"Build your sales machine" by Out2Bound

Episode #13 Season 2 comes with a slightly different format - interviewing founders, sales & marketing leaders on what strategies and tactics works for them.

If you have listened to the previous episodes this show can be used as your playbook; if you are checking our podcast for a first time - you can find extended versions of all topics discussed available for free on Spotify, Apple Podcast and Google Podcast.

If you prefer reading or watching over listening - you can find full transcripts of all episodes on our website:

Episode #12 In this special edition we’ll summarize all learnings since the beginning of the show.
After 11 episodes and over 10 000 plays (so far) and with listeners in more than 15 countries we’re closing the first season.  

If you have listened to the previous episodes this show can be used as your playbook; if you are checking our podcast for a first time - you can find extended versions of all topics discussed available for free on Spotify, Apple Podcast and Google Podcast.  

If you prefer reading over listening - you can find full transcripts of all episodes on our website:

Episode #7  

How, when, and why you should leverage the sales channel in your business. Not sure what exactly is a channel sale tactic - don't worry, we will get you familiar. Channel Sales offer lots of opportunities to expand your business development, listen to the episode to know more about them. We will also uncover some of the sales channel options you have in front of you. Moreover, of course, we are presenting a real case from our practice. We will not forget to put some light on how to implement a channel sales model in your business and its pros and cons. All this in the lucky episode #7.

Episode #6 

In this episode, we uncover one of the most recognized ways to find new clients and establish business partnerships by visiting conferences and exhibitions and on field sales. Some founders miss those golden opportunities because they lack the right preparation. If you want to know some tips and tricks on how to exploit conferences and on the field sales and reach the exact potential clients you want to talk to, this episode is a must. Our goal is to show you how to get the most of those opportunities by doing the right preparation and execution before, during, and after an event or a business trip to market you want to explore. Take a note pad and write down all steps we share because in preparation lays your b2b sales success and long-term results!

Episode #5

Before doing the actual job of finding your product market fit, we will make sure you are aware of what exactly it is and the role it plays in your whole business. A hint here the part of product market fit is essential for the success of any organization. Then we will jump onto the practical steps you need to follow to find your product-market fit and win the right clients. The best is we are giving a repeatable process you can use to test different products for different markets. Your next significant step would be to make potential customers commit to pay for your product or service -  we have some helpful advice for this as well. You may ask what the role outbound sales play in all of it is? Our specialty served at the end: outbound sales is your tool to find your product-market fit in practice. 

Episode #4

This episode is your a must and proven checklist for building an effective sales organization. A thriving sales organization often means the right team to execute on your strategy and goals and not only! But first founders should answer the question "When do I start my sales team?" Followed by the big "HOW?". Well, there is no a fits all answer to these questions, but in this episode, we are revealing all you need to have in mind to prevent yourself from losing time and money on the wrong sales team strategy. We know that based on the size of your company and its current stage of development, the suitable team for you may differ. Also hiring the right people is not enough to achieve your sales goals, how to manage them is your next challenge and we have some practical advice for you on this. Listen to this episode and take notes on all you need to know about building your working sales machine.

Episode #3

Let's dive into the essential basics of the sales process. Today we are talking about how to structure and implement a sales process that works for your organization. We are looking at all of the following stages from finding potential clients, reaching out to them, and closing the deal. Sounds easy, not that much? The secret lays in the repetitive steps that can result in a predictable outcome for your organization. You can learn in this episode what is the process and the steps we follow and how we use them to help our clients. Additionally, we are briefing you about a client of ours and how we helped them in executing a sales process. We are ending the episode with some practical steps you can do to understand the sales process better. 

Episode #2

The mantra of this episode is "Everybody is in sales like it or not"! So in today's show, our discussion is on how a founder should perceive the core function sales, we are giving some practical tips and tricks around that. We are going to put the focus on why a founder should be the first sales representative in the organization and how to actively involve in the process for further success. To close the episode, we are giving you some actionable advice to move the needle in the sales endeavor. 

Episode #1

In this very first episode of launching this podcast, we are starting to form the basic as putting light on some crucial questions. The answers will be your material to build the foundation of yours and your organization's sales mindset. The sales mindset is one of the essential tools you need to be successful in tech sales and sales in general. So today we are answering: What is sales and why people and companies buy? What is the difference between b2b and b2c sales? How your potential clients are buying from you inbound or outbound, or both? The myths founders and managers believe in about sales which you should delete from your believing system immediately. And last but not least is who should be the first person to be selling at your company.