effectiveness Metric 51:46 The Two Metrics that Matter 54:10 You Have More Homepages Than You Think 59:30 Stop Overvaluing Paid Media Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple of years, he has lead and contributed to the application of machine learning algorithms, both inside Google and for external developers. As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science. Avinash has received rave reviews for bringing his energetic, inspiring, and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit, and Healthcare Strategy Summit. He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, the University of Virginia, UCLA, and the University of Utah. Avinash has received industry honors including the Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association. #ThisWeekWithSabir
01:12:08
October 29, 2020
Episode 018 Successful Influencer Marketing with Aron Levin: $100,000+ Expert Insights
Meet Aron Levin. Aron is the founder and CMO of Relatable. Relatable is a fast-growing influencer marketing agency with a team of 50 people across the globe. Clients include large consumer brands like Samsung, Adobe, Google, Volvo, Ralph Lauren and Chiquita– but also direct-to-consumer startups like Lifesum and bioClarity. Before founding Relatable, Aron was an early member of King (Maker of Candy Crush) and Spotify, where he served as Director, Growth between 2010-2015. He gained global recognition for his work in 2015 when his team won the prestigious Grand Clio Award ('The Oscars of advertising') for their work and launch of a partnership with Spotify and Uber. He is also the author of Amazon bestseller "Influencer Marketing for Brands" (published by global leading publisher Springer Nature). Chapters 00:00 Sabir Welcomes Aron Levin 09:53 The Story Behind Candy Crush 13:21 People are Becoming Media Companies 15:52 What is Influencer Marketing? 24:27 How to Get Started with Influencer Marketing 26:00 How to Find Influencers for Marketing Purposes 27:22 How to Find the Right Influencers 30:25 Pay Peanuts; Get Monkeys 33:06 Stay True To Your Values 34:47 Don’t Overpay or Underpay 36:39 How Has Marketing Changed? 45:02 Measuring Influencer Advertising Success 49:06 Lost Conversions and Future Sales 58:30 How TikTok Advertising Can Help Your Brand 59:45 $100,000 Advice from Aron Levin Aron lives in Venice, California, with his wife and three children. Visit Aron on the Web at https://relatable.me. Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles. Need help growth hacking your business, reach out to Sabir at https://growthbysabir.com.
01:16:09
October 23, 2020
Episode 017 Conversion Rate Optimization with Gajan Retnasaba: $100k+ Expert Insights
Meet Gajan Retnasaba. Gajan is the founder of Spiralyze, a Conversion Rate Optimization & A/B testing company. Spiralyze runs experiments on clients web pages to convert more of their traffic into leads and sales. Spiralyze has generated over $7 billion in value for clients including Medallia, CrowdStrike, Okta, NBA, NFL, MLB, ViaSat, American Express Global Business Travel, Stitch Fix, Neil Patel, RStudio, Netflix, Lowes, Blue Nile, Pepsi, ServiceMax, and Dreamhost. Gajan is a graduate of Harvard Law School. Prior to Spiralyze, Gajan worked at Jones Day and McKinsey & Company. Visit Gajan on the Web at https://spiralyze.com.  Chapters 00:00 Sabir Welcomes Gajan Retnasaba 11:31 A Lesson Learned From IKEA 13:51 Always Make Steady Changes 16:05 Test, Test, and Test Again 19:30 Practicality vs Aesthetics 21:23 What is AB Testing? 25:18 A/B Testing in Action 37:19 The Quirks of A/B Testing 38:10 The Most Important Tool for Conversion Rate Optimization 43:11 Biased vs Unbiased Review Prompts 44:03 The Other Side of the Answer 49:46 Testing in the Real World 52:36 Do You Need a Big Budget for A/B Testing? 54:05 Do The Basics 58:03 Billion Dollar Tip We covered lots of conversion rate optimization methods and how to do A/B testing to growth hack your business. He also shared a $1 billion expert insight as one of his final insights. Watch the video interview here and take notes. https://growthbysabir.com/home/conversion-rate-optimization-with-gajan-retnasaba-100000-expert-insights-thisweekwithsabir-episode-017 Catch up with all the #ThisWeekWithSabir episode here: https://growthbysabir.com/#articles
01:00:01
October 11, 2020
Episode 016 Growth Hacking Keurig Green Mountain with Dave Moran
Meet Dave Moran. A superior strategic problem solver and “innovation architect” with a 35-year marketing consulting track record of driving profitable growth for large corporations and startups.  In 2012, Dave and a partner founded Deep Relevance Partners (DRP), a communications strategy firm.  DRP’s expertise is integrating leading-edge marketing science approaches with consumer strategy expertise to develop powerful consumer ideas that drive behavior change and in-market growth.  A highlight of Dave’s career was as a Director of Keurig Green Mountain from the 1993 IPO to the 2016 sale.  Today Dave is going to talk to us about how a company-wide commitment to “Total Innovation” fueled explosive and disruptive growth for Keurig Green Mountain.  It is an insider’s story on what Forbes called “one of the most successful acquisitions in the history of the US Food and Beverage Industry.” Chapters 00:00 Sabir Welcomes Dave Moran 06:20 Has Marketing Changed Over the Years? 12:09 How Dave Moran Got Involved with Keurig Green Mountain 16:00 The Value of Honesty 20:02 Why Entrepreneurs Need to be Persistent 21:18 Confidence, Not Arrogance 25:33 How Green Mountain Discovered Keurig 32:35 The Concept of Total Innovation 35:29 How Keurig Began Focusing on the Consumer Market 36:56 Making Walmart Wait 39:03 Coffee on College Campuses 41:23 Are You Ready for Walmart? 44:00 The Razor and Blade Model 47:51 How to Deal with Massive Growth 53:50 Keeping Your Vision Simple 58:02 Sage Advice from the Man Behind Keurig Green Mountain Need Help Growth Hacking Your Business, Visit Sabir on the Web at GROWTH by Sabir. Prior to founding DRP, Dave was a leader and growth driver of three highly successful marketing consulting organizations:  Marketing Corp of America, Cambridge Group and Fusion 5.  He is an expert in generating growth through consumer insight, superior communication and innovation.  Dave is a Synectics trained and experienced facilitator of group brainstorming, collaborative team strategy development and senior management problem-solving sessions. Dave received a B.A. in Management and an MBA from Texas Christian University (TCU).   He was awarded the Tandy Marketing Fellowship and earned Beta Gamma Sigma, National MBA Honor Society, honors. In recognition of his innovation results, Dave was selected by Tom Peters to facilitate his In Search of Excellence Innovation Leaders’ Summit.  He was a long-standing member of the Board of Directors of Keurig Green Mountain (KGM). He was Chair of the CSR Committee and member of the Compensation/Organization and Governance Committees.  Dave is also an Advisor to Prevu (prevuapp.com), a NYC based real estate startup with a disruptive model.  Dave is a Director of Shepherds, Inc, a Connecticut based non-profit organization that sponsors and mentors “at risk” inner city students through private high schools. Visit Dave on the Web at deeprp.com. Watch all video episodes of #ThisWeekWithSabir with $100,000+ Insights from Growth Hackers here.
01:01:18
October 04, 2020
Episode 015 Growing Pains in Operations with James Orsini
Meet James Orsini. James is President of The Sasha Group a VaynerX company. Working alongside Gary Vaynerchuk, its CEO and serial entrepreneur, Orsini leads the group to help small businesses reach explosive growth potential. The Sasha Group provides educational, consulting, and marketing services for companies from $1 million to $200 million in revenue. Orsini held previous positions as Chief Operating Officer as well as Chief Integration Officer for VaynerMedia a digital agency with social at its core. Working alongside founder and CEO Gary Vaynerchuk James helped manage the agency for success. He was Chief Executive Officer and member of the Board of Directors of Sito Mobile Ltd., (NASDAQ: SITO) A proven leader and author of numerous business articles including Agency of the Future, Guided Exploration, and Let Leaders Lead and Practitioners Practice. Mr. Orsini has also penned white papers The Authentic Network, Reverse 360 Mentoring, Mastering Procurement, and Procurements Evolution for Today’s Marketing Service Companies. He has done numerous podcasts including Second in Command with Cameron Herold and Self-made man with Mike Dillard. James has more than 35 years of finance and operations experience across a broad range of marketing and communications disciplines. Follow James on Twitter @JimmyThePencil. Chapters 00:00 Sabir Welcomes James Orsini 02:28 Never Be Afraid to Fail 16:50 Taking a Holistic Approach to Business 31:21 The Challenges of Running Public Companies 36:37 The Early Days of VaynerMedia 39:25 The Lessons Behind Rapid Growth 41:55 Don’t be Afraid to Admit What You Don’t Know 43:54 The Mistakes Made by the Advertising Industry 44:55 How The Sasha Group Was Born 49:08 The Mentor Program 51:06 Habib and Young Nails 53:19 The Things That Won’t Change After the Pandemic 54:52 How the Pandemic Has Expanded the Talent Pool 56:37 The $100,000 Question 58:14 You Can’t Know Everything Need help growth hacking your business, reach out to Sabir at GROWTHbySabir. Watch all #ThisWeekWithSabir episodes on YouTube.
01:00:29
September 24, 2020
Episode 014 The Magic Spoon Journey with Gabi & Greg: $100,000+ Expert Insights
Meet Greg & Gabi. Gabi and Greg are the founders of Magic Spoon, a company recreating your favorite childhood breakfast cereals with more protein, fewer carbs, and zero sugar. Forbes called Magic Spoon "the future of cereal" and TIME Magazine named Magic Spoon in their Top 100 Inventions of 2019. Prior to Magic Spoon, Gabi and Greg founded Exo, a company pioneering sustainable cricket protein that was named in Fast Companies Most Innovative Companies in the World. Gabi and Greg both hold degrees from Brown University and have been included in Forbes 30 under 30 lists. Greg and Gabi share their journey.  Watch the video interview and take notes. Chapters 00:00 Sabir Welcomes Magic Spoon 02:49 The Strange Idea that Helped the Founders of Magic Spoon 08:28 The Problems with Original Ideas 16:34 How Magic Spoon Was Founded 18:55 Ticking Boxes and Targeting All Consumers 23:40 Why Less is More with Product Ranges 25:35 What is Magic Spoon? 28:39 Names Don’t Really Matter 32:06 Why Magic Spoon Sells Direct to Consumers 40:36 The Magic Spoon Launch Plan 41:47 Using Third-Party Fulfillment as a Small Company 43:17 Find Your Superpower 45:47 Working with Influencers 53:31 How Magic Spoon Raised Capital 57:30 The $100,000 Question Watch all #ThisWeekWithSabir episodes.
01:00:38
September 17, 2020
Episode 013 - Winning with Customer Video Experience with Bernadette Butler: $100,000+ Expert Insights
Meet Bernadette Butler. Bernadette has 20 years of experience in marketing and advertising working with some of the greatest brands of our time. With 2 ads on the world’s funniest reel, Bernadette is the CEO and Co-founder of StoryTap.com, a video-first marketing technology company that partners with brands like ADT, Veet, Cepacol, Babylon, Canadian Tire, UCLA, and many more to transform their digital experiences all with story-first authentic video storytelling. Watch and take notes.  Chapters 00:00 Sabir Welcomes Bernadette Butler 05:58 How Does StoryTap Generate Videos? 07:49 Why Diversity Matters in Customer Reviews 09:17 Tackling Unique Challenges 12:50 The Most Important KPIs 14:29 What Videos Mean for Your SEO 16:40 Why Conversions Aren’t Everything 22:49 The Perfect Ad Structure 26:49 The StoryTap Process 37:54 StoryTap During the Pandemic 40:47 How Video Testimonials are Changing the Game 42:45 Making Sure Your Videos Work Without Sound 43:40 Consuming Content to Stay Ahead of the Game 49:26 The Power of Customer Testimonials 57:16 Be Real; Embrace your Imperfections * Full In-depth Article with Video Interview here: https://growthbysabir.com/home/winning-with-customer-video-experiences-bernadette-butler    * Visit Bernadette on the Web at https://storytap.com  * Need help Growth Hacking Your Business, Contact Sabir at https://growthbysabir.com   * Watch ALL episodes of #ThisWeekWithSabir at https://growthbysabir.com/liveshow   #ThisWeekWithSabir  #videoads #videocontentmarketing #videocontent #reviews #reviewmanagement #customerreviews #customerreview #storytap
59:19
September 03, 2020
Episode 012 - Building Your Personal Trainer Business & Personal Brand with Joe Yoon (JoeTherapy): $100,000+ Expert Insights
Meet Joe Yoon. Better known as @JoeTherapy. Joe is a certified personal trainer, licensed massage therapist, published author, and founder of the fitness training business JoeTherapy. Yoon graduated from Quinnipiac University in 2009 with a BS degree in Health & Science Studies and was certified as a personal trainer by the National Academy of Sports Medicine in 2011.  Chapters 00:00 Sabir Welcomes JoeTherapy (Joe Yoon) 11:01 Joe Yoon’s Template for Social Media Success 13:06 The Tennis Ball Guy 15:45 Persistence is Key 18:14 Do You Need to Batch? 22:01 Staying in Touch with Your Audience 24:13 Offline vs Online Advertising 28:50 You Don’t Need Expensive Equipment 32:08 Do You Need to Boost? 35:10 Which Content Works Best? 38:53 Business or Pleasure? 45:16 The Problem with Buying Social Media Engagement 48:16 The Numbers Aren’t Everything 51:20 The Repurpose Strategy 57:32 The $100,000 Question for Joe Yoon Joe Yoon has a following of more than 1.3 million on Instagram. He’s Instagram famous, but he’s much more than that. He’s also a published author, a successful businessman, a certified trainer, and the creator of several programs relating to fitness, massage, and health. All of this came from Instagram and Joe admits that if it wasn’t for the platform, he probably wouldn’t be where he is today. I sat down for an interview with Joe and asked for his words of wisdom relating to Instagram hacking, Instagram follower growth, and building a successful personal brand on social media.  * In-depth article with video interview episode: https://growthbysabir.com/home/building-your-personal-trainer-business-amp-personal-brand-with-joe-yoon-100000-expert-insights-thisweekwithsabir-episode-012 * Visit Joe on Instagram: https://instagram.com/joetherapy * Need Help Growth Hacking Your Business, Contact Sabir: https://growthbysabir.com * Access all #ThisWeekWithSabir episodes with $100,000+ Expert Insights: https://growthbysabir.com/liveshow
01:00:20
August 30, 2020
Episode 011 - Growing Pains in Your Business & Personal Brand with Kristina Bucaram: $100,000+ Expert Insights
Meet Kristina Bucaram (also known as FullyRawKristina). Kristina Carrillo-Bucaram, the founder of the brands, FullyRaw Media LLC., Rawfully Organic LLC., FullyRaw Juice LLC., and FullyFit LLC., is a writer, speaker, content creator, and vegan inspiration who aims to educate and to guide people towards a lifestyle of greater health and wellbeing. Tune in and listen to Kristina's growing pains with building her personal brand. Take notes as she shares $100,000+ expert insights from a battle-proven influencer. * Visit Kristina on the Web at https://fullyraw.com * Need Help Growth Hacking Your Business, Visit Sabir at https://growthbysabir.com Chapters 00:00 Sabir Welcomes FullyRawKristina (Kristina Bucaram) 13:46 The Life-Changing Diet 21:54 The Importance of Sharing 24:44 The Story Behind Kristina Bucaram’s Success 28:27 Dealing with Adversity 38:53 The Importance of Loving What You Do 41:14 Find Your Margin  43:34 Lessons Learned from a Co-Op 45:47 Finding the Personal Touch 49:55 Why Kristina Bucaram Began Her YouTube Channel 51:54 Kristina Bucaram’s First Raw Food Retreats 55:08 Kristina Bucaram on Her Move to Hawaii 58:30 The Truth About the Journey to Success 59:00 Growing Pains from Kristina Bucaram 59:45 Business Therapy for Entrepreneurs Kristina won her battle with type II Diabetes in 2006 after having switched her diet to a plant-based raw vegan lifestyle. Changing her diet not only healed her body and completely reversed her chronic disease without medication but also changed her life in many other ways. She is on a mission to share her knowledge about wellness through her social channels, retreats, and online programs. Kristina has successfully branded herself as an extraordinarily talented health advocate, raw vegan culinarian, motivational speaker, best-selling author, content creator, and entrepreneur. She is a passionate educator — helping all individuals who want to be healthier physically, mentally, and spiritually. The next chapter for Kristina's is an expansion into the fitness genre incorporating both an inclusive, vegan, and eco-friendly perspective with food and exercise. Her new channel FullyFit is dedicated to inspiring others to evolve into their best selves and to empowering them to take charge of their lives. * Follow Kristina on Instagram at https://instagram.com/fullyrawkristina * Follow Kristina's YouTube Channel at https://www.youtube.com/user/FullyRawKristina/ #ThisWeekWithSabir
01:06:38
August 20, 2020
Episode 010 - Driving Revenue with Your Personal Brand with Brittany Krystle: $100,000+ Expert Insights
Meet Brittany Krystle. Brittany is a personal branding expert and the  host of the top-rated business & marketing podcast, Beyond  Influential. Brittany shares $100,000+ in Expert Insights around  building of and generating revenue from your personal brand. Watch &  Take Notes.  Visit Brittany on the Web: https://brittanykrystle.com   Need Help to Growth Hack Your Business, Visit Sabir on the Web:  https://growthbysabir.com    Full article with the video episode here: https://growthbysabir.com/home/driving-revenue-with-your-personal-brand-with-brittany-krystle-100000-expert-insights-thisweekwithsabir-episode-010   Free Personal Branding resources from Brittany Krystle to  #ThisWeekWithSabir fans:  https://www.brittanykrystle.com/linkedinchecklist/   https://www.brittanykrystle.com/brandaudit/    https://www.brittanykrystle.com/freebies/     Chapters 00:00 Sabir Welcomes Brittany Krystle 07:02 Your Personal Brand is Your Business 09:17 Why You Need a Personal Brand 11:17 Creating Huge Amounts of Content 14:52 What Goes into a Personal Brand? 17:50 Is Your Content Too Little or Too Much? 25:28 Why Your Social Media Posts Don’t Work 31:19 Do You Need to be On Every Platform? 34:05 The Importance of Pillar Content 45:44 Your Online Presence is your Resume 49:48 How “Brand Equity” Can Help You in Your Career 52:10 The Common Personal Branding Mistakes 55:17 The Importance of the Fundamentals 56:29 Engage, Connect, and Learn 58:14 Get Comfortable Being Yourself With a decade of experience in personal brand strategy & content  development, Brittany has worked with some of the biggest personal  brands onlin       e to grow their influence, including Gary Vaynerchuk, Marie  Forleo & Tom Bilyeu. She now teaches entrepreneurs how to build an  authentic, influential brand online that allows them to create the  results they want in their life and business while playing by their own  rules.      #ThisWeekWithSabir
01:01:26
August 13, 2020
Episode 009 - Your Personal Brand Outside the Ring with Nick Aldis: $100,000+ Expert Insights
Meet NICK ALDIS. Nick is the current NWA Wrestling's World Heavyweight Champion. Nick is a pro wrestler, author, broadcaster, and business development advisor for Lightning One Inc. Nick has been a professional wrestler since he was 18 years old, starting in Norfolk, England.      =========   This is a must-attend for entertainers, wrestlers, professional athletes, celebrities, and anyone who can get value from learning the $100,000+ expert insights on how you manage your personal brand outside of the world you currently live in.     Visit Nick on Instagram: https://instagram.com/nickaldis  Need help to growth hack your business, visit Sabir on the Web: https://growthbysabir.com  ========= Chapters 00:00 Sabir Welcomes Nick Aldis 17:40 The Early Days of Nick Aldis 26:45 The Honesty and Transparency Behind NWA 28:21 The Peak of Success for Nick Aldis 30:53 Start Your Side Hustle Early 33:39 Choosing Your Own Path 38:28 Embracing Failure as an Athlete 41:52 Be Uncomfortable; Take Chances 43:39 Cast as Many Lines as you Can 44:56 Own Your Side Hustles 46:54 Avoiding Arrogance and Embracing Failure 50:40 Balance Your Ego 52:52 The Best Thing You Can Do For Your Business 55:38 Stop Being Envious of Others 59:35 The Secret to Personal Branding Success After receiving a break at 21 years old appearing on Gladiators (The UK version of NBC's American Gladiators) he caught the eye of Impact Wrestling which at the time was the top-rated show on SpikeTV. After a six-year run with the company that saw him become the first British wrestler to win their World Championship, he decided to explore new horizons and in 2017, he joined forces with Billy Corgan who had recently purchased the National Wrestling Alliance.      Since then, the brand has been on a mission to establish a new digital model for pro wrestling in the 21st century with their acclaimed digital series "Ten Pounds of Gold" and episodic show "NWA Powerrr" as well as several other digital projects. Nick had his first book "The Superstar Body" published in 2015 by Pitch Publishing and is about to launch a sports nutrition brand. #ThisWeekWithSabir #NWA #PersonalBranding #ContentMarketing
01:06:60
August 06, 2020
Episode 008 - Live Streaming for Your Business and Personal Brand with Alex Khuda: $100k+ Insights
Meet Alex Khuda. Alex is CEO and co-founder of  Restream, one of the world’s largest distribution services for live  video broadcasts. Alex has to be an entrepreneur for the last 14 years.  He founded a few e-commerce startups, and successfully exited one of  them. Originally from Ukraine. Currently, he lives in Austin, Texas.  Alex joined me on Wednesday, July 29, 2020, and shared $100k+ Insights  with live streaming for your business and personal brand. His platform,  Restream.io, is used multi-million viewers per month who tune in LIVE  and live shows produced by multiple millions of hosts each month. 6 million live stream hosts getting 800 million views per month! Tune in. Take notes. Get started with live streaming for your business or elevate your live streaming game! Alex was kind enough to give a special lifetime discount code for the #ThisWeekWithSabir live show fans.  Full article and video version here: Live Streaming with Alex Khuda Chapters 00:00 Sabir Welcomes Restream's Alex Khuda 07:14 Experience Beats an MBA 09:57 A Platform Built on Education 13:43 The Stats Behind Restream’s Growth 19:21 Who Uses Restream? 21:30 Using Restream as a Small Business 25:18 How to Use Restream for your Business 27:54 Benefits of Life Streaming for Personal Branding 32:53 Why Investors Rejected One of the Web’s Biggest Live Streaming Platforms 37:48 The Most Important Metrics for Live Streaming 40:02 How to Build Exposure for Your Live Streams 41:14 Move Fast and Fail Fast 44:06 The Secret to Successful Video Content 47:00 What Content Creators Can Learn from Gamers 56:37 Why Persistence is Key When Building Your Personal Brand #ThisWeekWithSabir, Hosted by Sabir Semerkant, Founder of GROWTH by Sabir
01:03:04
July 30, 2020
Episode 007 - Jason Beauregard and Success- & ROI-Driven Creative: $100k+ Insights
Meet Jason Beauregard. Jason is a production executive who built and lead a team of social media production specialist at VaynerMedia. During his four years at VaynerMedia Jason grew the production team from 5 to 60 production professional, across the New York, Los Angeles, and London VaynerMedia offices, built a 30,000 square foot production studio in Long Island City, and won numerous Telly, Clio, Webby and Cannes Lion awards, including YouTube’s Video of the Year award in 2016. His work defined VaynerMedia’s production capabilities, which helped them win digital AOR for all Diageo brands, Chase Bank, Snapchat, Budweiser, and Mondelēz. Jason’s team at VaynerMedia quickly became the model agency/production company for Facebook, Instagram and Snap Chat, setting benchmark standards for content, distribution, and best practices across all social channels.  Visit Jason on the Web: https://redefiningadvertising.com Visit Sabir on the Web: https://growthbysabir.com Chapters 00:00 Sabir Welcomes Jason Beauregard 03:23 How Jason Beauregard Discovered His Love of Film 23:31 Why a Massive Marketing Campaign Failed 25:29 The Three-Second Marketing Rule 33:08 The Power of Effective Video Advertising 37:50 Handling a Multi-Million Dollar Campaign with a Shoestring Budget 40:16 The Story Behind a Powerful Commercial 44:55 The Story is Everything 48:59 The Only Thing that Social Media Cares About 53:25 An Effective Commercial Shot for Next to Nothing Under Jason’s leadership, VaynerMedia became a global content creator, producing videos in over 30 different countries, in multiple languages, across all social media platforms. The model, Jason developed, allowed for brands to create multiple pieces of content from one shoot, which kept costs low but the volume of content high. Jason partnered with FaceBook’s Creative Director, Ji Lee, and their Creative Labs to create one of the first branded 360 videos for the platform. Jason and his team also designed and built their own 360 camera and stitching software to deliver the first-ever branded virtual reality experience for Johnnie Walker. The drive responsibly campaign, which put viewers in the car of a drunk driving accident, has been experienced by millions and is now also used by driving schools throughout the country, as an example of the hazards while driving under the influence. Two years ago, in a partnership with Gary Vaynerchuk, Jason took his expertise and started focusing on his passion - branded sports storytelling. His first production partnership was with Right to Dream, a not-for-profit football club in Ghana. Jason designed their media strategy, content, and distribution model, which got the attention of Nike, who recently became an exclusive sponsor. Right to Dream’s video series recently won a 2020 Gold Telly for best sports series and their per video viewership grew from around 200 to over 1 million. Thanks to the success of the content strategy and distribution model, implemented by Jason and his team, the Right to Dream is set to open its second football academy in Cairo, Egypt in 2021. Finally, Jason has currently been working with FIFA as an advisor, strategist, and executive producer for content created specifically for female players. In 2019, for the Women’s World Cup, Jason and his team launched SHEROES, a 12-part series of short films focusing on inspirational women in the world of football, not just athletes, but fans, mothers of famous players, and leaders who are passionate about promoting female football. The series recently won a 2020 Silver Telly award and has redefined how the organization tells stories about women in and around the world of football.  #ThisWeekWithSabir
01:14:44
July 23, 2020
Episode 006 - Matt Higgins and Raising Capital for Your Business and Startup: $100k+ Insights
Meet Matt Higgins. Matt is a noted serial entrepreneur and growth equity investor as cofounder and CEO of private investment firm RSE Ventures. He is also vice-chairman of the Miami Dolphins, a recurring Shark on ABC’s four-time Emmy-Award-winning TV show Shark Tank, and Executive Fellow at the Harvard Business School. Visit Matt on the Web at https://matthiggins.com Visit Sabir on the Web at https://growthbysabir.com Chapters 00:00 Sabir Welcomes Matt Higgins 23:03 Rebuilding Your Business After a Crisis 25:44 The Silver Lining in These Difficult Times 27:37 How the Pandemic Has Made Things Easier for Businesses 29:45 You Can’t Do It Alone 34:28 What Investors Look for  31:47 The Most Important Asset for an Entrepreneur 36:02 Spend Big On Your Own Business 38:25 No One is Stealing Your Ideas 40:31 Establish Yourself Before Building a Brand 43:44 Building a Personal Brand as a Founder 45:46 Own Your Story 48:05 Your Ideas Are Not as Unique as You Think 51:01 The Secret to Being Successful 53:25 What Makes Successful People Unique? Higgins began his career in public service as a journalist before becoming the youngest mayoral press secretary in New York City at 26, where he managed the global media response to the September 11th terrorist attacks. He became one of the first employees – and ultimately Chief Operating Officer – of the Lower Manhattan Development Corporation, the federally funded government agency created to plan the rebuilding of the World Trade Center site. Higgins helped organize the largest international design competition in history culminating in Reflecting Absence, the September 11th National Memorial, and the development of the 1,776-feet-tall One World Trade Center, the tallest building in the northern hemisphere. Higgins co-founded New York City-based RSE Ventures in 2012, amassing a multi-billion-dollar investment portfolio of leading brands across sports and entertainment, media and marketing, consumer and technology industries – including several of Fast Company’s Most Innovative Companies. RSE has successfully backed many challenger brands from inception, including RESY, an Open Table competitor that American Express acquired in 2019; the world's premier drone racing circuit, the Drone Racing League; and the International Champions Cup, the largest privately owned soccer tournament featuring Europe’s top clubs. Higgins is also co-owner of VaynerMedia, founded by digital marketing expert Gary Vaynerchuk, and a partner in an early-stage venture fund Vayner/RSE. In 2013, Higgins co-founded Derris, a brand strategy and communications firm that has helped grow many leading brands such as Warby Parker and Glossier. In 2016, he broadened RSE’s investment focus to rapidly expanding fine dining and fast-casual concepts, including David Chang’s Momofuku and Fuku, Milk Bar, &pizza and Bluestone Lane.   Higgins received his BA in political science from Queens College and his JD from Fordham Law, where he was a member of the Fordham Law Review. He was named a Top 40 Under 40 executive by Crain’s New York and by Sports Business Journal. In 2019, Higgins received the Ellis Island Medal of Honor – joining the ranks of seven former U.S. presidents, Nobel Prize winners, and others who have made it their mission to share their knowledge, compassion, and generosity with those less fortunate. He is a longstanding board member of Autism Speaks. #ThisWeekWithSabir
59:58
July 18, 2020
Episode 005 - Habib Salo and the Art & Science of Scaling B2B Businesses: $100k+ Insights
Meet Habib Salo. Habib is the CEO of Young Nails Inc, manufacturer of professional nail care products. Habib joined the family business when it was still a local cosmetology supply company in 2001. With a unique background in music and science, Habib understands the importance of a fluid creative process and a strict organizational structure as key to a successful business in the beauty category. As CEO, his strategic vision has led the company to record growth transforming Young Nails into a major player within the US and international professional nail care industry. 303,000+ Subscribers on YouTube with 30 million views. Join us and learn how Habib scaled his family B2B business using social and digital media. Visit Sabir on the Web at GROWTHbySabir. Chapters 00:00 Sabir Welcomes Habib Salo 14:37 The Transition that Saved Young Nails 17:14 How Transformation Triggered Growth for Young Nails 20:46 The Content Posting Schedule of Young Nails 25:17 Why Likes and Views Aren’t Everything 29:46 The Importance of Persistence 31:11 Embracing Fear when Building Your Brand 34:52 The Importance of Content Marketing 37:37 How to Create Content Quickly and Easily 40:30 The Ultimate Creation Hack 42:31 How to Manage Large Volumes of Content 44:29 A Productivity Hack to Save You Hours Every Week 46:14 Platforms to Use When You’re Starting Out 49:39 The Importance of Experimentation 56:30 Why Content Marketing Isn’t Just About Selling
01:05:02
July 12, 2020
Episode 004 - Paul Butler and the Power of Strategic Thinking: $100k+ Insights
Meet Paul Butler. Paul is one of the world’s most accomplished and in-demand leadership coaches/advisors and facilitators. With a client list that is a who’s who, he can see how the world’s most effective managers lead. He is known as one of those rare people with dual capability in organizational excellence and strategic decision making. He is also known for using his vast network to connect people who help each other make the world a better place. Chapters 00:00 Sabir Welcomes Paul Butler 12:58 Why It’s Important to Define Success 15:34 Why Your Assumptions are Holding You Back 19:28 Change Your Assumptions Now 20:56 What You Can Learn from Keurig’s Growth 22:46 It’s All About Scope 29:07 Data is the Backbone of Business 27:33 What Does it Mean to be Number 1? 34:55 The Vital Few Rule 38:53 Working Collectively as a Business 41:30 The Biases That Could be Hurting Your Business 46:00 Paul Butler on “Hiring the Pizzaman” 47:20 The Questions You Need to Ask Yourself 51:40 Don’t Let the Loudest Person in the Room Dictate Your Meetings 58:12 The Ultimate Growth Hack from Paul Butler After a successful career in senior management roles in sales/marketing and HR with Pfizer and Procter & Gamble (Gillette), where he led large organizations, he founded GlobalEdg, a firm dedicated to providing value to organizations. Working with organizations of all sizes from start-ups to large corporations, he has helped thousands of employees in more than 50 different organizations. There are over 3,000 alumni in his internationally known STAR (Strategic Thinking - Action - Results) program. Paul is the co-author of Think to Win, Unleashing the Power of Strategic Thinking as well as many articles on strategic leadership. He can also be found interviewing some of the world’s most successful leaders on the Association of Talent Development Leadership Diary Podcast series. A sampling of clients includes Procter & Gamble, PepsiCo, Green Mountain-Keurig, Jamba Juice, Mead-Johnson, Staples, Cardinal Health, Metro AG, Hanes Europe, and Johnson and Johnson. Non-Profit work consists of The Sandy Hook Promise, CECP (the CEO Force for Good), and National Leadership Roundtable on Church Management. He is the founder of the Career Transition Ministry, a non-denomination group dedicated to helping people in their job search. Paul is also the founder of The HR Leadership Forum, Exclusively for Senior-Level HR Leaders who are professionally dedicated and committed to pushing the boundaries in HR Functional Excellence. He is a board member of Arts Escape and served as an officer of the Society for Sales and Marketing Training. In conjunction with his consulting business, he regularly participates in the public discussion via conferences and published articles. Paul is an “empty nester” and lives in Connecticut with his wife, Becky. He is an avid runner and a frustrated golfer.
01:01:14
June 27, 2020
Episode 003 - Neil Patel and How to Win with SEO & Content Marketing: $100k+ Insights
Meet Neil Patel. Neil is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Visit Neil on the Web at neilpatel.com. Chapters 00:00 Sabir Welcomes Neil Patel 05:01 How Neil Patel Began His Career in SEO 09:27 Using SEO to Drive E-Commerce Traffic 13:57 What Does the Google Algorithm Mean for Your Business? 17:32 What are Backlinks and Why do They Matter? 19:23 How to Get Backlinks 21:53 40,000+ Backlinks from One Simple Hack 24:46 How to Master Programs like Google Analytics 36:34 SEO for Shopify and WooCommerce 38:08 The Best SEO Plugins for WordPress and Shopify 39:45 How Long Should SEO Content Be? 44:53 SEO Optimization for Amazon Products 49:29 How to Get an Article to the Top of the Rankings 51:00 Learning a Lesson from About.com 54:18 How to Convert Articles into Paid Revenue 59:51 Generate 6-Figures in Revenue with this SEO Tip
01:01:33
June 18, 2020
Episode 002 - Patrick Givens and Alexa, Google Home & Smart Devices
Meet Patrick Givens. Patrick brings a "user-led, tech-enabled" approach to building transformative products, brands, and businesses for clients ranging from Fortune 500’s to new-to-world startups. For the past four years, he led VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division which he founded in 2016. There he spearheaded the extension of VaynerMedia’s pioneering social media and digital marketing into emerging channels such as Voice-first conversational A.I., connected retail and interactive packaging. He’s also had the opportunity to speak to audiences around the world about topics such as Conversational Marketing, Sonic Branding, and Ethical Innovation.  For business inquiries, connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickgivens/ Chapters 00:00 Sabir welcomes Patrick Givens 16:31 Voice Commerce; It’s More Complicated Than You Think 19:42 How to Leverage Smart Voice Technology 22:55 Is Paid Voice Search Beneficial for your Business? 25:01 Optimize the Shopping Experience Using Voice Tech 27:47 Why Marketers Have the Wrong Approach to Voice Technology 37:59 Context is Everything for Voice Technology 34:00 Should You Invest Time and Effort into Voice Commerce? 39:14 The Complexities of Smart Voice Technology 42:41 Is Voice Tech the Future? 44:50 Industries that Will Benefit the Most from Voice Technology 46:23 The Ways You Can Use Voice Tech for Your Business 51:12 How Voice Tech Can Make Life Easier 
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June 12, 2020
Episode 001 - Isaac Rudansky and Winning in Google Ads
Premier Episode of #ThisWeekWithSabir. Our first guest is Isaac Rudansky. Isaac is a master of Google Ads. His online courses have been taken by more than 950,000 students. He runs a media agency that focuses on Google Ads. This 60-minute interview is a master class in Google Ads from a Google Ads guru that's worth more than $100k. Take notes. Chapters 00:00 Sabir welcomes Isaac Rudansky 09:34 Why Google is Just a Giant Ads Platform 11:24 The Most Powerful Google Ads for Your Business 17:25 Why Your Small and Localized Business Needs Google Ads 21:16 Why You May Need to Choose Amazon Over Shopify 24:22 How Nonprofits Can Get Up To $40,000 for Free Advertising 26:52 The Key to Fundraising for Nonprofits 43:07 Why Your Lifetime Value is so Important 51:23 How to Use CPC Advertising on Google Ads 53:27 Why Your Google Ad Campaigns Need Sitelink Extensions  57:29 The Mistakes You’re Making When Writing Google Ads Headlines 59:25 How to Write Winning Headlines on Google Ads Isaac Rudansky,  CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate, optimization. As an educator, Isaac has over 225,000 paying students enrolled in his full-length online courses, and his beginner's guide to Google Ads has been watched by over  950,000 students. Isaac founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2013. Since then, Isaac and his team have consulted with over 450 companies around the world,  ranging in size from small mom and pop e-commerce boutiques, to multiple,  publicly traded companies. Isaac and his team manage the digital advertising campaigns for well-known companies like Forbes, AMC Networks, Hanes, The International Culinary  Center, and many more. About #ThisWeekWithSabir Sabir Semerkant is the host of #ThisWeekWithSabir. The show live streams on Wednesdays 10-11am ET weekly. The goal of the show is to bring masters in various aspects of social, digital, e-commerce, business fields. Sabir requires the guest to share at least $100k from their knowledge and expertise to the audience and listeners of the show.
01:08:26
June 09, 2020